Pella, Iowa Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Pella, Iowa? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,244 per year — at a $187 nightly rate, 41.4% occupancy, and a $83 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 47 active listings, Pella is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 104.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Pella?
In Pella, the headline Airbnb metrics are $23,244 in average annual revenue,41.4% occupancy, $187 ADR, and $83 in RevPAR, and guests book about 58 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pella?
Understanding the monthly revenue variations for Airbnb listings in Pella is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pella is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pella across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,116+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,284 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,008 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,141, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pella
What Is the Monthly Airbnb Occupancy Rate in Pella?
Maximize your bookings by understanding the Pella STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pella:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pella
What Is the Average Airbnb Nightly Rate in Pella?
Effective short term rental pricing strategy in Pella involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pella typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $301+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Pella
What Is the RevPAR for Airbnb in Pella?
RevPAR in Pella is currently $83. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $34 RevPAR.
- Typical properties (Median) generate $72 RevPAR.
- Strong performers (Top 25%) earn $105 RevPAR.
- Best-in-class (Top 10%) achieve $167 RevPAR.
Average Monthly RevPAR Trend in Pella
RevPAR Insights for Pella
- The average RevPAR in Pella is $83. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($167) and bottom 25% ($34) is $133, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pella benchmarks. If your RevPAR falls below the median of $72, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $105+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Pella?
Pella's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $3,229 per month
- Occupancy rates average 52.5%
- Daily rates average $191
Shoulder Season
- Revenue averages $2,501 per month
- Occupancy maintains around 41.1%
- Daily rates hold near $190
Low Season (January, February, March)
- Revenue drops to average $1,624 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $182
Seasonality Insights for Pella
- Airbnb seasonality in Pella is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Pella's highest earning potential, with monthly revenues climbing to $3,358, occupancy reaching 54.4%, and ADRs peaking at $197.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,250, occupancy could drop to 25.0%, and ADRs may adjust to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pella.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Pella, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Pella?
Low regulation and minimal registration activity in Pella, Iowa, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pella to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Pella?
With a compact short-term rental market, Pella gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Pella | The heart of Pella, known for its charming Dutch architecture and vibrant community events. Ideal for guests wanting a local experience with easy access to shops and restaurants. | Pella Historical Society & Museums, Molengracht Plaza, Pella Window & Door, Central Park, Tulip Time Festival |
| Lake Red Rock | A popular recreational area offering a variety of outdoor activities such as boating, fishing, and hiking. Attracts nature lovers and families looking for a relaxing getaway. | Red Rock Dam, Lake Red Rock, Coalition of the Future, Hiking Trails, Picnic Areas |
| Pella Golf & Country Club | A scenic location for golf enthusiasts and those seeking a tranquil environment. Offers a peaceful retreat while still being close to city amenities. | Pella Golf & Country Club, Beautiful Views, Community Events |
| Turtle Creek Park | A lovely park area that is great for family gatherings and picnics. This area appeals to families and those looking for outdoor fun. | Playgrounds, Walking Trails, Picnic Areas |
| Culver's of Pella | A popular dining location known for its delicious menu, attracting visitors looking for good food and casual dining experiences. | Delicious Frozen Custard, Family-Friendly Atmosphere |
| Schmidt Park | A serene park area perfect for relaxation and outdoor activities. Popular among locals and visitors looking for a quiet spot to unwind. | Walking Trails, Picnic Areas, Playgrounds |
| Pella Opera House | A historic venue hosting various cultural events and performances. Great for those interested in arts and entertainment. | Theater Performances, Art Shows, Community Events |
| Pella Dutch Market | A unique shopping experience that showcases local crafts and foods. Attracts visitors interested in local culture and produce. | Local Produce, Crafts and Gifts, Food Stalls |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Pella offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Pella?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pella
- The Pella Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pella, House properties are the most common (55.3%), reflecting the local real estate landscape.
- Houses represent a significant 55.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 6.4%) offer potential for unique stay experiences.
Pella Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pella
- The dominant room capacity in Pella is 2 bedrooms listings, making up 29.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.3% of the active Airbnb listings in Pella, indicating a high concentration in these sizes.
- A significant 34.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pella.
Pella Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pella
- The most common guest capacity trend in Pella vacation rentals is listings accommodating 8+ guests (25.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Pella STR market, accounting for 48.9% of listings.
- 51.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pella.
- On average, properties in Pella are equipped to host 4.9 guests.
How Do Listings in Pella Compare on Quality?
Listing quality in Pella can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Pella
- At 28.7 photos per listing on average, Pella hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 48.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Pella averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Pella?
Amenity Prevalence
Amenity Insights for Pella
- Essential amenities in Pella that guests expect include: Wifi, Smoke alarm, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Coffee maker, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pella: Wifi, Smoke alarm, Air conditioning, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Carbon monoxide alarm or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pella to stay competitive.
Which Airbnb Amenities Boost Revenue in Pella?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Pella, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 89.4% | $25,555 | $3,830 | 567.2% |
Hair dryer | 83.0% | $27,105 | $4,417 | 513.6% |
Heating | 89.4% | $25,512 | $4,191 | 508.8% |
Hot water | 80.9% | $27,140 | $6,790 | 299.7% |
Refrigerator | 76.6% | $28,084 | $7,401 | 279.5% |
Cooking basics | 66.0% | $30,907 | $8,395 | 268.2% |
Dishes and silverware | 78.7% | $27,404 | $7,848 | 249.2% |
Dryer | 68.1% | $29,877 | $9,092 | 228.6% |
Washer | 76.6% | $27,015 | $10,902 | 147.8% |
Backyard | 44.7% | $34,239 | $14,363 | 138.4% |
Revenue Impact Insights for Pella
- Coffee maker tops the revenue impact list with a 567.2% uplift — listings with this amenity earn $25,555 vs. $3,830 without it.
- Coffee maker, Hair dryer, Heating, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Pella STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pella. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPella Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pella
- The typical guest profile for Airbnb in Pella consists of primarily domestic travelers (98%), often arriving from nearby Omaha, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and United Kingdom (0.6%).
- Top languages spoken are English (86.8%) followed by Spanish (6.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Omaha and Minneapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Pella?
Listings in Pella average 4.9 out of 5 overall, with about 78.9 reviews per active listing and 63.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Pella
- With an overall rating of 4.9, Pella listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.95), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 63.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Pella Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pella
- The most common availability pattern in Pella falls within the 181-270 days range, representing 48.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pella (48.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Pella?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pella
- The overall average booking lead time for vacation rentals in Pella is 58 days.
- Guests book furthest in advance for stays during May (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (76 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Pella.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Pella averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Pella?
Guests in Pella stay about 4.3 nights on average, generating roughly 1,270 reservations and 27 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Pella
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Pella
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Oct (4.6 nights) and shorten in May (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Pella Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
34% of total
2 Nights
17 listings
36.2% of total
4-6 Nights
4 listings
8.5% of total
7-29 Nights
1 listings
2.1% of total
30+ Nights
9 listings
19.1% of total
Key Insights
- The most prevalent minimum stay requirement in Pella is 2 Nights, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.2%) of the Pella Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.1%) caters to monthly stays (30+ nights) in Pella, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.2% of Pella hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pella.
Pella Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
12.8% of total
Moderate
10 listings
21.3% of total
Firm
24 listings
51.1% of total
Strict
7 listings
14.9% of total
Cancellation Policy Insights for Pella
- The prevailing Airbnb cancellation policy trend in Pella is Firm, used by 51.1% of listings.
- A majority (66.0%) of hosts in Pella utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.1% market standard in Pella.
- Using a Strict policy might deter some guests, as only 14.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pella.
How Much Are Airbnb Cleaning Fees in Pella?
Cleaning fees in Pella are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Pella
- 91.5% of listings charge a cleaning fee, making it standard practice in Pella. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $87 is close to the median ($85), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Pella median of $85. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Pella Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pellabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pristine getaway for groups; 5 BR - sleeps 16+
Entire Place • 5 bedrooms
Prairie Pointe of Pella
Entire Place • 3 bedrooms
Warm, inviting home in the heart of Pella
Entire Place • 2 bedrooms
Walk Downtown• Historic Charm• Perfect for Groups
Entire Place • 4 bedrooms
Modern Downtown Retreat In The Heart Of Pella
Entire Place • 3 bedrooms
6 Mi to Dtwn Pella: Riverfront Cabin w/ Game Room!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Pella?
Learn from the best! This table showcases top-performing Airbnb hosts in Pella based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ciara | 7 | $151,384 | 206 | 4.92/5.0 |
| Andrea | 2 | $87,692 | 323 | 4.95/5.0 |
| Elizabeth | 1 | $76,616 | 136 | 5.00/5.0 |
| Lori | 1 | $72,435 | 27 | 4.93/5.0 |
| Evolve | 2 | $68,083 | 28 | 4.78/5.0 |
| Dennis And Michelle | 1 | $61,117 | 78 | 5.00/5.0 |
| Sarah | 2 | $55,106 | 83 | 4.98/5.0 |
| Stuart | 1 | $48,923 | 163 | 5.00/5.0 |
| Mike | 1 | $37,382 | 39 | 4.97/5.0 |
| Kari | 1 | $34,911 | 174 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pella.
Who Are the Airbnb Hosts in Pella?
Pella is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Pella
- With 80.9% Superhosts, Pella has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 21.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 42.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Pella averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Pella
These are the highest-grossing professional property management operations in Pella, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Andrea | 2 | $87,692 | $196 | 59.4% | 4.95/5 |
| Evolve | 2 | $68,083 | $279 | 37.7% | 4.78/5 |
| Benjamin James | 6 | $22,709 | $74 | 30.9% | 4.56/5 |
| Roger & Melissa | 1 | $22,406 | $200 | 49.6% | 5.00/5 |
Management Company Insights for Pella
- The leading management company, Andrea, operates 2 listings with $87,692 in gross revenue — a useful benchmark for what scale looks like in Pella.
- Top managers average 3 properties each, suggesting professional management in Pella still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Pella's Airbnb Market Compare to Nearby Cities?
How does the Pella Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with West Des Moines, Pella has 8 percentage points lower occupancy and about $8 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| University Heights | 12 | $2,948 | $358.69 | 46% |
| Urbandale | 33 | $2,880 | $304.37 | 44% |
| Delhi | 11 | $2,631 | $389.34 | 31% |
| Dyersville | 19 | $2,547 | $254.24 | 36% |
| West Des Moines | 103 | $2,526 | $195.57 | 49% |
| Iowa City | 149 | $2,232 | $254.50 | 43% |
| Windsor Heights | 11 | $2,187 | $178.46 | 47% |
| Ankeny | 56 | $2,145 | $209.02 | 41% |
| Ames | 104 | $2,130 | $220.81 | 39% |
| Penn Township | 11 | $2,120 | $229.27 | 36% |
Frequently Asked Questions About Airbnb in Pella
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Pella.
How much do Airbnb hosts make in Pella?
Pella hosts earn about $23,244 per year on average, with an average nightly rate of $187 and RevPAR of $83. Those figures describe the typical revenue environment for active listings in Pella, Iowa, not the ceiling for the best operators. Source: AirROI 2026 data, Pella market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Pella?
The average Airbnb occupancy rate in Pella is 41.4%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Pella?
Listings in Pella average $187 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Pella?
Pella currently has about 47 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Pella?
AirROI currently classifies the short-term rental regulation level in Pella as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Pella?
RevPAR in Pella is about $83. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Pella?
At 41.4% occupancy, Pella can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $23,244, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Pella?
The average booking lead time in Pella is about 58 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Pella?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Pella include Downtown Pella, Lake Red Rock, Pella Golf & Country Club. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Pella?
entire_home listings make up 87.2% of the active supply in Pella. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Pella compare to nearby Airbnb markets?
Among neighboring markets, University Heights posts $35,371 in average annual revenue with 46.1% occupancy, compared to Pella's $23,244 and 41.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Pella?
The average Airbnb stay length in Pella is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Pella?
Airbnb listings in Pella average 4.9 out of 5 overall. About 63.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Pella?
Coffee maker and Hair dryer are among the strongest revenue-linked amenities in Pella. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Pella?
Yes. About 91.5% of active Airbnb listings in Pella charge a cleaning fee, and the average fee is $87. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Pella?
A 80.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.