Sóller, Balearic Islands Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sóller, Balearic Islands? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $58,813 per year — at a $468 nightly rate, 52.8% occupancy, and a $230 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Sóller's 435 active listings and solid booking activity throughout the year position it as a midsize vacation rental market. Supply grew 9.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 91% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Sóller?
In Sóller, the headline Airbnb metrics are $58,813 in average annual revenue,52.8% occupancy, $468 ADR, and $230 in RevPAR, and guests book about 106 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sóller?
Understanding the monthly revenue variations for Airbnb listings in Sóller is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sóller is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sóller across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,331+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,614 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,496 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,800, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sóller
What Is the Monthly Airbnb Occupancy Rate in Sóller?
Maximize your bookings by understanding the Sóller STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sóller:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sóller
What Is the Average Airbnb Nightly Rate in Sóller?
Effective short term rental pricing strategy in Sóller involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sóller typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $957+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $502 or more.
- Typical properties (Median) charge around $276 per night.
- Entry-level properties (Bottom 25%) earn around $190 per night.
Average Daily Rate (ADR) Trend by Month in Sóller
What Is the RevPAR for Airbnb in Sóller?
RevPAR in Sóller is currently $230. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $109 RevPAR.
- Typical properties (Median) generate $164 RevPAR.
- Strong performers (Top 25%) earn $279 RevPAR.
- Best-in-class (Top 10%) achieve $492 RevPAR.
Average Monthly RevPAR Trend in Sóller
RevPAR Insights for Sóller
- The average RevPAR in Sóller is $230. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($492) and bottom 25% ($109) is $383, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sóller benchmarks. If your RevPAR falls below the median of $164, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $279+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sóller?
Sóller's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $9,933 per month
- Occupancy rates average 70.3%
- Daily rates average $488
Shoulder Season
- Revenue averages $6,060 per month
- Occupancy maintains around 53.5%
- Daily rates hold near $444
Low Season (January, February, March)
- Revenue drops to average $2,707 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $451
Seasonality Insights for Sóller
- Airbnb seasonality in Sóller is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sóller's highest earning potential, with monthly revenues climbing to $10,413, occupancy reaching 72.0%, and ADRs peaking at $492.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,458, occupancy could drop to 26.6%, and ADRs may adjust to $425.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sóller.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Sóller, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sóller, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sóller?
Yes, Sóller, Balearic Islands, Spain enforces high STR regulations and 91% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sóller to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 91% licensed listings)
What Are the Best Neighborhoods for Airbnb in Sóller?
Location within Sóller matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Port de Sóller | Stunning harbor area with picturesque views and a relaxed atmosphere. It's a great place for tourists looking to enjoy the beach, water sports, and scenic walks. | Sóller Tram, Platja des Través, Lighthouse, coastal hiking trails, restaurants overlooking the sea |
| Sóller Town | Charming town with historical architecture, famous for its oranges and traditional market. It attracts visitors interested in culture, food, and local history. | Church of Sant Bartomeu, Sóller Botanical Garden, Finca Son Marroig, local art galleries, weekly markets |
| Mirador de ses 3 Creus | Offers breathtaking views of the surrounding mountains and the Mediterranean Sea. Ideal for nature lovers and hikers looking for a tranquil retreat. | Stunning viewpoints, hiking trails, natural beauty, photographic opportunities, peaceful surroundings |
| Cala Tuent | A beautiful and secluded beach, perfect for those seeking peace away from the crowds. Great for swimming and sunbathing in a natural setting. | Secluded beaches, clear water, picnic areas, hiking opportunities, majestic cliffs |
| Alfácar | A lesser-known area with stunning landscapes and traditional Balearic charm. It's perfect for tourists seeking authenticity and tranquility. | Local hiking trails, scenic hills, authentic cuisine, traditional architecture, rural charm |
| Sa Calobra | Famous for its dramatic landscape and stunning coastal views. A great spot for adventure travelers interested in biking and hiking. | Sa Calobra Beach, Torrent de Pareis, breathtaking drives, hiking trails, natural scenery |
| Biniaraix | A small village with rustic beauty and terraced gardens. Perfect for visitors who want to experience local culture and hiking. | Stone pathways, terraced fields, local heritage, hiking routes, serenity |
| Deia | A nearby picturesque village known for its artistic community and beautiful surroundings. Attracts visitors looking for charm and inspiration. | Robert Graves House, Deia Beach, local art workshops, hiking paths, beautiful landscapes |
Because Sóller has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Sóller?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sóller
- The Sóller Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 435 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sóller, House properties are the most common (59.8%), reflecting the local real estate landscape.
- Houses represent a significant 59.8% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.2%) offer potential for unique stay experiences.
Sóller Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sóller
- The dominant room capacity in Sóller is 2 bedrooms listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 53.6% of the active Airbnb listings in Sóller, indicating a high concentration in these sizes.
- A significant 43.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sóller.
Sóller Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sóller
- The most common guest capacity trend in Sóller vacation rentals is listings accommodating 4 guests (25.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sóller STR market, accounting for 49.4% of listings.
- 38.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sóller.
- On average, properties in Sóller are equipped to host 4.6 guests.
How Do Listings in Sóller Compare on Quality?
Listing quality in Sóller can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sóller
- At 29.2 photos per listing on average, Sóller hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sóller averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sóller?
Amenity Prevalence
Amenity Insights for Sóller
- Essential amenities in Sóller that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Washer, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sóller: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Kitchen.
- Consider adding popular differentiators like Hair dryer or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sóller to stay competitive.
Which Airbnb Amenities Boost Revenue in Sóller?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sóller, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hair dryer | 92.0% | $61,263 | $30,815 | 98.8% |
Piano | 1.1% | $109,443 | $58,224 | 88.0% |
Ping pong table | 3.9% | $105,764 | $56,903 | 85.9% |
Pool | 48.0% | $76,087 | $42,839 | 77.6% |
Iron | 83.2% | $63,429 | $35,923 | 76.6% |
Backyard | 52.2% | $74,164 | $42,059 | 76.3% |
Dishwasher | 55.6% | $72,527 | $41,617 | 74.3% |
BBQ grill | 43.4% | $77,293 | $44,615 | 73.2% |
Washer | 89.9% | $61,403 | $35,794 | 71.5% |
Blender | 20.0% | $88,144 | $51,480 | 71.2% |
Revenue Impact Insights for Sóller
- Hair dryer tops the revenue impact list with a 98.8% uplift — listings with this amenity earn $61,263 vs. $30,815 without it.
- Hair dryer, Iron, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sóller STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sóller. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSóller Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sóller
- The typical guest profile for Airbnb in Sóller consists of predominantly international visitors (99%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.4% of guests.
- Key international markets include United Kingdom (33.5%) and United States (17.9%).
- Top languages spoken are English (46.6%) followed by German (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sóller?
Listings in Sóller average 4.82 out of 5 overall, with about 64.5 reviews per active listing and 40.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sóller
- With an overall rating of 4.82, Sóller listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.87), while Value (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sóller Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sóller
- The most common availability pattern in Sóller falls within the 91-180 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Sóller (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sóller?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sóller
- The overall average booking lead time for vacation rentals in Sóller is 106 days.
- Guests book furthest in advance for stays during August (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (131 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (106 days) as a baseline for your pricing and availability strategy in Sóller.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 131 days) to capture early planners.
- Monitor your own booking lead times against these Sóller averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sóller?
Guests in Sóller stay about 6.3 nights on average, generating roughly 10,567 reservations and 24.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Sóller
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sóller
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 24.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (7.2 nights) and shorten in Feb (5.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sóller Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
10.8% of total
2 Nights
9 listings
2.1% of total
3 Nights
16 listings
3.7% of total
4-6 Nights
186 listings
42.8% of total
7-29 Nights
37 listings
8.5% of total
30+ Nights
140 listings
32.2% of total
Key Insights
- The most prevalent minimum stay requirement in Sóller is 4-6 Nights, adopted by 42.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (32.2%) caters to monthly stays (30+ nights) in Sóller, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 42.8% of Sóller hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sóller.
Sóller Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
7 listings
1.6% of total
Limited
2 listings
0.5% of total
Super Strict 30 Days
7 listings
1.6% of total
Flexible
27 listings
6.2% of total
Moderate
76 listings
17.5% of total
Firm
180 listings
41.4% of total
Strict
136 listings
31.3% of total
Cancellation Policy Insights for Sóller
- The prevailing Airbnb cancellation policy trend in Sóller is Firm, used by 41.4% of listings.
- A majority (72.7%) of hosts in Sóller utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.4% market standard in Sóller.
- With 31.3% using Strict terms, this is a viable option in Sóller, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sóller.
How Much Are Airbnb Cleaning Fees in Sóller?
Cleaning fees in Sóller are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sóller
- 71.0% of listings charge a cleaning fee, making it standard practice in Sóller. Guests expect it and factor it into their booking decisions.
- The gap between the average ($329) and median ($140) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sóller median of $140. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sóller Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sóllerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Can Pati
Entire Place • 7 bedrooms
Can Xeliu
Entire Place • 5 bedrooms
Ca Sa Mar
Entire Place • 4 bedrooms
Can Sucre
Entire Place • 3 bedrooms
Casa Amber
Entire Place • 3 bedrooms
Finca with large pool and fully lit tennis court
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sóller?
Learn from the best! This table showcases top-performing Airbnb hosts in Sóller based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mar | 25 | $1,486,104 | 1288 | 4.70/5.0 |
| Homerti - CR/33 | 8 | $1,409,965 | 183 | 4.50/5.0 |
| Mallorca | 21 | $783,313 | 778 | 4.73/5.0 |
| María | 7 | $668,091 | 472 | 4.95/5.0 |
| Holidu | 3 | $667,842 | 79 | 4.85/5.0 |
| Dani | 9 | $555,013 | 339 | 4.88/5.0 |
| Miguel | 6 | $533,995 | 313 | 4.86/5.0 |
| Carlos | 7 | $429,716 | 223 | 4.63/5.0 |
| Holidu | 4 | $429,690 | 202 | 4.81/5.0 |
| Veronica | 5 | $407,142 | 230 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sóller.
Who Are the Airbnb Hosts in Sóller?
Sóller is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sóller
- With 54.0% Superhosts, Sóller has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 13.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sóller averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sóller
These are the highest-grossing professional property management operations in Sóller, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Homerti | 8 | $1,409,965 | $1,281 | 47.6% | 4.50/5 |
| Holidu | 3 | $667,842 | $2,047 | 35.4% | 4.85/5 |
| Carlos | 7 | $429,716 | $407 | 61.3% | 4.63/5 |
| Holidu | 4 | $429,690 | $1,057 | 38.1% | 4.81/5 |
| Veronica | 5 | $407,142 | $581 | 54.0% | 4.92/5 |
| Holidu | 1 | $396,848 | $2,620 | 43.4% | 4.91/5 |
| Holidu | 4 | $380,167 | $1,170 | 27.7% | 4.72/5 |
| Biel | 8 | $373,414 | $294 | 51.0% | 4.73/5 |
| Holidu | 2 | $259,655 | $1,109 | 39.6% | 4.92/5 |
| Holidu | 1 | $259,075 | $3,186 | 40.4% | 4.88/5 |
Management Company Insights for Sóller
- The leading management company, Homerti, operates 8 listings with $1,409,965 in gross revenue — a useful benchmark for what scale looks like in Sóller.
- Top managers average 4 properties each, suggesting professional management in Sóller still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 13.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sóller's Airbnb Market Compare to Nearby Cities?
How does the Sóller Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with sa Carroca, Sóller has 0 percentage points higher occupancy and about $579 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Can Germà | 24 | $10,932 | $1334.00 | 47% |
| sa Carroca | 85 | $10,536 | $1047.06 | 53% |
| Can Tomàs | 22 | $10,173 | $1036.46 | 36% |
| Vista Mar | 38 | $9,363 | $1127.63 | 41% |
| Sant Rafel de sa Creu | 32 | $9,139 | $793.85 | 48% |
| Badia Blava | 28 | $8,784 | $1079.10 | 45% |
| Es Cubells | 27 | $8,605 | $1137.24 | 53% |
| Vista Alegre | 15 | $8,183 | $1081.95 | 49% |
| Cala Carbó | 13 | $7,767 | $871.72 | 50% |
| Sant Josep de sa Talaia | 211 | $7,314 | $899.39 | 46% |
Frequently Asked Questions About Airbnb in Sóller
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sóller.
How much do Airbnb hosts make in Sóller?
Sóller hosts earn about $58,813 per year on average, with an average nightly rate of $468 and RevPAR of $230. Those figures describe the typical revenue environment for active listings in Sóller, Balearic Islands, not the ceiling for the best operators. Source: AirROI 2026 data, Sóller market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sóller?
The average Airbnb occupancy rate in Sóller is 52.8%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sóller?
Listings in Sóller average $468 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sóller?
Sóller currently has about 435 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sóller?
AirROI currently classifies the short-term rental regulation level in Sóller as High. The dataset also shows about 91.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sóller?
RevPAR in Sóller is about $230. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sóller?
At 52.8% occupancy, Sóller can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $58,813, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sóller?
The average booking lead time in Sóller is about 106 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sóller?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sóller include Port de Sóller, Sóller Town, Mirador de ses 3 Creus. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sóller?
entire_home listings make up 92.6% of the active supply in Sóller. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sóller compare to nearby Airbnb markets?
Among neighboring markets, Can Germà posts $131,188 in average annual revenue with 46.8% occupancy, compared to Sóller's $58,813 and 52.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sóller?
The average Airbnb stay length in Sóller is about 6.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sóller?
Airbnb listings in Sóller average 4.82 out of 5 overall. About 40.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sóller?
Hair dryer and Piano are among the strongest revenue-linked amenities in Sóller. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sóller?
Yes. About 71.0% of active Airbnb listings in Sóller charge a cleaning fee, and the average fee is $329. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sóller?
A 54.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.