Safi, Marrakech-Safi Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Safi, Marrakech-Safi? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,103 per year — at a $49 nightly rate, 26.1% occupancy, and a $13 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 51 active listings, Safi is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 131.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Safi?
In Safi, the headline Airbnb metrics are $3,103 in average annual revenue,26.1% occupancy, $49 ADR, and $13 in RevPAR, and guests book about 27 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Safi?
Understanding the monthly revenue variations for Airbnb listings in Safi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Safi is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Safi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,085+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $573 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $307 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $139, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Safi
What Is the Monthly Airbnb Occupancy Rate in Safi?
Maximize your bookings by understanding the Safi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Safi:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Safi
What Is the Average Airbnb Nightly Rate in Safi?
Effective short term rental pricing strategy in Safi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Safi typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $77+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $62 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Safi
What Is the RevPAR for Airbnb in Safi?
RevPAR in Safi is currently $13. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $6 RevPAR.
- Typical properties (Median) generate $12 RevPAR.
- Strong performers (Top 25%) earn $17 RevPAR.
- Best-in-class (Top 10%) achieve $28 RevPAR.
Average Monthly RevPAR Trend in Safi
RevPAR Insights for Safi
- The average RevPAR in Safi is $13. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($28) and bottom 25% ($6) is $22, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Safi benchmarks. If your RevPAR falls below the median of $12, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $17+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Safi?
Safi's peak Airbnb season falls in August, July, October, while the softest stretch is January, March, May. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $584 per month
- Occupancy rates average 36.2%
- Daily rates average $51
Shoulder Season
- Revenue averages $424 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $50
Low Season (January, March, May)
- Revenue drops to average $361 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $50
Seasonality Insights for Safi
- The Airbnb seasonality pattern in Safi shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Safi's highest earning potential, with monthly revenues climbing to $620, occupancy reaching 40.7%, and ADRs peaking at $52.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $345, occupancy could drop to 23.0%, and ADRs may adjust to $46.
- Lower occupancy paired with meaningful seasonality means hosts in Safi need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Safi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Safi?
Low regulation and minimal registration activity in Safi, Marrakech-Safi, Morocco point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Safi to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Safi?
Safi is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Medina | Historic center of Safi, known for its traditional Moroccan architecture, artisanal shops, and vibrant street life. Attracts tourists interested in culture and history. | Safi Fortress, Ceramics Museum, Old Medina Market, Safi Beach |
| Safi Beach | Popular beach area offering sun, sand, and sea. Ideal for travelers looking to relax and enjoy water activities. | Safi Beach, Beachfront restaurants, Water sports activities |
| Boulevard Moulay Youssef | Main boulevard lined with shops, cafes, and restaurants. Great location for guests who prefer a lively atmosphere with amenities nearby. | Shopping centers, Cafes, Street performers |
| Safi Port | A bustling area with historical significance and beautiful views of the ocean. Popular with those interested in maritime activities and seafood dining. | Fishing port, Seafood restaurants, Ocean views |
| Dar Al Bahar | A premium residential area known for its luxury villas and proximity to the beach. Great for families and higher-end travelers. | Luxury villas, Proximity to beach access, Quiet environment |
| Hassan II Avenue | Main thoroughfare that connects key areas of Safi, offering a range of services and local culture. | Local shops, Restaurants, Cafes |
| Safi Museum | Attracts tourists interested in art and history. A great place to learn about Safi's rich cultural heritage. | Safi Museum, Cultural exhibitions, Art displays |
| Cascades de Sidi Chiker | Natural waterfall area nearby Safi, ideal for nature lovers and those seeking outdoor adventures. | Natural beauty, Hiking trails, Picnic areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Safi offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Safi?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Safi
- The Safi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Safi, Apartment/Condo properties are the most common (64.7%), reflecting the local real estate landscape.
- The presence of 13.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Safi Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Safi
- The dominant room capacity in Safi is 1 bedroom listings, making up 43.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.3% of the active Airbnb listings in Safi, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Safi.
Safi Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Safi
- The most common guest capacity trend in Safi vacation rentals is listings accommodating 4 guests (25.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Safi STR market, accounting for 47.1% of listings.
- 27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Safi.
- On average, properties in Safi are equipped to host 4.0 guests.
How Do Listings in Safi Compare on Quality?
Listing quality in Safi can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Safi
- At 23.2 photos per listing on average, Safi hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Safi averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Safi?
Amenity Prevalence
Amenity Insights for Safi
- Essential amenities in Safi that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Safi: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Safi to stay competitive.
Which Airbnb Amenities Boost Revenue in Safi?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Safi, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baking sheet | 21.6% | $7,080 | $2,010 | 252.3% |
Oven | 25.5% | $6,468 | $1,952 | 231.3% |
Kitchen | 90.2% | $3,329 | $1,024 | 225.1% |
Coffee maker | 39.2% | $5,313 | $1,677 | 216.8% |
Exterior security cameras on property | 15.7% | $6,627 | $2,448 | 170.8% |
Refrigerator | 60.8% | $4,113 | $1,538 | 167.3% |
Barbecue utensils | 17.6% | $6,391 | $2,399 | 166.4% |
Cleaning products | 45.1% | $4,628 | $1,851 | 150.1% |
Dishes and silverware | 60.8% | $4,050 | $1,635 | 147.7% |
Toaster | 11.8% | $6,494 | $2,651 | 144.9% |
Revenue Impact Insights for Safi
- Baking sheet tops the revenue impact list with a 252.3% uplift — listings with this amenity earn $7,080 vs. $2,010 without it.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Safi STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Safi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSafi Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Safi
- The typical guest profile for Airbnb in Safi consists of predominantly international visitors (92%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 7.8% of guests.
- Key international markets include France (41.5%) and Germany (8.8%).
- Top languages spoken are English (34.8%) followed by French (27.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Safi?
Listings in Safi average 4.72 out of 5 overall, with about 35.1 reviews per active listing and 25.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Safi
- An average rating of 4.72 places Safi in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Location (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Safi Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Safi
- The most common availability pattern in Safi falls within the 271-366 days range, representing 74.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Safi (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Safi?
Average Booking Lead Time by Month
Booking Lead Time Insights for Safi
- The overall average booking lead time for vacation rentals in Safi is 27 days.
- Guests book furthest in advance for stays during November (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (35 days avg.) sees the longest lead times, while Spring (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Safi.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Safi averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Safi?
Guests in Safi stay about 4.4 nights on average, generating roughly 631 reservations and 12.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Safi
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Safi
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (4.8 nights) and shorten in Oct (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Safi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
64.7% of total
2 Nights
6 listings
11.8% of total
3 Nights
3 listings
5.9% of total
4-6 Nights
2 listings
3.9% of total
30+ Nights
7 listings
13.7% of total
Key Insights
- The most prevalent minimum stay requirement in Safi is 1 Night, adopted by 64.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.5%) of the Safi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.7%) caters to monthly stays (30+ nights) in Safi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.7% of Safi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Safi.
Safi Airbnb Cancellation Policy Trends Analysis (2026)
Limited
6 listings
11.8% of total
Flexible
33 listings
64.7% of total
Moderate
3 listings
5.9% of total
Firm
7 listings
13.7% of total
Strict
2 listings
3.9% of total
Cancellation Policy Insights for Safi
- The prevailing Airbnb cancellation policy trend in Safi is Flexible, used by 64.7% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Safi may expect booking flexibility.
- Strict cancellation policies are quite rare (3.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 64.7% market standard in Safi.
- Given the high prevalence of Flexible policies (64.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 3.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Safi.
How Much Are Airbnb Cleaning Fees in Safi?
Cleaning fees in Safi are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Safi
- Only 31.4% of listings charge a cleaning fee, suggesting that most hosts in Safi bundle cleaning costs into the nightly rate.
- The average cleaning fee of $13 is close to the median ($10), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Safi median of $10. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Safi Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Safibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
apartment with panoramic view
Entire Place • 2 bedrooms
Most Beautiful Apartment in Safi
Entire Place • 2 bedrooms
Entire air-conditioned Dar Dada Riad
Entire Place • 2 bedrooms
Beautiful Sea View, Entire Riad with Breakfast
Entire Place • 4 bedrooms
Luxury apartment with large terrace (villa)
Entire Place • 2 bedrooms
Cozy apartment in the city center.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Safi?
Learn from the best! This table showcases top-performing Airbnb hosts in Safi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mustafa | 1 | $15,901 | 49 | 4.94/5.0 |
| Hakim And Assia | 1 | $14,648 | 104 | 4.96/5.0 |
| Louis | 1 | $12,765 | 39 | 4.95/5.0 |
| Habiba | 1 | $12,308 | 82 | 4.87/5.0 |
| Achraf | 6 | $11,711 | 220 | 4.67/5.0 |
| Anas | 4 | $10,466 | 226 | 4.62/5.0 |
| Hakim | 1 | $10,289 | 99 | 4.80/5.0 |
| Adil | 2 | $10,188 | 103 | 4.91/5.0 |
| Atika | 2 | $9,796 | 36 | 4.91/5.0 |
| Salma | 1 | $7,220 | 244 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Safi.
Who Are the Airbnb Hosts in Safi?
Safi has a relatively balanced host base.
Host Profile Insights for Safi
- A 31.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 7.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Safi averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Safi's Airbnb Market Compare to Nearby Cities?
How does the Safi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with caïdat d'Aquermoud, Safi has 24 percentage points lower occupancy and about $304 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| caïdat d'Aquermoud | 10 | $4,599 | $353.24 | 50% |
| Tameslouht | 89 | $3,667 | $442.34 | 32% |
| caïdat d'Ounagha | 14 | $2,999 | $253.03 | 31% |
| caïdat de Smimou | 15 | $2,937 | $233.58 | 41% |
| Aguerd اكرض | 70 | $2,869 | $327.98 | 38% |
| Ounagha | 86 | $1,963 | $246.39 | 34% |
| Marrakesh | 7,941 | $1,427 | $156.12 | 40% |
| Ghazoua | 17 | $1,306 | $166.08 | 34% |
| Saâda | 41 | $1,190 | $190.04 | 30% |
| Haouzia | 22 | $1,054 | $259.50 | 27% |
Frequently Asked Questions About Airbnb in Safi
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Safi.
How much do Airbnb hosts make in Safi?
Safi hosts earn about $3,103 per year on average, with an average nightly rate of $49 and RevPAR of $13. Those figures describe the typical revenue environment for active listings in Safi, Marrakech-Safi, not the ceiling for the best operators. Source: AirROI 2026 data, Safi market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Safi?
The average Airbnb occupancy rate in Safi is 26.1%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Safi?
Listings in Safi average $49 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Safi?
Safi currently has about 51 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Safi?
AirROI currently classifies the short-term rental regulation level in Safi as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Safi?
RevPAR in Safi is about $13. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Safi?
Occupancy of 26.1% means Safi is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,103, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Safi?
The average booking lead time in Safi is about 27 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Safi?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Safi include Old Medina, Safi Beach, Boulevard Moulay Youssef. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Safi?
entire_home listings make up 82.4% of the active supply in Safi. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Safi compare to nearby Airbnb markets?
Among neighboring markets, caïdat d'Aquermoud posts $55,188 in average annual revenue with 50.4% occupancy, compared to Safi's $3,103 and 26.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Safi?
The average Airbnb stay length in Safi is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Safi?
Airbnb listings in Safi average 4.72 out of 5 overall. About 25.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Safi?
Baking sheet and Oven are among the strongest revenue-linked amenities in Safi. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Safi?
Yes. About 31.4% of active Airbnb listings in Safi charge a cleaning fee, and the average fee is $13. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Safi?
At 31.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.