Raglan, Waikato Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Raglan, Waikato? Based on AirROI's 2026 dataset (August 2025 – July 2026), the short answer is $19,689 per year — at a $191 nightly rate, 38.3% occupancy, and a $70 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Raglan's 377 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Raglan?
In Raglan, the headline Airbnb metrics are $19,689 in average annual revenue,38.3% occupancy, $191 ADR, and $70 in RevPAR, and guests book about 58 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Raglan?
Understanding the monthly revenue variations for Airbnb listings in Raglan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Raglan is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Raglan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,245+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,750 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,646 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $897, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Raglan
What Is the Monthly Airbnb Occupancy Rate in Raglan?
Maximize your bookings by understanding the Raglan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Raglan:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Raglan
What Is the Average Airbnb Nightly Rate in Raglan?
Effective short term rental pricing strategy in Raglan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Raglan typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $339+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Raglan
What Is the RevPAR for Airbnb in Raglan?
RevPAR in Raglan is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $57 RevPAR.
- Strong performers (Top 25%) earn $89 RevPAR.
- Best-in-class (Top 10%) achieve $131 RevPAR.
Average Monthly RevPAR Trend in Raglan
RevPAR Insights for Raglan
- The average RevPAR in Raglan is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($131) and bottom 25% ($36) is $95, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Jul, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Raglan benchmarks. If your RevPAR falls below the median of $57, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $89+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Raglan?
Raglan's peak Airbnb season falls in January, December, March, while the softest stretch is June, July, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, March)
- Revenue averages $2,899 per month
- Occupancy rates average 50.7%
- Daily rates average $194
Shoulder Season
- Revenue averages $2,088 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $189
Low Season (June, July, August)
- Revenue drops to average $1,395 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $191
Seasonality Insights for Raglan
- Airbnb seasonality in Raglan is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Raglan's highest earning potential, with monthly revenues climbing to $3,175, occupancy reaching 54.2%, and ADRs peaking at $208.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,241, occupancy could drop to 21.8%, and ADRs may adjust to $173.
- Lower occupancy paired with meaningful seasonality means hosts in Raglan need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Raglan, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Raglan?
Low regulation and minimal registration activity in Raglan, Waikato, New Zealand point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Raglan to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Raglan?
Location within Raglan matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wainui Road | Close to the stunning Wainui Beach, this area attracts beachgoers and surfers looking for a relaxing getaway. It provides easy access to beautiful landscapes and coastal activities. | Wainui Beach, Surfing Capital, Raglan Wharf, Raglan Kayak Adventures, Raglan Golf Club |
| Raglan Town Centre | The heart of Raglan, offering a vibrant culture with local shops, cafes, and restaurants. Ideal for travelers wanting to experience the local lifestyle and community events. | Raglan Harbour, Raglan Arts Centre, Local markets, Surf and Snack, Raglan Old School Arts |
| Te Mata | A serene area just outside the main town, known for its scenic views and tranquility. Perfect for holidaymakers seeking nature and quiet relaxation. | Te Mata Peak, Hiking Trails, Bird Watching, Scenic Lookouts, Picnic Areas |
| Karioitahi Beach | A less crowded beach destination that appeals to those seeking solitude and natural beauty, ideal for scenic retreats and outdoor activities. | Karioitahi Beach, Black Sand Beaches, Walking Tracks, Photography Opportunities, Nature Reserves |
| Ocean Beach | Famous for its long stretches of sand and opportunities for water sports. A favorite for families and adventure seekers. | Ocean Beach Walks, Fishing Spots, Surf Lessons, Marine Wildlife, Beach Picnics |
| Long Bay | Known for its picturesque landscapes and excellent surfing conditions, this area draws in both locals and tourists for its recreational offerings. | Long Bay Beach, Surfing Lessons, Kayaking, Beach Volleyball, Picnic Areas |
| Whale Bay | A hidden gem for surfers and nature lovers, this area provides a unique beach experience with stunning views and a relaxing atmosphere. | Whale Bay Surf Spot, Beautiful Cliffs, Nature Trails, Scenic Picnics, Photography Hotspot |
| Ngarunui Beach | Offering excellent surfing conditions and family-friendly beach activities, Ngarunui Beach is a popular spot for those wanting to enjoy the sun and surf. | Ngarunui Beach Surfing, Lifeguard Services, Family Friendly, Beach Volleyball, Fishing Opportunities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Raglan offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Raglan?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Raglan
- The Raglan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.2% of the 377 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Raglan, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.3%) offer potential for unique stay experiences.
Raglan Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Raglan
- The dominant room capacity in Raglan is 1 bedroom listings, making up 36.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.3% of the active Airbnb listings in Raglan, indicating a high concentration in these sizes.
- A significant 34.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Raglan.
Raglan Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Raglan
- The most common guest capacity trend in Raglan vacation rentals is listings accommodating 2 guests (27.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Raglan STR market, accounting for 49.4% of listings.
- 35.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Raglan.
- On average, properties in Raglan are equipped to host 4.4 guests.
How Do Listings in Raglan Compare on Quality?
Listing quality in Raglan can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Raglan
- At 23.1 photos per listing on average, Raglan hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Raglan averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Raglan?
Amenity Prevalence
Amenity Insights for Raglan
- Essential amenities in Raglan that guests expect include: Kitchen, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Raglan: Kitchen, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Raglan to stay competitive.
Which Airbnb Amenities Boost Revenue in Raglan?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Raglan, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 95.8% | $20,288 | $6,167 | 229.0% |
Heating | 91.8% | $20,545 | $10,133 | 102.8% |
Hot water | 92.8% | $20,423 | $10,174 | 100.7% |
Stove | 64.2% | $23,704 | $12,492 | 89.7% |
Pool table | 1.9% | $36,400 | $19,373 | 87.9% |
Bread maker | 1.3% | $36,095 | $19,468 | 85.4% |
Bed linens | 87.8% | $20,852 | $11,322 | 84.2% |
Piano | 1.3% | $35,138 | $19,481 | 80.4% |
Cooking basics | 82.0% | $21,359 | $12,098 | 76.6% |
Dishes and silverware | 92.8% | $20,291 | $11,883 | 70.8% |
Revenue Impact Insights for Raglan
- Free parking on premises tops the revenue impact list with a 229.0% uplift — listings with this amenity earn $20,288 vs. $6,167 without it.
- Free parking on premises, Heating, Hot water, Bed linens, Cooking basics, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Raglan STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Raglan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRaglan Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Raglan
- The typical guest profile for Airbnb in Raglan consists of a mix of domestic (56%) and international guests, often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 55.6% of guests.
- Key international markets include New Zealand (55.6%) and United States (13%).
- Top languages spoken are English (63%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Raglan?
Listings in Raglan average 4.89 out of 5 overall, with about 113.3 reviews per active listing and 66.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Raglan
- With an overall rating of 4.89, Raglan listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 66.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Raglan Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Raglan
- The most common availability pattern in Raglan falls within the 181-270 days range, representing 41.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Raglan (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Raglan?
Average Booking Lead Time by Month
Booking Lead Time Insights for Raglan
- The overall average booking lead time for vacation rentals in Raglan is 58 days.
- Guests book furthest in advance for stays during January (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (76 days avg.) sees the longest lead times, while Summer (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Raglan.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Raglan averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Raglan?
Guests in Raglan stay about 4.1 nights on average, generating roughly 10,284 reservations and 27.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Raglan
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Raglan
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (4.3 nights) and shorten in Jun (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Raglan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
96 listings
25.5% of total
2 Nights
134 listings
35.5% of total
3 Nights
4 listings
1.1% of total
4-6 Nights
9 listings
2.4% of total
7-29 Nights
3 listings
0.8% of total
30+ Nights
131 listings
34.7% of total
Key Insights
- The most prevalent minimum stay requirement in Raglan is 2 Nights, adopted by 35.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.0%) of the Raglan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (34.7%) caters to monthly stays (30+ nights) in Raglan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.5% of Raglan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Raglan.
Raglan Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
5 listings
1.3% of total
Limited
20 listings
5.3% of total
Flexible
69 listings
18.3% of total
Moderate
140 listings
37.1% of total
Firm
124 listings
32.9% of total
Strict
19 listings
5% of total
Cancellation Policy Insights for Raglan
- The prevailing Airbnb cancellation policy trend in Raglan is Moderate, used by 37.1% of listings.
- There's a relatively balanced mix between guest-friendly (55.4%) and stricter (37.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.1% market standard in Raglan.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Raglan.
How Much Are Airbnb Cleaning Fees in Raglan?
Cleaning fees in Raglan are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Raglan
- 78.0% of listings charge a cleaning fee, making it standard practice in Raglan. Guests expect it and factor it into their booking decisions.
- The gap between the average ($76) and median ($48) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Raglan median of $48. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Raglan Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Raglanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront holiday home
Entire Place • 3 bedrooms
Hillside Haven - House & Unit • 16+ guests • Spa
Entire Place • 7 bedrooms
Luxury in Raglan
Entire Place • 5 bedrooms
Wainui Townhouses • Modern & Waterfront x 2
Entire Place • 6 bedrooms
Whale Bay Surf House + Bach + Spa on Waterfront
Entire Place • 5 bedrooms
Absolute Raglan waterfront, walk to the village
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Raglan?
Learn from the best! This table showcases top-performing Airbnb hosts in Raglan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Groundswell Property | 24 | $926,319 | 1407 | 4.87/5.0 |
| Julls | 15 | $437,737 | 1666 | 4.89/5.0 |
| Yosie | 3 | $179,645 | 241 | 4.95/5.0 |
| Dominique | 6 | $169,904 | 254 | 4.76/5.0 |
| Naomi Jean | 4 | $120,317 | 380 | 4.65/5.0 |
| Guillaume And Tara | 3 | $115,762 | 1713 | 4.86/5.0 |
| Raglan Rural Retreats | 4 | $105,363 | 120 | 4.92/5.0 |
| Fleur | 1 | $96,198 | 81 | 4.96/5.0 |
| Luke | 4 | $95,074 | 301 | 4.97/5.0 |
| Bethany & Jaco | 5 | $88,475 | 470 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Raglan.
Who Are the Airbnb Hosts in Raglan?
Raglan is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Raglan
- With 64.5% Superhosts, Raglan has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Raglan averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Raglan
These are the highest-grossing professional property management operations in Raglan, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Groundswell Property | 24 | $926,319 | $279 | 41.4% | 4.87/5 |
| Julls | 15 | $437,737 | $210 | 40.2% | 4.89/5 |
| Kelsyn | 1 | $33,494 | $308 | 69.0% | 4.75/5 |
| Bachcare | 1 | $24,372 | $412 | 17.4% | 4.83/5 |
| Mayie, Judi And Karen At Booka | 2 | $23,461 | $233 | 27.2% | 4.33/5 |
| Vijay | 1 | $17,082 | $293 | 19.4% | 4.96/5 |
Management Company Insights for Raglan
- The leading management company, Groundswell Property, operates 24 listings with $926,319 in gross revenue — a useful benchmark for what scale looks like in Raglan.
- Top managers average 7 properties each, suggesting professional management in Raglan still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Raglan's Airbnb Market Compare to Nearby Cities?
How does the Raglan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Te Kūiti, Raglan has 15 percentage points lower occupancy and about $36 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 31 | $3,052 | $249.23 | 52% |
| Waiheke | 516 | $2,442 | $350.87 | 34% |
| Te Kūiti | 20 | $2,368 | $155.35 | 53% |
| Hahei | 112 | $2,218 | $270.84 | 40% |
| Waiheke Island | 123 | $2,115 | $291.72 | 40% |
| Karapiro | 44 | $2,029 | $232.55 | 37% |
| Wyuna Bay | 11 | $1,978 | $181.07 | 47% |
| Opito Bay | 18 | $1,879 | $263.44 | 34% |
| Waitematā | 1,218 | $1,763 | $157.48 | 48% |
| Langs Beach | 28 | $1,613 | $327.65 | 30% |
Frequently Asked Questions About Airbnb in Raglan
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Raglan.
How much do Airbnb hosts make in Raglan?
Raglan hosts earn about $19,689 per year on average, with an average nightly rate of $191 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in Raglan, Waikato, not the ceiling for the best operators. Source: AirROI 2026 data, Raglan market, August 2025 to July 2026.
What is the average Airbnb occupancy rate in Raglan?
The average Airbnb occupancy rate in Raglan is 38.3%. January is the strongest month and July is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Raglan?
Listings in Raglan average $191 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Raglan?
Raglan currently has about 377 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Raglan?
AirROI currently classifies the short-term rental regulation level in Raglan as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Raglan?
RevPAR in Raglan is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Raglan?
Occupancy of 38.3% means Raglan is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $19,689, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Raglan?
The average booking lead time in Raglan is about 58 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Raglan?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Raglan include Wainui Road, Raglan Town Centre, Te Mata. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Raglan?
entire_home listings make up 94.2% of the active supply in Raglan. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Raglan compare to nearby Airbnb markets?
Among neighboring markets, Hot Water Beach posts $36,626 in average annual revenue with 51.5% occupancy, compared to Raglan's $19,689 and 38.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Raglan?
The average Airbnb stay length in Raglan is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Raglan?
Airbnb listings in Raglan average 4.89 out of 5 overall. About 66.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Raglan?
Free parking on premises and Heating are among the strongest revenue-linked amenities in Raglan. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Raglan?
Yes. About 78.0% of active Airbnb listings in Raglan charge a cleaning fee, and the average fee is $76. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Raglan?
A 64.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.