Roseville, Minnesota Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Roseville, Minnesota? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,896 per year — at a $177 nightly rate, 51.9% occupancy, and a $103 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 22 active listings, Roseville is a micro-market where solid booking activity throughout the year. Supply declined 21.4% and revenue has grown even as nightly rates softened, pointing to strengthened occupancy among remaining listings. Fewer competitors and resilient demand create favorable conditions for well-run properties.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Roseville?
In Roseville, the headline Airbnb metrics are $24,896 in average annual revenue,51.9% occupancy, $177 ADR, and $103 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Roseville?
Understanding the monthly revenue variations for Airbnb listings in Roseville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roseville is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roseville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,290+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,544 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,053 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $964, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roseville
What Is the Monthly Airbnb Occupancy Rate in Roseville?
Maximize your bookings by understanding the Roseville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roseville:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roseville
What Is the Average Airbnb Nightly Rate in Roseville?
Effective short term rental pricing strategy in Roseville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roseville typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $409+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $244 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Roseville
What Is the RevPAR for Airbnb in Roseville?
RevPAR in Roseville is currently $103. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $40 RevPAR.
- Typical properties (Median) generate $57 RevPAR.
- Strong performers (Top 25%) earn $179 RevPAR.
- Best-in-class (Top 10%) achieve $246 RevPAR.
Average Monthly RevPAR Trend in Roseville
RevPAR Insights for Roseville
- The average RevPAR in Roseville is $103. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($246) and bottom 25% ($40) is $206, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Roseville benchmarks. If your RevPAR falls below the median of $57, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $179+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Roseville?
Roseville's peak Airbnb season falls in July, August, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, October)
- Revenue averages $4,186 per month
- Occupancy rates average 60.8%
- Daily rates average $200
Shoulder Season
- Revenue averages $3,235 per month
- Occupancy maintains around 53.2%
- Daily rates hold near $204
Low Season (January, February, March)
- Revenue drops to average $1,912 per month
- Occupancy decreases to average 31.2%
- Daily rates adjust to average $213
Seasonality Insights for Roseville
- Airbnb seasonality in Roseville is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Roseville's highest earning potential, with monthly revenues climbing to $4,583, occupancy reaching 67.1%, and ADRs peaking at $223.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,311, occupancy could drop to 21.4%, and ADRs may adjust to $195.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roseville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Roseville, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Roseville?
Low regulation and minimal registration activity in Roseville, Minnesota, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Roseville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Roseville?
With a compact short-term rental market, Roseville gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Roseville | The heart of Roseville with easy access to shopping and dining, as well as beautiful parks. Ideal for families visiting the Mall of America or exploring the nearby Twin Cities. | Roseville Skating Center, Harriet Alexander Nature Center, Rosedale Center, Central Park, Roseville Area Community Theater |
| Lexington | A quiet residential neighborhood offering a peaceful stay while still being close to major attractions in the area. Perfect for travelers seeking tranquility and easy access to urban amenities. | Lexington Park, Lake Owasso, Riverside Park, Central Roseville, Minnesota State Fairgrounds |
| Southeast Roseville | A vibrant community with a mix of residential and commercial properties. Great for those wanting to be close to nature and local parks, including easy access to the scenic trails. | Cedarholm Community Golf Course, Lake Josephine, Roseville Parks, Victoria Park, Tamarack Nature Center |
| North Roseville | Known for its suburban charm and family-friendly atmosphere. Access to outdoor recreation and community events makes it a desirable location for families and tourists alike. | Pioneer Park, Roseville Library, Como Park Zoo, Betty Dangers Country Club, Shady Oak Park |
| West Roseville | A peaceful area with excellent schools and family-oriented neighborhoods, perfect for extended family visits and those wanting a home-away-from-home experience during their stay. | Frontier Fields Park, Roseville Area High School, Rosedale Park, Sierra Park, Rosebrook Park |
| Harriet Alexander Nature Center | Ideal for nature lovers, this area provides a unique blend of outdoor activities, trails, and educational programs, attracting those looking for a nature escape. | Harriet Alexander Nature Center, Lake Josephine County Park, Nature trails, Outdoor education center, Wildlife viewing areas |
| Highland Park | A charming community with a mix of urban conveniences and suburban tranquility. Visitors enjoy the local shops, parks, and close proximity to the Twin Cities. | Highland Park, Highland Village, Summit Avenue, Como Park, Murray Park |
| Falcon Heights | Adjacent to Roseville, Falcon Heights boasts beautiful parks and a strong community spirit, attracting visitors interested in experiencing local culture and nature. | Como Park Zoo & Conservatory, Falcon Heights City Hall, Cedar Lake Farm Regional Park, The University of Minnesota, Falcon Heights Parade of Homes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Roseville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Roseville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roseville
- The Roseville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 45.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Roseville, House properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 72.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Roseville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roseville
- The dominant room capacity in Roseville is 3 bedrooms listings, making up 18.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 31.8% of the active Airbnb listings in Roseville, indicating a high concentration in these sizes.
- A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Roseville.
Roseville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roseville
- The most common guest capacity trend in Roseville vacation rentals is listings accommodating 8+ guests (22.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 7 guests dominate the Roseville STR market, accounting for 31.8% of listings.
- 36.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roseville.
- On average, properties in Roseville are equipped to host 3.5 guests.
How Do Listings in Roseville Compare on Quality?
Listing quality in Roseville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Roseville
- At 22 photos per listing on average, Roseville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 4.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Roseville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Roseville?
Amenity Prevalence
Amenity Insights for Roseville
- Essential amenities in Roseville that guests expect include: Air conditioning, Wifi, Carbon monoxide alarm, Heating, Smoke alarm, Hot water, Washer, Hangers, Essentials, Kitchen. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roseville: Air conditioning, Wifi, Carbon monoxide alarm, Heating, Smoke alarm, Hot water, Washer, Hangers, Essentials, Kitchen.
- Prioritize adding missing essentials: Hot water, Washer, Hangers, Essentials, Kitchen.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roseville to stay competitive.
Which Airbnb Amenities Boost Revenue in Roseville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Roseville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pack ’n play/Travel crib | 36.4% | $48,745 | $11,267 | 332.6% |
Blender | 45.5% | $39,319 | $12,876 | 205.4% |
Ceiling fan | 27.3% | $46,616 | $16,750 | 178.3% |
Room-darkening shades | 36.4% | $41,636 | $15,330 | 171.6% |
Wine glasses | 45.5% | $37,345 | $14,521 | 157.2% |
Exterior security cameras on property | 27.3% | $43,888 | $17,773 | 146.9% |
Conditioner | 63.6% | $31,668 | $13,043 | 142.8% |
Coffee | 45.5% | $36,603 | $15,139 | 141.8% |
Dishwasher | 45.5% | $35,661 | $15,924 | 123.9% |
Cooking basics | 72.7% | $29,198 | $13,421 | 117.6% |
Revenue Impact Insights for Roseville
- Pack ’n play/Travel crib tops the revenue impact list with a 332.6% uplift — listings with this amenity earn $48,745 vs. $11,267 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Roseville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roseville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoseville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Roseville
- The typical guest profile for Airbnb in Roseville consists of primarily domestic travelers (96%), often arriving from nearby Saint Paul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.4% of guests.
- Key international markets include United States (96.4%) and China (0.9%).
- Top languages spoken are English (78%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Saint Paul and Lake Mills.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Roseville?
Listings in Roseville average 4.92 out of 5 overall, with about 65.2 reviews per active listing and 72.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Roseville
- With an overall rating of 4.92, Roseville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.99), while Value (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 72.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Roseville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roseville
- The most common availability pattern in Roseville falls within the 181-270 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Roseville (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Roseville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Roseville
- The overall average booking lead time for vacation rentals in Roseville is 43 days.
- Guests book furthest in advance for stays during August (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Roseville.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Roseville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Roseville?
Guests in Roseville stay about 8.9 nights on average, generating roughly 362 reservations and 16.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Roseville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Roseville
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 16.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (11.5 nights) and shorten in Feb (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Roseville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
6 listings
27.3% of total
3 Nights
2 listings
9.1% of total
4-6 Nights
5 listings
22.7% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
8 listings
36.4% of total
Key Insights
- The most prevalent minimum stay requirement in Roseville is 30+ Nights, adopted by 36.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.4%) caters to monthly stays (30+ nights) in Roseville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.4% of Roseville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roseville.
Roseville Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.5% of total
Flexible
2 listings
9.1% of total
Moderate
9 listings
40.9% of total
Firm
7 listings
31.8% of total
Strict
3 listings
13.6% of total
Cancellation Policy Insights for Roseville
- The prevailing Airbnb cancellation policy trend in Roseville is Moderate, used by 40.9% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (45.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.9% market standard in Roseville.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Roseville.
How Much Are Airbnb Cleaning Fees in Roseville?
Cleaning fees in Roseville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Roseville
- 86.4% of listings charge a cleaning fee, making it standard practice in Roseville. Guests expect it and factor it into their booking decisions.
- The gap between the average ($180) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Roseville median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Roseville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rosevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1/2 Acre in heart of the Twin Cities|Airport|Mall
Entire Place • 5 bedrooms
Perfect Location - Minutes to Everywhere.
Entire Place • 3 bedrooms
Cheerful Home- Lake Owasso/State Fair/ Roseville
Entire Place • 5 bedrooms
Comfy, Convenient & Central Home by both MSP!
Entire Place • 3 bedrooms
Spacious 4-Level Roseville Retreat on Cul-de-Sac!
Entire Place • 3 bedrooms
Log Shores Hideaway in the heart of Twin Cities
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Roseville?
Learn from the best! This table showcases top-performing Airbnb hosts in Roseville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Infinity | 1 | $99,189 | 152 | 4.90/5.0 |
| Katie | 1 | $90,161 | 78 | 4.97/5.0 |
| Tim | 1 | $73,827 | 71 | 4.94/5.0 |
| Faith | 5 | $45,379 | 202 | 4.94/5.0 |
| Julie | 1 | $34,367 | 29 | 4.83/5.0 |
| Mehari | 1 | $33,888 | 12 | 4.92/5.0 |
| Erika | 1 | $32,733 | 29 | 5.00/5.0 |
| Miki | 1 | $24,679 | 15 | 5.00/5.0 |
| Melissa | 1 | $22,091 | 116 | 4.91/5.0 |
| Lori | 1 | $17,728 | 140 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roseville.
Who Are the Airbnb Hosts in Roseville?
Roseville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Roseville
- With 77.3% Superhosts, Roseville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 54.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Roseville averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Roseville's Airbnb Market Compare to Nearby Cities?
How does the Roseville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shoreview, Roseville has 1 percentage points lower occupancy and about $306 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hastings | 14 | $6,506 | $504.44 | 45% |
| Shoreview | 12 | $5,549 | $483.36 | 53% |
| Grand Lake Township | 11 | $4,891 | $346.72 | 44% |
| Wayzata | 20 | $4,854 | $442.08 | 50% |
| Forest Lake | 25 | $4,776 | $412.22 | 46% |
| Andover | 15 | $4,460 | $320.27 | 48% |
| Hillman | 10 | $4,367 | $435.12 | 40% |
| Mound | 15 | $4,358 | $470.25 | 50% |
| Town of Georgetown | 18 | $4,345 | $620.77 | 34% |
| Lake Shore | 22 | $4,278 | $514.53 | 36% |
Frequently Asked Questions About Airbnb in Roseville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Roseville.
How much do Airbnb hosts make in Roseville?
Roseville hosts earn about $24,896 per year on average, with an average nightly rate of $177 and RevPAR of $103. Those figures describe the typical revenue environment for active listings in Roseville, Minnesota, not the ceiling for the best operators. Source: AirROI 2026 data, Roseville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Roseville?
The average Airbnb occupancy rate in Roseville is 51.9%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Roseville?
Listings in Roseville average $177 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Roseville?
Roseville currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Roseville?
AirROI currently classifies the short-term rental regulation level in Roseville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Roseville?
RevPAR in Roseville is about $103. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Roseville?
At 51.9% occupancy, Roseville can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,896, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Roseville?
The average booking lead time in Roseville is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Roseville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Roseville include Central Roseville, Lexington, Southeast Roseville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Roseville?
entire_home listings make up 54.5% of the active supply in Roseville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Roseville compare to nearby Airbnb markets?
Among neighboring markets, Hastings posts $78,078 in average annual revenue with 45.2% occupancy, compared to Roseville's $24,896 and 51.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Roseville?
The average Airbnb stay length in Roseville is about 8.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Roseville?
Airbnb listings in Roseville average 4.92 out of 5 overall. About 72.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Roseville?
Pack ’n play/Travel crib and Blender are among the strongest revenue-linked amenities in Roseville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Roseville?
Yes. About 86.4% of active Airbnb listings in Roseville charge a cleaning fee, and the average fee is $180. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Roseville?
A 77.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.