Bray, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Bray, England? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $37,993 per year — at a $311 nightly rate, 44.2% occupancy, and a $129 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 31 active listings, Bray is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 82.4% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Bray?
In Bray, the headline Airbnb metrics are $37,993 in average annual revenue,44.2% occupancy, $311 ADR, and $129 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Bray?
Understanding the monthly revenue variations for Airbnb listings in Bray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bray is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,887+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,135 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,922 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,469, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bray
What Is the Monthly Airbnb Occupancy Rate in Bray?
Maximize your bookings by understanding the Bray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bray:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bray
What Is the Average Airbnb Nightly Rate in Bray?
Effective short term rental pricing strategy in Bray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bray typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $612+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $346 or more.
- Typical properties (Median) charge around $226 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Bray
What Is the RevPAR for Airbnb in Bray?
RevPAR in Bray is currently $129. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $47 RevPAR.
- Typical properties (Median) generate $94 RevPAR.
- Strong performers (Top 25%) earn $166 RevPAR.
- Best-in-class (Top 10%) achieve $215 RevPAR.
Average Monthly RevPAR Trend in Bray
RevPAR Insights for Bray
- The average RevPAR in Bray is $129. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($215) and bottom 25% ($47) is $168, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Bray benchmarks. If your RevPAR falls below the median of $94, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $166+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Bray?
Bray's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $5,657 per month
- Occupancy rates average 56.9%
- Daily rates average $355
Shoulder Season
- Revenue averages $4,056 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $318
Low Season (January, February, March)
- Revenue drops to average $2,307 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $269
Seasonality Insights for Bray
- Airbnb seasonality in Bray is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Bray's highest earning potential, with monthly revenues climbing to $6,653, occupancy reaching 66.0%, and ADRs peaking at $356.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,072, occupancy could drop to 31.3%, and ADRs may adjust to $262.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Bray, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Bray?
Low regulation and minimal registration activity in Bray, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Bray to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Bray?
With a compact short-term rental market, Bray gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bray High Street | The vibrant heart of Bray, surrounded by a variety of restaurants and pubs. Known for attracting both locals and visitors, making it ideal for Airbnb hosts. | The Fat Duck, Bray Village, Bray Marina, The Waterside Inn, Bray Vineyards |
| Bray on Thames | Nestled alongside the charming River Thames, perfect for riverside walks and scenic views. Popular with tourists exploring the area, making it a great location for rentals. | River Thames, Thames Path, Bray Lock, Bray Gardens |
| Dorney Lake | Close to the Olympic rowing lake, it attracts sports enthusiasts and nature lovers. Ideal for hosting guests during events and competitions. | Dorney Lake, Eton College, Windsor Great Park |
| Windsor | Just a short drive from Bray, Windsor is famous for its historic castle and royal connections, making it a major tourist draw. | Windsor Castle, Legoland Windsor, Windsor Great Park, The Long Walk |
| Ascot | Known for its horse racing and upscale events. Attracts a wealthy clientele and visitors looking for accommodation during race days. | Ascot Racecourse, Savill Garden, The Royal Landscape |
| Maidenhead | A nearby town with good transport links to London. It attracts business travelers and families looking for convenience and amenities. | Maidenhead Heritage Centre, Boulters Lock, Taplow Court |
| Sunninghill | A quaint village atmosphere near Bray with charming local shops and restaurants. Offers a more peaceful stay, attracting visitors looking for relaxation. | Sunninghill Park, Local pubs and eateries |
| Cookham | A picturesque village known for its river views and art heritage. Attractive to tourists seeking a quaint, relaxing stay with artistic vibes. | Cliveden House, River Thames, The Stanley Spencer Gallery |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Bray offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Bray?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bray
- The Bray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bray, House properties are the most common (71%), reflecting the local real estate landscape.
- Houses represent a significant 71% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.2%) offer potential for unique stay experiences.
Bray Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bray
- The dominant room capacity in Bray is 1 bedroom listings, making up 25.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 45.2% of the active Airbnb listings in Bray, indicating a high concentration in these sizes.
- A significant 38.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bray.
Bray Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bray
- The most common guest capacity trend in Bray vacation rentals is listings accommodating 4 guests (29%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Bray STR market, accounting for 48.4% of listings.
- 38.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bray.
- On average, properties in Bray are equipped to host 4.4 guests.
How Do Listings in Bray Compare on Quality?
Listing quality in Bray can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Bray
- At 31.3 photos per listing on average, Bray hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 29.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Bray averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Bray?
Amenity Prevalence
Amenity Insights for Bray
- Essential amenities in Bray that guests expect include: Wifi, Free parking on premises, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bray: Wifi, Free parking on premises, Smoke alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bray to stay competitive.
Which Airbnb Amenities Boost Revenue in Bray?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Bray, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Conditioner | 41.9% | $56,838 | $24,383 | 133.1% |
Wine glasses | 38.7% | $56,593 | $26,246 | 115.6% |
Board games | 19.4% | $63,753 | $31,811 | 100.4% |
Baking sheet | 29.0% | $58,464 | $29,619 | 97.4% |
Coffee | 35.5% | $54,603 | $28,858 | 89.2% |
Outdoor furniture | 35.5% | $54,029 | $29,173 | 85.2% |
Shampoo | 58.1% | $46,957 | $25,582 | 83.6% |
Crib | 16.1% | $60,907 | $33,587 | 81.3% |
Exterior security cameras on property | 19.4% | $59,456 | $32,842 | 81.0% |
BBQ grill | 35.5% | $52,128 | $30,219 | 72.5% |
Revenue Impact Insights for Bray
- Conditioner tops the revenue impact list with a 133.1% uplift — listings with this amenity earn $56,838 vs. $24,383 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Bray STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBray Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Bray
- The typical guest profile for Airbnb in Bray consists of primarily domestic travelers (80%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 79.5% of guests.
- Key international markets include United Kingdom (79.5%) and United States (6.2%).
- Top languages spoken are English (66.4%) followed by French (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Bray?
Listings in Bray average 4.84 out of 5 overall, with about 67.5 reviews per active listing and 51.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Bray
- With an overall rating of 4.84, Bray listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 51.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Bray Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bray
- The most common availability pattern in Bray falls within the 271-366 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Bray (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Bray?
Average Booking Lead Time by Month
Booking Lead Time Insights for Bray
- The overall average booking lead time for vacation rentals in Bray is 60 days.
- Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Bray.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Bray averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Bray?
Guests in Bray stay about 5.1 nights on average, generating roughly 943 reservations and 30.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Bray
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Bray
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (8.4 nights) and shorten in Feb (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Bray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
25.8% of total
2 Nights
2 listings
6.5% of total
3 Nights
3 listings
9.7% of total
4-6 Nights
1 listings
3.2% of total
7-29 Nights
4 listings
12.9% of total
30+ Nights
13 listings
41.9% of total
Key Insights
- The most prevalent minimum stay requirement in Bray is 30+ Nights, adopted by 41.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.9%) caters to monthly stays (30+ nights) in Bray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.9% of Bray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 41.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bray.
Bray Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.2% of total
Flexible
12 listings
38.7% of total
Moderate
11 listings
35.5% of total
Firm
5 listings
16.1% of total
Strict
2 listings
6.5% of total
Cancellation Policy Insights for Bray
- The prevailing Airbnb cancellation policy trend in Bray is Flexible, used by 38.7% of listings.
- The market strongly favors guest-friendly terms, with 74.2% of listings offering Flexible or Moderate policies. This suggests guests in Bray may expect booking flexibility.
- Strict cancellation policies are quite rare (6.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.7% market standard in Bray.
- Using a Strict policy might deter some guests, as only 6.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bray.
How Much Are Airbnb Cleaning Fees in Bray?
Cleaning fees in Bray are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Bray
- About 67.7% of Bray listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($99) and median ($60) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Bray median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Bray Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Braybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Country Estate near Windsor with Concierge and Staff
Entire Place • 4 bedrooms
Rural 7 bed Lodge In Windsor! Hot Tub! Sleeps 20
Entire Place • 7 bedrooms
Sundial Cottage - wonderful 19th century home
Entire Place • 3 bedrooms
A Hidden Gem
Entire Place • 2 bedrooms
Studio East & Petting Farm, Near Legoland-Lapland
Entire Place • N/A
Oak Bray Coach House
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Bray?
Learn from the best! This table showcases top-performing Airbnb hosts in Bray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Istvan | 2 | $201,852 | 131 | 4.62/5.0 |
| Rachael | 1 | $145,474 | 79 | 4.99/5.0 |
| Shaun | 3 | $144,133 | 297 | 4.94/5.0 |
| YTL Hotels | 1 | $95,266 | 1 | Not Rated |
| Anita | 1 | $78,678 | 155 | 5.00/5.0 |
| Julia | 1 | $61,138 | 145 | 4.98/5.0 |
| Harry | 1 | $52,888 | 141 | 4.94/5.0 |
| Lucy | 2 | $47,676 | 72 | 4.70/5.0 |
| Smarter Rent Ltd | 1 | $40,922 | 21 | 4.67/5.0 |
| Lauren | 1 | $33,498 | 42 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bray.
Who Are the Airbnb Hosts in Bray?
Bray is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Bray
- With 58.1% Superhosts, Bray has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 87.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Bray averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Bray
These are the highest-grossing professional property management operations in Bray, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Smarter Rent Ltd | 1 | $40,922 | $229 | 60.4% | 4.67/5 |
Management Company Insights for Bray
- The leading management company, Smarter Rent Ltd, operates 1 listings with $40,922 in gross revenue — a useful benchmark for what scale looks like in Bray.
- Top managers average 1 properties each, suggesting professional management in Bray still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 3.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Bray's Airbnb Market Compare to Nearby Cities?
How does the Bray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dinton, Bray has 8 percentage points lower occupancy and about $14 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 11 | $6,998 | $746.72 | 39% |
| Lambourn | 11 | $6,590 | $790.42 | 32% |
| Wraysbury | 15 | $6,346 | $553.47 | 45% |
| City of Westminster | 1,382 | $5,834 | $525.82 | 49% |
| Dinton | 11 | $4,936 | $297.28 | 52% |
| Alderbury | 21 | $4,632 | $362.31 | 49% |
| Old Windsor | 19 | $4,283 | $304.04 | 47% |
| Shrewton | 14 | $4,175 | $293.74 | 44% |
| Cotswold District | 1,818 | $4,149 | $397.91 | 44% |
| Furzehill | 10 | $4,071 | $293.77 | 47% |
Frequently Asked Questions About Airbnb in Bray
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Bray.
How much do Airbnb hosts make in Bray?
Bray hosts earn about $37,993 per year on average, with an average nightly rate of $311 and RevPAR of $129. Those figures describe the typical revenue environment for active listings in Bray, England, not the ceiling for the best operators. Source: AirROI 2026 data, Bray market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Bray?
The average Airbnb occupancy rate in Bray is 44.2%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Bray?
Listings in Bray average $311 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Bray?
Bray currently has about 31 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Bray?
AirROI currently classifies the short-term rental regulation level in Bray as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Bray?
RevPAR in Bray is about $129. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Bray?
At 44.2% occupancy, Bray can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $37,993, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Bray?
The average booking lead time in Bray is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Bray?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Bray include Bray High Street, Bray on Thames, Dorney Lake. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Bray?
entire_home listings make up 83.9% of the active supply in Bray. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Bray compare to nearby Airbnb markets?
Among neighboring markets, Dorney posts $83,980 in average annual revenue with 39.5% occupancy, compared to Bray's $37,993 and 44.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Bray?
The average Airbnb stay length in Bray is about 5.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Bray?
Airbnb listings in Bray average 4.84 out of 5 overall. About 51.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Bray?
Conditioner and Wine glasses are among the strongest revenue-linked amenities in Bray. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Bray?
Yes. About 67.7% of active Airbnb listings in Bray charge a cleaning fee, and the average fee is $99. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Bray?
A 58.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.