Salé, Rabat-Salé-Kénitra Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Salé, Rabat-Salé-Kénitra? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $5,943 per year — at a $79 nightly rate, 32.8% occupancy, and a $25 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 186 active listings, Salé is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 238.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Salé?
In Salé, the headline Airbnb metrics are $5,943 in average annual revenue,32.8% occupancy, $79 ADR, and $25 in RevPAR, and guests book about 26 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Salé?
Understanding the monthly revenue variations for Airbnb listings in Salé is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salé is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salé across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,563+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $984 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $546 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $265, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salé
What Is the Monthly Airbnb Occupancy Rate in Salé?
Maximize your bookings by understanding the Salé STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salé:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salé
What Is the Average Airbnb Nightly Rate in Salé?
Effective short term rental pricing strategy in Salé involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salé typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $124+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $79 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Salé
What Is the RevPAR for Airbnb in Salé?
RevPAR in Salé is currently $25. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $10 RevPAR.
- Typical properties (Median) generate $19 RevPAR.
- Strong performers (Top 25%) earn $30 RevPAR.
- Best-in-class (Top 10%) achieve $46 RevPAR.
Average Monthly RevPAR Trend in Salé
RevPAR Insights for Salé
- The average RevPAR in Salé is $25. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($46) and bottom 25% ($10) is $36, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Salé benchmarks. If your RevPAR falls below the median of $19, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $30+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Salé?
Salé's peak Airbnb season falls in July, August, December, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, December)
- Revenue averages $1,104 per month
- Occupancy rates average 43.5%
- Daily rates average $81
Shoulder Season
- Revenue averages $711 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $74
Low Season (February, March, April)
- Revenue drops to average $556 per month
- Occupancy decreases to average 30.0%
- Daily rates adjust to average $70
Seasonality Insights for Salé
- Airbnb seasonality in Salé is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Salé's highest earning potential, with monthly revenues climbing to $1,154, occupancy reaching 45.6%, and ADRs peaking at $88.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $478, occupancy could drop to 26.5%, and ADRs may adjust to $68.
- Lower occupancy paired with meaningful seasonality means hosts in Salé need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Salé, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Salé?
Low regulation and minimal registration activity in Salé, Rabat-Salé-Kénitra, Morocco point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Salé to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Salé?
Salé is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Medina | A historic area with narrow streets, vibrant markets, and traditional Moroccan architecture. It attracts tourists interested in culture and history, making it a prime location for Airbnb hosting. | Kasbah of the Oudayas, Hassan Tower, Mausoleum of Mohammed V, Souk el Had, Chellah, Royal Palace |
| Agdal | A modern and upscale neighborhood popular among students and young professionals. Close to major universities and attractions, it appeals to both long-term and short-term renters. | Rabat Zoo, Agdal Gardens, Cinemas, Shopping Malls, Restaurants and cafes |
| Salé Beach | Known for its scenic coastline and recreational activities, this area is ideal for those looking for a beach getaway. Perfect for families and tourists wishing to enjoy sun and sea. | Salé Beach, Hassan II Museum, Plage de Temara, Water sports activities, Restaurants along the coast |
| Medina of Salé | This area is rich in history and culture, featuring traditional Moroccan architecture. It's popular with tourists looking for an authentic experience. | Great Mosque of Salé, Rabat-Salé tramway, Wandering Souks, Cultural festivals, Traditional Moroccan eateries |
| Hay Riad | A residential area known for its green spaces and family-friendly environment. It attracts travelers looking for a quieter place to stay while being close to the city center. | Rabat International Golf Club, King Mohammed VI Museum of Modern and Contemporary Art, Lake artificial, Parks, Shopping centers |
| Kénitra | A nearby city with growing popularity for tourists and business travelers. Affordable options make it suitable for budget travelers. | Kénitra Beaches, Port of Kénitra, Ibn Batouta Park, Restaurants and cafés, Cultural sites |
| Sidi Bou Regreg | This area offers a unique blend of modern amenities and natural beauty, making it a popular choice for those wanting to enjoy outdoor activities. | Sidi Bou Regreg Marina, Beaches, Water sports, Parks, Walking trails |
| Talborjt | A new and developing area that appeals to young travelers and expatriates. Prices are competitive, and it’s becoming increasingly popular for short stays. | Local markets, Restaurants, Cafés, Cultural experiences, Accessibility to public transport |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Salé offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Salé?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salé
- The Salé Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.2% of the 186 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salé, Apartment/Condo properties are the most common (77.4%), reflecting the local real estate landscape.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 1.6%) offer potential for unique stay experiences.
Salé Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salé
- The dominant room capacity in Salé is 2 bedrooms listings, making up 44.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.7% of the active Airbnb listings in Salé, indicating a high concentration in these sizes.
Salé Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salé
- The most common guest capacity trend in Salé vacation rentals is listings accommodating 4 guests (28.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Salé STR market, accounting for 47.9% of listings.
- 24.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salé.
- On average, properties in Salé are equipped to host 4.0 guests.
How Do Listings in Salé Compare on Quality?
Listing quality in Salé can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Salé
- At 25.4 photos per listing on average, Salé hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 40.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Salé averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Salé?
Amenity Prevalence
Amenity Insights for Salé
- Essential amenities in Salé that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salé: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salé to stay competitive.
Which Airbnb Amenities Boost Revenue in Salé?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Salé, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Indoor fireplaceHigh opportunity | 4.8% | $13,662 | $5,551 | 146.1% |
KayakHigh opportunity | 3.8% | $13,725 | $5,639 | 143.4% |
Kitchen | 89.2% | $6,328 | $2,748 | 130.3% |
Outdoor playgroundHigh opportunity | 8.1% | $12,160 | $5,398 | 125.3% |
Hot water kettle | 38.7% | $8,844 | $4,111 | 115.1% |
Hangers | 54.8% | $7,630 | $3,895 | 95.9% |
Iron | 57.0% | $7,489 | $3,895 | 92.3% |
Bidet | 23.1% | $9,410 | $4,901 | 92.0% |
Clothing storage | 58.1% | $7,423 | $3,895 | 90.6% |
Coffee | 29.6% | $8,918 | $4,694 | 90.0% |
Revenue Impact Insights for Salé
- Indoor fireplace tops the revenue impact list with a 146.1% uplift — listings with this amenity earn $13,662 vs. $5,551 without it.
- High-opportunity amenities — Indoor fireplace, Kayak, Outdoor playground — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Indoor fireplace — it has the best combination of high revenue impact and low market saturation in Salé.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Salé STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salé. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalé Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Salé
- The typical guest profile for Airbnb in Salé consists of predominantly international visitors (89%), with top international origins including Morocco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 11.0% of guests.
- Key international markets include France (45.3%) and Morocco (11%).
- Top languages spoken are English (32.5%) followed by French (28.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Morocco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Salé?
Listings in Salé average 4.75 out of 5 overall, with about 39.7 reviews per active listing and 26.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Salé
- An average rating of 4.75 places Salé in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Location (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Salé Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salé
- The most common availability pattern in Salé falls within the 271-366 days range, representing 58.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Salé (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Salé?
Average Booking Lead Time by Month
Booking Lead Time Insights for Salé
- The overall average booking lead time for vacation rentals in Salé is 26 days.
- Guests book furthest in advance for stays during December (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Salé.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Salé averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Salé?
Guests in Salé stay about 6 nights on average, generating roughly 2,529 reservations and 13.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Salé
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Salé
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (7.1 nights) and shorten in Mar (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Salé Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
88 listings
47.3% of total
2 Nights
27 listings
14.5% of total
3 Nights
13 listings
7% of total
4-6 Nights
9 listings
4.8% of total
7-29 Nights
4 listings
2.2% of total
30+ Nights
45 listings
24.2% of total
Key Insights
- The most prevalent minimum stay requirement in Salé is 1 Night, adopted by 47.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.8%) of the Salé Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.2%) caters to monthly stays (30+ nights) in Salé, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.3% of Salé hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salé.
Salé Airbnb Cancellation Policy Trends Analysis (2026)
Limited
10 listings
5.4% of total
Flexible
95 listings
51.1% of total
Moderate
35 listings
18.8% of total
Firm
39 listings
21% of total
Strict
7 listings
3.8% of total
Cancellation Policy Insights for Salé
- The prevailing Airbnb cancellation policy trend in Salé is Flexible, used by 51.1% of listings.
- There's a relatively balanced mix between guest-friendly (69.9%) and stricter (24.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 51.1% market standard in Salé.
- Given the high prevalence of Flexible policies (51.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 3.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Salé.
How Much Are Airbnb Cleaning Fees in Salé?
Cleaning fees in Salé are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Salé
- About 58.1% of Salé listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($31) and median ($10) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 2.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Salé median of $10. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Salé Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa for 12 people | 6 suites, pool, rooftop view
Entire Place • 6 bedrooms
Rabat Salé - Layover Guest House near Airport
Entire Place • 3 bedrooms
Rabat Salé - Guest House Apartment 2 - 3rd floor
Entire Place • 2 bedrooms
Luxurious apartment in Bouregreg Marina
Entire Place • 2 bedrooms
Marina Royal Duplex – Signature 5BR Residence
Entire Place • 5 bedrooms
Lovely appartement in the Marina with a great view
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Salé?
Learn from the best! This table showcases top-performing Airbnb hosts in Salé based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mouad | 2 | $51,112 | 84 | 4.69/5.0 |
| Khalid | 1 | $46,470 | 13 | 5.00/5.0 |
| Fatima | 1 | $35,424 | 98 | 4.67/5.0 |
| Zakaria | 3 | $30,900 | 105 | 4.72/5.0 |
| Hakim | 2 | $30,871 | 159 | 4.75/5.0 |
| Nabil | 2 | $30,871 | 204 | 4.86/5.0 |
| Goodmove | 2 | $29,077 | 153 | 4.87/5.0 |
| Badr | 1 | $25,957 | 146 | 4.99/5.0 |
| Yassin | 3 | $25,038 | 45 | 4.63/5.0 |
| Jamel | 2 | $24,238 | 44 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salé.
Who Are the Airbnb Hosts in Salé?
Salé has a relatively balanced host base.
Host Profile Insights for Salé
- A 41.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Salé averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Salé
These are the highest-grossing professional property management operations in Salé, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Mohamed | 1 | $20,941 | $320 | 23.0% | 4.80/5 |
Management Company Insights for Salé
- The leading management company, Mohamed, operates 1 listings with $20,941 in gross revenue — a useful benchmark for what scale looks like in Salé.
- Top managers average 1 properties each, suggesting professional management in Salé still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 0.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Salé's Airbnb Market Compare to Nearby Cities?
How does the Salé Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shoul السهول, Salé has 10 percentage points lower occupancy and about $82 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shoul السهول | 10 | $1,534 | $161.08 | 43% |
| Sahel Chamali الساحل الشمالي | 34 | $1,157 | $154.66 | 33% |
| Bouskoura | 44 | $1,146 | $133.46 | 40% |
| Al Bahraoyine | 23 | $1,097 | $228.04 | 32% |
| Talambote | 12 | $990 | $141.24 | 28% |
| Oulad Azzouz ⵡⵍⴰⴷ ⵄⵣⵣⵓⵣ أولاد عزوز | 13 | $783 | $170.42 | 30% |
| Harhoura | 123 | $776 | $122.25 | 33% |
| Sidi Taibi | 18 | $768 | $160.62 | 32% |
| Tangier | 2,731 | $760 | $102.21 | 35% |
| Ameur عامر | 64 | $756 | $135.24 | 35% |
Frequently Asked Questions About Airbnb in Salé
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Salé.
How much do Airbnb hosts make in Salé?
Salé hosts earn about $5,943 per year on average, with an average nightly rate of $79 and RevPAR of $25. Those figures describe the typical revenue environment for active listings in Salé, Rabat-Salé-Kénitra, not the ceiling for the best operators. Source: AirROI 2026 data, Salé market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Salé?
The average Airbnb occupancy rate in Salé is 32.8%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Salé?
Listings in Salé average $79 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Salé?
Salé currently has about 186 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Salé?
AirROI currently classifies the short-term rental regulation level in Salé as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Salé?
RevPAR in Salé is about $25. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Salé?
Occupancy of 32.8% means Salé is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,943, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Salé?
The average booking lead time in Salé is about 26 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Salé?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Salé include Old Medina, Agdal, Salé Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Salé?
entire_home listings make up 81.2% of the active supply in Salé. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Salé compare to nearby Airbnb markets?
Among neighboring markets, Shoul السهول posts $18,412 in average annual revenue with 43.5% occupancy, compared to Salé's $5,943 and 32.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Salé?
The average Airbnb stay length in Salé is about 6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Salé?
Airbnb listings in Salé average 4.75 out of 5 overall. About 26.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Salé?
Indoor fireplace and Kayak are among the strongest revenue-linked amenities in Salé. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Salé?
Yes. About 58.1% of active Airbnb listings in Salé charge a cleaning fee, and the average fee is $31. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Salé?
A 41.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.