Lansing, Michigan Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Lansing, Michigan? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,840 per year — at a $133 nightly rate, 43.5% occupancy, and a $61 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Lansing's 258 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 79.2% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Lansing?
In Lansing, the headline Airbnb metrics are $17,840 in average annual revenue,43.5% occupancy, $133 ADR, and $61 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Lansing?
Understanding the monthly revenue variations for Airbnb listings in Lansing is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lansing is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lansing across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,219+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,761 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,545 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $722, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lansing
What Is the Monthly Airbnb Occupancy Rate in Lansing?
Maximize your bookings by understanding the Lansing STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lansing:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lansing
What Is the Average Airbnb Nightly Rate in Lansing?
Effective short term rental pricing strategy in Lansing involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lansing typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Lansing
What Is the RevPAR for Airbnb in Lansing?
RevPAR in Lansing is currently $61. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $29 RevPAR.
- Typical properties (Median) generate $50 RevPAR.
- Strong performers (Top 25%) earn $81 RevPAR.
- Best-in-class (Top 10%) achieve $123 RevPAR.
Average Monthly RevPAR Trend in Lansing
RevPAR Insights for Lansing
- The average RevPAR in Lansing is $61. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($123) and bottom 25% ($29) is $93, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Lansing benchmarks. If your RevPAR falls below the median of $50, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $81+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Lansing?
Lansing's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $2,549 per month
- Occupancy rates average 55.1%
- Daily rates average $129
Shoulder Season
- Revenue averages $1,939 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $130
Low Season (January, February, March)
- Revenue drops to average $1,499 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $141
Seasonality Insights for Lansing
- The Airbnb seasonality pattern in Lansing shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lansing's highest earning potential, with monthly revenues climbing to $2,679, occupancy reaching 58.3%, and ADRs peaking at $144.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,428, occupancy could drop to 34.5%, and ADRs may adjust to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lansing.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Lansing seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Lansing?
Low regulation and minimal registration activity in Lansing, Michigan, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Lansing to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Lansing?
Location within Lansing matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | A historic neighborhood with a charming atmosphere, great restaurants, and local boutiques. Old Town has a vibrant arts scene and hosts community events, making it appealing to both residents and visitors. | Old Town Commercial Association, Eagle Eye Golf Club, Lansing River Trail, The Lansing Art Gallery, Red Cedar River |
| Downtown Lansing | The cultural and political heart of the city, Downtown Lansing features a mix of governmental buildings, parks, and modern amenities. It's ideal for business travelers and tourists exploring Michigan's capital. | Michigan State Capitol, Cooley Law School Stadium, Lansing Center, Scott Sunken Gardens, Impression 5 Science Center |
| REO Town | An up-and-coming neighborhood known for its revitalization and eclectic vibe. REO Town offers unique shops, art galleries, and a selection of local dining options, appealing to younger crowds. | REO Town Marketplace, The Robin Theatre, Artisan Village, Duncan’s Pub, REO Town's public art installations |
| East Lansing | Home to Michigan State University, East Lansing has a vibrant student population and a lively atmosphere. It attracts visitors for sports games and academic events throughout the year. | Michigan State University, Spartan Stadium, Beaumont Tower, The Wharton Center, Red Cedar River |
| Holt | A family-friendly suburban area with parks and good schools. Holt offers a quieter atmosphere ideal for families vacationing in the Lansing area, with easy access to major attractions. | Holt Community Park, Dewitt Township Park, Lansing Mall, Cedar Street Park, Granger Meadows Park |
| Lansing's West Side | Known for its diverse community and historic homes, the West Side offers a mix of urban and residential experiences. It features local eateries and is close to downtown attractions. | Lansing City Market, Burchard Park, Old Town, Patria Hall, Westside Park |
| South Lansing | A predominantly residential area that offers an array of parks and suburban comforts. South Lansing is appealing for those looking for local experiences slightly off the beaten path. | Potato Creek Park, Hunter Park, South Lansing Community Center, Eagle View Golf Course, Ferguson Field |
| Lansing Township | Close to several major attractions and a quieter alternative for those looking to explore the Lansing area. Lansing Township features parks, shopping, and family-friendly spaces. | Lansing Mall, Granger Park, Fenner Nature Center, Kerns Park, Lansing Township Parks Department |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Lansing offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Lansing?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lansing
- The Lansing Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.3% of the 258 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lansing, House properties are the most common (58.9%), reflecting the local real estate landscape.
- Houses represent a significant 58.9% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.2%) offer potential for unique stay experiences.
Lansing Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lansing
- The dominant room capacity in Lansing is 1 bedroom listings, making up 25.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.5% of the active Airbnb listings in Lansing, indicating a high concentration in these sizes.
- A significant 27.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lansing.
Lansing Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lansing
- The most common guest capacity trend in Lansing vacation rentals is listings accommodating 4 guests (23.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Lansing STR market, accounting for 39.5% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lansing.
- On average, properties in Lansing are equipped to host 3.9 guests.
How Do Listings in Lansing Compare on Quality?
Listing quality in Lansing can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Lansing
- At 23 photos per listing on average, Lansing hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Lansing averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Lansing?
Amenity Prevalence
Amenity Insights for Lansing
- Essential amenities in Lansing that guests expect include: Air conditioning, Wifi, Smoke alarm, Kitchen, TV, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Carbon monoxide alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lansing: Air conditioning, Wifi, Smoke alarm, Kitchen, TV, Heating, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, Kitchen, TV, Heating, Free parking on premises.
- Consider adding popular differentiators like Hot water or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lansing to stay competitive.
Which Airbnb Amenities Boost Revenue in Lansing?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Lansing, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Life size gamesHigh opportunity | 1.9% | $45,299 | $17,298 | 161.9% |
Hair dryer | 79.1% | $20,484 | $7,853 | 160.9% |
Free parking on premises | 95.7% | $18,304 | $7,426 | 146.5% |
TV | 96.5% | $18,178 | $8,497 | 113.9% |
Sun loungersHigh opportunity | 3.5% | $36,611 | $17,162 | 113.3% |
Paid parking on premisesHigh opportunity | 3.1% | $35,732 | $17,268 | 106.9% |
Hot tubHigh opportunity | 1.9% | $35,959 | $17,482 | 105.7% |
Children's playroomHigh opportunity | 1.9% | $35,507 | $17,491 | 103.0% |
Dishwasher | 49.2% | $24,017 | $11,852 | 102.6% |
Shampoo | 70.2% | $20,970 | $10,484 | 100.0% |
Revenue Impact Insights for Lansing
- Life size games tops the revenue impact list with a 161.9% uplift — listings with this amenity earn $45,299 vs. $17,298 without it.
- High-opportunity amenities — Life size games, Sun loungers, Paid parking on premises — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Free parking on premises, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Life size games — it has the best combination of high revenue impact and low market saturation in Lansing.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Lansing STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lansing. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLansing Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Lansing
- The typical guest profile for Airbnb in Lansing consists of primarily domestic travelers (94%), often arriving from nearby Lansing, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.2% of guests.
- Key international markets include United States (94.2%) and Canada (1.8%).
- Top languages spoken are English (72%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lansing and Detroit.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Lansing?
Listings in Lansing average 4.8 out of 5 overall, with about 81.7 reviews per active listing and 35.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Lansing
- With an overall rating of 4.8, Lansing listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Location (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Lansing Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lansing
- The most common availability pattern in Lansing falls within the 181-270 days range, representing 44.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lansing (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Lansing?
Average Booking Lead Time by Month
Booking Lead Time Insights for Lansing
- The overall average booking lead time for vacation rentals in Lansing is 28 days.
- Guests book furthest in advance for stays during May (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Lansing.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Lansing averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Lansing?
Guests in Lansing stay about 7.2 nights on average, generating roughly 5,432 reservations and 21.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Lansing
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Lansing
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 21.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (8.1 nights) and shorten in Nov (5.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Lansing Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
56 listings
21.7% of total
2 Nights
58 listings
22.5% of total
3 Nights
7 listings
2.7% of total
4-6 Nights
32 listings
12.4% of total
7-29 Nights
35 listings
13.6% of total
30+ Nights
70 listings
27.1% of total
Key Insights
- The most prevalent minimum stay requirement in Lansing is 30+ Nights, adopted by 27.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.1%) caters to monthly stays (30+ nights) in Lansing, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 27.1% of Lansing hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lansing.
Lansing Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
1.6% of total
Super Strict 30 Days
8 listings
3.1% of total
Flexible
62 listings
24% of total
Moderate
42 listings
16.3% of total
Firm
127 listings
49.2% of total
Strict
15 listings
5.8% of total
Cancellation Policy Insights for Lansing
- The prevailing Airbnb cancellation policy trend in Lansing is Firm, used by 49.2% of listings.
- A majority (55.0%) of hosts in Lansing utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 49.2% market standard in Lansing.
- Using a Strict policy might deter some guests, as only 5.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lansing.
How Much Are Airbnb Cleaning Fees in Lansing?
Cleaning fees in Lansing are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Lansing
- 86.4% of listings charge a cleaning fee, making it standard practice in Lansing. Guests expect it and factor it into their booking decisions.
- The gap between the average ($184) and median ($70) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Lansing median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Lansing Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lansingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Old Town Lofts & Deck - Old Town Lansing
Entire Place • 4 bedrooms
Emerald Square I 4 King Beds I 3 Bath I Loft Area
Entire Place • 5 bedrooms
4 BR I 2 BA Lansing Home
Entire Place • 4 bedrooms
Lnsng 5 Bdrm, 2 Bth, Lndry, walk Sparrow, <2 M MSU
Entire Place • 5 bedrooms
Downtown Delight I 4 BR & 2 BA I Sleeps 16
Entire Place • 4 bedrooms
LNSNG LXRY 3 | Sauna + Rain Shower + Lxry
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Lansing?
Learn from the best! This table showcases top-performing Airbnb hosts in Lansing based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dean | 27 | $581,757 | 2194 | 4.72/5.0 |
| Jessica | 12 | $503,280 | 664 | 4.71/5.0 |
| Aura | 6 | $270,209 | 315 | 5.00/5.0 |
| Brent | 8 | $220,178 | 464 | 4.92/5.0 |
| Van & Leigh | 11 | $205,769 | 3283 | 4.88/5.0 |
| Teresa | 7 | $165,907 | 337 | 4.84/5.0 |
| Rhett | 3 | $162,424 | 1170 | 4.94/5.0 |
| Goldilocks | 10 | $158,391 | 1028 | 4.91/5.0 |
| The Gilson Group | 3 | $111,183 | 110 | 4.61/5.0 |
| Rivka Beth-Sara | 3 | $97,621 | 573 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lansing.
Who Are the Airbnb Hosts in Lansing?
Lansing is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Lansing
- With 53.1% Superhosts, Lansing has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Lansing averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Lansing
These are the highest-grossing professional property management operations in Lansing, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Dean | 27 | $581,757 | $165 | 43.1% | 4.72/5 |
| Brent | 8 | $220,178 | $206 | 44.4% | 4.92/5 |
| Book A Memory | 1 | $40,830 | $218 | 50.7% | 4.87/5 |
Management Company Insights for Lansing
- The leading management company, Dean, operates 27 listings with $581,757 in gross revenue — a useful benchmark for what scale looks like in Lansing.
- Top managers average 12 properties each, suggesting professional management in Lansing still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Lansing's Airbnb Market Compare to Nearby Cities?
How does the Lansing Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Grattan Township, Lansing has 12 percentage points lower occupancy and about $242 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| City of Frankenmuth | 31 | $5,096 | $327.04 | 52% |
| Paw Paw Township | 11 | $4,978 | $431.38 | 49% |
| Scio Township | 18 | $4,868 | $788.33 | 40% |
| Grattan Township | 16 | $4,703 | $375.01 | 55% |
| Fremont | 16 | $4,603 | $444.74 | 41% |
| Grass Lake Charter Township | 14 | $4,457 | $378.14 | 44% |
| White Pigeon Township | 10 | $4,352 | $333.03 | 50% |
| Alto | 19 | $4,272 | $513.57 | 34% |
| Clyde Township | 15 | $4,210 | $474.47 | 38% |
| Lee Township | 34 | $4,116 | $427.25 | 36% |
Frequently Asked Questions About Airbnb in Lansing
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Lansing.
How much do Airbnb hosts make in Lansing?
Lansing hosts earn about $17,840 per year on average, with an average nightly rate of $133 and RevPAR of $61. Those figures describe the typical revenue environment for active listings in Lansing, Michigan, not the ceiling for the best operators. Source: AirROI 2026 data, Lansing market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Lansing?
The average Airbnb occupancy rate in Lansing is 43.5%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Lansing?
Listings in Lansing average $133 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Lansing?
Lansing currently has about 258 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Lansing?
AirROI currently classifies the short-term rental regulation level in Lansing as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Lansing?
RevPAR in Lansing is about $61. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Lansing?
At 43.5% occupancy, Lansing can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $17,840, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Lansing?
The average booking lead time in Lansing is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Lansing?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Lansing include Old Town, Downtown Lansing, REO Town. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Lansing?
entire_home listings make up 78.3% of the active supply in Lansing. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Lansing compare to nearby Airbnb markets?
Among neighboring markets, City of Frankenmuth posts $61,151 in average annual revenue with 52.1% occupancy, compared to Lansing's $17,840 and 43.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Lansing?
The average Airbnb stay length in Lansing is about 7.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Lansing?
Airbnb listings in Lansing average 4.8 out of 5 overall. About 35.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Lansing?
Life size games and Hair dryer are among the strongest revenue-linked amenities in Lansing. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Lansing?
Yes. About 86.4% of active Airbnb listings in Lansing charge a cleaning fee, and the average fee is $184. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Lansing?
A 53.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.