Wiscasset, Maine Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wiscasset, Maine? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,746 per year — at a $394 nightly rate, 41.4% occupancy, and a $146 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 27 active listings, Wiscasset is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 80.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wiscasset?
In Wiscasset, the headline Airbnb metrics are $26,746 in average annual revenue,41.4% occupancy, $394 ADR, and $146 in RevPAR, and guests book about 68 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wiscasset?
Understanding the monthly revenue variations for Airbnb listings in Wiscasset is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wiscasset is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wiscasset across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,486+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,758 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,637 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,537, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wiscasset
What Is the Monthly Airbnb Occupancy Rate in Wiscasset?
Maximize your bookings by understanding the Wiscasset STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wiscasset:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wiscasset
What Is the Average Airbnb Nightly Rate in Wiscasset?
Effective short term rental pricing strategy in Wiscasset involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wiscasset typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $557+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $404 or more.
- Typical properties (Median) charge around $282 per night.
- Entry-level properties (Bottom 25%) earn around $176 per night.
Average Daily Rate (ADR) Trend by Month in Wiscasset
What Is the RevPAR for Airbnb in Wiscasset?
RevPAR in Wiscasset is currently $146. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $63 RevPAR.
- Typical properties (Median) generate $109 RevPAR.
- Strong performers (Top 25%) earn $175 RevPAR.
- Best-in-class (Top 10%) achieve $302 RevPAR.
Average Monthly RevPAR Trend in Wiscasset
RevPAR Insights for Wiscasset
- The average RevPAR in Wiscasset is $146. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($302) and bottom 25% ($63) is $239, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wiscasset benchmarks. If your RevPAR falls below the median of $109, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $175+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wiscasset?
Wiscasset's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $5,512 per month
- Occupancy rates average 50.3%
- Daily rates average $391
Shoulder Season
- Revenue averages $3,350 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $382
Low Season (January, February, April)
- Revenue drops to average $2,306 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $376
Seasonality Insights for Wiscasset
- Airbnb seasonality in Wiscasset is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Wiscasset's highest earning potential, with monthly revenues climbing to $6,492, occupancy reaching 55.2%, and ADRs peaking at $413.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,826, occupancy could drop to 28.5%, and ADRs may adjust to $334.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wiscasset.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Wiscasset, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Wiscasset?
Low regulation and minimal registration activity in Wiscasset, Maine, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wiscasset to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Wiscasset?
With a compact short-term rental market, Wiscasset gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Waterfront | Wiscasset's waterfront area offers stunning views of the Sheepscot River and is a prime location for beachgoers and boaters. It attracts tourists looking for scenic relaxation and access to water activities. | Sheepscot River, Castle Tucker, Wiscasset Village, Wiscasset Waterfront Park, Maine Maritime Museum |
| Downtown Wiscasset | The charming downtown area is known for its historic architecture and quaint shops. It's a popular spot for visitors looking to explore local culture and cuisine. | Wiscasset Antique Mall, Red's Eats, The Nickels-Sortwell House, Wiscasset Bay Gallery, Local boutiques and cafes |
| Georges River | This area is ideal for nature lovers and those looking to escape into the scenic outdoors. It provides access to hiking trails and natural beauty, attracting families and outdoor enthusiasts. | Georges River Trails, Nature walks, Kayaking, Fishing, Local wildlife viewing |
| Edgecomb | Located just across the river from Wiscasset, Edgecomb features beautiful coastal landscapes and is perfect for visitors seeking peace and quiet away from the busier areas. | Edgecomb Community Church, The Boothbay Region Land Trust, Waterfront views, Local art galleries, Bicycle routes |
| Boothbay | Close to Wiscasset, Boothbay is a vibrant coastal town known for its gardens and boating opportunities. It's a great area for visitors looking to explore nearby attractions. | Coastal Maine Botanical Gardens, Boothbay Harbor, Lobster Trap Tree, Fishing excursions, Boat tours |
| Newcastle | This picturesque town offers a blend of history and natural beauty. It attracts visitors interested in art, culture, and outdoor activities, making it a good investment area for Airbnb. | Newcastle Publick House, Lincoln County Historical Association, Pemaquid Point Lighthouse, Damariscotta Lake, Art galleries |
| Damariscotta | Known for its tidal river and rich history, Damariscotta is popular with tourists seeking seafood and charming small-town experiences. It's an ideal spot for unique Airbnb stays. | Damariscotta River, Damariscotta Bookshops, Local farmer's markets, Maine Coast Book Shop, Kayaking |
| Pemaquid | Famous for its lighthouse and stunning coastal views, Pemaquid attracts visitors interested in maritime history and beautiful landscapes, perfect for vacation rentals. | Pemaquid Point Lighthouse, Pemaquid Beach, Historic Fort William Henry, Lighthouse Park, Artisan shops |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wiscasset offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wiscasset?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wiscasset
- The Wiscasset Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wiscasset, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.7%) offer potential for unique stay experiences.
Wiscasset Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wiscasset
- The dominant room capacity in Wiscasset is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.5% of the active Airbnb listings in Wiscasset, indicating a high concentration in these sizes.
- A significant 37.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wiscasset.
Wiscasset Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wiscasset
- The most common guest capacity trend in Wiscasset vacation rentals is listings accommodating 4 guests (25.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Wiscasset STR market, accounting for 44.4% of listings.
- 37.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wiscasset.
- On average, properties in Wiscasset are equipped to host 4.6 guests.
How Do Listings in Wiscasset Compare on Quality?
Listing quality in Wiscasset can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wiscasset
- At 37 photos per listing on average, Wiscasset hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 11.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wiscasset averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wiscasset?
Amenity Prevalence
Amenity Insights for Wiscasset
- Essential amenities in Wiscasset that guests expect include: Air conditioning, Heating, Smoke alarm, Wifi, Fire extinguisher, Refrigerator, Hot water, Free parking on premises, Carbon monoxide alarm, Coffee maker. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wiscasset: Air conditioning, Heating, Smoke alarm, Wifi, Fire extinguisher, Refrigerator, Hot water, Free parking on premises, Carbon monoxide alarm, Coffee maker.
- Prioritize adding missing essentials: Air conditioning, Fire extinguisher, Refrigerator, Hot water, Free parking on premises, Carbon monoxide alarm, Coffee maker.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wiscasset to stay competitive.
Which Airbnb Amenities Boost Revenue in Wiscasset?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wiscasset, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Clothing storage | 55.6% | $38,227 | $12,396 | 208.4% |
Cooking basics | 55.6% | $37,643 | $13,125 | 186.8% |
Dining table | 51.9% | $38,880 | $13,680 | 184.2% |
Cleaning before checkout | 22.2% | $53,102 | $19,216 | 176.3% |
Sun loungers | 18.5% | $55,160 | $20,289 | 171.9% |
Conditioner | 40.7% | $42,718 | $15,766 | 171.0% |
Shower gel | 40.7% | $42,718 | $15,766 | 171.0% |
Coffee | 44.4% | $40,480 | $15,759 | 156.9% |
Extra pillows and blankets | 55.6% | $36,665 | $14,348 | 155.6% |
Body soap | 51.9% | $37,810 | $14,832 | 154.9% |
Revenue Impact Insights for Wiscasset
- Clothing storage tops the revenue impact list with a 208.4% uplift — listings with this amenity earn $38,227 vs. $12,396 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wiscasset STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wiscasset. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWiscasset Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wiscasset
- The typical guest profile for Airbnb in Wiscasset consists of primarily domestic travelers (97%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and Canada (1.2%).
- Top languages spoken are English (70.2%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wiscasset?
Listings in Wiscasset average 4.88 out of 5 overall, with about 86.9 reviews per active listing and 66.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wiscasset
- With an overall rating of 4.88, Wiscasset listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 66.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wiscasset Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wiscasset
- The most common availability pattern in Wiscasset falls within the 271-366 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wiscasset (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wiscasset?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wiscasset
- The overall average booking lead time for vacation rentals in Wiscasset is 68 days.
- Guests book furthest in advance for stays during August (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Wiscasset.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Wiscasset averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wiscasset?
Guests in Wiscasset stay about 3.9 nights on average, generating roughly 540 reservations and 20 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Wiscasset
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wiscasset
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (5.2 nights) and shorten in Jan (1.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wiscasset Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
25.9% of total
2 Nights
10 listings
37% of total
3 Nights
3 listings
11.1% of total
4-6 Nights
2 listings
7.4% of total
7-29 Nights
1 listings
3.7% of total
30+ Nights
4 listings
14.8% of total
Key Insights
- The most prevalent minimum stay requirement in Wiscasset is 2 Nights, adopted by 37% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.9%) of the Wiscasset Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.8%) caters to monthly stays (30+ nights) in Wiscasset, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37% of Wiscasset hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wiscasset.
Wiscasset Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
5 listings
18.5% of total
Flexible
2 listings
7.4% of total
Moderate
8 listings
29.6% of total
Firm
11 listings
40.7% of total
Strict
1 listings
3.7% of total
Cancellation Policy Insights for Wiscasset
- The prevailing Airbnb cancellation policy trend in Wiscasset is Firm, used by 40.7% of listings.
- There's a relatively balanced mix between guest-friendly (37.0%) and stricter (44.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.7% market standard in Wiscasset.
- Using a Strict policy might deter some guests, as only 3.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wiscasset.
How Much Are Airbnb Cleaning Fees in Wiscasset?
Cleaning fees in Wiscasset are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wiscasset
- 81.5% of listings charge a cleaning fee, making it standard practice in Wiscasset. Guests expect it and factor it into their booking decisions.
- The gap between the average ($198) and median ($112) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wiscasset median of $112. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wiscasset Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wiscassetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tiny A-Frame Romantic Getaway
Entire Place • 1 bedroom
Blueberry Hill, Wiscasset Maine
Entire Place • 5 bedrooms
Historic Elegance at The Sunken Garden Stay
Entire Place • 2 bedrooms
The Wiscasset White House
Entire Place • 7 bedrooms
Victorian Charm in Wiscasset, Maine: Acorn Cottage
Entire Place • 3 bedrooms
Recharge at Tranquil Sea Salt Cottage in Historic Wiscasset
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wiscasset?
Learn from the best! This table showcases top-performing Airbnb hosts in Wiscasset based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ammi Bai | 3 | $114,930 | 681 | 4.99/5.0 |
| David | 1 | $110,598 | 148 | 4.92/5.0 |
| Ginny & Bob | 1 | $73,025 | 32 | 4.97/5.0 |
| Vacasa | 4 | $51,284 | 149 | 4.84/5.0 |
| Jennifer | 1 | $49,502 | 136 | 5.00/5.0 |
| John | 1 | $44,068 | 11 | 5.00/5.0 |
| Kathleen | 2 | $37,932 | 234 | 4.95/5.0 |
| Jennifer | 1 | $37,178 | 35 | 4.97/5.0 |
| Ann | 1 | $33,138 | 296 | 4.88/5.0 |
| Jeff | 1 | $23,592 | 129 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wiscasset.
Who Are the Airbnb Hosts in Wiscasset?
Wiscasset is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wiscasset
- With 59.3% Superhosts, Wiscasset has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 33.3% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 7.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wiscasset averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wiscasset
These are the highest-grossing professional property management operations in Wiscasset, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Vacasa | 4 | $51,284 | $338 | 24.5% | 4.84/5 |
| Sheri | 1 | $21,499 | $336 | 51.2% | 4.86/5 |
| Vacasa Maine | 3 | $18,370 | $288 | 19.3% | 4.73/5 |
| Vacasa Maine | 1 | $15,745 | $1,062 | 45.2% | 4.57/5 |
Management Company Insights for Wiscasset
- The leading management company, Vacasa, operates 4 listings with $51,284 in gross revenue — a useful benchmark for what scale looks like in Wiscasset.
- Top managers average 2 properties each, suggesting professional management in Wiscasset still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.75/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wiscasset's Airbnb Market Compare to Nearby Cities?
How does the Wiscasset Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bar Harbor, Wiscasset has 17 percentage points lower occupancy and about $29 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Kennebunkport | 150 | $5,057 | $680.16 | 42% |
| Bar Harbor | 497 | $4,880 | $422.81 | 58% |
| Manchester | 12 | $4,835 | $401.52 | 46% |
| Sanford | 22 | $4,814 | $351.51 | 51% |
| Kennebunk | 224 | $4,726 | $540.39 | 44% |
| Otisfield | 13 | $4,592 | $423.51 | 45% |
| Falmouth | 63 | $4,577 | $468.72 | 50% |
| Mount Desert | 195 | $4,462 | $449.01 | 52% |
| Trenton | 136 | $4,433 | $389.73 | 58% |
Frequently Asked Questions About Airbnb in Wiscasset
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wiscasset.
How much do Airbnb hosts make in Wiscasset?
Wiscasset hosts earn about $26,746 per year on average, with an average nightly rate of $394 and RevPAR of $146. Those figures describe the typical revenue environment for active listings in Wiscasset, Maine, not the ceiling for the best operators. Source: AirROI 2026 data, Wiscasset market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wiscasset?
The average Airbnb occupancy rate in Wiscasset is 41.4%. August is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wiscasset?
Listings in Wiscasset average $394 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wiscasset?
Wiscasset currently has about 27 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wiscasset?
AirROI currently classifies the short-term rental regulation level in Wiscasset as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wiscasset?
RevPAR in Wiscasset is about $146. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wiscasset?
At 41.4% occupancy, Wiscasset can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,746, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wiscasset?
The average booking lead time in Wiscasset is about 68 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wiscasset?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wiscasset include Waterfront, Downtown Wiscasset, Georges River. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wiscasset?
entire_home listings make up 96.3% of the active supply in Wiscasset. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wiscasset compare to nearby Airbnb markets?
Among neighboring markets, South Berwick posts $66,672 in average annual revenue with 57.3% occupancy, compared to Wiscasset's $26,746 and 41.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wiscasset?
The average Airbnb stay length in Wiscasset is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wiscasset?
Airbnb listings in Wiscasset average 4.88 out of 5 overall. About 66.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wiscasset?
Clothing storage and Cooking basics are among the strongest revenue-linked amenities in Wiscasset. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wiscasset?
Yes. About 81.5% of active Airbnb listings in Wiscasset charge a cleaning fee, and the average fee is $198. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wiscasset?
A 59.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.