Laurel, Mississippi Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Laurel, Mississippi? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,925 per year — at a $176 nightly rate, 40.0% occupancy, and a $72 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 156 active listings, Laurel is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 116.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Laurel?
In Laurel, the headline Airbnb metrics are $22,925 in average annual revenue,40.0% occupancy, $176 ADR, and $72 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Laurel?
Understanding the monthly revenue variations for Airbnb listings in Laurel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laurel is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laurel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,159+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,094 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,080 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,195, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laurel
What Is the Monthly Airbnb Occupancy Rate in Laurel?
Maximize your bookings by understanding the Laurel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laurel:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laurel
What Is the Average Airbnb Nightly Rate in Laurel?
Effective short term rental pricing strategy in Laurel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laurel typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $245+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $165 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Laurel
What Is the RevPAR for Airbnb in Laurel?
RevPAR in Laurel is currently $72. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $47 RevPAR.
- Typical properties (Median) generate $67 RevPAR.
- Strong performers (Top 25%) earn $96 RevPAR.
- Best-in-class (Top 10%) achieve $123 RevPAR.
Average Monthly RevPAR Trend in Laurel
RevPAR Insights for Laurel
- The average RevPAR in Laurel is $72. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($123) and bottom 25% ($47) is $76, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Laurel benchmarks. If your RevPAR falls below the median of $67, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $96+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Laurel?
Laurel's peak Airbnb season falls in October, June, May, while the softest stretch is January, February, August. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, June, May)
- Revenue averages $2,776 per month
- Occupancy rates average 48.3%
- Daily rates average $182
Shoulder Season
- Revenue averages $2,262 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $174
Low Season (January, February, August)
- Revenue drops to average $1,753 per month
- Occupancy decreases to average 34.8%
- Daily rates adjust to average $168
Seasonality Insights for Laurel
- The Airbnb seasonality pattern in Laurel shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Laurel's highest earning potential, with monthly revenues climbing to $2,865, occupancy reaching 49.4%, and ADRs peaking at $186.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,424, occupancy could drop to 27.0%, and ADRs may adjust to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laurel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Laurel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Laurel?
Low regulation and minimal registration activity in Laurel, Mississippi, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Laurel to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Laurel?
Laurel is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Laurel | Charming downtown area with a rich history and beautiful architecture. Known for its local shops, eateries, and arts scene, making it appealing for tourists and locals alike. | Lauren Rogers Museum of Art, Historic Laurel Depot, Laurel Little Theatre, Local shops and cafes, Laurel Civic Center |
| South Laurel | A suburban area that offers a mix of residential and commercial properties. Close to the city center while providing a quieter atmosphere, popular for families and longer stays. | Laurel Country Club, Pinehurst Park, Shopping centers, Restaurants, Community events |
| West Laurel | A growing area that offers a blend of residential neighborhoods and new developments. Attractive for those looking to invest in up-and-coming locations near major highways. | Laurel Walmart Supercenter, Local parks, Nearby schools and amenities, Easy access to US-84, Emerging dining options |
| Laurel’s Arts District | A vibrant area supporting local artists and musicians. Ideal for visitors interested in culture, art, and events, making it a great spot for short-term rentals. | Art galleries, Music venues, Local artists' shops, Art festivals, Cultural events |
| Laurel’s Historic District | Rich in history with beautifully preserved buildings and historical significance. Attracts history buffs and those looking for a unique experience. | Historical walking tours, Windsor House, Old Shipp Building, Laurel’s historical markers, Cultural heritage sites |
| Laurel Springs | A residential area with green spaces and family-friendly amenities. Ideal for guests looking for a relaxed atmosphere and accessibility to outdoor activities. | Laurel Springs Park, Community playgrounds, Nature trails, Neighborhood events, Nearby schools |
| East Laurel | A quieter residential neighborhood, perfect for long-term stays. Its proximity to local amenities makes it appealing for families and business travelers. | Local grocery stores, Family-friendly restaurants, Parks, Recreation centers, Close to schools |
| Laurel Golf Club Area | A recreational area centered around the golf club, attracting golf enthusiasts and those seeking leisure activities. Great for weekend getaways and events. | Laurel Golf Club, Community gatherings, Outdoor recreation, Nearby dining options, Social events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Laurel offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Laurel?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laurel
- The Laurel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 156 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laurel, House properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 52.6% portion, catering likely to families or larger groups.
- The presence of 17.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Laurel Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laurel
- The dominant room capacity in Laurel is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.9% of the active Airbnb listings in Laurel, indicating a high concentration in these sizes.
- A significant 27.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Laurel.
Laurel Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laurel
- The most common guest capacity trend in Laurel vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Laurel STR market, accounting for 48.1% of listings.
- 32.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laurel.
- On average, properties in Laurel are equipped to host 4.2 guests.
How Do Listings in Laurel Compare on Quality?
Listing quality in Laurel can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Laurel
- At 26.1 photos per listing on average, Laurel hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 40.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Laurel averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Laurel?
Amenity Prevalence
Amenity Insights for Laurel
- Essential amenities in Laurel that guests expect include: Air conditioning, Wifi, Heating, TV, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Fire extinguisher, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laurel: Air conditioning, Wifi, Heating, TV, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Hot water or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laurel to stay competitive.
Which Airbnb Amenities Boost Revenue in Laurel?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Laurel, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Smoke alarm | 96.8% | $23,434 | $7,564 | 209.8% |
Hot water | 93.6% | $23,751 | $10,869 | 118.5% |
Fire extinguisher | 91.7% | $23,998 | $11,131 | 115.6% |
Dishes and silverware | 80.8% | $25,470 | $12,238 | 108.1% |
Hair dryer | 86.5% | $24,596 | $12,185 | 101.9% |
Bed linens | 86.5% | $24,567 | $12,373 | 98.5% |
Coffee maker | 91.0% | $23,972 | $12,315 | 94.7% |
Dishwasher | 54.5% | $28,781 | $15,915 | 80.8% |
Carbon monoxide alarm | 77.6% | $25,459 | $14,168 | 79.7% |
Refrigerator | 85.9% | $24,436 | $13,723 | 78.1% |
Revenue Impact Insights for Laurel
- Smoke alarm tops the revenue impact list with a 209.8% uplift — listings with this amenity earn $23,434 vs. $7,564 without it.
- Smoke alarm, Hot water, Fire extinguisher, Dishes and silverware, Hair dryer, Bed linens, Coffee maker, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Laurel STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laurel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaurel Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Laurel
- The typical guest profile for Airbnb in Laurel consists of primarily domestic travelers (98%), often arriving from nearby New Orleans, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Canada (0.6%).
- Top languages spoken are English (89%) followed by Spanish (4.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New Orleans and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Laurel?
Listings in Laurel average 4.9 out of 5 overall, with about 125.1 reviews per active listing and 69.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Laurel
- With an overall rating of 4.9, Laurel listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 69.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Laurel Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laurel
- The most common availability pattern in Laurel falls within the 181-270 days range, representing 44.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Laurel (44.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Laurel?
Average Booking Lead Time by Month
Booking Lead Time Insights for Laurel
- The overall average booking lead time for vacation rentals in Laurel is 36 days.
- Guests book furthest in advance for stays during October (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (44 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Laurel.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Laurel averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Laurel?
Guests in Laurel stay about 3.2 nights on average, generating roughly 5,377 reservations and 34.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Laurel
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Laurel
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 34.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (3.1 nights) and shorten in Jul (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Laurel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
100 listings
64.1% of total
2 Nights
30 listings
19.2% of total
30+ Nights
26 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Laurel is 1 Night, adopted by 64.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Laurel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Laurel, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.1% of Laurel hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laurel.
Laurel Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
64 listings
41% of total
Moderate
37 listings
23.7% of total
Firm
50 listings
32.1% of total
Strict
5 listings
3.2% of total
Cancellation Policy Insights for Laurel
- The prevailing Airbnb cancellation policy trend in Laurel is Flexible, used by 41% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41% market standard in Laurel.
- Using a Strict policy might deter some guests, as only 3.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Laurel.
How Much Are Airbnb Cleaning Fees in Laurel?
Cleaning fees in Laurel are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Laurel
- 88.5% of listings charge a cleaning fee, making it standard practice in Laurel. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $70 is close to the median ($70), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 10.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Laurel median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Laurel Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laurelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Honey B Ranch: Spacious Country Setting Laurel MS
Entire Place • 5 bedrooms
Top Property, Downtown Walkable, Private Suites
Entire Place • 2 bedrooms
Season 4 Episode 9
Entire Place • 2 bedrooms
7th Avenue Manor
Entire Place • 5 bedrooms
Enjoy Laurel’s Hometown Charm at The Parker House!
Entire Place • 3 bedrooms
Stay in part of Laurel History at Pickering House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Laurel?
Learn from the best! This table showcases top-performing Airbnb hosts in Laurel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay'Ca | 23 | $763,228 | 2218 | 4.94/5.0 |
| Liz | 7 | $155,727 | 443 | 4.90/5.0 |
| Troy | 4 | $152,575 | 164 | 4.85/5.0 |
| Cindy | 9 | $130,895 | 1203 | 4.89/5.0 |
| William | 5 | $119,771 | 778 | 4.94/5.0 |
| Stephen | 3 | $104,366 | 80 | 4.82/5.0 |
| John | 4 | $95,030 | 812 | 4.98/5.0 |
| Jennifer | 5 | $92,467 | 192 | 4.99/5.0 |
| Barclay | 5 | $91,835 | 172 | 4.83/5.0 |
| Mallorie | 2 | $83,797 | 1771 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laurel.
Who Are the Airbnb Hosts in Laurel?
Laurel is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Laurel
- With 68.6% Superhosts, Laurel has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 19.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 87.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 59.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Laurel averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Laurel
These are the highest-grossing professional property management operations in Laurel, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Stay'Ca | 23 | $763,228 | $176 | 51.9% | 4.94/5 |
| Cindy | 9 | $130,895 | $136 | 29.0% | 4.89/5 |
| Stephen | 3 | $104,366 | $240 | 49.6% | 4.82/5 |
| Jennifer | 5 | $92,467 | $275 | 23.5% | 4.99/5 |
| William And Mari | 2 | $22,621 | $135 | 23.1% | 4.96/5 |
Management Company Insights for Laurel
- The leading management company, Stay'Ca, operates 23 listings with $763,228 in gross revenue — a useful benchmark for what scale looks like in Laurel.
- Top managers average 8 properties each, suggesting professional management in Laurel still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.92/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 19.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Laurel's Airbnb Market Compare to Nearby Cities?
How does the Laurel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Covington, Laurel has 4 percentage points lower occupancy and about $35 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dauphin Island | 610 | $3,452 | $391.41 | 37% |
| Pass Christian | 176 | $2,740 | $304.16 | 35% |
| Ocean Springs | 256 | $2,548 | $222.38 | 41% |
| Killian | 14 | $2,538 | $365.03 | 34% |
| Bay Saint Louis | 281 | $2,468 | $276.24 | 35% |
| Covington | 63 | $2,436 | $211.13 | 44% |
| Ponchatoula | 48 | $2,414 | $243.95 | 36% |
| Waveland | 85 | $2,276 | $242.68 | 36% |
| Petal | 15 | $2,241 | $225.08 | 38% |
| Abita Springs | 18 | $2,202 | $198.62 | 43% |
Frequently Asked Questions About Airbnb in Laurel
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Laurel.
How much do Airbnb hosts make in Laurel?
Laurel hosts earn about $22,925 per year on average, with an average nightly rate of $176 and RevPAR of $72. Those figures describe the typical revenue environment for active listings in Laurel, Mississippi, not the ceiling for the best operators. Source: AirROI 2026 data, Laurel market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Laurel?
The average Airbnb occupancy rate in Laurel is 40.0%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Laurel?
Listings in Laurel average $176 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Laurel?
Laurel currently has about 156 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Laurel?
AirROI currently classifies the short-term rental regulation level in Laurel as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Laurel?
RevPAR in Laurel is about $72. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Laurel?
At 40.0% occupancy, Laurel can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $22,925, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Laurel?
The average booking lead time in Laurel is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Laurel?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Laurel include Historic Downtown Laurel, South Laurel, West Laurel. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Laurel?
entire_home listings make up 86.5% of the active supply in Laurel. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Laurel compare to nearby Airbnb markets?
Among neighboring markets, Dauphin Island posts $41,429 in average annual revenue with 36.6% occupancy, compared to Laurel's $22,925 and 40.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Laurel?
The average Airbnb stay length in Laurel is about 3.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Laurel?
Airbnb listings in Laurel average 4.9 out of 5 overall. About 69.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Laurel?
Smoke alarm and Hot water are among the strongest revenue-linked amenities in Laurel. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Laurel?
Yes. About 88.5% of active Airbnb listings in Laurel charge a cleaning fee, and the average fee is $70. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Laurel?
A 68.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.