McHenry, Maryland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in McHenry, Maryland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $47,575 per year — at a $610 nightly rate, 28.1% occupancy, and a $173 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
McHenry's 608 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 56.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in McHenry?
In McHenry, the headline Airbnb metrics are $47,575 in average annual revenue,28.1% occupancy, $610 ADR, and $173 in RevPAR, and guests book about 74 days in advance.
How Much Do Airbnb Hosts Earn Monthly in McHenry?
Understanding the monthly revenue variations for Airbnb listings in McHenry is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in McHenry is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in McHenry across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,045+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,021 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,130 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,228, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in McHenry
What Is the Monthly Airbnb Occupancy Rate in McHenry?
Maximize your bookings by understanding the McHenry STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in McHenry:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in McHenry
What Is the Average Airbnb Nightly Rate in McHenry?
Effective short term rental pricing strategy in McHenry involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in McHenry typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $986+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $744 or more.
- Typical properties (Median) charge around $542 per night.
- Entry-level properties (Bottom 25%) earn around $368 per night.
Average Daily Rate (ADR) Trend by Month in McHenry
What Is the RevPAR for Airbnb in McHenry?
RevPAR in McHenry is currently $173. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $94 RevPAR.
- Typical properties (Median) generate $142 RevPAR.
- Strong performers (Top 25%) earn $221 RevPAR.
- Best-in-class (Top 10%) achieve $329 RevPAR.
Average Monthly RevPAR Trend in McHenry
RevPAR Insights for McHenry
- The average RevPAR in McHenry is $173. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($329) and bottom 25% ($94) is $234, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these McHenry benchmarks. If your RevPAR falls below the median of $142, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $221+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in McHenry?
McHenry's peak Airbnb season falls in July, August, December, while the softest stretch is March, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, December)
- Revenue averages $7,649 per month
- Occupancy rates average 38.9%
- Daily rates average $613
Shoulder Season
- Revenue averages $5,155 per month
- Occupancy maintains around 27.8%
- Daily rates hold near $614
Low Season (March, April, May)
- Revenue drops to average $3,776 per month
- Occupancy decreases to average 22.8%
- Daily rates adjust to average $574
Seasonality Insights for McHenry
- Airbnb seasonality in McHenry is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases McHenry's highest earning potential, with monthly revenues climbing to $8,854, occupancy reaching 45.6%, and ADRs peaking at $662.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $3,321, occupancy could drop to 20.0%, and ADRs may adjust to $557.
- Lower occupancy paired with meaningful seasonality means hosts in McHenry need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like McHenry, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in McHenry?
McHenry, Maryland, United States currently shows a low regulation profile despite having 608 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for McHenry to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in McHenry?
Location within McHenry matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Deep Creek Lake | A popular vacation destination known for its scenic lake views and outdoor recreational activities. Attracts tourists year-round for boating, fishing, and hiking. | Deep Creek Lake State Park, Wisp Resort, Swallow Falls State Park, Big Run State Park, Sandy Beaches on the lake |
| McHenry | Located at the heart of Deep Creek Lake, McHenry offers access to numerous water sports and entertainment options. Great for families and adventure seekers. | Adventure Sports Center International, McHenry Edge, Deep Creek Lake Discovery Center, Wisp Resort Lifts, Whitewater Rafting |
| Oakland | A charming small town near Deep Creek Lake with historical sites and a close-knit community atmosphere. Ideal for quiet retreats. | The B&O Railroad Museum, Western Maryland Scenic Railroad, Oakland's Historic District, Broadford Park, Swallow Falls State Park |
| Garrett County | Known for its natural beauty and outdoor activities, Garrett County is a great area for those seeking adventure and tranquility. | Garrett County Arts Council, Deep Creek Lavender Farm, New Germany State Park, Broadford Lake, Piney Mountain |
| Friendsville | A quaint town ideal for nature lovers and those seeking a peaceful escape with hiking trails and beautiful landscapes nearby. | Friendsville Park, The Youghiogheny River, Historic Friendsville, Nearby hiking and biking trails, Laurel Highlands |
| Bittinger | A rural community offering a retreat from city life with beautiful scenery and outdoor resources perfect for Airbnb hosting. | Bittinger Lake, Old friends Cabin, Nearby trails for hiking, Scenic views of the mountains, Quiet community vibe |
| Swanton | A scenic area near Deep Creek Lake known for its stunning landscapes and recreational opportunities in nature, especially for renters seeking peace. | Swanton Park, Deep Creek Lake boating, Local fishing spots, Near State Parks, Rural charm |
| Aldridge | A quiet area perfect for those looking for a secluded getaway, with scenic views and a relaxed atmosphere making it ideal for Airbnb. | Local hiking trails, Serene nature, Contact with wildlife, Scenic overlooks, Rural landscapes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, McHenry offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in McHenry?
Room Type Distribution
Property Type Distribution
Market Composition Insights for McHenry
- The McHenry Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 608 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in McHenry, House properties are the most common (86.2%), reflecting the local real estate landscape.
- Houses represent a significant 86.2% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, unique stays (combined 5.2%) offer potential for unique stay experiences.
McHenry Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for McHenry
- The dominant room capacity in McHenry is 5+ bedrooms listings, making up 44.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 4 bedrooms properties represent 66.5% of the active Airbnb listings in McHenry, indicating a high concentration in these sizes.
- A significant 86.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in McHenry.
McHenry Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for McHenry
- The most common guest capacity trend in McHenry vacation rentals is listings accommodating 8+ guests (85.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the McHenry STR market, accounting for 91.8% of listings.
- 92.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in McHenry.
- On average, properties in McHenry are equipped to host 7.5 guests.
How Do Listings in McHenry Compare on Quality?
Listing quality in McHenry can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for McHenry
- At 45.4 photos per listing on average, McHenry hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the McHenry averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in McHenry?
Amenity Prevalence
Amenity Insights for McHenry
- Essential amenities in McHenry that guests expect include: Free parking on premises, Wifi, Smoke alarm, Hot water, Dishes and silverware, Coffee maker, TV, Heating, Bed linens, Kitchen. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for McHenry: Free parking on premises, Wifi, Smoke alarm, Hot water, Dishes and silverware, Coffee maker, TV, Heating, Bed linens, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Smoke alarm, Hot water, Dishes and silverware, Coffee maker, TV, Heating, Bed linens, Kitchen.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in McHenry to stay competitive.
Which Airbnb Amenities Boost Revenue in McHenry?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in McHenry, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 96.2% | $48,910 | $13,633 | 258.8% |
TV | 98.0% | $48,247 | $14,226 | 239.1% |
Air conditioning | 90.6% | $50,792 | $16,478 | 208.2% |
Movie theaterHigh opportunity | 2.1% | $119,458 | $46,005 | 159.7% |
Hot tub | 85.0% | $52,150 | $21,586 | 141.6% |
Pocket wifiHigh opportunity | 1.3% | $109,128 | $46,755 | 133.4% |
Heating | 97.7% | $48,197 | $21,214 | 127.2% |
Theme roomHigh opportunity | 1.5% | $104,604 | $46,718 | 123.9% |
Children's playroomHigh opportunity | 2.3% | $99,080 | $46,361 | 113.7% |
Dryer | 90.5% | $50,111 | $23,532 | 112.9% |
Revenue Impact Insights for McHenry
- Kitchen tops the revenue impact list with a 258.8% uplift — listings with this amenity earn $48,910 vs. $13,633 without it.
- High-opportunity amenities — Movie theater, Pocket wifi, Theme room — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, TV, Air conditioning, Hot tub, Heating, Dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Movie theater — it has the best combination of high revenue impact and low market saturation in McHenry.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced McHenry STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for McHenry. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMcHenry Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for McHenry
- The typical guest profile for Airbnb in McHenry consists of primarily domestic travelers (94%), often arriving from nearby Pittsburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.6% of guests.
- Key international markets include United States (93.6%) and DC (5.4%).
- Top languages spoken are English (74.7%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pittsburgh and Baltimore.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in McHenry?
Listings in McHenry average 4.7 out of 5 overall, with about 23.3 reviews per active listing and 17.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for McHenry
- An average rating of 4.7 places McHenry in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.86), while Value (4.59) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 17.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 17.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
McHenry Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for McHenry
- The most common availability pattern in McHenry falls within the 271-366 days range, representing 66.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in McHenry (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in McHenry?
Average Booking Lead Time by Month
Booking Lead Time Insights for McHenry
- The overall average booking lead time for vacation rentals in McHenry is 74 days.
- Guests book furthest in advance for stays during July (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Spring (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in McHenry.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these McHenry averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in McHenry?
Guests in McHenry stay about 3.7 nights on average, generating roughly 12,579 reservations and 20.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in McHenry
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for McHenry
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (4.6 nights) and shorten in Feb (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
McHenry Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
4.6% of total
2 Nights
142 listings
23.4% of total
3 Nights
17 listings
2.8% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
420 listings
69.1% of total
Key Insights
- The most prevalent minimum stay requirement in McHenry is 30+ Nights, adopted by 69.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (69.1%) caters to monthly stays (30+ nights) in McHenry, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 69.1% of McHenry hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 69.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in McHenry.
McHenry Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
20 listings
3.3% of total
Limited
5 listings
0.8% of total
Super Strict 60 Days
24 listings
4% of total
Flexible
24 listings
4% of total
Moderate
40 listings
6.6% of total
Firm
472 listings
77.8% of total
Strict
22 listings
3.6% of total
Cancellation Policy Insights for McHenry
- The prevailing Airbnb cancellation policy trend in McHenry is Firm, used by 77.8% of listings.
- A majority (81.4%) of hosts in McHenry utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (3.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 77.8% market standard in McHenry.
- Using a Strict policy might deter some guests, as only 3.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in McHenry.
How Much Are Airbnb Cleaning Fees in McHenry?
Cleaning fees in McHenry are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for McHenry
- 85.9% of listings charge a cleaning fee, making it standard practice in McHenry. Guests expect it and factor it into their booking decisions.
- The gap between the average ($534) and median ($496) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 22.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the McHenry median of $496. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in McHenry Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in McHenrybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside Luxury w/ Pool, Hot Tub & Views
Entire Place • 5 bedrooms
Après Lake and Ski | Hot Tub, Theatre, & Game Room
Entire Place • 8 bedrooms
Deep Creek Retreat w/ Dock & Hot Tub
Entire Place • 6 bedrooms
Iconic Red Roof Lakefront Estate | 8BR |Sleeps 20
Private Room • 8 bedrooms
Boulder Heights | Private Indoor Pool + Theater
Entire Place • 8 bedrooms
SALE~Indoor Pool & Hot Tub~Game RM~Near Wisp~Dock!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in McHenry?
Learn from the best! This table showcases top-performing Airbnb hosts in McHenry based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Railey Vacations | 205 | $10,558,090 | 1655 | 4.66/5.0 |
| Taylor-Made Deep Creek Vacatio | 185 | $8,800,915 | 1619 | 4.58/5.0 |
| Lori | 21 | $1,486,632 | 325 | 4.83/5.0 |
| The Lodges At Sunset Village | 23 | $512,781 | 70 | 4.91/5.0 |
| SuperHost DCL | 4 | $497,602 | 323 | 4.97/5.0 |
| Jesse | 5 | $419,250 | 280 | 4.80/5.0 |
| Andrew | 4 | $328,352 | 485 | 4.94/5.0 |
| Whitney | 14 | $272,425 | 225 | 4.93/5.0 |
| Robert | 7 | $269,359 | 428 | 4.76/5.0 |
| Stay Bubo Vacation Rentals | 3 | $239,083 | 350 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in McHenry.
Who Are the Airbnb Hosts in McHenry?
McHenry leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for McHenry
- Only 20.9% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 69.1% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 11.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these McHenry averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in McHenry
These are the highest-grossing professional property management operations in McHenry, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Railey Vacations | 205 | $10,558,090 | $809 | 24.7% | 4.66/5 |
| Taylor-Made Deep Creek Vacatio | 185 | $8,800,915 | $569 | 28.8% | 4.58/5 |
| Lori | 21 | $1,486,632 | $899 | 25.6% | 4.83/5 |
| Andrew | 4 | $328,352 | $656 | 37.0% | 4.94/5 |
| Vacasa Arizona | 24 | $225,015 | $370 | 13.0% | 4.52/5 |
| Rebecca | 1 | $175,892 | $604 | 71.0% | 4.96/5 |
| John | 1 | $174,025 | $1,103 | 43.8% | 5.00/5 |
| RoughCutLodge | 1 | $87,420 | $604 | 37.8% | 4.88/5 |
| Jonathan | 2 | $63,858 | $616 | 17.9% | 5.00/5 |
| Vacasa Deep Creek | 4 | $61,072 | $389 | 16.6% | 4.62/5 |
Management Company Insights for McHenry
- The leading management company, Railey Vacations, operates 205 listings with $10,558,090 in gross revenue — a useful benchmark for what scale looks like in McHenry.
- Top managers average 45 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does McHenry's Airbnb Market Compare to Nearby Cities?
How does the McHenry Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Skyland Estates, McHenry has 25 percentage points lower occupancy and about $313 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| McGaheysville | 82 | $6,596 | $447.52 | 45% |
| Bentonville | 23 | $5,361 | $434.70 | 49% |
| Shenandoah | 102 | $4,990 | $367.23 | 47% |
| Bumpass | 120 | $4,915 | $574.24 | 32% |
| Castleton | 11 | $4,900 | $534.35 | 31% |
| Skyland Estates | 14 | $4,860 | $297.34 | 53% |
| Stanley | 101 | $4,707 | $337.33 | 46% |
| Rileyville | 65 | $4,433 | $306.29 | 47% |
| Wardensville | 33 | $4,343 | $272.64 | 52% |
| Shenandoah Shores | 15 | $4,253 | $431.12 | 37% |
Frequently Asked Questions About Airbnb in McHenry
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for McHenry.
How much do Airbnb hosts make in McHenry?
McHenry hosts earn about $47,575 per year on average, with an average nightly rate of $610 and RevPAR of $173. Those figures describe the typical revenue environment for active listings in McHenry, Maryland, not the ceiling for the best operators. Source: AirROI 2026 data, McHenry market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in McHenry?
The average Airbnb occupancy rate in McHenry is 28.1%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in McHenry?
Listings in McHenry average $610 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in McHenry?
McHenry currently has about 608 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in McHenry?
AirROI currently classifies the short-term rental regulation level in McHenry as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in McHenry?
RevPAR in McHenry is about $173. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in McHenry?
Occupancy of 28.1% means McHenry is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $47,575, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in McHenry?
The average booking lead time in McHenry is about 74 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in McHenry?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in McHenry include Deep Creek Lake, McHenry, Oakland. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in McHenry?
entire_home listings make up 98.0% of the active supply in McHenry. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does McHenry compare to nearby Airbnb markets?
Among neighboring markets, McGaheysville posts $79,149 in average annual revenue with 45.0% occupancy, compared to McHenry's $47,575 and 28.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in McHenry?
The average Airbnb stay length in McHenry is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in McHenry?
Airbnb listings in McHenry average 4.7 out of 5 overall. About 17.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in McHenry?
Kitchen and TV are among the strongest revenue-linked amenities in McHenry. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in McHenry?
Yes. About 85.9% of active Airbnb listings in McHenry charge a cleaning fee, and the average fee is $534. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in McHenry?
At 20.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.