Mijas, Andalusia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mijas, Andalusia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,291 per year — at a $242 nightly rate, 45.1% occupancy, and a $111 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Mijas's 2,981 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply grew 71.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 88% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Mijas?
In Mijas, the headline Airbnb metrics are $26,291 in average annual revenue,45.1% occupancy, $242 ADR, and $111 in RevPAR, and guests book about 78 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mijas?
Understanding the monthly revenue variations for Airbnb listings in Mijas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mijas is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mijas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,563+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,755 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,223 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,207, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mijas
What Is the Monthly Airbnb Occupancy Rate in Mijas?
Maximize your bookings by understanding the Mijas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mijas:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mijas
What Is the Average Airbnb Nightly Rate in Mijas?
Effective short term rental pricing strategy in Mijas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mijas typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $469+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Mijas
What Is the RevPAR for Airbnb in Mijas?
RevPAR in Mijas is currently $111. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $53 RevPAR.
- Typical properties (Median) generate $81 RevPAR.
- Strong performers (Top 25%) earn $121 RevPAR.
- Best-in-class (Top 10%) achieve $219 RevPAR.
Average Monthly RevPAR Trend in Mijas
RevPAR Insights for Mijas
- The average RevPAR in Mijas is $111. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($219) and bottom 25% ($53) is $166, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mijas benchmarks. If your RevPAR falls below the median of $81, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $121+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mijas?
Mijas's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $5,220 per month
- Occupancy rates average 62.1%
- Daily rates average $272
Shoulder Season
- Revenue averages $2,819 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $232
Low Season (January, February, March)
- Revenue drops to average $1,930 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $236
Seasonality Insights for Mijas
- Airbnb seasonality in Mijas is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mijas's highest earning potential, with monthly revenues climbing to $6,226, occupancy reaching 69.8%, and ADRs peaking at $285.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,822, occupancy could drop to 27.4%, and ADRs may adjust to $216.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mijas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Mijas, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mijas, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mijas?
Yes, Mijas, Andalusia, Spain enforces high STR regulations and 88% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mijas to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 88% licensed listings)
What Are the Best Neighborhoods for Airbnb in Mijas?
In a large, heavily regulated market like Mijas, neighborhood selection is one of the strongest levers for Airbnb investment performance. Zoning rules, permitting availability, and guest demand patterns can vary block by block. The 8 neighborhoods below represent areas where short-term rental activity concentrates — understanding why each one attracts guests and hosts helps investors evaluate where their property type and budget fit best.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Cala de Mijas | A charming coastal village known for its beautiful beaches, family-friendly atmosphere, and vibrant promenade. Ideal for holidaymakers seeking a more relaxed environment, with excellent dining and leisure options. | La Cala Beach, Cala de Mijas promenade, Golfing options, Local markets, Chiringuitos (beach bars) |
| Mijas Pueblo | A picturesque white-washed village perched in the hills with stunning views of the coast. It's popular for its traditional Andalusian charm and attracts tourists looking for culture and history. | Buddhist Stupa, Mijas Bullring, Local artisan shops, Mirador de la Peña, Historical museum |
| El Chaparral | Known for its natural beauty and proximity to nature parks, El Chaparral attracts those who enjoy outdoor activities, including hiking and golfing. | El Chaparral Golf Club, Natural park walks, Bird watching, Nearby beaches |
| Las Lagunas | The heart of Mijas Costa with vibrant local life, Las Lagunas is a great area for those seeking urban convenience along with nearby beach access. | Shopping centers, Local restaurants, Cultural events, Parks |
| Calahonda | A popular area among tourists and expatriates, Calahonda is known for its beaches and variety of amenities, making it a great spot for holiday rentals. | Calahonda Beach, Shopping centers, Local eateries, Nightlife options |
| La Siesta Golf | Attracts golf enthusiasts and offers easy access to several golf courses. It's perfect for visitors looking to enjoy outdoor sports in a warm climate. | Siesta Golf Course, Proximity to Mijas beaches, Nature walking paths |
| Riviera del Sol | A coastal residential area that combines the best of beach life with community amenities. Appeals to families and long-term holidaymakers. | Riviera Beach, Local markets, Parks, Nightlife options |
| Mijas Costa | A long stretch of coastline that gives access to multiple beaches and amenities, ideal for those looking to enjoy the sun and sea activities. | Ajuntament de Mijas, Water sports, Beaches, Promenade |
Because Mijas has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Mijas?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mijas
- The Mijas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.4% of the 2,981 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mijas, Apartment/Condo properties are the most common (73%), reflecting the local real estate landscape.
- Houses represent a significant 25.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 1.0%) offer potential for unique stay experiences.
Mijas Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mijas
- The dominant room capacity in Mijas is 2 bedrooms listings, making up 47.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 68.2% of the active Airbnb listings in Mijas, indicating a high concentration in these sizes.
- A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mijas.
Mijas Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mijas
- The most common guest capacity trend in Mijas vacation rentals is listings accommodating 4 guests (39.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mijas STR market, accounting for 64.0% of listings.
- 39.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mijas.
- On average, properties in Mijas are equipped to host 4.9 guests.
How Do Listings in Mijas Compare on Quality?
Listing quality in Mijas can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mijas
- At 35.6 photos per listing on average, Mijas hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mijas averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mijas?
Amenity Prevalence
Amenity Insights for Mijas
- Essential amenities in Mijas that guests expect include: Wifi, TV, Air conditioning, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Mijas.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mijas: Wifi, TV, Air conditioning, Kitchen, Washer.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning, Kitchen, Washer.
- Consider adding popular differentiators like Pool or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mijas to stay competitive.
Which Airbnb Amenities Boost Revenue in Mijas?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mijas, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool | 93.8% | $27,755 | $4,291 | 546.8% |
Movie theaterHigh opportunity | 0.5% | $91,041 | $25,986 | 250.3% |
Life size gamesHigh opportunity | 0.4% | $72,855 | $26,103 | 179.1% |
Ping pong tableHigh opportunity | 4.3% | $66,488 | $24,473 | 171.7% |
PianoHigh opportunity | 0.6% | $69,503 | $26,029 | 167.0% |
Pool tableHigh opportunity | 2.1% | $67,760 | $25,381 | 167.0% |
Outdoor kitchenHigh opportunity | 4.1% | $59,160 | $24,877 | 137.8% |
Changing tableHigh opportunity | 1.2% | $59,143 | $25,901 | 128.3% |
Kitchen | 98.0% | $26,584 | $12,019 | 121.2% |
BBQ grill | 32.3% | $41,478 | $19,055 | 117.7% |
Revenue Impact Insights for Mijas
- Pool tops the revenue impact list with a 546.8% uplift — listings with this amenity earn $27,755 vs. $4,291 without it.
- High-opportunity amenities — Movie theater, Life size games, Ping pong table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Pool, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Movie theater — it has the best combination of high revenue impact and low market saturation in Mijas.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mijas STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mijas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMijas Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mijas
- The typical guest profile for Airbnb in Mijas consists of predominantly international visitors (90%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 10.4% of guests.
- Key international markets include United Kingdom (28.8%) and France (10.6%).
- Top languages spoken are English (40.2%) followed by French (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mijas?
Listings in Mijas average 4.73 out of 5 overall, with about 24.2 reviews per active listing and 19.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mijas
- An average rating of 4.73 places Mijas in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.8), while Value (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 19.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 19.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Mijas Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mijas
- The most common availability pattern in Mijas falls within the 271-366 days range, representing 46.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mijas (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mijas?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mijas
- The overall average booking lead time for vacation rentals in Mijas is 78 days.
- Guests book furthest in advance for stays during August (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 53 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Mijas.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Mijas averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mijas?
Guests in Mijas stay about 7.5 nights on average, generating roughly 44,782 reservations and 15.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Mijas
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mijas
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 15.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (8.8 nights) and shorten in Apr (6.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mijas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
146 listings
4.9% of total
2 Nights
140 listings
4.7% of total
3 Nights
242 listings
8.1% of total
4-6 Nights
966 listings
32.4% of total
7-29 Nights
269 listings
9% of total
30+ Nights
1218 listings
40.9% of total
Key Insights
- The most prevalent minimum stay requirement in Mijas is 30+ Nights, adopted by 40.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (9.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (40.9%) caters to monthly stays (30+ nights) in Mijas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.9% of Mijas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mijas.
Mijas Airbnb Cancellation Policy Trends Analysis (2026)
Limited
80 listings
2.7% of total
Super Strict 30 Days
131 listings
4.4% of total
Super Strict 60 Days
162 listings
5.4% of total
Flexible
268 listings
9% of total
Moderate
600 listings
20.2% of total
Firm
1184 listings
39.8% of total
Strict
549 listings
18.5% of total
Cancellation Policy Insights for Mijas
- The prevailing Airbnb cancellation policy trend in Mijas is Firm, used by 39.8% of listings.
- A majority (58.3%) of hosts in Mijas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.8% market standard in Mijas.
- Regularly review your cancellation policy against competitors and market demand shifts in Mijas.
How Much Are Airbnb Cleaning Fees in Mijas?
Cleaning fees in Mijas are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mijas
- 81.9% of listings charge a cleaning fee, making it standard practice in Mijas. Guests expect it and factor it into their booking decisions.
- The gap between the average ($201) and median ($119) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mijas median of $119. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mijas Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mijasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Most luxurious mansion on the Costa del Sol
Entire Place • 10 bedrooms
5* Beachfront Villa, SAUNA, Gym, Heated Pool, Chef
Entire Place • 5 bedrooms
Bali-Style Villa/Sea Views, Heated Pool, Sleeps 15
Entire Place • 6 bedrooms
Welcome to VillaDonLucas
Entire Place • 4 bedrooms
Villa -Heated pool -Sea view -Ideal for groups!
Entire Place • 8 bedrooms
Vacation Marbella I Pool, Hidden Gem, Beach, BBQ
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mijas?
Learn from the best! This table showcases top-performing Airbnb hosts in Mijas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Frank | 74 | $1,617,697 | 1425 | 4.47/5.0 |
| Matthew | 55 | $1,563,956 | 677 | 4.65/5.0 |
| Vanessa | 43 | $1,524,727 | 1549 | 4.75/5.0 |
| ViVi Homes | 35 | $1,416,257 | 585 | 4.61/5.0 |
| Alfresco Stays | 45 | $1,231,165 | 1503 | 4.44/5.0 |
| Cubos Holiday Homes | 27 | $1,024,271 | 303 | 4.63/5.0 |
| Melanie Et Jonathan | 22 | $764,636 | 798 | 4.78/5.0 |
| Rincón Rent | 21 | $737,638 | 434 | 4.72/5.0 |
| Aitor | 29 | $722,960 | 680 | 4.84/5.0 |
| Renny | 9 | $718,798 | 72 | 4.61/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mijas.
Who Are the Airbnb Hosts in Mijas?
Mijas has a relatively balanced host base.
Host Profile Insights for Mijas
- A 32.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 29.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mijas averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mijas
These are the highest-grossing professional property management operations in Mijas, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Frank | 74 | $1,617,697 | $172 | 46.4% | 4.47/5 |
| Matthew | 55 | $1,563,956 | $262 | 43.4% | 4.65/5 |
| Vanessa | 43 | $1,524,727 | $172 | 62.5% | 4.75/5 |
| ViVi Homes | 35 | $1,416,257 | $294 | 51.2% | 4.61/5 |
| Alfresco Stays | 45 | $1,231,165 | $154 | 56.1% | 4.44/5 |
| Cubos Holiday Homes | 27 | $1,024,271 | $252 | 48.9% | 4.63/5 |
| Melanie Et Jonathan | 22 | $764,636 | $215 | 49.4% | 4.78/5 |
| Rincón Rent | 21 | $737,638 | $240 | 49.3% | 4.72/5 |
| Aitor | 29 | $722,960 | $196 | 46.1% | 4.84/5 |
| Mojo | 19 | $621,968 | $318 | 39.2% | 4.52/5 |
Management Company Insights for Mijas
- The leading management company, Frank, operates 74 listings with $1,617,697 in gross revenue — a useful benchmark for what scale looks like in Mijas.
- Top managers average 37 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.64/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mijas's Airbnb Market Compare to Nearby Cities?
How does the Mijas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cártama, Mijas has 1 percentage points lower occupancy and about $136 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cártama | 49 | $4,291 | $377.67 | 46% |
| Alhaurín de la Torre | 207 | $3,683 | $339.90 | 46% |
| Alhaurín el Grande | 268 | $3,615 | $309.46 | 46% |
| Casarabonela | 25 | $3,379 | $297.32 | 38% |
| Benahavís | 517 | $2,868 | $445.70 | 38% |
| Cantillana | 10 | $2,785 | $203.74 | 38% |
| El Paraíso | 13 | $2,774 | $359.39 | 44% |
| Villanueva del Rosario | 10 | $2,759 | $305.03 | 36% |
| Marbella | 5,191 | $2,755 | $350.42 | 41% |
| Gójar | 14 | $2,588 | $238.63 | 35% |
Frequently Asked Questions About Airbnb in Mijas
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mijas.
How much do Airbnb hosts make in Mijas?
Mijas hosts earn about $26,291 per year on average, with an average nightly rate of $242 and RevPAR of $111. Those figures describe the typical revenue environment for active listings in Mijas, Andalusia, not the ceiling for the best operators. Source: AirROI 2026 data, Mijas market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mijas?
The average Airbnb occupancy rate in Mijas is 45.1%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mijas?
Listings in Mijas average $242 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mijas?
Mijas currently has about 2,981 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mijas?
AirROI currently classifies the short-term rental regulation level in Mijas as High. The dataset also shows about 87.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mijas?
RevPAR in Mijas is about $111. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mijas?
At 45.1% occupancy, Mijas can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,291, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mijas?
The average booking lead time in Mijas is about 78 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mijas?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mijas include La Cala de Mijas, Mijas Pueblo, El Chaparral. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mijas?
entire_home listings make up 98.4% of the active supply in Mijas. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mijas compare to nearby Airbnb markets?
Among neighboring markets, Cártama posts $51,486 in average annual revenue with 46.2% occupancy, compared to Mijas's $26,291 and 45.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mijas?
The average Airbnb stay length in Mijas is about 7.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mijas?
Airbnb listings in Mijas average 4.73 out of 5 overall. About 19.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mijas?
Pool and Movie theater are among the strongest revenue-linked amenities in Mijas. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mijas?
Yes. About 81.9% of active Airbnb listings in Mijas charge a cleaning fee, and the average fee is $201. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mijas?
At 32.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.