Puerto de la Cruz, Canary Islands Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Puerto de la Cruz, Canary Islands? Based on AirROI's 2026 dataset (August 2025 – July 2026), the short answer is $14,724 per year — at a $120 nightly rate, 46.1% occupancy, and a $55 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 985 active listings and moderate demand with room for well-positioned listings to outperform, Puerto de la Cruz is an established vacation rental market. Supply grew 6.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 90% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Puerto de la Cruz?
In Puerto de la Cruz, the headline Airbnb metrics are $14,724 in average annual revenue,46.1% occupancy, $120 ADR, and $55 in RevPAR, and guests book about 83 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Puerto de la Cruz?
Understanding the monthly revenue variations for Airbnb listings in Puerto de la Cruz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puerto de la Cruz is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puerto de la Cruz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,470+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,323 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,516 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $856, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Puerto de la Cruz
What Is the Monthly Airbnb Occupancy Rate in Puerto de la Cruz?
Maximize your bookings by understanding the Puerto de la Cruz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puerto de la Cruz:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Puerto de la Cruz
What Is the Average Airbnb Nightly Rate in Puerto de la Cruz?
Effective short term rental pricing strategy in Puerto de la Cruz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puerto de la Cruz typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $182+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Puerto de la Cruz
What Is the RevPAR for Airbnb in Puerto de la Cruz?
RevPAR in Puerto de la Cruz is currently $55. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $30 RevPAR.
- Typical properties (Median) generate $46 RevPAR.
- Strong performers (Top 25%) earn $67 RevPAR.
- Best-in-class (Top 10%) achieve $99 RevPAR.
Average Monthly RevPAR Trend in Puerto de la Cruz
RevPAR Insights for Puerto de la Cruz
- The average RevPAR in Puerto de la Cruz is $55. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($99) and bottom 25% ($30) is $69, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Jul, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Puerto de la Cruz benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $67+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Puerto de la Cruz?
Puerto de la Cruz's peak Airbnb season falls in January, February, March, while the softest stretch is May, June, July. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, March)
- Revenue averages $2,426 per month
- Occupancy rates average 63.0%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,860 per month
- Occupancy maintains around 51.5%
- Daily rates hold near $113
Low Season (May, June, July)
- Revenue drops to average $1,268 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $121
Seasonality Insights for Puerto de la Cruz
- Airbnb seasonality in Puerto de la Cruz is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Puerto de la Cruz's highest earning potential, with monthly revenues climbing to $2,528, occupancy reaching 68.2%, and ADRs peaking at $129.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,177, occupancy could drop to 29.6%, and ADRs may adjust to $107.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puerto de la Cruz.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Puerto de la Cruz, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Puerto de la Cruz, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Puerto de la Cruz?
Yes, Puerto de la Cruz, Canary Islands, Spain enforces high STR regulations and 90% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Puerto de la Cruz to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 90% licensed listings)
What Are the Best Neighborhoods for Airbnb in Puerto de la Cruz?
Location within Puerto de la Cruz matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Telmo | A charming neighborhood known for its picturesque streets, close proximity to the beach, and vibrant local market. Ideal for guests looking for a relaxed atmosphere with easy access to restaurants and shops. | San Telmo Market, Lago Martiánez, Puerto de la Cruz Botanical Gardens, Playa Martiánez, Casa de la Aduana |
| La Paz | A popular area for tourists due to its lush gardens and a variety of amenities including shops and cafes. It offers both tranquility and convenience, attracting families and couples alike. | Loro Parque, Jardin Aquatico, Casa de la Cultura, Playa de Martiánez, Mirador de La Paz |
| El Botánico | This neighborhood is known for its botanical gardens and beautiful views. It appeals to nature lovers and those seeking a peaceful retreat while still being close to urban amenities. | Botanical Gardens, Playa Jardin, Park Taoro, Tennis Club, Restaurants with views |
| Playa Jardín | Renowned for its stunning black sand beaches and beautiful gardens, this area is perfect for beach lovers and families. It attracts guests looking for sun and leisure activities. | Playa Jardín Beach, Puerto de la Cruz Promenade, Pueblo Chico, Café de Paris |
| Centro Histórico | The historical center of Puerto de la Cruz combines culture and shopping opportunities. It is ideal for those wanting to immerse themselves in local history and enjoy traditional Canarian architecture. | Church of Nuestra Señora de la Peña de Francia, Casa de la Aduana, Museo Arqueológico, Local shops and restaurants |
| Las Águilas | A tranquil residential area with premium accommodations and views of the landscape. Popular among those looking for a more upscale and peaceful stay. | Views of Orotava Valley, Luxury villas, Hiking trails, Nearby golf courses |
| Calle Iriarte | Known for its vibrant street life and cultural events, this area attracts younger crowds and offers diverse dining and nightlife options. | Iriarte Street shops, Café and bars, Cultural events, Street art |
| Tamaraceite | A slightly quieter area away from the main tourist spots, offering a more local experience and great value for money for accommodations. | Local markets, Parks, Community events, Local dining options |
Because Puerto de la Cruz has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Puerto de la Cruz?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Puerto de la Cruz
- The Puerto de la Cruz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 985 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Puerto de la Cruz, Apartment/Condo properties are the most common (87.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 1.9%) offer potential for unique stay experiences.
Puerto de la Cruz Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Puerto de la Cruz
- The dominant room capacity in Puerto de la Cruz is 1 bedroom listings, making up 51.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.3% of the active Airbnb listings in Puerto de la Cruz, indicating a high concentration in these sizes.
- With over half the market (51.2%) consisting of studios or 1-bedroom units, Puerto de la Cruz is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Puerto de la Cruz.
Puerto de la Cruz Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Puerto de la Cruz
- The most common guest capacity trend in Puerto de la Cruz vacation rentals is listings accommodating 2 guests (38.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Puerto de la Cruz STR market, accounting for 64.0% of listings.
- On average, properties in Puerto de la Cruz are equipped to host 3.2 guests.
How Do Listings in Puerto de la Cruz Compare on Quality?
Listing quality in Puerto de la Cruz can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Puerto de la Cruz
- At 34.1 photos per listing on average, Puerto de la Cruz hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 47.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Puerto de la Cruz averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Puerto de la Cruz?
Amenity Prevalence
Amenity Insights for Puerto de la Cruz
- Essential amenities in Puerto de la Cruz that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Washer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Puerto de la Cruz: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Kitchen.
- Consider adding popular differentiators like Hair dryer or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Puerto de la Cruz to stay competitive.
Which Airbnb Amenities Boost Revenue in Puerto de la Cruz?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Puerto de la Cruz, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baby safety gatesHigh opportunity | 0.8% | $50,626 | $14,430 | 250.8% |
Game consoleHigh opportunity | 0.6% | $47,670 | $14,522 | 228.3% |
BBQ grillHigh opportunity | 8.0% | $33,868 | $13,055 | 159.4% |
Barbecue utensilsHigh opportunity | 4.6% | $31,394 | $13,926 | 125.4% |
Fire pitHigh opportunity | 1.4% | $31,831 | $14,478 | 119.9% |
Hot tubHigh opportunity | 2.4% | $30,750 | $14,324 | 114.7% |
Dishwasher | 20.0% | $24,999 | $12,156 | 105.7% |
Indoor fireplace | 1.1% | $28,445 | $14,569 | 95.2% |
Garden view | 8.9% | $26,204 | $13,598 | 92.7% |
Pool view | 7.7% | $25,860 | $13,793 | 87.5% |
Revenue Impact Insights for Puerto de la Cruz
- Baby safety gates tops the revenue impact list with a 250.8% uplift — listings with this amenity earn $50,626 vs. $14,430 without it.
- High-opportunity amenities — Baby safety gates, Game console, BBQ grill — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Baby safety gates — it has the best combination of high revenue impact and low market saturation in Puerto de la Cruz.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Puerto de la Cruz STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puerto de la Cruz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPuerto de la Cruz Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Puerto de la Cruz
- The typical guest profile for Airbnb in Puerto de la Cruz consists of predominantly international visitors (83%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 16.7% of guests.
- Key international markets include Germany (18.5%) and Spain (16.7%).
- Top languages spoken are English (38.1%) followed by Spanish (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Puerto de la Cruz?
Listings in Puerto de la Cruz average 4.68 out of 5 overall, with about 45.4 reviews per active listing and 22.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Puerto de la Cruz
- An average rating of 4.68 places Puerto de la Cruz in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.8), while Value (4.62) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Puerto de la Cruz Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Puerto de la Cruz
- The most common availability pattern in Puerto de la Cruz falls within the 271-366 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Puerto de la Cruz (28%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Puerto de la Cruz?
Average Booking Lead Time by Month
Booking Lead Time Insights for Puerto de la Cruz
- The overall average booking lead time for vacation rentals in Puerto de la Cruz is 83 days.
- Guests book furthest in advance for stays during December (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 57 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (101 days avg.) sees the longest lead times, while Spring (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in Puerto de la Cruz.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Puerto de la Cruz averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Puerto de la Cruz?
Guests in Puerto de la Cruz stay about 7.4 nights on average, generating roughly 17,303 reservations and 17.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Puerto de la Cruz
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Puerto de la Cruz
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 17.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (10.3 nights) and shorten in Jun (4.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Puerto de la Cruz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
50 listings
5.1% of total
2 Nights
67 listings
6.8% of total
3 Nights
127 listings
12.9% of total
4-6 Nights
249 listings
25.3% of total
7-29 Nights
68 listings
6.9% of total
30+ Nights
424 listings
43% of total
Key Insights
- The most prevalent minimum stay requirement in Puerto de la Cruz is 30+ Nights, adopted by 43% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (11.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (43%) caters to monthly stays (30+ nights) in Puerto de la Cruz, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43% of Puerto de la Cruz hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puerto de la Cruz.
Puerto de la Cruz Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
10 listings
1% of total
Limited
48 listings
4.9% of total
Flexible
174 listings
17.7% of total
Moderate
386 listings
39.2% of total
Firm
266 listings
27% of total
Strict
101 listings
10.3% of total
Cancellation Policy Insights for Puerto de la Cruz
- The prevailing Airbnb cancellation policy trend in Puerto de la Cruz is Moderate, used by 39.2% of listings.
- There's a relatively balanced mix between guest-friendly (56.9%) and stricter (37.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.2% market standard in Puerto de la Cruz.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Puerto de la Cruz.
How Much Are Airbnb Cleaning Fees in Puerto de la Cruz?
Cleaning fees in Puerto de la Cruz are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Puerto de la Cruz
- 86.6% of listings charge a cleaning fee, making it standard practice in Puerto de la Cruz. Guests expect it and factor it into their booking decisions.
- The gap between the average ($90) and median ($69) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Puerto de la Cruz median of $69. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Puerto de la Cruz Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Puerto de la Cruzbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury villa Teide View, Pool, Sauna & Golf
Entire Place • 6 bedrooms
Limonero. Central luxury villa with pool and BBQ.
Entire Place • 4 bedrooms
Ocean View II
Entire Place • 1 bedroom
Áurea. Luxury with sea views. Heated pool.
Entire Place • 4 bedrooms
Villa Pool, Jacuzzi, Cardio by Pámpano Experiences
Entire Place • 3 bedrooms
Sustainable Villa private heated pool, AirCon/Heat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Puerto de la Cruz?
Learn from the best! This table showcases top-performing Airbnb hosts in Puerto de la Cruz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Ocean Rentals | 48 | $631,980 | 1065 | 4.34/5.0 |
| Luis Eduardo | 11 | $527,555 | 596 | 4.87/5.0 |
| Ana | 9 | $466,684 | 809 | 4.89/5.0 |
| Sun | 15 | $342,942 | 289 | 4.94/5.0 |
| Luisa | 3 | $262,067 | 289 | 4.95/5.0 |
| Anne Lie | 10 | $200,544 | 583 | 4.78/5.0 |
| Carol | 14 | $185,046 | 152 | 4.71/5.0 |
| Supreme Rentals | 2 | $168,636 | 37 | 4.79/5.0 |
| Martianez Beach | 14 | $165,296 | 128 | 4.33/5.0 |
| Eva | 5 | $148,552 | 269 | 4.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puerto de la Cruz.
Who Are the Airbnb Hosts in Puerto de la Cruz?
Puerto de la Cruz has a relatively balanced host base.
Host Profile Insights for Puerto de la Cruz
- A 35.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 7.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 24.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 37.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Puerto de la Cruz averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Puerto de la Cruz
These are the highest-grossing professional property management operations in Puerto de la Cruz, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| The Ocean Rentals | 48 | $631,980 | $117 | 38.2% | 4.34/5 |
| Luis Eduardo | 11 | $527,555 | $207 | 66.0% | 4.87/5 |
| Anne Lie | 10 | $200,544 | $117 | 52.3% | 4.78/5 |
| Home2Book | 10 | $127,892 | $137 | 38.2% | 4.46/5 |
| Ocean Vistas 24 | 14 | $116,379 | $150 | 24.2% | 4.63/5 |
| Estudios Turísticos Pto De La | 13 | $69,167 | $55 | 42.8% | 4.23/5 |
| Marcos | 3 | $56,364 | $142 | 60.0% | 4.94/5 |
| Alexander | 4 | $55,217 | $96 | 48.8% | 4.96/5 |
| Eden Rentals Management | 4 | $53,973 | $110 | 38.6% | 4.37/5 |
| Marina | 4 | $52,049 | $112 | 39.9% | 4.59/5 |
Management Company Insights for Puerto de la Cruz
- The leading management company, The Ocean Rentals, operates 48 listings with $631,980 in gross revenue — a useful benchmark for what scale looks like in Puerto de la Cruz.
- Top managers average 12 properties each, suggesting professional management in Puerto de la Cruz still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.62/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 7.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Puerto de la Cruz's Airbnb Market Compare to Nearby Cities?
How does the Puerto de la Cruz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Callao Salvaje, Puerto de la Cruz has 4 percentage points lower occupancy and about $133 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Sauzal | 101 | $2,628 | $305.64 | 45% |
| Callao Salvaje | 42 | $2,601 | $253.48 | 50% |
| Adeje | 2,821 | $2,409 | $233.98 | 46% |
| Costa Adeje | 351 | $2,170 | $260.49 | 50% |
| Santa Úrsula | 139 | $2,119 | $211.71 | 45% |
| La Victoria de Acentejo | 26 | $2,102 | $218.93 | 47% |
| Chayofa | 23 | $2,017 | $221.73 | 46% |
| Amarilla Golf | 41 | $1,937 | $271.04 | 46% |
| San Miguel de Abona | 628 | $1,854 | $183.07 | 45% |
| Acantilado de los Gigantes | 10 | $1,834 | $333.04 | 48% |
Frequently Asked Questions About Airbnb in Puerto de la Cruz
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Puerto de la Cruz.
How much do Airbnb hosts make in Puerto de la Cruz?
Puerto de la Cruz hosts earn about $14,724 per year on average, with an average nightly rate of $120 and RevPAR of $55. Those figures describe the typical revenue environment for active listings in Puerto de la Cruz, Canary Islands, not the ceiling for the best operators. Source: AirROI 2026 data, Puerto de la Cruz market, August 2025 to July 2026.
What is the average Airbnb occupancy rate in Puerto de la Cruz?
The average Airbnb occupancy rate in Puerto de la Cruz is 46.1%. January is the strongest month and July is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Puerto de la Cruz?
Listings in Puerto de la Cruz average $120 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Puerto de la Cruz?
Puerto de la Cruz currently has about 985 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Puerto de la Cruz?
AirROI currently classifies the short-term rental regulation level in Puerto de la Cruz as High. The dataset also shows about 89.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Puerto de la Cruz?
RevPAR in Puerto de la Cruz is about $55. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Puerto de la Cruz?
At 46.1% occupancy, Puerto de la Cruz can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $14,724, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Puerto de la Cruz?
The average booking lead time in Puerto de la Cruz is about 83 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Puerto de la Cruz?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Puerto de la Cruz include San Telmo, La Paz, El Botánico. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Puerto de la Cruz?
entire_home listings make up 98.0% of the active supply in Puerto de la Cruz. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Puerto de la Cruz compare to nearby Airbnb markets?
Among neighboring markets, El Sauzal posts $31,536 in average annual revenue with 45.4% occupancy, compared to Puerto de la Cruz's $14,724 and 46.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Puerto de la Cruz?
The average Airbnb stay length in Puerto de la Cruz is about 7.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Puerto de la Cruz?
Airbnb listings in Puerto de la Cruz average 4.68 out of 5 overall. About 22.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Puerto de la Cruz?
Baby safety gates and Game console are among the strongest revenue-linked amenities in Puerto de la Cruz. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Puerto de la Cruz?
Yes. About 86.6% of active Airbnb listings in Puerto de la Cruz charge a cleaning fee, and the average fee is $90. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Puerto de la Cruz?
At 35.3%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.