Jefferson, Maine Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Jefferson, Maine? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,996 per year — at a $244 nightly rate, 39.7% occupancy, and a $112 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 20 active listings, Jefferson is a micro-market where moderate demand with room for well-positioned listings to outperform. Active supply contracted 16.7% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Jefferson?
In Jefferson, the headline Airbnb metrics are $23,996 in average annual revenue,39.7% occupancy, $244 ADR, and $112 in RevPAR, and guests book about 99 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Jefferson?
Understanding the monthly revenue variations for Airbnb listings in Jefferson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jefferson is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jefferson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,203+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,159 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,705 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $943, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jefferson
What Is the Monthly Airbnb Occupancy Rate in Jefferson?
Maximize your bookings by understanding the Jefferson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jefferson:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jefferson
What Is the Average Airbnb Nightly Rate in Jefferson?
Effective short term rental pricing strategy in Jefferson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jefferson typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $524+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $289 or more.
- Typical properties (Median) charge around $164 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Jefferson
What Is the RevPAR for Airbnb in Jefferson?
RevPAR in Jefferson is currently $112. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $70 RevPAR.
- Strong performers (Top 25%) earn $102 RevPAR.
- Best-in-class (Top 10%) achieve $218 RevPAR.
Average Monthly RevPAR Trend in Jefferson
RevPAR Insights for Jefferson
- The average RevPAR in Jefferson is $112. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($218) and bottom 25% ($49) is $169, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Jefferson benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $102+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Jefferson?
Jefferson's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $5,114 per month
- Occupancy rates average 53.3%
- Daily rates average $249
Shoulder Season
- Revenue averages $2,540 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $236
Low Season (January, February, March)
- Revenue drops to average $1,248 per month
- Occupancy decreases to average 15.2%
- Daily rates adjust to average $275
Seasonality Insights for Jefferson
- Airbnb seasonality in Jefferson is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Jefferson's highest earning potential, with monthly revenues climbing to $6,381, occupancy reaching 62.7%, and ADRs peaking at $279.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,160, occupancy could drop to 10.7%, and ADRs may adjust to $224.
- Lower occupancy paired with meaningful seasonality means hosts in Jefferson need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Jefferson, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Jefferson?
Low regulation and minimal registration activity in Jefferson, Maine, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Jefferson to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Jefferson?
With a compact short-term rental market, Jefferson gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Damariscotta | A serene and picturesque location perfect for nature lovers and families. Offers a tranquil setting with beautiful lake views and opportunities for outdoor activities. | Damariscotta Lake, Damariscotta River, local parks, fishing and boating activities, nature trails |
| Jefferson Village | A charming small town atmosphere that attracts visitors looking for a cozy retreat. Proximity to local shops and community events makes it appealing for short stays. | Jefferson Historical Society, local cafes, community events, scenic drives, vintage shops |
| Waldoboro | Nearby coastal town that offers a mix of arts, culture, and scenic waterfront views. Ideal for guests looking to explore Maine's coastline. | Maine Coast Whale Watching, Waldoboro Farmers Market, Rockland Breakwater Lighthouse, local art studios, beach access |
| Bristol | A quaint town located near the ocean, providing access to beautiful coastal features and recreational activities. Attracts beach goers and families. | Pemaquid Point Lighthouse, Pemaquid Beach, Dodge Point Public Reserved Land, Maine's maritime history sites, local seafood restaurants |
| Newcastle | Historic town with rich colonial history, draws tourists interested in heritage and culture along with modern amenities. | Newcastle Historical Society, local galleries, Maine Coast Book Shop, scenic gardens, Pemaquid Beach close by |
| Boothbay Harbor | A popular coastal destination known for its stunning harbor, lively atmosphere, and access to boat trips and marine activities. Highly sought after for vacation rentals. | Boothbay Harbor Marina, Coastal Maine Botanical Gardens, local restaurants, whale watching tours, Shore Hills Golf Club |
| Wiscasset | Known for its historic architecture and as a gateway to Maine's midcoast. Offers charm and a blend of history with outdoor activities. | Wiscasset Antique Book Shop, Red's Eats, historic district, Sheepscott River, scenic train rides |
| St. George | Beautiful coastal area known for its natural landscapes and seclusion. Ideal for guests seeking a peaceful getaway with stunning views and privacy. | Cotchpinicut Island, Maine State Aquarium, public beaches, hiking trails, local art festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Jefferson offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Jefferson?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jefferson
- The Jefferson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jefferson, House properties are the most common (45%), reflecting the local real estate landscape.
- Houses represent a significant 45% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
Jefferson Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jefferson
- The dominant room capacity in Jefferson is 3 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 45.0% of the active Airbnb listings in Jefferson, indicating a high concentration in these sizes.
- A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jefferson.
Jefferson Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jefferson
- The most common guest capacity trend in Jefferson vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Jefferson STR market, accounting for 40.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jefferson.
- On average, properties in Jefferson are equipped to host 4.3 guests.
How Do Listings in Jefferson Compare on Quality?
Listing quality in Jefferson can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Jefferson
- At 26.3 photos per listing on average, Jefferson hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Jefferson averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Jefferson?
Amenity Prevalence
Amenity Insights for Jefferson
- Essential amenities in Jefferson that guests expect include: Free parking on premises, Smoke alarm, Hot water, Carbon monoxide alarm, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jefferson: Free parking on premises, Smoke alarm, Hot water, Carbon monoxide alarm, Fire extinguisher.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Hot water, Carbon monoxide alarm, Fire extinguisher.
- Consider adding popular differentiators like Essentials or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jefferson to stay competitive.
Which Airbnb Amenities Boost Revenue in Jefferson?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Jefferson, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Books and reading material | 35.0% | $49,084 | $10,487 | 368.1% |
Blender | 25.0% | $56,180 | $13,268 | 323.4% |
Dishwasher | 25.0% | $55,496 | $13,496 | 311.2% |
Bathtub | 40.0% | $43,712 | $10,852 | 302.8% |
Toaster | 45.0% | $40,865 | $10,194 | 300.9% |
Fire pit | 30.0% | $50,019 | $12,843 | 289.5% |
First aid kit | 75.0% | $29,417 | $7,732 | 280.5% |
Oven | 55.0% | $35,882 | $9,469 | 279.0% |
Waterfront | 25.0% | $53,428 | $14,185 | 276.6% |
Outdoor furniture | 45.0% | $39,991 | $10,909 | 266.6% |
Revenue Impact Insights for Jefferson
- Books and reading material tops the revenue impact list with a 368.1% uplift — listings with this amenity earn $49,084 vs. $10,487 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Jefferson STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jefferson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJefferson Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Jefferson
- The typical guest profile for Airbnb in Jefferson consists of primarily domestic travelers (97%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and DC (1.1%).
- Top languages spoken are English (80.6%) followed by Spanish (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Jefferson?
Listings in Jefferson average 4.89 out of 5 overall, with about 64.6 reviews per active listing and 50.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Jefferson
- With an overall rating of 4.89, Jefferson listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Cleanliness (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Jefferson Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jefferson
- The most common availability pattern in Jefferson falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jefferson (45%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Jefferson?
Average Booking Lead Time by Month
Booking Lead Time Insights for Jefferson
- The overall average booking lead time for vacation rentals in Jefferson is 99 days.
- Guests book furthest in advance for stays during April (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (71 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (99 days) as a baseline for your pricing and availability strategy in Jefferson.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Jefferson averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Jefferson?
Guests in Jefferson stay about 8.5 nights on average, generating roughly 288 reservations and 14.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Jefferson
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Jefferson
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 14.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (15.4 nights) and shorten in Oct (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Jefferson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
25% of total
2 Nights
5 listings
25% of total
3 Nights
4 listings
20% of total
4-6 Nights
1 listings
5% of total
7-29 Nights
2 listings
10% of total
30+ Nights
3 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Jefferson is 1 Night, adopted by 25% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15%) caters to monthly stays (30+ nights) in Jefferson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 25% of Jefferson hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jefferson.
Jefferson Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
30% of total
Moderate
4 listings
20% of total
Firm
4 listings
20% of total
Strict
6 listings
30% of total
Cancellation Policy Insights for Jefferson
- The prevailing Airbnb cancellation policy trend in Jefferson is Flexible, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30% market standard in Jefferson.
- Regularly review your cancellation policy against competitors and market demand shifts in Jefferson.
How Much Are Airbnb Cleaning Fees in Jefferson?
Cleaning fees in Jefferson are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Jefferson
- About 65.0% of Jefferson listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($148) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Jefferson median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Jefferson Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jeffersonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Summer Camp, Refined: Stunning Lakefront Retreat
Entire Place • 4 bedrooms
Most Sought After Property on Lake Damariscotta!
Entire Place • 5 bedrooms
6 bedroom Historic Farmhouse w/ stunning Lakeview
Entire Place • 6 bedrooms
On-Site Pond: Spacious Family Home in Jefferson!
Entire Place • 4 bedrooms
Housekeeping Cabin on Damariscotta Lake
Entire Place • 3 bedrooms
Gorgeous Lake House Right on the Water!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Jefferson?
Learn from the best! This table showcases top-performing Airbnb hosts in Jefferson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 1 | $137,027 | 68 | 4.97/5.0 |
| Matthew | 1 | $81,075 | 78 | 4.97/5.0 |
| Aloisia | 4 | $46,704 | 343 | 4.80/5.0 |
| Tracey | 1 | $42,247 | 17 | 4.88/5.0 |
| Evolve | 1 | $40,078 | 20 | 4.90/5.0 |
| Linda | 3 | $33,401 | 112 | 4.97/5.0 |
| Seth | 2 | $21,060 | 352 | 4.98/5.0 |
| Edward | 1 | $18,706 | 49 | 4.88/5.0 |
| James | 1 | $15,335 | 88 | 4.98/5.0 |
| Margaret | 1 | $13,597 | 135 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jefferson.
Who Are the Airbnb Hosts in Jefferson?
Jefferson is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Jefferson
- With 55.0% Superhosts, Jefferson has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Jefferson averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Jefferson
These are the highest-grossing professional property management operations in Jefferson, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $40,078 | $464 | 48.4% | 4.90/5 |
Management Company Insights for Jefferson
- The leading management company, Evolve, operates 1 listings with $40,078 in gross revenue — a useful benchmark for what scale looks like in Jefferson.
- Top managers average 1 properties each, suggesting professional management in Jefferson still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.9/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Jefferson's Airbnb Market Compare to Nearby Cities?
How does the Jefferson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bar Harbor, Jefferson has 18 percentage points lower occupancy and about $179 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| South Berwick | 12 | $5,556 | $242.47 | 57% |
| Kennebunkport | 150 | $5,057 | $680.16 | 42% |
| Bar Harbor | 497 | $4,880 | $422.81 | 58% |
| Manchester | 12 | $4,835 | $401.52 | 46% |
| Sanford | 22 | $4,814 | $351.51 | 51% |
| Kennebunk | 224 | $4,726 | $540.39 | 44% |
| Otisfield | 13 | $4,592 | $423.51 | 45% |
| Falmouth | 63 | $4,577 | $468.72 | 50% |
| Mount Desert | 195 | $4,462 | $449.01 | 52% |
| Trenton | 136 | $4,433 | $389.73 | 58% |
Frequently Asked Questions About Airbnb in Jefferson
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Jefferson.
How much do Airbnb hosts make in Jefferson?
Jefferson hosts earn about $23,996 per year on average, with an average nightly rate of $244 and RevPAR of $112. Those figures describe the typical revenue environment for active listings in Jefferson, Maine, not the ceiling for the best operators. Source: AirROI 2026 data, Jefferson market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Jefferson?
The average Airbnb occupancy rate in Jefferson is 39.7%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Jefferson?
Listings in Jefferson average $244 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Jefferson?
Jefferson currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Jefferson?
AirROI currently classifies the short-term rental regulation level in Jefferson as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Jefferson?
RevPAR in Jefferson is about $112. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Jefferson?
Occupancy of 39.7% means Jefferson is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $23,996, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Jefferson?
The average booking lead time in Jefferson is about 99 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Jefferson?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Jefferson include Lake Damariscotta, Jefferson Village, Waldoboro. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Jefferson?
entire_home listings make up 75.0% of the active supply in Jefferson. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Jefferson compare to nearby Airbnb markets?
Among neighboring markets, South Berwick posts $66,672 in average annual revenue with 57.3% occupancy, compared to Jefferson's $23,996 and 39.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Jefferson?
The average Airbnb stay length in Jefferson is about 8.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Jefferson?
Airbnb listings in Jefferson average 4.89 out of 5 overall. About 50.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Jefferson?
Books and reading material and Blender are among the strongest revenue-linked amenities in Jefferson. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Jefferson?
Yes. About 65.0% of active Airbnb listings in Jefferson charge a cleaning fee, and the average fee is $148. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Jefferson?
A 55.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.