Ballwin, Missouri Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ballwin, Missouri? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,332 per year — at a $220 nightly rate, 38.4% occupancy, and a $90 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Ballwin is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 61.5% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ballwin?
In Ballwin, the headline Airbnb metrics are $27,332 in average annual revenue,38.4% occupancy, $220 ADR, and $90 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ballwin?
Understanding the monthly revenue variations for Airbnb listings in Ballwin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ballwin is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ballwin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,117+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,676 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,053 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $977, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ballwin
What Is the Monthly Airbnb Occupancy Rate in Ballwin?
Maximize your bookings by understanding the Ballwin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ballwin:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ballwin
What Is the Average Airbnb Nightly Rate in Ballwin?
Effective short term rental pricing strategy in Ballwin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ballwin typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $423+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $315 or more.
- Typical properties (Median) charge around $168 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Ballwin
What Is the RevPAR for Airbnb in Ballwin?
RevPAR in Ballwin is currently $90. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $30 RevPAR.
- Typical properties (Median) generate $69 RevPAR.
- Strong performers (Top 25%) earn $149 RevPAR.
- Best-in-class (Top 10%) achieve $173 RevPAR.
Average Monthly RevPAR Trend in Ballwin
RevPAR Insights for Ballwin
- The average RevPAR in Ballwin is $90. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($173) and bottom 25% ($30) is $143, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ballwin benchmarks. If your RevPAR falls below the median of $69, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $149+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ballwin?
Ballwin's peak Airbnb season falls in October, July, June, while the softest stretch is February, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, June)
- Revenue averages $4,003 per month
- Occupancy rates average 51.0%
- Daily rates average $222
Shoulder Season
- Revenue averages $3,010 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $206
Low Season (February, April, November)
- Revenue drops to average $2,316 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $203
Seasonality Insights for Ballwin
- Airbnb seasonality in Ballwin is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ballwin's highest earning potential, with monthly revenues climbing to $4,103, occupancy reaching 54.1%, and ADRs peaking at $225.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,818, occupancy could drop to 28.2%, and ADRs may adjust to $190.
- Lower occupancy paired with meaningful seasonality means hosts in Ballwin need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ballwin, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ballwin?
Low regulation and minimal registration activity in Ballwin, Missouri, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ballwin to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ballwin?
With a compact short-term rental market, Ballwin gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ballwin Park | A beautiful local park area featuring walking trails, picnic spots, and playgrounds. Great for families and outdoor enthusiasts. | Ballwin Park, Castlewood State Park, Vlasis Park, Smallwood Park, Ballwin Skatepark |
| West County Center | A major shopping mall with a variety of retail stores and dining options. Attractive for visitors looking to shop and eat. | West County Center, AMC West Olive 16, St. Louis Bread Company, Dierbergs Market |
| Babler State Park | A large state park offering hiking, beautiful scenery, and nature experiences. Ideal for those seeking a retreat from the city. | Babler Memorial State Park, hiking trails, scenic views, nature outings |
| Old Ballwin | A historic neighborhood with charming homes and a small-town atmosphere. Attractive for those visiting family or seeking a quiet stay. | historic homes, local shops, Ballwin Public Library, Old Ballwin Park |
| Barron Park | A cozy neighborhood park with recreational facilities and a friendly community vibe. Great for families and gatherings. | Barron Park, playground, ball fields, walking trails |
| Ballwin Golf Course | A public golf course that attracts golf enthusiasts and families looking to enjoy a day out on the greens. | Ballwin Golf Course, golfing, clubhouse, events |
| Graham Road Area | A residential area that is conveniently located near dining and shopping. Attracts visitors looking for easy access to local amenities. | local restaurants, shopping centers, nearby parks |
| Manchester Road Corridor | An area with several dining options, shops, and entertainment choices. Ideal for visitors wanting to explore local culture and cuisine. | restaurants, shopping, local events, nightlife options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ballwin offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ballwin?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ballwin
- The Ballwin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Ballwin, House properties are the most common (85.7%), reflecting the local real estate landscape.
- Houses represent a significant 85.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Ballwin Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ballwin
- The dominant room capacity in Ballwin is 3 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 47.6% of the active Airbnb listings in Ballwin, indicating a high concentration in these sizes.
- A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ballwin.
Ballwin Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ballwin
- The most common guest capacity trend in Ballwin vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Ballwin STR market, accounting for 61.9% of listings.
- 61.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ballwin.
- On average, properties in Ballwin are equipped to host 4.5 guests.
How Do Listings in Ballwin Compare on Quality?
Listing quality in Ballwin can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ballwin
- At 35.3 photos per listing on average, Ballwin hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 14.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ballwin averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ballwin?
Amenity Prevalence
Amenity Insights for Ballwin
- Essential amenities in Ballwin that guests expect include: Wifi, Cooking basics, Smoke alarm, Heating, Kitchen, Air conditioning, Iron, Fire extinguisher, Free parking on premises, Washer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ballwin: Wifi, Cooking basics, Smoke alarm, Heating, Kitchen, Air conditioning, Iron, Fire extinguisher, Free parking on premises, Washer.
- Prioritize adding missing essentials: Iron, Fire extinguisher, Free parking on premises, Washer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ballwin to stay competitive.
Which Airbnb Amenities Boost Revenue in Ballwin?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ballwin, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
High chair | 23.8% | $58,920 | $17,461 | 237.4% |
Shower gel | 38.1% | $46,718 | $15,403 | 203.3% |
Dishwasher | 66.7% | $35,175 | $11,647 | 202.0% |
Shampoo | 76.2% | $32,374 | $11,198 | 189.1% |
Patio or balcony | 76.2% | $32,374 | $11,198 | 189.1% |
Pack ’n play/Travel crib | 38.1% | $45,048 | $16,430 | 174.2% |
Private entrance | 47.6% | $39,836 | $15,965 | 149.5% |
Exterior security cameras on property | 42.9% | $41,227 | $16,911 | 143.8% |
Baking sheet | 52.4% | $37,398 | $16,260 | 130.0% |
Coffee | 42.9% | $40,017 | $17,818 | 124.6% |
Revenue Impact Insights for Ballwin
- High chair tops the revenue impact list with a 237.4% uplift — listings with this amenity earn $58,920 vs. $17,461 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ballwin STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ballwin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBallwin Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ballwin
- The typical guest profile for Airbnb in Ballwin consists of primarily domestic travelers (97%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and Canada (2%).
- Top languages spoken are English (88.6%) followed by Spanish (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Ozark.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ballwin?
Listings in Ballwin average 4.84 out of 5 overall, with about 52.7 reviews per active listing and 42.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ballwin
- With an overall rating of 4.84, Ballwin listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ballwin Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ballwin
- The most common availability pattern in Ballwin falls within the 271-366 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ballwin (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ballwin?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ballwin
- The overall average booking lead time for vacation rentals in Ballwin is 48 days.
- Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Ballwin.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Ballwin averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ballwin?
Guests in Ballwin stay about 7.9 nights on average, generating roughly 438 reservations and 20.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Ballwin
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ballwin
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 20.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (10.5 nights) and shorten in Apr (3.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ballwin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
19% of total
2 Nights
7 listings
33.3% of total
3 Nights
2 listings
9.5% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
7 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ballwin is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Ballwin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Ballwin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ballwin.
Ballwin Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.8% of total
Flexible
1 listings
4.8% of total
Moderate
5 listings
23.8% of total
Firm
10 listings
47.6% of total
Strict
4 listings
19% of total
Cancellation Policy Insights for Ballwin
- The prevailing Airbnb cancellation policy trend in Ballwin is Firm, used by 47.6% of listings.
- A majority (66.6%) of hosts in Ballwin utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.6% market standard in Ballwin.
- Regularly review your cancellation policy against competitors and market demand shifts in Ballwin.
How Much Are Airbnb Cleaning Fees in Ballwin?
Cleaning fees in Ballwin are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ballwin
- 81.0% of listings charge a cleaning fee, making it standard practice in Ballwin. Guests expect it and factor it into their booking decisions.
- The gap between the average ($211) and median ($165) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ballwin median of $165. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ballwin Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ballwinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pet & Child Friendly*Great Location*Ideal 4 Groups
Entire Place • 4 bedrooms
Private indoor pool & sauna
Entire Place • 4 bedrooms
Modern Castlewood Retreat | 4BR Luxury Home
Entire Place • 4 bedrooms
Your Quiet Home in the St. Louis Suburbs Awaits
Entire Place • 5 bedrooms
Perfect Getaway 3BR/3BA Home
Entire Place • 3 bedrooms
Cozy & Comfortable home in a quiet neighborhood.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ballwin?
Learn from the best! This table showcases top-performing Airbnb hosts in Ballwin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kellee | 1 | $95,783 | 114 | 4.99/5.0 |
| Jim Kerber | 2 | $77,498 | 182 | 4.79/5.0 |
| Deborah | 1 | $75,606 | 142 | 4.93/5.0 |
| Jessica | 1 | $54,353 | 34 | 4.94/5.0 |
| Ana | 1 | $52,821 | 38 | 5.00/5.0 |
| Dawn | 1 | $40,992 | 65 | 4.94/5.0 |
| Nathan | 1 | $37,218 | 85 | 4.95/5.0 |
| Bill | 1 | $33,172 | 47 | 4.94/5.0 |
| Kathy | 2 | $32,060 | 187 | 4.43/5.0 |
| Becky | 2 | $24,790 | 61 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ballwin.
Who Are the Airbnb Hosts in Ballwin?
Ballwin is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ballwin
- With 61.9% Superhosts, Ballwin has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 9.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 42.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ballwin averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Ballwin's Airbnb Market Compare to Nearby Cities?
How does the Ballwin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Maryland Heights, Ballwin has 16 percentage points lower occupancy and about $1 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wright City | 13 | $4,253 | $471.22 | 36% |
| Innsbrook | 197 | $4,228 | $434.35 | 35% |
| Ste. Genevieve | 13 | $3,803 | $392.99 | 35% |
| Creve Coeur | 10 | $3,280 | $289.73 | 44% |
| Makanda | 19 | $3,132 | $256.10 | 50% |
| Harvester | 14 | $3,088 | $234.92 | 47% |
| Maryland Heights | 19 | $2,997 | $218.87 | 54% |
| O’Fallon | 35 | $2,994 | $244.78 | 49% |
| Saint Charles | 157 | $2,946 | $220.80 | 49% |
| Wentzville | 19 | $2,814 | $202.03 | 49% |
Frequently Asked Questions About Airbnb in Ballwin
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ballwin.
How much do Airbnb hosts make in Ballwin?
Ballwin hosts earn about $27,332 per year on average, with an average nightly rate of $220 and RevPAR of $90. Those figures describe the typical revenue environment for active listings in Ballwin, Missouri, not the ceiling for the best operators. Source: AirROI 2026 data, Ballwin market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ballwin?
The average Airbnb occupancy rate in Ballwin is 38.4%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ballwin?
Listings in Ballwin average $220 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ballwin?
Ballwin currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ballwin?
AirROI currently classifies the short-term rental regulation level in Ballwin as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ballwin?
RevPAR in Ballwin is about $90. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ballwin?
Occupancy of 38.4% means Ballwin is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $27,332, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ballwin?
The average booking lead time in Ballwin is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ballwin?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ballwin include Ballwin Park, West County Center, Babler State Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ballwin?
entire_home listings make up 66.7% of the active supply in Ballwin. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ballwin compare to nearby Airbnb markets?
Among neighboring markets, Wright City posts $51,034 in average annual revenue with 35.5% occupancy, compared to Ballwin's $27,332 and 38.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ballwin?
The average Airbnb stay length in Ballwin is about 7.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ballwin?
Airbnb listings in Ballwin average 4.84 out of 5 overall. About 42.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ballwin?
High chair and Shower gel are among the strongest revenue-linked amenities in Ballwin. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ballwin?
Yes. About 81.0% of active Airbnb listings in Ballwin charge a cleaning fee, and the average fee is $211. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ballwin?
A 61.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.