Union, Maine Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Union, Maine? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $18,340 per year — at a $232 nightly rate, 39.1% occupancy, and a $92 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 31 active listings, Union is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 19.2% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Union?
In Union, the headline Airbnb metrics are $18,340 in average annual revenue,39.1% occupancy, $232 ADR, and $92 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Union?
Understanding the monthly revenue variations for Airbnb listings in Union is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Union is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Union across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,544+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,748 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,317 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,353, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Union
What Is the Monthly Airbnb Occupancy Rate in Union?
Maximize your bookings by understanding the Union STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Union:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Union
What Is the Average Airbnb Nightly Rate in Union?
Effective short term rental pricing strategy in Union involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Union typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $325+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $267 or more.
- Typical properties (Median) charge around $208 per night.
- Entry-level properties (Bottom 25%) earn around $170 per night.
Average Daily Rate (ADR) Trend by Month in Union
What Is the RevPAR for Airbnb in Union?
RevPAR in Union is currently $92. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $65 RevPAR.
- Typical properties (Median) generate $87 RevPAR.
- Strong performers (Top 25%) earn $108 RevPAR.
- Best-in-class (Top 10%) achieve $124 RevPAR.
Average Monthly RevPAR Trend in Union
RevPAR Insights for Union
- The average RevPAR in Union is $92. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($124) and bottom 25% ($65) is $59, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Union benchmarks. If your RevPAR falls below the median of $87, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $108+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Union Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Union?
Union's peak Airbnb season falls in August, July, October, while the softest stretch is January, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $4,111 per month
- Occupancy rates average 56.4%
- Daily rates average $232
Shoulder Season
- Revenue averages $2,756 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $227
Low Season (January, May, November)
- Revenue drops to average $2,055 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $215
Seasonality Insights for Union
- Airbnb seasonality in Union is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Union's highest earning potential, with monthly revenues climbing to $4,721, occupancy reaching 60.3%, and ADRs peaking at $249.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,549, occupancy could drop to 24.8%, and ADRs may adjust to $204.
- Lower occupancy paired with meaningful seasonality means hosts in Union need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Union, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Union?
Low regulation and minimal registration activity in Union, Maine, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Union to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Union?
With a compact short-term rental market, Union gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake St. George | A serene location ideal for nature lovers and those seeking a quiet retreat. Offers waterfront activities and picturesque views, making it a perfect getaway spot. | Lake St. George State Park, Hiking trails, Fishing, Kayaking, Picnic areas |
| Union Village | The charming village atmosphere attracts visitors looking to explore local culture and enjoy a peaceful stay. Its historic appeal makes it a unique spot for Airbnb hosts. | Union Historical Society, Local shops, Art galleries, Farmers market, Community events |
| Appleton | Known for its scenic beauty and rural charm, Appleton is perfect for guests who want to escape the hustle and bustle of city life and enjoy the great outdoors. | Maine Wildlife Park, Hiking and biking trails, Scenic views, Local farms, Craft fairs |
| Moosehead Lake Region | This area is famous for its stunning lake views and abundant wildlife. It's a prime destination for outdoor enthusiasts and those looking for adventure activities. | Moosehead Lake, Katahdin Woods and Waters National Monument, Hiking, Boating, Wildlife watching |
| Camden Hills State Park | A popular location for hikers and nature lovers, offering beautiful views and trails. Attracts many outdoor enthusiasts and families looking for recreation. | Mount Battie, Ocean views, Hiking trails, Picnic areas, Visitor center |
| Rockland | The vibrant arts scene and coastal charm make Rockland a desired destination. Visitors enjoy the local cuisine and art galleries, enhancing the Airbnb experience. | Farnsworth Art Museum, Rockland Harbor, Lighthouses, Local seafood restaurants, Art Walks |
| Thomaston | With its rich history and quaint ambiance, Thomaston is appealing for its cultural heritage. Guests enjoy exploring historical sites and local attractions. | Thomaston Museum, Historical buildings, St. George River, Local festivals, Nearby coastal activities |
| Owl's Head | This coastal town offers stunning views of the ocean and is known for its lighthouses. Ideal for tourists seeking a picturesque seaside escape. | Owl's Head Lighthouse, Beaches, Scenic drives, Nature preserves, Fishing areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Union offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Union?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Union
- The Union Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Union, House properties are the most common (45.2%), reflecting the local real estate landscape.
- Houses represent a significant 45.2% portion, catering likely to families or larger groups.
- Smaller segments like others, apartment/condo (combined 6.4%) offer potential for unique stay experiences.
Union Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Union
- The dominant room capacity in Union is 2 bedrooms listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.3% of the active Airbnb listings in Union, indicating a high concentration in these sizes.
- A significant 29.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Union.
Union Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Union
- The most common guest capacity trend in Union vacation rentals is listings accommodating 4 guests (38.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Union STR market, accounting for 64.5% of listings.
- 32.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Union.
- On average, properties in Union are equipped to host 4.5 guests.
How Do Listings in Union Compare on Quality?
Listing quality in Union can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Union
- At 29.3 photos per listing on average, Union hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Union averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Union?
Amenity Prevalence
Amenity Insights for Union
- Essential amenities in Union that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, Smoke alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Union: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Air conditioning or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Union to stay competitive.
Which Airbnb Amenities Boost Revenue in Union?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Union, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Indoor fireplace | 25.8% | $31,730 | $13,683 | 131.9% |
Heating | 83.9% | $20,103 | $9,173 | 119.1% |
Backyard | 77.4% | $20,811 | $9,867 | 110.9% |
Dedicated workspace | 38.7% | $26,956 | $12,899 | 109.0% |
Pack ’n play/Travel crib | 16.1% | $29,289 | $16,235 | 80.4% |
Portable fans | 35.5% | $25,667 | $14,310 | 79.4% |
Cooking basics | 71.0% | $21,036 | $11,751 | 79.0% |
Extra pillows and blankets | 48.4% | $23,724 | $13,292 | 78.5% |
Essentials | 61.3% | $22,029 | $12,499 | 76.2% |
Iron | 45.2% | $23,834 | $13,816 | 72.5% |
Revenue Impact Insights for Union
- Indoor fireplace tops the revenue impact list with a 131.9% uplift — listings with this amenity earn $31,730 vs. $13,683 without it.
- Heating — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Union STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Union. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUnion Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Union
- The typical guest profile for Airbnb in Union consists of primarily domestic travelers (91%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.4% of guests.
- Key international markets include United States (91.4%) and United Kingdom (1.7%).
- Top languages spoken are English (71.4%) followed by Spanish (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Union?
Listings in Union average 4.83 out of 5 overall, with about 75 reviews per active listing and 48.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Union
- With an overall rating of 4.83, Union listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 48.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Union Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Union
- The most common availability pattern in Union falls within the 271-366 days range, representing 64.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Union (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Union?
Average Booking Lead Time by Month
Booking Lead Time Insights for Union
- The overall average booking lead time for vacation rentals in Union is 43 days.
- Guests book furthest in advance for stays during February (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Spring (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Union.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Union averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Union?
Guests in Union stay about 5.2 nights on average, generating roughly 480 reservations and 15.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Union
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Union
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (10.9 nights) and shorten in Sep (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Union Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
41.9% of total
2 Nights
4 listings
12.9% of total
3 Nights
4 listings
12.9% of total
4-6 Nights
1 listings
3.2% of total
7-29 Nights
1 listings
3.2% of total
30+ Nights
8 listings
25.8% of total
Key Insights
- The most prevalent minimum stay requirement in Union is 1 Night, adopted by 41.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.8%) caters to monthly stays (30+ nights) in Union, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.9% of Union hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Union.
Union Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
3.2% of total
Super Strict 60 Days
1 listings
3.2% of total
Flexible
4 listings
12.9% of total
Moderate
6 listings
19.4% of total
Firm
15 listings
48.4% of total
Strict
4 listings
12.9% of total
Cancellation Policy Insights for Union
- The prevailing Airbnb cancellation policy trend in Union is Firm, used by 48.4% of listings.
- A majority (61.3%) of hosts in Union utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 48.4% market standard in Union.
- Using a Strict policy might deter some guests, as only 12.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Union.
How Much Are Airbnb Cleaning Fees in Union?
Cleaning fees in Union are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Union
- 80.6% of listings charge a cleaning fee, making it standard practice in Union. Guests expect it and factor it into their booking decisions.
- The gap between the average ($118) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Union median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Union Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Unionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Renovated historical Waterfront farm- Alpaca farm
Entire Place • 3 bedrooms
The Modern Beaver Cottage -Escape from it All
Entire Place • 1 bedroom
‘Round the Bend Farm - private, modern cabin
Entire Place • 1 bedroom
Union House: Country home close to the Maine coast
Entire Place • 3 bedrooms
Cozy Lakeside Getaway | Seven Tree Cottage
Entire Place • 1 bedroom
Cliodhna's Cottage - Tiny Cottage Midcoast Maine!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Union?
Learn from the best! This table showcases top-performing Airbnb hosts in Union based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ana Luisa | 6 | $180,129 | 1125 | 4.86/5.0 |
| Jennifer | 1 | $39,360 | 93 | 4.97/5.0 |
| Theresa | 1 | $38,728 | 105 | 5.00/5.0 |
| Sarah | 1 | $35,509 | 31 | 4.58/5.0 |
| Brigitte | 1 | $34,317 | 134 | 4.93/5.0 |
| Evolve | 2 | $33,869 | 66 | 4.53/5.0 |
| Kate | 1 | $28,579 | 19 | 4.89/5.0 |
| Sarah | 2 | $27,991 | 331 | 4.79/5.0 |
| Ruthie | 1 | $26,258 | 23 | 5.00/5.0 |
| Jennessa | 3 | $24,106 | 31 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Union.
Who Are the Airbnb Hosts in Union?
Union has a relatively balanced host base.
Host Profile Insights for Union
- A 38.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 16.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 22.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Union averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Union
These are the highest-grossing professional property management operations in Union, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 2 | $33,869 | $259 | 40.6% | 4.53/5 |
| Vacasa Maine | 2 | $9,728 | $336 | 16.8% | 4.67/5 |
| On The Water | 1 | $4,811 | $477 | 14.7% | N/A |
Management Company Insights for Union
- The leading management company, Evolve, operates 2 listings with $33,869 in gross revenue — a useful benchmark for what scale looks like in Union.
- Top managers average 2 properties each, suggesting professional management in Union still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.6/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 16.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Union's Airbnb Market Compare to Nearby Cities?
How does the Union Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bar Harbor, Union has 15 percentage points lower occupancy and about $198 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kennebunkport | 159 | $4,637 | $706.53 | 40% |
| Kennebunk | 240 | $4,361 | $552.34 | 42% |
| Falmouth | 65 | $4,348 | $470.75 | 48% |
| Sanford | 23 | $4,328 | $355.95 | 53% |
| Bar Harbor | 517 | $4,311 | $430.44 | 54% |
| Otisfield | 13 | $4,116 | $440.18 | 45% |
| South Berwick | 18 | $4,103 | $279.02 | 51% |
| Portsmouth | 106 | $4,034 | $358.04 | 45% |
| Manchester | 14 | $3,977 | $380.95 | 41% |
| Portland | 874 | $3,914 | $371.35 | 49% |
Frequently Asked Questions About Airbnb in Union
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Union.
How much do Airbnb hosts make in Union?
Union hosts earn about $18,340 per year on average, with an average nightly rate of $232 and RevPAR of $92. Those figures describe the typical revenue environment for active listings in Union, Maine, not the ceiling for the best operators. Source: AirROI 2026 data, Union market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Union?
The average Airbnb occupancy rate in Union is 39.1%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Union?
Listings in Union average $232 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Union?
Union currently has about 31 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Union?
AirROI currently classifies the short-term rental regulation level in Union as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Union?
RevPAR in Union is about $92. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Union?
Occupancy of 39.1% means Union is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $18,340, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Union?
The average booking lead time in Union is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Union?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Union include Lake St. George, Union Village, Appleton. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Union?
entire_home listings make up 100.0% of the active supply in Union. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Union compare to nearby Airbnb markets?
Among neighboring markets, Kennebunkport posts $55,648 in average annual revenue with 40.4% occupancy, compared to Union's $18,340 and 39.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Union?
The average Airbnb stay length in Union is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Union?
Airbnb listings in Union average 4.83 out of 5 overall. About 48.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Union?
Indoor fireplace and Heating are among the strongest revenue-linked amenities in Union. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Union?
Yes. About 80.6% of active Airbnb listings in Union charge a cleaning fee, and the average fee is $118. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Union?
At 38.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.