Waverley, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Waverley, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,085 per year — at a $239 nightly rate, 42.4% occupancy, and a $96 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Waverley's 295 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 32.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Waverley?
In Waverley, the headline Airbnb metrics are $26,085 in average annual revenue,42.4% occupancy, $239 ADR, and $96 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Waverley?
Understanding the monthly revenue variations for Airbnb listings in Waverley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Waverley is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Waverley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,942+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,485 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,926 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $937, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Waverley
What Is the Monthly Airbnb Occupancy Rate in Waverley?
Maximize your bookings by understanding the Waverley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Waverley:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Waverley
What Is the Average Airbnb Nightly Rate in Waverley?
Effective short term rental pricing strategy in Waverley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Waverley typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $401+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Waverley
What Is the RevPAR for Airbnb in Waverley?
RevPAR in Waverley is currently $96. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $66 RevPAR.
- Strong performers (Top 25%) earn $110 RevPAR.
- Best-in-class (Top 10%) achieve $189 RevPAR.
Average Monthly RevPAR Trend in Waverley
RevPAR Insights for Waverley
- The average RevPAR in Waverley is $96. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($189) and bottom 25% ($36) is $153, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Waverley benchmarks. If your RevPAR falls below the median of $66, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $110+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Waverley?
Waverley's peak Airbnb season falls in August, July, December, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $3,634 per month
- Occupancy rates average 50.5%
- Daily rates average $249
Shoulder Season
- Revenue averages $3,012 per month
- Occupancy maintains around 45.3%
- Daily rates hold near $247
Low Season (January, February, March)
- Revenue drops to average $2,170 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $234
Seasonality Insights for Waverley
- The Airbnb seasonality pattern in Waverley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Waverley's highest earning potential, with monthly revenues climbing to $3,845, occupancy reaching 53.9%, and ADRs peaking at $256.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,880, occupancy could drop to 30.5%, and ADRs may adjust to $231.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Waverley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Waverley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Waverley?
Low regulation and minimal registration activity in Waverley, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Waverley to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Waverley?
Location within Waverley matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Waverley Town Centre | The heart of Waverley with easy access to shops, restaurants, and transport links. Great for visitors wanting convenience and local culture. | Waverley Abbey, The Old Mill, Local parks and gardens, Shops and cafes, Transport links to Guildford |
| Farnham | A charming historic market town with beautiful architecture, arts, and a vibrant community. Perfect for visitors looking for scenic beauty and history. | Farnham Castle, Waverley Abbey, Bourne Woods, Local markets, Art galleries |
| Godalming | A picturesque town along the River Wey, known for its historic buildings and friendly atmosphere. Ideal for those who appreciate countryside charm. | Godalming High Street, The River Wey, Godalming Museum, Local walking trails, Shalford Mill |
| Bramley | A quaint village with a strong community feel, surrounded by beautiful countryside. Attracts guests who want a peaceful retreat. | Bramley Windmill, Local pubs and cafes, Walking paths, Nearby countryside, Historical buildings |
| Milford | A lovely village with scenic views and a strong sense of community. Great for family-oriented visitors and nature lovers. | Milford Common, Local parks, River Wey, Nature walks, Village shops |
| Elstead | A charming village with traditional English character, known for its stunning countryside and historical sites. Perfect for rural escapes. | Elstead Village, Godalming Commons, Historic churches, Walking trails, Local eateries |
| Cranleigh | The largest village in England, featuring a vibrant center and community spirit. Ideal for guests looking for local experiences. | Cranleigh Arts Centre, Local shops, Cranleigh Village Hall, Walking routes, Parks |
| Haslemere | A historic market town at the edge of the Surrey Hills, popular for its access to the countryside and quaint shops. Ideal for outdoor enthusiasts. | Haslemere Museum, Witley Common, Local boutiques, Hurtwood Common, Train links to London |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Waverley offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Waverley?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Waverley
- The Waverley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.6% of the 295 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Waverley, House properties are the most common (45.1%), reflecting the local real estate landscape.
- Houses represent a significant 45.1% portion, catering likely to families or larger groups.
- The presence of 18.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Waverley Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Waverley
- The dominant room capacity in Waverley is 1 bedroom listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.0% of the active Airbnb listings in Waverley, indicating a high concentration in these sizes.
Waverley Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Waverley
- The most common guest capacity trend in Waverley vacation rentals is listings accommodating 2 guests (39.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Waverley STR market, accounting for 54.9% of listings.
- A significant 41.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Waverley.
- 16.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Waverley.
- On average, properties in Waverley are equipped to host 2.9 guests.
How Do Listings in Waverley Compare on Quality?
Listing quality in Waverley can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Waverley
- At 23.6 photos per listing on average, Waverley hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Waverley averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Waverley?
Amenity Prevalence
Amenity Insights for Waverley
- Essential amenities in Waverley that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Waverley: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Waverley to stay competitive.
Which Airbnb Amenities Boost Revenue in Waverley?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Waverley, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
BidetHigh opportunity | 2.4% | $143,353 | $23,235 | 517.0% |
Baby monitorHigh opportunity | 1.7% | $106,584 | $24,697 | 331.6% |
Outdoor playgroundHigh opportunity | 2.4% | $82,633 | $24,711 | 234.4% |
PoolHigh opportunity | 8.1% | $59,728 | $23,105 | 158.5% |
CribHigh opportunity | 9.8% | $57,695 | $22,639 | 154.9% |
Changing tableHigh opportunity | 2.0% | $60,802 | $25,364 | 139.7% |
High chair | 19.3% | $47,677 | $20,914 | 128.0% |
Pool tableHigh opportunity | 2.7% | $57,048 | $25,222 | 126.2% |
BBQ grill | 26.1% | $44,300 | $19,651 | 125.4% |
Dishwasher | 44.4% | $37,494 | $16,972 | 120.9% |
Revenue Impact Insights for Waverley
- Bidet tops the revenue impact list with a 517.0% uplift — listings with this amenity earn $143,353 vs. $23,235 without it.
- High-opportunity amenities — Bidet, Baby monitor, Outdoor playground — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Bidet — it has the best combination of high revenue impact and low market saturation in Waverley.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Waverley STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Waverley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWaverley Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Waverley
- The typical guest profile for Airbnb in Waverley consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.6% of guests.
- Key international markets include United Kingdom (84.6%) and United States (4.1%).
- Top languages spoken are English (61.3%) followed by French (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Waverley?
Listings in Waverley average 4.88 out of 5 overall, with about 81.1 reviews per active listing and 58.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Waverley
- With an overall rating of 4.88, Waverley listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 58.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Waverley Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Waverley
- The most common availability pattern in Waverley falls within the 271-366 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Waverley (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Waverley?
Average Booking Lead Time by Month
Booking Lead Time Insights for Waverley
- The overall average booking lead time for vacation rentals in Waverley is 54 days.
- Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Waverley.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Waverley averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Waverley?
Guests in Waverley stay about 5.5 nights on average, generating roughly 7,094 reservations and 24.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Waverley
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Waverley
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (5.1 nights) and shorten in Feb (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Waverley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
94 listings
32% of total
2 Nights
80 listings
27.2% of total
3 Nights
19 listings
6.5% of total
4-6 Nights
19 listings
6.5% of total
7-29 Nights
9 listings
3.1% of total
30+ Nights
73 listings
24.8% of total
Key Insights
- The most prevalent minimum stay requirement in Waverley is 1 Night, adopted by 32% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.8%) caters to monthly stays (30+ nights) in Waverley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32% of Waverley hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Waverley.
Waverley Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
0.3% of total
Limited
6 listings
2% of total
Non-refundable
1 listings
0.3% of total
Super Strict 60 Days
8 listings
2.7% of total
Refundable
1 listings
0.3% of total
Flexible
69 listings
23.4% of total
Moderate
105 listings
35.6% of total
Firm
79 listings
26.8% of total
Strict
25 listings
8.5% of total
Cancellation Policy Insights for Waverley
- The prevailing Airbnb cancellation policy trend in Waverley is Moderate, used by 35.6% of listings.
- There's a relatively balanced mix between guest-friendly (59.0%) and stricter (35.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.6% market standard in Waverley.
- Using a Strict policy might deter some guests, as only 8.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Waverley.
How Much Are Airbnb Cleaning Fees in Waverley?
Cleaning fees in Waverley are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Waverley
- About 63.1% of Waverley listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($89) and median ($40) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Waverley median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Waverley Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Waverleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious woodland retreat - Surrey Hills
Entire Place • 5 bedrooms
Gate Street Farmhouse
Entire Place • 7 bedrooms
Great Tangley Manor with Indoor Heated pool
Entire Place • 5 bedrooms
Luxury Countryside Getaway w/Tennis Court & Pool!
Entire Place • 5 bedrooms
Scandi style with stunning views
Entire Place • 4 bedrooms
Barn conversion in the Surrey Hills
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Waverley?
Learn from the best! This table showcases top-performing Airbnb hosts in Waverley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gate Street | 5 | $347,792 | 45 | 4.87/5.0 |
| Jim | 1 | $310,926 | 80 | 4.90/5.0 |
| Glyn | 1 | $220,836 | 25 | 4.92/5.0 |
| Rui | 2 | $190,768 | 86 | 4.85/5.0 |
| 53 Degrees Property | 2 | $185,075 | 47 | 4.28/5.0 |
| Hoseasons | 5 | $178,424 | 142 | 4.84/5.0 |
| Fiona | 1 | $157,987 | 6 | 4.67/5.0 |
| Ingela | 1 | $141,415 | 99 | 5.00/5.0 |
| Teresa | 3 | $135,493 | 670 | 4.98/5.0 |
| Linda | 2 | $127,276 | 43 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Waverley.
Who Are the Airbnb Hosts in Waverley?
Waverley is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Waverley
- With 57.6% Superhosts, Waverley has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Waverley averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Waverley
These are the highest-grossing professional property management operations in Waverley, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Hoseasons | 5 | $178,424 | $292 | 41.2% | 4.84/5 |
| David And Elizabeth | 1 | $43,245 | $186 | 63.3% | 4.90/5 |
| Cottages | 2 | $39,949 | $332 | 22.4% | 4.65/5 |
| Oakdale | 1 | $26,726 | $197 | 33.2% | 5.00/5 |
| Saki | 1 | $18,792 | $199 | 24.7% | N/A |
| Smarter Rent Ltd | 1 | $17,001 | $167 | 56.6% | 4.89/5 |
| StayStayStay | 1 | $6,002 | $180 | 19.8% | 4.67/5 |
| Henry Adams Holiday Cottages | 1 | $2,729 | $221 | 7.1% | 4.33/5 |
Management Company Insights for Waverley
- The leading management company, Hoseasons, operates 5 listings with $178,424 in gross revenue — a useful benchmark for what scale looks like in Waverley.
- Top managers average 2 properties each, suggesting professional management in Waverley still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.75/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Waverley's Airbnb Market Compare to Nearby Cities?
How does the Waverley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dinton, Waverley has 10 percentage points lower occupancy and about $58 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Dinton | 11 | $4,936 | $297.28 | 52% |
| Alderbury | 21 | $4,632 | $362.31 | 49% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Shrewton | 14 | $4,175 | $293.74 | 44% |
| Cotswold District | 1,818 | $4,149 | $397.91 | 44% |
| Furzehill | 10 | $4,071 | $293.77 | 47% |
Frequently Asked Questions About Airbnb in Waverley
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Waverley.
How much do Airbnb hosts make in Waverley?
Waverley hosts earn about $26,085 per year on average, with an average nightly rate of $239 and RevPAR of $96. Those figures describe the typical revenue environment for active listings in Waverley, England, not the ceiling for the best operators. Source: AirROI 2026 data, Waverley market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Waverley?
The average Airbnb occupancy rate in Waverley is 42.4%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Waverley?
Listings in Waverley average $239 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Waverley?
Waverley currently has about 295 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Waverley?
AirROI currently classifies the short-term rental regulation level in Waverley as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Waverley?
RevPAR in Waverley is about $96. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Waverley?
At 42.4% occupancy, Waverley can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,085, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Waverley?
The average booking lead time in Waverley is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Waverley?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Waverley include Waverley Town Centre, Farnham, Godalming. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Waverley?
entire_home listings make up 76.6% of the active supply in Waverley. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Waverley compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to Waverley's $26,085 and 42.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Waverley?
The average Airbnb stay length in Waverley is about 5.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Waverley?
Airbnb listings in Waverley average 4.88 out of 5 overall. About 58.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Waverley?
Bidet and Baby monitor are among the strongest revenue-linked amenities in Waverley. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Waverley?
Yes. About 63.1% of active Airbnb listings in Waverley charge a cleaning fee, and the average fee is $89. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Waverley?
A 57.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.