Hugh Town, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hugh Town, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,484 per year — at a $224 nightly rate, 50.0% occupancy, and a $133 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 22 active listings, Hugh Town is a micro-market where solid booking activity throughout the year. Supply grew 22.2% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hugh Town?
In Hugh Town, the headline Airbnb metrics are $21,484 in average annual revenue,50.0% occupancy, $224 ADR, and $133 in RevPAR, and guests book about 119 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hugh Town?
Understanding the monthly revenue variations for Airbnb listings in Hugh Town is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hugh Town is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hugh Town across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,243+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,161 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,370 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,523, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hugh Town
What Is the Monthly Airbnb Occupancy Rate in Hugh Town?
Maximize your bookings by understanding the Hugh Town STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hugh Town:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hugh Town
What Is the Average Airbnb Nightly Rate in Hugh Town?
Effective short term rental pricing strategy in Hugh Town involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hugh Town typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $338+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $272 or more.
- Typical properties (Median) charge around $224 per night.
- Entry-level properties (Bottom 25%) earn around $151 per night.
Average Daily Rate (ADR) Trend by Month in Hugh Town
What Is the RevPAR for Airbnb in Hugh Town?
RevPAR in Hugh Town is currently $133. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $77 RevPAR.
- Typical properties (Median) generate $110 RevPAR.
- Strong performers (Top 25%) earn $200 RevPAR.
- Best-in-class (Top 10%) achieve $237 RevPAR.
Average Monthly RevPAR Trend in Hugh Town
RevPAR Insights for Hugh Town
- The average RevPAR in Hugh Town is $133. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($237) and bottom 25% ($77) is $160, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hugh Town benchmarks. If your RevPAR falls below the median of $110, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $200+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hugh Town?
Hugh Town's peak Airbnb season falls in July, June, May, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, May)
- Revenue averages $5,528 per month
- Occupancy rates average 69.8%
- Daily rates average $229
Shoulder Season
- Revenue averages $3,198 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $225
Low Season (February, March, November)
- Revenue drops to average $1,447 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $226
Seasonality Insights for Hugh Town
- Airbnb seasonality in Hugh Town is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hugh Town's highest earning potential, with monthly revenues climbing to $6,000, occupancy reaching 73.1%, and ADRs peaking at $234.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,380, occupancy could drop to 14.2%, and ADRs may adjust to $214.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hugh Town.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hugh Town, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hugh Town?
Low regulation and minimal registration activity in Hugh Town, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hugh Town to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hugh Town?
With a compact short-term rental market, Hugh Town gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hugh Town Beach | A beautiful beach area that's perfect for relaxing and enjoying the coastal views. This location is popular with families and couples visiting the Isles of Scilly. | Hugh Town Beach, Tresco Abbey Garden, St Mary's Island, Hugh Town harbour, Scillonian III ferry service, Buzza Tower |
| St Mary's Island | The largest island in the Isles of Scilly, known for its stunning landscapes and charming villages. A great spot for those looking to explore nature and local culture. | St Mary's Church, Isles of Scilly Museum, Porthcressa Beach, The Garrison, Old Town |
| Tresco | Famed for the Tresco Abbey Garden and its serene beauty, this area attracts nature lovers and those seeking tranquility away from the hustle and bustle. | Tresco Abbey Garden, The Flying Boat Cafe, Great Pool, Tresco Island, Bennett's Cove |
| Hugh Town Promenade | This attractive promenade is perfect for leisurely walks and offers picturesque views of the harbour, making it a favorite spot for tourists. | Promenade views, Coastal walks, Restaurants, Local shops, Wildlife spotting |
| St Agnes | A small and charming island known for its rugged beauty and stunning beaches. A perfect escape for those looking for a less commercialized experience. | St Agnes Lighthouse, Cove Beach, Hugh Town views, Walking trails, Secluded beaches |
| Bryher | A quieter island with breathtaking scenery and beautiful coastline, ideal for those wanting to enjoy nature and outdoor activities. | Church of St. Etheldreda, Bryher's beaches, Walking trails, Birdwatching spots, Local pubs |
| The Garrison | A historic area with old Forts and stunning views of the islands. It draws visitors interested in history and beautiful landscapes. | Star Castle, Garrison walls, Nature walks, Historic buildings, Scenic views |
| Local Markets and Shops | Hugh Town's local markets and shops offer an authentic taste of the Isles of Scilly culture and produce. A must-visit for foodies and shoppers alike. | Local artisan products, Fresh seafood, Craft vendors, Cafes, Souvenir shops |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hugh Town offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hugh Town?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hugh Town
- The Hugh Town Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hugh Town, Apartment/Condo properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 27.3% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.5%) offer potential for unique stay experiences.
Hugh Town Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hugh Town
- The dominant room capacity in Hugh Town is 3 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 63.6% of the active Airbnb listings in Hugh Town, indicating a high concentration in these sizes.
- A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hugh Town.
Hugh Town Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hugh Town
- The most common guest capacity trend in Hugh Town vacation rentals is listings accommodating 2 guests (27.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Hugh Town STR market, accounting for 50.0% of listings.
- 27.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hugh Town.
- On average, properties in Hugh Town are equipped to host 3.9 guests.
How Do Listings in Hugh Town Compare on Quality?
Listing quality in Hugh Town can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hugh Town
- The average of 18.3 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 40.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hugh Town averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hugh Town?
Amenity Prevalence
Amenity Insights for Hugh Town
- Essential amenities in Hugh Town that guests expect include: TV, Smoke alarm, Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hot water, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hugh Town: TV, Smoke alarm, Wifi, Heating, Kitchen.
- Prioritize adding missing essentials: TV, Heating, Kitchen.
- Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hugh Town to stay competitive.
Which Airbnb Amenities Boost Revenue in Hugh Town?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hugh Town, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hangers | 77.3% | $25,472 | $7,926 | 221.4% |
Iron | 68.2% | $26,008 | $11,790 | 120.6% |
Beach access | 54.5% | $27,603 | $14,140 | 95.2% |
Patio or balcony | 27.3% | $32,950 | $17,184 | 91.7% |
Free street parking | 22.7% | $33,922 | $17,826 | 90.3% |
Stove | 27.3% | $31,835 | $17,602 | 80.9% |
Refrigerator | 77.3% | $23,613 | $14,244 | 65.8% |
Indoor fireplace | 27.3% | $29,617 | $18,434 | 60.7% |
Coffee | 22.7% | $25,412 | $20,329 | 25.0% |
Luggage dropoff allowed | 40.9% | $24,248 | $19,570 | 23.9% |
Revenue Impact Insights for Hugh Town
- Hangers tops the revenue impact list with a 221.4% uplift — listings with this amenity earn $25,472 vs. $7,926 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hugh Town STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hugh Town. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHugh Town Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hugh Town
- The typical guest profile for Airbnb in Hugh Town consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.0% of guests.
- Key international markets include United Kingdom (91%) and Germany (5.6%).
- Top languages spoken are English (60%) followed by French (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hugh Town?
Listings in Hugh Town average 4.85 out of 5 overall, with about 35.2 reviews per active listing and 40.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hugh Town
- With an overall rating of 4.85, Hugh Town listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hugh Town Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hugh Town
- The most common availability pattern in Hugh Town falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hugh Town (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hugh Town?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hugh Town
- The overall average booking lead time for vacation rentals in Hugh Town is 119 days.
- Guests book furthest in advance for stays during July (average 187 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (165 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (119 days) as a baseline for your pricing and availability strategy in Hugh Town.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 187 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 165 days) to capture early planners.
- Monitor your own booking lead times against these Hugh Town averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hugh Town?
Guests in Hugh Town stay about 11.2 nights on average, generating roughly 258 reservations and 11.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Hugh Town
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hugh Town
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 11.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (17 nights) and shorten in Dec (4.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hugh Town Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
4-6 Nights
8 listings
36.4% of total
7-29 Nights
6 listings
27.3% of total
30+ Nights
8 listings
36.4% of total
Key Insights
- The most prevalent minimum stay requirement in Hugh Town is 4-6 Nights, adopted by 36.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.4%) caters to monthly stays (30+ nights) in Hugh Town, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 36.4% of Hugh Town hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hugh Town.
Hugh Town Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
4.5% of total
Flexible
1 listings
4.5% of total
Moderate
2 listings
9.1% of total
Firm
5 listings
22.7% of total
Strict
13 listings
59.1% of total
Cancellation Policy Insights for Hugh Town
- The prevailing Airbnb cancellation policy trend in Hugh Town is Strict, used by 59.1% of listings.
- A majority (81.8%) of hosts in Hugh Town utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 59.1% market standard in Hugh Town.
- With 59.1% using Strict terms, this is a viable option in Hugh Town, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hugh Town.
How Much Are Airbnb Cleaning Fees in Hugh Town?
Cleaning fees in Hugh Town are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hugh Town
- About 40.9% of Hugh Town listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $70 is close to the median ($67), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hugh Town median of $67. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hugh Town Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hugh Townbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charlie's Cottage
Entire Place • 3 bedrooms
Puffin View 3 Bed Apartment With Stunning Views
Entire Place • 3 bedrooms
Lovely home above the beautiful Porthmellon Beach
Entire Place • 3 bedrooms
Beautiful Bella Maria with Sea Views!
Entire Place • 2 bedrooms
The Crows Nest
Entire Place • 1 bedroom
Entire unit, beautiful setting, recently furnished
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hugh Town?
Learn from the best! This table showcases top-performing Airbnb hosts in Hugh Town based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Liz | 3 | $101,478 | 106 | 4.87/5.0 |
| Tim | 1 | $89,615 | 19 | 4.95/5.0 |
| Zenna | 5 | $52,170 | 23 | 4.96/5.0 |
| Hattie | 1 | $38,190 | 116 | 4.77/5.0 |
| Stella | 1 | $28,155 | 18 | 4.50/5.0 |
| Vic | 1 | $26,852 | 36 | 4.94/5.0 |
| Dawn | 1 | $21,324 | 26 | 5.00/5.0 |
| Ella | 1 | $21,090 | 6 | 5.00/5.0 |
| Hannah | 1 | $18,958 | 38 | 4.76/5.0 |
| Rachel | 1 | $17,038 | 7 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hugh Town.
Who Are the Airbnb Hosts in Hugh Town?
Hugh Town has a relatively balanced host base.
Host Profile Insights for Hugh Town
- A 36.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 63.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 13.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hugh Town averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Hugh Town's Airbnb Market Compare to Nearby Cities?
How does the Hugh Town Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Carnmenellis, Hugh Town has 1 percentage points higher occupancy and about $46 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trenance | 22 | $4,442 | $538.87 | 39% |
| Porthcurno | 45 | $3,614 | $340.58 | 46% |
| St. Mawgan | 19 | $3,370 | $320.58 | 42% |
| Mawgan Porth | 27 | $3,061 | $432.75 | 34% |
| Lamorna | 14 | $3,001 | $302.55 | 48% |
| Perranuthnoe | 24 | $2,963 | $328.82 | 42% |
| Portreath | 75 | $2,829 | $292.14 | 47% |
| Carnmenellis | 14 | $2,798 | $269.48 | 49% |
| St. Agnes | 124 | $2,705 | $302.76 | 46% |
| Zennor | 13 | $2,597 | $229.90 | 45% |
Frequently Asked Questions About Airbnb in Hugh Town
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hugh Town.
How much do Airbnb hosts make in Hugh Town?
Hugh Town hosts earn about $21,484 per year on average, with an average nightly rate of $224 and RevPAR of $133. Those figures describe the typical revenue environment for active listings in Hugh Town, England, not the ceiling for the best operators. Source: AirROI 2026 data, Hugh Town market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hugh Town?
The average Airbnb occupancy rate in Hugh Town is 50.0%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hugh Town?
Listings in Hugh Town average $224 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hugh Town?
Hugh Town currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hugh Town?
AirROI currently classifies the short-term rental regulation level in Hugh Town as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hugh Town?
RevPAR in Hugh Town is about $133. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hugh Town?
At 50.0% occupancy, Hugh Town can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $21,484, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hugh Town?
The average booking lead time in Hugh Town is about 119 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hugh Town?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hugh Town include Hugh Town Beach, St Mary's Island, Tresco. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hugh Town?
entire_home listings make up 90.9% of the active supply in Hugh Town. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hugh Town compare to nearby Airbnb markets?
Among neighboring markets, Trenance posts $53,304 in average annual revenue with 39.3% occupancy, compared to Hugh Town's $21,484 and 50.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hugh Town?
The average Airbnb stay length in Hugh Town is about 11.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hugh Town?
Airbnb listings in Hugh Town average 4.85 out of 5 overall. About 40.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hugh Town?
Hangers and Iron are among the strongest revenue-linked amenities in Hugh Town. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hugh Town?
Yes. About 40.9% of active Airbnb listings in Hugh Town charge a cleaning fee, and the average fee is $70. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hugh Town?
At 36.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.