Knoxville, Maryland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Knoxville, Maryland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $40,723 per year — at a $277 nightly rate, 39.9% occupancy, and a $127 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Knoxville is a micro-market where moderate demand with room for well-positioned listings to outperform. Active supply contracted 8.7% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Knoxville?
In Knoxville, the headline Airbnb metrics are $40,723 in average annual revenue,39.9% occupancy, $277 ADR, and $127 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Knoxville?
Understanding the monthly revenue variations for Airbnb listings in Knoxville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Knoxville is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Knoxville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,911+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,057 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,463 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,506, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Knoxville
What Is the Monthly Airbnb Occupancy Rate in Knoxville?
Maximize your bookings by understanding the Knoxville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Knoxville:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Knoxville
What Is the Average Airbnb Nightly Rate in Knoxville?
Effective short term rental pricing strategy in Knoxville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Knoxville typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $461+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $345 or more.
- Typical properties (Median) charge around $221 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Knoxville
What Is the RevPAR for Airbnb in Knoxville?
RevPAR in Knoxville is currently $127. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $53 RevPAR.
- Typical properties (Median) generate $95 RevPAR.
- Strong performers (Top 25%) earn $187 RevPAR.
- Best-in-class (Top 10%) achieve $257 RevPAR.
Average Monthly RevPAR Trend in Knoxville
RevPAR Insights for Knoxville
- The average RevPAR in Knoxville is $127. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($257) and bottom 25% ($53) is $204, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Knoxville benchmarks. If your RevPAR falls below the median of $95, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $187+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Knoxville?
Knoxville's peak Airbnb season falls in August, July, June, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $5,944 per month
- Occupancy rates average 51.9%
- Daily rates average $270
Shoulder Season
- Revenue averages $4,297 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $262
Low Season (February, March, April)
- Revenue drops to average $3,195 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $246
Seasonality Insights for Knoxville
- Airbnb seasonality in Knoxville is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Knoxville's highest earning potential, with monthly revenues climbing to $6,545, occupancy reaching 58.7%, and ADRs peaking at $274.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,896, occupancy could drop to 28.2%, and ADRs may adjust to $238.
- Lower occupancy paired with meaningful seasonality means hosts in Knoxville need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Knoxville, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Knoxville?
Low regulation and minimal registration activity in Knoxville, Maryland, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Knoxville to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Knoxville?
With a compact short-term rental market, Knoxville gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Knoxville | The heart of the city, offering a vibrant downtown experience with shops, restaurants, and nightlife. A prime location for visitors looking to explore the cultural and historical aspects of Knoxville. | Knoxville Museum of Art, Tennessee Theatre, World's Fair Park, Market Square, Ijams Nature Center |
| Old City | A historic district known for its eclectic atmosphere, art galleries, and nightlife. It attracts visitors looking for a lively scene with unique bars and local events. | Old City District, The International, Pilot Light, JK's Bar & Grill, The Square Room |
| North Knoxville | An up-and-coming area with a mix of residential and commercial spaces. Known for its community feel and accessibility to parks and outdoor activities. | Knoxville Zoo, Burlington Park, Caswell Park, Peyton Manning Pass |
| West Knoxville | A suburban area known for its shopping centers and family-friendly environment. Ideal for travelers seeking convenience and comfort, close to attractions like the mall and parks. | West Town Mall, Turkey Creek, Great Smoky Mountains National Park, Blount Mansion |
| South Knoxville | Offers a more relaxed vibe with easy access to nature and the Great Smoky Mountains. Great for those who enjoy outdoor activities and scenic views. | Ijams Nature Center, Urban Wilderness, Knoxville Botanical Garden, McClung Museum |
| East Knoxville | A diverse community with a rich history and cultural experiences. Attractive to visitors interested in exploring local heritage and community events. | East Tennessee Historical Society, Knoxville's Old Gray Cemetery, James White Fort, Willow Creek Golf Club |
| Sequoyah Hills | Residential area with a quiet atmosphere, known for its historic homes and proximity to the river. Appeals to guests looking for tranquility with urban accessibility. | Sequoyah Park, Knoxville Riverwalk, Bearden Beer Market |
| Fountain City | A charming neighborhood known for its parks and family-oriented activities, attracting families and those looking for a slower pace. | Fountain City Park, Dogwood Arts Festival, Theatre in the Park |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Knoxville offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Knoxville?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Knoxville
- The Knoxville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Knoxville, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
Knoxville Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Knoxville
- The dominant room capacity in Knoxville is 3 bedrooms listings, making up 23.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 42.8% of the active Airbnb listings in Knoxville, indicating a high concentration in these sizes.
- A significant 61.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Knoxville.
Knoxville Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Knoxville
- The most common guest capacity trend in Knoxville vacation rentals is listings accommodating 8+ guests (57.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Knoxville STR market, accounting for 76.1% of listings.
- 66.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Knoxville.
- On average, properties in Knoxville are equipped to host 6.3 guests.
How Do Listings in Knoxville Compare on Quality?
Listing quality in Knoxville can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Knoxville
- At 49.6 photos per listing on average, Knoxville hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Knoxville averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Knoxville?
Amenity Prevalence
Amenity Insights for Knoxville
- Essential amenities in Knoxville that guests expect include: Heating, Smoke alarm, Refrigerator, Free parking on premises, Air conditioning, Backyard, Coffee maker, Dishes and silverware, Wifi, Shampoo. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Knoxville: Heating, Smoke alarm, Refrigerator, Free parking on premises, Air conditioning, Backyard, Coffee maker, Dishes and silverware, Wifi, Shampoo.
- Prioritize adding missing essentials: Heating, Wifi, Shampoo.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Knoxville to stay competitive.
Which Airbnb Amenities Boost Revenue in Knoxville?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Knoxville, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Clothing storage | 52.4% | $64,976 | $14,044 | 362.7% |
Dishwasher | 66.7% | $55,072 | $12,023 | 358.0% |
Washer | 76.2% | $49,693 | $12,018 | 313.5% |
Dryer | 76.2% | $49,693 | $12,018 | 313.5% |
Pack ’n play/Travel crib | 28.6% | $83,973 | $23,422 | 258.5% |
Baking sheet | 52.4% | $61,966 | $17,354 | 257.1% |
Board games | 38.1% | $73,178 | $20,750 | 252.7% |
Oven | 66.7% | $52,561 | $17,045 | 208.4% |
First aid kit | 57.1% | $57,014 | $19,001 | 200.1% |
Toaster | 52.4% | $58,535 | $21,129 | 177.0% |
Revenue Impact Insights for Knoxville
- Clothing storage tops the revenue impact list with a 362.7% uplift — listings with this amenity earn $64,976 vs. $14,044 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Knoxville STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Knoxville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKnoxville Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Knoxville
- The typical guest profile for Airbnb in Knoxville consists of primarily domestic travelers (86%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.1% of guests.
- Key international markets include United States (86.1%) and DC (11.9%).
- Top languages spoken are English (67.8%) followed by French (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Baltimore.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Knoxville?
Listings in Knoxville average 4.9 out of 5 overall, with about 124 reviews per active listing and 66.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Knoxville
- With an overall rating of 4.9, Knoxville listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.99), while Value (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 66.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Knoxville Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Knoxville
- The most common availability pattern in Knoxville falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Knoxville (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Knoxville?
Average Booking Lead Time by Month
Booking Lead Time Insights for Knoxville
- The overall average booking lead time for vacation rentals in Knoxville is 56 days.
- Guests book furthest in advance for stays during September (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Spring (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Knoxville.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Knoxville averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Knoxville?
Guests in Knoxville stay about 3.9 nights on average, generating roughly 647 reservations and 30.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Knoxville
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Knoxville
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (6.4 nights) and shorten in Oct (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Knoxville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
19% of total
2 Nights
10 listings
47.6% of total
30+ Nights
7 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Knoxville is 2 Nights, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Knoxville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Knoxville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.6% of Knoxville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- A 2-night minimum appears standard (47.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Knoxville.
Knoxville Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
19% of total
Flexible
3 listings
14.3% of total
Moderate
9 listings
42.9% of total
Firm
4 listings
19% of total
Strict
1 listings
4.8% of total
Cancellation Policy Insights for Knoxville
- The prevailing Airbnb cancellation policy trend in Knoxville is Moderate, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (57.2%) and stricter (23.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Knoxville.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Knoxville.
How Much Are Airbnb Cleaning Fees in Knoxville?
Cleaning fees in Knoxville are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Knoxville
- 95.2% of listings charge a cleaning fee, making it standard practice in Knoxville. Guests expect it and factor it into their booking decisions.
- The gap between the average ($140) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Knoxville median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Knoxville Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Knoxvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Happy Harbor | Riverside w/ Water Hole + Game Room
Entire Place • 5 bedrooms
4 King Suites | HotTub | FirePit |PingPong |Arcade
Entire Place • 4 bedrooms
Modern Cabin | Kid Playhouse | 5 acres | FirePit
Entire Place • 3 bedrooms
Harpers Ferry River View
Entire Place • 5 bedrooms
An Escape Bordering National Park land 1 mi to C&O
Entire Place • 4 bedrooms
1813 circa Historical Farmhouse
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Knoxville?
Learn from the best! This table showcases top-performing Airbnb hosts in Knoxville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Landon | 1 | $116,788 | 107 | 4.84/5.0 |
| Blair | 1 | $113,736 | 94 | 5.00/5.0 |
| Jairo | 4 | $113,267 | 297 | 4.86/5.0 |
| Jen | 1 | $93,974 | 91 | 5.00/5.0 |
| Michael | 1 | $90,119 | 298 | 4.97/5.0 |
| Nicole | 1 | $84,474 | 100 | 5.00/5.0 |
| Cindy | 1 | $57,013 | 169 | 4.99/5.0 |
| Jocelyn | 1 | $54,123 | 89 | 4.92/5.0 |
| Stacey | 1 | $40,744 | 9 | 5.00/5.0 |
| Tracey | 1 | $26,802 | 148 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Knoxville.
Who Are the Airbnb Hosts in Knoxville?
Knoxville is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Knoxville
- With 85.7% Superhosts, Knoxville has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 9.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Knoxville averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Knoxville
These are the highest-grossing professional property management operations in Knoxville, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Landon | 1 | $116,788 | $616 | 49.8% | 4.84/5 |
| Evolve | 1 | $11,550 | $270 | 37.8% | N/A |
Management Company Insights for Knoxville
- The leading management company, Landon, operates 1 listings with $116,788 in gross revenue — a useful benchmark for what scale looks like in Knoxville.
- Top managers average 1 properties each, suggesting professional management in Knoxville still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 9.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Knoxville's Airbnb Market Compare to Nearby Cities?
How does the Knoxville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shannondale, Knoxville has 12 percentage points lower occupancy and about $72 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Polk Township | 15 | $6,885 | $537.97 | 35% |
| McGaheysville | 82 | $6,596 | $447.52 | 45% |
| Centreville | 17 | $6,015 | $573.49 | 43% |
| Lemont | 21 | $5,793 | $914.83 | 38% |
| Shannondale | 45 | $5,722 | $348.96 | 52% |
| Hellam Township | 24 | $5,701 | $369.81 | 47% |
| Mayo | 13 | $5,615 | $489.21 | 50% |
| College Township | 83 | $5,467 | $869.23 | 37% |
| Bentonville | 23 | $5,361 | $434.70 | 49% |
| Stevensville | 79 | $5,306 | $574.06 | 41% |
Frequently Asked Questions About Airbnb in Knoxville
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Knoxville.
How much do Airbnb hosts make in Knoxville?
Knoxville hosts earn about $40,723 per year on average, with an average nightly rate of $277 and RevPAR of $127. Those figures describe the typical revenue environment for active listings in Knoxville, Maryland, not the ceiling for the best operators. Source: AirROI 2026 data, Knoxville market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Knoxville?
The average Airbnb occupancy rate in Knoxville is 39.9%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Knoxville?
Listings in Knoxville average $277 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Knoxville?
Knoxville currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Knoxville?
AirROI currently classifies the short-term rental regulation level in Knoxville as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Knoxville?
RevPAR in Knoxville is about $127. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Knoxville?
Occupancy of 39.9% means Knoxville is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $40,723, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Knoxville?
The average booking lead time in Knoxville is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Knoxville?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Knoxville include Downtown Knoxville, Old City, North Knoxville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Knoxville?
entire_home listings make up 100.0% of the active supply in Knoxville. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Knoxville compare to nearby Airbnb markets?
Among neighboring markets, Polk Township posts $82,623 in average annual revenue with 35.4% occupancy, compared to Knoxville's $40,723 and 39.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Knoxville?
The average Airbnb stay length in Knoxville is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Knoxville?
Airbnb listings in Knoxville average 4.9 out of 5 overall. About 66.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Knoxville?
Clothing storage and Dishwasher are among the strongest revenue-linked amenities in Knoxville. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Knoxville?
Yes. About 95.2% of active Airbnb listings in Knoxville charge a cleaning fee, and the average fee is $140. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Knoxville?
A 85.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.