Ouray, Colorado Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ouray, Colorado? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $53,373 per year — at a $373 nightly rate, 46.3% occupancy, and a $180 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 178 active listings, Ouray is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 30.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Ouray?
In Ouray, the headline Airbnb metrics are $53,373 in average annual revenue,46.3% occupancy, $373 ADR, and $180 in RevPAR, and guests book about 66 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ouray?
Understanding the monthly revenue variations for Airbnb listings in Ouray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ouray is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ouray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,532+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,625 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,535 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,972, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ouray
What Is the Monthly Airbnb Occupancy Rate in Ouray?
Maximize your bookings by understanding the Ouray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ouray:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ouray
What Is the Average Airbnb Nightly Rate in Ouray?
Effective short term rental pricing strategy in Ouray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ouray typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $598+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $443 or more.
- Typical properties (Median) charge around $342 per night.
- Entry-level properties (Bottom 25%) earn around $228 per night.
Average Daily Rate (ADR) Trend by Month in Ouray
What Is the RevPAR for Airbnb in Ouray?
RevPAR in Ouray is currently $180. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $114 RevPAR.
- Typical properties (Median) generate $162 RevPAR.
- Strong performers (Top 25%) earn $219 RevPAR.
- Best-in-class (Top 10%) achieve $309 RevPAR.
Average Monthly RevPAR Trend in Ouray
RevPAR Insights for Ouray
- The average RevPAR in Ouray is $180. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($309) and bottom 25% ($114) is $195, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ouray benchmarks. If your RevPAR falls below the median of $162, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $219+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Ouray Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Ouray?
Ouray's peak Airbnb season falls in July, August, September, while the softest stretch is February, April, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, September)
- Revenue averages $9,369 per month
- Occupancy rates average 71.6%
- Daily rates average $413
Shoulder Season
- Revenue averages $4,516 per month
- Occupancy maintains around 39.2%
- Daily rates hold near $361
Low Season (February, April, November)
- Revenue drops to average $2,660 per month
- Occupancy decreases to average 29.9%
- Daily rates adjust to average $328
Seasonality Insights for Ouray
- Airbnb seasonality in Ouray is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ouray's highest earning potential, with monthly revenues climbing to $10,824, occupancy reaching 77.7%, and ADRs peaking at $432.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,015, occupancy could drop to 26.9%, and ADRs may adjust to $290.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ouray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ouray, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ouray?
Low regulation and minimal registration activity in Ouray, Colorado, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ouray to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ouray?
Ouray is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ouray | The charming heart of Ouray, filled with historic buildings and close to dining and shops. A popular destination for visitors seeking convenience and local culture. | Ouray County Historical Museum, Hot Springs, Twin Peaks Lodge and Hot Springs, Ouray Alchemist Museum, Main Street Shops |
| Ouray Hot Springs | A natural hot spring area that attracts tourists looking for relaxation and wellness. Ideal for creating wellness retreats or vacation rentals near the springs. | Ouray Hot Springs Pool, Box Canyon Falls Park, Orvis Hot Springs, Historic 4th of July Gold Mine |
| Uncompahgre National Forest | Surrounding nature offers breathtaking scenery, hiking, and outdoor adventure. Perfect for eco-tourism and outdoor enthusiasts. | Hiking Trails, Scenic Drives, Wildlife Viewing, Campsites, Winter Sports (Skiing, Snowshoeing) |
| Idarado Canyon | Beautiful canyon area known for outdoor activities and natural beauty. Great for visitors looking for unique mountain experiences. | Ice Park, Canyon Hiking Trails, Fishing Spots, Wildflower Viewing, Photography Opportunities |
| Red Mountain Pass | Another stunning natural landscape that draws tourists year-round for both winter sports and summer hiking and biking. | Scenic Overlooks, Mining Ghost Towns, Skiing, Mountain Biking Trails, Waterfalls |
| Ouray Ski Resort | A family-friendly ski resort that offers winter sports and activities. Ideal for attracting winter sports enthusiasts. | Skiing & Snowboarding, Snowshoeing, Winter Festivals, Scenic Chairlift Rides |
| Telluride | Although not in Ouray, Telluride is close and famous for its festivals and skiing. Many visitors to Ouray also explore Telluride, making it a lucrative area for Airbnb. | Telluride Ski Resort, Film Festival, Mountain Village, Scenic Gondola Ride, Historic Downtown Telluride |
| Camping and Cabins in the Wilderness | Offering unique outdoor accommodations in the stunning surroundings of the San Juan Mountains allows for a highly attractive retreat experience. | Camping Sites, Cabins for Rent, Star Gazing, Nature Trails, Fishing Rivers |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ouray offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ouray?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ouray
- The Ouray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91% of the 178 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ouray, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.2%) offer potential for unique stay experiences.
Ouray Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ouray
- The dominant room capacity in Ouray is 2 bedrooms listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.2% of the active Airbnb listings in Ouray, indicating a high concentration in these sizes.
- A significant 37.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ouray.
Ouray Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ouray
- The most common guest capacity trend in Ouray vacation rentals is listings accommodating 8+ guests (25.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ouray STR market, accounting for 51.1% of listings.
- 52.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ouray.
- On average, properties in Ouray are equipped to host 5.2 guests.
How Do Listings in Ouray Compare on Quality?
Listing quality in Ouray can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ouray
- At 29.2 photos per listing on average, Ouray hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 53.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ouray averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ouray?
Amenity Prevalence
Amenity Insights for Ouray
- Essential amenities in Ouray that guests expect include: Wifi, TV, Smoke alarm, Heating, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ouray: Wifi, TV, Smoke alarm, Heating, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, TV, Smoke alarm, Heating, Carbon monoxide alarm.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ouray to stay competitive.
Which Airbnb Amenities Boost Revenue in Ouray?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ouray, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 96.6% | $54,443 | $22,709 | 139.7% |
Children’s dinnerware | 6.7% | $92,499 | $50,545 | 83.0% |
Kitchen | 83.7% | $57,237 | $33,524 | 70.7% |
Fire pit | 13.5% | $81,107 | $49,051 | 65.4% |
Dishes and silverware | 83.7% | $56,864 | $35,439 | 60.5% |
Washer | 80.9% | $57,436 | $36,170 | 58.8% |
Crib | 7.9% | $80,640 | $51,046 | 58.0% |
Oven | 75.8% | $58,484 | $37,329 | 56.7% |
Board games | 23.0% | $72,765 | $47,570 | 53.0% |
Toaster | 69.7% | $59,600 | $39,076 | 52.5% |
Revenue Impact Insights for Ouray
- Heating tops the revenue impact list with a 139.7% uplift — listings with this amenity earn $54,443 vs. $22,709 without it.
- Heating, Kitchen, Dishes and silverware, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ouray STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ouray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOuray Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ouray
- The typical guest profile for Airbnb in Ouray consists of primarily domestic travelers (97%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and United Kingdom (0.6%).
- Top languages spoken are English (74.8%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and Colorado Springs.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ouray?
Listings in Ouray average 4.87 out of 5 overall, with about 85.8 reviews per active listing and 53.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ouray
- With an overall rating of 4.87, Ouray listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.96), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 53.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ouray Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ouray
- The most common availability pattern in Ouray falls within the 181-270 days range, representing 56.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ouray (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ouray?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ouray
- The overall average booking lead time for vacation rentals in Ouray is 66 days.
- Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Ouray.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Ouray averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ouray?
Guests in Ouray stay about 4.2 nights on average, generating roughly 5,944 reservations and 33.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Ouray
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ouray
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 33.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (5.5 nights) and shorten in Nov (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ouray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
7.3% of total
2 Nights
37 listings
20.8% of total
3 Nights
5 listings
2.8% of total
4-6 Nights
5 listings
2.8% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
117 listings
65.7% of total
Key Insights
- The most prevalent minimum stay requirement in Ouray is 30+ Nights, adopted by 65.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (65.7%) caters to monthly stays (30+ nights) in Ouray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 65.7% of Ouray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 65.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ouray.
Ouray Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
2.3% of total
Super Strict 30 Days
60 listings
33.9% of total
Flexible
12 listings
6.8% of total
Moderate
18 listings
10.2% of total
Firm
69 listings
39% of total
Strict
14 listings
7.9% of total
Cancellation Policy Insights for Ouray
- The prevailing Airbnb cancellation policy trend in Ouray is Firm, used by 39% of listings.
- There's a relatively balanced mix between guest-friendly (17.0%) and stricter (46.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39% market standard in Ouray.
- Using a Strict policy might deter some guests, as only 7.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ouray.
How Much Are Airbnb Cleaning Fees in Ouray?
Cleaning fees in Ouray are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ouray
- 79.8% of listings charge a cleaning fee, making it standard practice in Ouray. Guests expect it and factor it into their booking decisions.
- The gap between the average ($279) and median ($250) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ouray median of $250. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ouray Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ouraybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Camp Bird Retreat STR2023-083
Entire Place • 6 bedrooms
Uncompahgre Lodge 8BR/5BA
Entire Place • 8 bedrooms
Ultra Modern Home | Close to Downtown | Hot Tub
Entire Place • 3 bedrooms
Lavish Ouray Downtown Getaway
Entire Place • 4 bedrooms
Ouray Oasis | San Juan Mountains (STR-1-2024-005)
Entire Place • 4 bedrooms
Luxury Home in Heart of Ouray with Air Conditioner
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ouray?
Learn from the best! This table showcases top-performing Airbnb hosts in Ouray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacation Rental Collective | 50 | $2,619,024 | 1336 | 4.82/5.0 |
| Laura K | 23 | $1,603,507 | 937 | 4.88/5.0 |
| Amber | 24 | $1,062,791 | 2544 | 4.92/5.0 |
| Evolve | 12 | $669,263 | 491 | 4.81/5.0 |
| Jargal At ALPN Vacation | 7 | $403,526 | 437 | 4.90/5.0 |
| Amber | 8 | $283,002 | 1735 | 4.73/5.0 |
| Liza | 4 | $278,026 | 254 | 4.95/5.0 |
| Jennifer | 7 | $246,257 | 2279 | 4.85/5.0 |
| Cam And Emily | 3 | $194,574 | 630 | 4.93/5.0 |
| Rhonda | 2 | $167,384 | 222 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ouray.
Who Are the Airbnb Hosts in Ouray?
Ouray is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ouray
- With 89.3% Superhosts, Ouray has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 51.7% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 3.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 88.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ouray averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ouray
These are the highest-grossing professional property management operations in Ouray, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Vacation Rental Collective | 50 | $2,619,024 | $429 | 43.2% | 4.82/5 |
| Laura K | 23 | $1,603,507 | $519 | 45.5% | 4.88/5 |
| Amber | 24 | $1,062,791 | $296 | 45.1% | 4.92/5 |
| Evolve | 12 | $669,263 | $349 | 50.9% | 4.81/5 |
| Jargal At ALPN Vacation | 7 | $403,526 | $413 | 41.5% | 4.90/5 |
| Cam And Emily | 3 | $194,574 | $391 | 43.3% | 4.93/5 |
| Ryan | 3 | $61,920 | $187 | 35.6% | 4.87/5 |
Management Company Insights for Ouray
- The leading management company, Vacation Rental Collective, operates 50 listings with $2,619,024 in gross revenue — a useful benchmark for what scale looks like in Ouray.
- Top managers average 17 properties each, suggesting professional management in Ouray still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.88/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ouray's Airbnb Market Compare to Nearby Cities?
How does the Ouray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Glenwood Springs, Ouray has 2 percentage points lower occupancy and about $10 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Blue River | 193 | $7,137 | $630.68 | 42% |
| Aspen | 580 | $7,004 | $1027.26 | 34% |
| Mountain Village | 323 | $6,517 | $1176.24 | 29% |
| El Jebel | 32 | $5,913 | $513.62 | 44% |
| Snowmass | 20 | $5,723 | $731.09 | 36% |
| Glenwood Springs | 240 | $4,986 | $363.79 | 48% |
| Breckenridge | 2,967 | $4,970 | $561.19 | 37% |
| Bachelor Gulch | 11 | $4,922 | $1381.91 | 21% |
| Telluride | 598 | $4,921 | $673.23 | 35% |
| Crested Butte | 273 | $4,902 | $578.70 | 40% |
Frequently Asked Questions About Airbnb in Ouray
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ouray.
How much do Airbnb hosts make in Ouray?
Ouray hosts earn about $53,373 per year on average, with an average nightly rate of $373 and RevPAR of $180. Those figures describe the typical revenue environment for active listings in Ouray, Colorado, not the ceiling for the best operators. Source: AirROI 2026 data, Ouray market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ouray?
The average Airbnb occupancy rate in Ouray is 46.3%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ouray?
Listings in Ouray average $373 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ouray?
Ouray currently has about 178 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ouray?
AirROI currently classifies the short-term rental regulation level in Ouray as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ouray?
RevPAR in Ouray is about $180. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ouray?
At 46.3% occupancy, Ouray can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $53,373, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ouray?
The average booking lead time in Ouray is about 66 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ouray?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ouray include Downtown Ouray, Ouray Hot Springs, Uncompahgre National Forest. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ouray?
entire_home listings make up 91.0% of the active supply in Ouray. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ouray compare to nearby Airbnb markets?
Among neighboring markets, Blue River posts $85,643 in average annual revenue with 42.0% occupancy, compared to Ouray's $53,373 and 46.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ouray?
The average Airbnb stay length in Ouray is about 4.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ouray?
Airbnb listings in Ouray average 4.87 out of 5 overall. About 53.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ouray?
Heating and Children’s dinnerware are among the strongest revenue-linked amenities in Ouray. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ouray?
Yes. About 79.8% of active Airbnb listings in Ouray charge a cleaning fee, and the average fee is $279. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ouray?
A 89.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.