Campbell, California Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Campbell, California? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,012 per year — at a $218 nightly rate, 47.2% occupancy, and a $108 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 65 active listings, Campbell is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 58.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Campbell?
In Campbell, the headline Airbnb metrics are $27,012 in average annual revenue,47.2% occupancy, $218 ADR, and $108 in RevPAR, and guests book about 34 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Campbell?
Understanding the monthly revenue variations for Airbnb listings in Campbell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Campbell is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Campbell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,893+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,639 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,801 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,492, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Campbell
What Is the Monthly Airbnb Occupancy Rate in Campbell?
Maximize your bookings by understanding the Campbell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Campbell:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Campbell
What Is the Average Airbnb Nightly Rate in Campbell?
Effective short term rental pricing strategy in Campbell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Campbell typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $426+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $265 or more.
- Typical properties (Median) charge around $175 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Campbell
What Is the RevPAR for Airbnb in Campbell?
RevPAR in Campbell is currently $108. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $44 RevPAR.
- Typical properties (Median) generate $89 RevPAR.
- Strong performers (Top 25%) earn $127 RevPAR.
- Best-in-class (Top 10%) achieve $240 RevPAR.
Average Monthly RevPAR Trend in Campbell
RevPAR Insights for Campbell
- The average RevPAR in Campbell is $108. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($240) and bottom 25% ($44) is $196, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Campbell benchmarks. If your RevPAR falls below the median of $89, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $127+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Campbell?
Campbell's peak Airbnb season falls in July, August, June, while the softest stretch is February, March, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,812 per month
- Occupancy rates average 56.5%
- Daily rates average $232
Shoulder Season
- Revenue averages $3,708 per month
- Occupancy maintains around 51.4%
- Daily rates hold near $221
Low Season (February, March, November)
- Revenue drops to average $2,931 per month
- Occupancy decreases to average 44.6%
- Daily rates adjust to average $229
Seasonality Insights for Campbell
- The Airbnb seasonality pattern in Campbell shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Campbell's highest earning potential, with monthly revenues climbing to $5,076, occupancy reaching 60.9%, and ADRs peaking at $255.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,771, occupancy could drop to 40.3%, and ADRs may adjust to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Campbell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Campbell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Campbell?
Low regulation and minimal registration activity in Campbell, California, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Campbell to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Campbell?
Campbell is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Campbell | The vibrant downtown area features a mix of dining, shopping, and entertainment. It’s popular among visitors for its eclectic atmosphere and close proximity to several attractions. | Campbell Farmers' Market, The Pruneyard Shopping Center, Los Gatos Creek Trail, Downtown Campbell Park, Vasona Lake County Park |
| Campbell Park | A family-friendly neighborhood with parks and recreational facilities. It attracts visitors looking for outdoor activities and events throughout the year. | Campbell Park, Campbell Community Center, Walking trails and picnic areas, Children's playgrounds |
| West Campbell | Residential area known for its quiet neighborhoods and access to nearby amenities. Suitable for families visiting relatives or locals needing a getaway. | Children's Discovery Museum of San Jose, Westgate Center, Santa Clara County Fairgrounds |
| Nostalgia Alley | Known for its vintage and retro shops, Nostalgia Alley provides a unique atmosphere for visitors interested in nostalgia and local culture. | Vintage shops, Local cafes, Art installations |
| San Tomas Aquino | A suburban area with serene surroundings and easy access to nature. Appeals to those wanting a peaceful stay while still being close to urban attractions. | San Tomas Aquino Creek Trail, Nearby parks and recreational facilities, Proximity to shopping centers |
| East Campbell | An appealing area with a mix of residential and commercial spaces. Close to schools and local attractions, making it attractive for family stays. | Local schools, Community events, Parks and recreation areas |
| Campbell Historic District | Offers a glimpse of Campbell's rich history, featuring preserved buildings and local heritage attractions. Ideal for tourists interested in local history. | Campbell History Museum, Heritage Theater, Historical architecture |
| Near Los Gatos | Bordering Los Gatos, this area offers a mix of small-town charm and access to upscale amenities, ideal for those wanting a quieter retreat with close access to Los Gatos. | Los Gatos Town Center, Vasona Lake, Hiking trails in the nearby hills |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Campbell offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Campbell?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Campbell
- The Campbell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.3% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Campbell, House properties are the most common (56.9%), reflecting the local real estate landscape.
- Houses represent a significant 56.9% portion, catering likely to families or larger groups.
- The presence of 21.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Campbell Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Campbell
- The dominant room capacity in Campbell is 1 bedroom listings, making up 27.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 44.6% of the active Airbnb listings in Campbell, indicating a high concentration in these sizes.
Campbell Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Campbell
- The most common guest capacity trend in Campbell vacation rentals is listings accommodating 2 guests (29.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Campbell STR market, accounting for 44.6% of listings.
- 21.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Campbell.
- On average, properties in Campbell are equipped to host 3.0 guests.
How Do Listings in Campbell Compare on Quality?
Listing quality in Campbell can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Campbell
- At 26.6 photos per listing on average, Campbell hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 6.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Campbell averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Campbell?
Amenity Prevalence
Amenity Insights for Campbell
- Essential amenities in Campbell that guests expect include: Wifi, Heating, Smoke alarm, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Campbell: Wifi, Heating, Smoke alarm, Hangers.
- Prioritize adding missing essentials: Smoke alarm, Hangers.
- Consider adding popular differentiators like Carbon monoxide alarm or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Campbell to stay competitive.
Which Airbnb Amenities Boost Revenue in Campbell?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Campbell, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water | 87.7% | $29,974 | $5,902 | 407.8% |
Essentials | 86.2% | $30,210 | $7,110 | 324.9% |
Hair dryer | 83.1% | $30,595 | $9,423 | 224.7% |
Private entrance | 64.6% | $34,916 | $12,577 | 177.6% |
Air conditioning | 90.8% | $28,700 | $10,411 | 175.7% |
TV | 86.2% | $29,597 | $10,923 | 171.0% |
Kitchen | 86.2% | $29,448 | $11,856 | 148.4% |
Pack ’n play/Travel crib | 13.8% | $51,401 | $23,092 | 122.6% |
Free parking on premises | 86.2% | $29,233 | $13,193 | 121.6% |
Dishes and silverware | 81.5% | $30,035 | $13,658 | 119.9% |
Revenue Impact Insights for Campbell
- Hot water tops the revenue impact list with a 407.8% uplift — listings with this amenity earn $29,974 vs. $5,902 without it.
- Hot water, Essentials, Hair dryer, Air conditioning, TV, Kitchen, Free parking on premises, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Campbell STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Campbell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCampbell Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Campbell
- The typical guest profile for Airbnb in Campbell consists of primarily domestic travelers (92%), often arriving from nearby San Jose, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.1% of guests.
- Key international markets include United States (92.1%) and China (1.7%).
- Top languages spoken are English (66.9%) followed by Spanish (14.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Jose and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Campbell?
Listings in Campbell average 4.86 out of 5 overall, with about 88.1 reviews per active listing and 41.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Campbell
- With an overall rating of 4.86, Campbell listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 41.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Campbell Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Campbell
- The most common availability pattern in Campbell falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Campbell (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Campbell?
Average Booking Lead Time by Month
Booking Lead Time Insights for Campbell
- The overall average booking lead time for vacation rentals in Campbell is 34 days.
- Guests book furthest in advance for stays during August (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Campbell.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Campbell averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Campbell?
Guests in Campbell stay about 9.6 nights on average, generating roughly 1,238 reservations and 19 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Campbell
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Campbell
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 19 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (9.8 nights) and shorten in Dec (6.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Campbell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
26.2% of total
2 Nights
12 listings
18.5% of total
3 Nights
7 listings
10.8% of total
4-6 Nights
3 listings
4.6% of total
7-29 Nights
5 listings
7.7% of total
30+ Nights
21 listings
32.3% of total
Key Insights
- The most prevalent minimum stay requirement in Campbell is 30+ Nights, adopted by 32.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.3%) caters to monthly stays (30+ nights) in Campbell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.3% of Campbell hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Campbell.
Campbell Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.5% of total
Flexible
18 listings
27.7% of total
Moderate
20 listings
30.8% of total
Firm
14 listings
21.5% of total
Strict
12 listings
18.5% of total
Cancellation Policy Insights for Campbell
- The prevailing Airbnb cancellation policy trend in Campbell is Moderate, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (58.5%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.8% market standard in Campbell.
- Regularly review your cancellation policy against competitors and market demand shifts in Campbell.
How Much Are Airbnb Cleaning Fees in Campbell?
Cleaning fees in Campbell are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Campbell
- 70.8% of listings charge a cleaning fee, making it standard practice in Campbell. Guests expect it and factor it into their booking decisions.
- The gap between the average ($390) and median ($130) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Campbell median of $130. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Campbell Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Campbellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 4-Suite Carbon-Neutral Home With Pool
Entire Place • 4 bedrooms
Jane's Home (RI) | Walkable 3b2b House Yard+AC
Entire Place • 3 bedrooms
Happy Home 4BR2BA close to Netflix-Walk to stores
Entire Place • 4 bedrooms
New! Charming Retreat in Heart of Silicon Valley
Entire Place • 3 bedrooms
Downtown Campbell Executive Cottage
Entire Place • N/A
Victorian Paradise Downtown Campbell intelliBed
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Campbell?
Learn from the best! This table showcases top-performing Airbnb hosts in Campbell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emily | 5 | $165,718 | 115 | 4.87/5.0 |
| Aryan | 3 | $115,373 | 144 | 4.85/5.0 |
| Dan | 1 | $115,129 | 99 | 4.96/5.0 |
| Cynthia | 2 | $105,665 | 542 | 4.91/5.0 |
| April | 5 | $101,134 | 63 | 4.71/5.0 |
| Elizabeth | 3 | $87,902 | 114 | 4.80/5.0 |
| Cl | 3 | $77,426 | 448 | 4.94/5.0 |
| Joanne | 1 | $66,889 | 9 | 4.44/5.0 |
| Matthew | 1 | $56,259 | 347 | 4.99/5.0 |
| Tom | 1 | $52,201 | 52 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Campbell.
Who Are the Airbnb Hosts in Campbell?
Campbell is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Campbell
- With 75.4% Superhosts, Campbell has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Campbell averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Campbell
These are the highest-grossing professional property management operations in Campbell, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $41,273 | $351 | 45.2% | 4.43/5 |
| Wendy | 1 | $17,131 | $368 | 23.4% | 4.42/5 |
| Residence Inn San Jose Campbel | 1 | $8,976 | $177 | 20.0% | 5.00/5 |
Management Company Insights for Campbell
- The leading management company, Evolve, operates 1 listings with $41,273 in gross revenue — a useful benchmark for what scale looks like in Campbell.
- Top managers average 1 properties each, suggesting professional management in Campbell still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.62/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 4.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Campbell's Airbnb Market Compare to Nearby Cities?
How does the Campbell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Carmel Point, Campbell has 7 percentage points lower occupancy and about $859 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,084 | $1077.33 | 54% |
| Moss Beach | 34 | $10,605 | $687.89 | 53% |
| Del Monte Forest | 105 | $10,502 | $1000.19 | 47% |
| Sonoma | 229 | $9,652 | $830.07 | 42% |
| Marshall | 18 | $9,448 | $619.47 | 52% |
| Kenwood | 60 | $8,823 | $837.23 | 41% |
| Carmel-by-the-Sea | 304 | $8,709 | $700.07 | 49% |
| Glen Ellen | 83 | $8,689 | $822.35 | 44% |
| Eldridge | 21 | $8,584 | $970.89 | 42% |
| St. Helena | 50 | $8,500 | $926.27 | 36% |
Frequently Asked Questions About Airbnb in Campbell
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Campbell.
How much do Airbnb hosts make in Campbell?
Campbell hosts earn about $27,012 per year on average, with an average nightly rate of $218 and RevPAR of $108. Those figures describe the typical revenue environment for active listings in Campbell, California, not the ceiling for the best operators. Source: AirROI 2026 data, Campbell market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Campbell?
The average Airbnb occupancy rate in Campbell is 47.2%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Campbell?
Listings in Campbell average $218 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Campbell?
Campbell currently has about 65 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Campbell?
AirROI currently classifies the short-term rental regulation level in Campbell as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Campbell?
RevPAR in Campbell is about $108. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Campbell?
At 47.2% occupancy, Campbell can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,012, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Campbell?
The average booking lead time in Campbell is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Campbell?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Campbell include Downtown Campbell, Campbell Park, West Campbell. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Campbell?
entire_home listings make up 72.3% of the active supply in Campbell. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Campbell compare to nearby Airbnb markets?
Among neighboring markets, Carmel Point posts $169,010 in average annual revenue with 54.1% occupancy, compared to Campbell's $27,012 and 47.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Campbell?
The average Airbnb stay length in Campbell is about 9.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Campbell?
Airbnb listings in Campbell average 4.86 out of 5 overall. About 41.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Campbell?
Hot water and Essentials are among the strongest revenue-linked amenities in Campbell. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Campbell?
Yes. About 70.8% of active Airbnb listings in Campbell charge a cleaning fee, and the average fee is $390. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Campbell?
A 75.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.