Mount Pleasant, Michigan Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mount Pleasant, Michigan? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,467 per year — at a $174 nightly rate, 39.0% occupancy, and a $72 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 19 active listings, Mount Pleasant is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 216.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mount Pleasant?
In Mount Pleasant, the headline Airbnb metrics are $22,467 in average annual revenue,39.0% occupancy, $174 ADR, and $72 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mount Pleasant?
Understanding the monthly revenue variations for Airbnb listings in Mount Pleasant is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mount Pleasant is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mount Pleasant across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,404+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,389 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,754 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $798, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mount Pleasant
What Is the Monthly Airbnb Occupancy Rate in Mount Pleasant?
Maximize your bookings by understanding the Mount Pleasant STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mount Pleasant:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mount Pleasant
What Is the Average Airbnb Nightly Rate in Mount Pleasant?
Effective short term rental pricing strategy in Mount Pleasant involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mount Pleasant typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Mount Pleasant
What Is the RevPAR for Airbnb in Mount Pleasant?
RevPAR in Mount Pleasant is currently $72. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $65 RevPAR.
- Strong performers (Top 25%) earn $117 RevPAR.
- Best-in-class (Top 10%) achieve $132 RevPAR.
Average Monthly RevPAR Trend in Mount Pleasant
RevPAR Insights for Mount Pleasant
- The average RevPAR in Mount Pleasant is $72. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($132) and bottom 25% ($33) is $99, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mount Pleasant benchmarks. If your RevPAR falls below the median of $65, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $117+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mount Pleasant?
Mount Pleasant's peak Airbnb season falls in July, August, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, October)
- Revenue averages $2,929 per month
- Occupancy rates average 46.0%
- Daily rates average $177
Shoulder Season
- Revenue averages $2,098 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $168
Low Season (January, February, March)
- Revenue drops to average $1,422 per month
- Occupancy decreases to average 29.9%
- Daily rates adjust to average $157
Seasonality Insights for Mount Pleasant
- Airbnb seasonality in Mount Pleasant is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mount Pleasant's highest earning potential, with monthly revenues climbing to $3,057, occupancy reaching 47.4%, and ADRs peaking at $182.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,310, occupancy could drop to 29.2%, and ADRs may adjust to $155.
- Lower occupancy paired with meaningful seasonality means hosts in Mount Pleasant need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mount Pleasant, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mount Pleasant?
Low regulation and minimal registration activity in Mount Pleasant, Michigan, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mount Pleasant to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mount Pleasant?
With a compact short-term rental market, Mount Pleasant gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Mount Pleasant | The heart of the city, offering a mix of cultural attractions and close proximity to local universities. Great for those seeking a vibrant urban experience. | Soaring Eagle Casino, CMU Museum, Mount Pleasant Discovery Museum, local restaurants, festivals and events |
| Central Michigan University Area | Close to the university, making it a prime spot for student and faculty accommodations, as well as events and sports. | McGuirk Arena, Riverside Park, CMU football games, arts performances, University events |
| Chippewa River Recreation Area | Ideal for outdoor enthusiasts, offering scenic views and recreational activities such as hiking, fishing, and kayaking. | Chippewa River, nature trails, picnic areas, fishing spots, wildlife viewing |
| Mission Street | A main thoroughfare filled with shops, restaurants, and services. Convenient for travelers and locals alike. | shopping centers, dining options, local coffee shops, movie theaters |
| Isabella Lake | A beautiful natural area perfect for those looking to relax by the water and enjoy outdoor activities. | boating, fishing, picnicking, nature trails |
| Veterans Memorial Park | A family-friendly neighborhood known for its community feel and recreational facilities. Attractive to families and those looking for peace. | playgrounds, sports fields, walking trails, community events |
| East Broadway | A residential area with easy access to services and amenities, making it convenient for guests without needing to go downtown. | local shops, grocery stores, parks, family-friendly activities |
| South side of Mount Pleasant | Quiet and serene, it offers a suburban feel with access to outdoor activities and local charm, suitable for longer stays. | local parks, walking trails, community markets, scenic views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mount Pleasant offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mount Pleasant?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mount Pleasant
- The Mount Pleasant Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mount Pleasant, Apartment/Condo properties are the most common (42.1%), reflecting the local real estate landscape.
- Houses represent a significant 21.1% portion, catering likely to families or larger groups.
- The presence of 26.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Mount Pleasant Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mount Pleasant
- The dominant room capacity in Mount Pleasant is 2 bedrooms listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.9% of the active Airbnb listings in Mount Pleasant, indicating a high concentration in these sizes.
Mount Pleasant Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mount Pleasant
- The most common guest capacity trend in Mount Pleasant vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mount Pleasant STR market, accounting for 57.9% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mount Pleasant.
- On average, properties in Mount Pleasant are equipped to host 3.5 guests.
How Do Listings in Mount Pleasant Compare on Quality?
Listing quality in Mount Pleasant can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mount Pleasant
- At 27.6 photos per listing on average, Mount Pleasant hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mount Pleasant averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mount Pleasant?
Amenity Prevalence
Amenity Insights for Mount Pleasant
- Popular amenities like Carbon monoxide alarm, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Carbon monoxide alarm or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mount Pleasant to stay competitive.
Which Airbnb Amenities Boost Revenue in Mount Pleasant?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mount Pleasant, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 73.7% | $28,051 | $6,833 | 310.5% |
Refrigerator | 68.4% | $29,181 | $7,921 | 268.4% |
Oven | 68.4% | $29,181 | $7,921 | 268.4% |
Dishes and silverware | 68.4% | $29,181 | $7,921 | 268.4% |
Stove | 68.4% | $29,181 | $7,921 | 268.4% |
Kitchen | 68.4% | $29,181 | $7,921 | 268.4% |
Microwave | 68.4% | $29,181 | $7,921 | 268.4% |
Washer | 57.9% | $32,147 | $9,158 | 251.0% |
Dishwasher | 52.6% | $33,834 | $9,837 | 243.9% |
Hangers | 63.2% | $30,340 | $8,972 | 238.2% |
Revenue Impact Insights for Mount Pleasant
- Coffee maker tops the revenue impact list with a 310.5% uplift — listings with this amenity earn $28,051 vs. $6,833 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mount Pleasant STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mount Pleasant. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMount Pleasant Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mount Pleasant
- The typical guest profile for Airbnb in Mount Pleasant consists of primarily domestic travelers (95%), often arriving from nearby Detroit, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.1% of guests.
- Key international markets include United States (95.1%) and Finland (1.6%).
- Top languages spoken are English (81.2%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Detroit and Kalamazoo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mount Pleasant?
Listings in Mount Pleasant average 4.92 out of 5 overall, with about 62.9 reviews per active listing and 47.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mount Pleasant
- With an overall rating of 4.92, Mount Pleasant listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 47.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mount Pleasant Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mount Pleasant
- The most common availability pattern in Mount Pleasant falls within the 181-270 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mount Pleasant (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mount Pleasant?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mount Pleasant
- The overall average booking lead time for vacation rentals in Mount Pleasant is 46 days.
- Guests book furthest in advance for stays during May (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (58 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Mount Pleasant.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Mount Pleasant averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mount Pleasant?
Guests in Mount Pleasant stay about 3.8 nights on average, generating roughly 568 reservations and 29.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Mount Pleasant
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mount Pleasant
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (5.9 nights) and shorten in Apr (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mount Pleasant Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
63.2% of total
2 Nights
1 listings
5.3% of total
3 Nights
4 listings
21.1% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mount Pleasant is 1 Night, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.5%) of the Mount Pleasant Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Mount Pleasant, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.2% of Mount Pleasant hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mount Pleasant.
Mount Pleasant Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
5.3% of total
Moderate
7 listings
36.8% of total
Firm
6 listings
31.6% of total
Strict
5 listings
26.3% of total
Cancellation Policy Insights for Mount Pleasant
- The prevailing Airbnb cancellation policy trend in Mount Pleasant is Moderate, used by 36.8% of listings.
- A majority (57.9%) of hosts in Mount Pleasant utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.8% market standard in Mount Pleasant.
- Regularly review your cancellation policy against competitors and market demand shifts in Mount Pleasant.
How Much Are Airbnb Cleaning Fees in Mount Pleasant?
Cleaning fees in Mount Pleasant are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mount Pleasant
- 94.7% of listings charge a cleaning fee, making it standard practice in Mount Pleasant. Guests expect it and factor it into their booking decisions.
- The gap between the average ($82) and median ($50) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mount Pleasant median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mount Pleasant Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mount Pleasantbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
River view home-Close to CMU and Casino
Entire Place • 3 bedrooms
Newly Renovated Gem close to Casino!
Entire Place • 2 bedrooms
PINE LODGE ~ Cozy and Snug ~ A great get-away!
Entire Place • 2 bedrooms
Upstairs 2-Bed 2-Bath Near CMU
Entire Place • 2 bedrooms
Entire house, 3-Bedrooms in Mt. Pleasant Michigan
Entire Place • 3 bedrooms
Main Level 2-Bedroom Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mount Pleasant?
Learn from the best! This table showcases top-performing Airbnb hosts in Mount Pleasant based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| United Apartments | 4 | $115,850 | 46 | 4.84/5.0 |
| Holly | 2 | $91,348 | 218 | 4.97/5.0 |
| David & Layla | 5 | $46,617 | 25 | 5.00/5.0 |
| Daniel | 1 | $42,954 | 255 | 5.00/5.0 |
| Rolando | 1 | $35,191 | 275 | 4.90/5.0 |
| Aaron | 1 | $29,103 | 67 | 4.88/5.0 |
| Kenneth | 2 | $25,735 | 128 | 4.83/5.0 |
| Ryan | 1 | $23,898 | 102 | 4.94/5.0 |
| Nancy | 1 | $15,274 | 78 | 4.94/5.0 |
| Chip | 1 | $911 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mount Pleasant.
Who Are the Airbnb Hosts in Mount Pleasant?
Mount Pleasant is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Mount Pleasant
- With 73.7% Superhosts, Mount Pleasant has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 78.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mount Pleasant averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Mount Pleasant's Airbnb Market Compare to Nearby Cities?
How does the Mount Pleasant Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Grattan Township, Mount Pleasant has 16 percentage points lower occupancy and about $201 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 37 | $6,015 | $506.78 | 50% |
| Blair Township | 51 | $5,212 | $521.06 | 45% |
| City of Frankenmuth | 31 | $5,096 | $327.04 | 52% |
| Paw Paw Township | 11 | $4,978 | $431.38 | 49% |
| Scio Township | 18 | $4,868 | $788.33 | 40% |
| Grattan Township | 16 | $4,703 | $375.01 | 55% |
| Bingham Township | 27 | $4,550 | $505.69 | 46% |
| Elmwood Charter Township | 73 | $4,470 | $422.52 | 46% |
| Grass Lake Charter Township | 14 | $4,457 | $378.14 | 44% |
| Alto | 19 | $4,272 | $513.57 | 34% |
Frequently Asked Questions About Airbnb in Mount Pleasant
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mount Pleasant.
How much do Airbnb hosts make in Mount Pleasant?
Mount Pleasant hosts earn about $22,467 per year on average, with an average nightly rate of $174 and RevPAR of $72. Those figures describe the typical revenue environment for active listings in Mount Pleasant, Michigan, not the ceiling for the best operators. Source: AirROI 2026 data, Mount Pleasant market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mount Pleasant?
The average Airbnb occupancy rate in Mount Pleasant is 39.0%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mount Pleasant?
Listings in Mount Pleasant average $174 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mount Pleasant?
Mount Pleasant currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mount Pleasant?
AirROI currently classifies the short-term rental regulation level in Mount Pleasant as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mount Pleasant?
RevPAR in Mount Pleasant is about $72. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mount Pleasant?
Occupancy of 39.0% means Mount Pleasant is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,467, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mount Pleasant?
The average booking lead time in Mount Pleasant is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mount Pleasant?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mount Pleasant include Downtown Mount Pleasant, Central Michigan University Area, Chippewa River Recreation Area. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mount Pleasant?
entire_home listings make up 73.7% of the active supply in Mount Pleasant. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mount Pleasant compare to nearby Airbnb markets?
Among neighboring markets, Greilickville posts $72,180 in average annual revenue with 50.2% occupancy, compared to Mount Pleasant's $22,467 and 39.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mount Pleasant?
The average Airbnb stay length in Mount Pleasant is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mount Pleasant?
Airbnb listings in Mount Pleasant average 4.92 out of 5 overall. About 47.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mount Pleasant?
Coffee maker and Refrigerator are among the strongest revenue-linked amenities in Mount Pleasant. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mount Pleasant?
Yes. About 94.7% of active Airbnb listings in Mount Pleasant charge a cleaning fee, and the average fee is $82. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mount Pleasant?
A 73.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.