Naucalpan de Juárez, State of Mexico Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Naucalpan de Juárez, State of Mexico? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $7,438 per year — at a $79 nightly rate, 35.1% occupancy, and a $27 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 196 active listings, Naucalpan de Juárez is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 30.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Naucalpan de Juárez?
In Naucalpan de Juárez, the headline Airbnb metrics are $7,438 in average annual revenue,35.1% occupancy, $79 ADR, and $27 in RevPAR, and guests book about 23 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Naucalpan de Juárez?
Understanding the monthly revenue variations for Airbnb listings in Naucalpan de Juárez is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naucalpan de Juárez is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naucalpan de Juárez across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,736+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $996 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $519 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $232, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naucalpan de Juárez
What Is the Monthly Airbnb Occupancy Rate in Naucalpan de Juárez?
Maximize your bookings by understanding the Naucalpan de Juárez STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naucalpan de Juárez:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naucalpan de Juárez
What Is the Average Airbnb Nightly Rate in Naucalpan de Juárez?
Effective short term rental pricing strategy in Naucalpan de Juárez involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naucalpan de Juárez typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $131+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $73 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $31 per night.
Average Daily Rate (ADR) Trend by Month in Naucalpan de Juárez
What Is the RevPAR for Airbnb in Naucalpan de Juárez?
RevPAR in Naucalpan de Juárez is currently $27. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $10 RevPAR.
- Typical properties (Median) generate $16 RevPAR.
- Strong performers (Top 25%) earn $29 RevPAR.
- Best-in-class (Top 10%) achieve $43 RevPAR.
Average Monthly RevPAR Trend in Naucalpan de Juárez
RevPAR Insights for Naucalpan de Juárez
- The average RevPAR in Naucalpan de Juárez is $27. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($43) and bottom 25% ($10) is $33, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Naucalpan de Juárez benchmarks. If your RevPAR falls below the median of $16, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $29+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Naucalpan de Juárez?
Naucalpan de Juárez's peak Airbnb season falls in December, November, March, while the softest stretch is January, July, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, November, March)
- Revenue averages $1,093 per month
- Occupancy rates average 43.5%
- Daily rates average $65
Shoulder Season
- Revenue averages $966 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $77
Low Season (January, July, September)
- Revenue drops to average $868 per month
- Occupancy decreases to average 38.3%
- Daily rates adjust to average $60
Seasonality Insights for Naucalpan de Juárez
- The Airbnb seasonality pattern in Naucalpan de Juárez shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naucalpan de Juárez's highest earning potential, with monthly revenues climbing to $1,144, occupancy reaching 46.8%, and ADRs peaking at $123.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $842, occupancy could drop to 27.0%, and ADRs may adjust to $59.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naucalpan de Juárez.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Naucalpan de Juárez seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Naucalpan de Juárez?
Low regulation and minimal registration activity in Naucalpan de Juárez, State of Mexico, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Naucalpan de Juárez to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Naucalpan de Juárez?
Naucalpan de Juárez is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Avenida de los Jardines | A bustling street lined with shops and eateries, popular among both locals and visitors. It offers a lively atmosphere and easy access to local attractions. | Parque Naucalli, Museo de la Ciudad de Naucalpan, Torres de Satélite, Plaza Satélite, Cinemex |
| Lomas Verdes | An upscale residential area that offers a quieter, more suburban feel while being close to amenities and attractions. Ideal for families and longer stays. | Centro Nacional de Artes, Parque de la Cañada, Cinemex, Plaza Lomas Verdes, Local markets |
| Naucalpan Centro | The historical and cultural heart of Naucalpan, featuring important landmarks and an authentic Mexican experience. Attracts visitors interested in culture and history. | La Catedral de Naucalpan, Antiguo Palacio Municipal, Mercado de San Bartolo, Museo Casa de la Cultura |
| Satélite | A modern and vibrant neighborhood known for its shopping centers and proximity to cultural sites. Popular with younger crowds and those seeking entertainment options. | Plaza Satélite, Teatro de la Ciudad, Galería de Arte Mexicano, Cinemex, Centro Cívico |
| Los Remedios | A serene area known for its natural parks and recreational opportunities, appealing to nature lovers and families seeking relaxation and outdoor activities. | Parque Nacional de los Remedios, Zona Arqueológica de Tenayuca, Museo del Chocolate, Sendero Ecoturístico |
| El Molinito | A charming neighborhood that offers a local experience with nearby markets and eateries. Great for travelers looking for authenticity and local culture. | Mercado de El Molinito, Restaurantes locales, Parque de la Amistad |
| San Lorenzo | A developing area that is becoming more popular with tourists and locals alike, offering good access to various local attractions and facilities. | Parque Arboledas, Plaza de San Lorenzo, Cafeterías locales |
| Naucalpan Norte | A bustling commercial district that draws visitors for its shopping and dining options, located near key transport routes for easy access to the rest of the city. | Centro Comercial Perinorte, Parque de los Ciervos, Cafés y restaurantes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Naucalpan de Juárez offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Naucalpan de Juárez?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naucalpan de Juárez
- The Naucalpan de Juárez Airbnb market composition is heavily skewed towards Private Room listings, which make up 56.1% of the 196 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naucalpan de Juárez, Apartment/Condo properties are the most common (45.9%), reflecting the local real estate landscape.
- Houses represent a significant 34.2% portion, catering likely to families or larger groups.
- The presence of 9.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Naucalpan de Juárez Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naucalpan de Juárez
- The dominant room capacity in Naucalpan de Juárez is 1 bedroom listings, making up 43.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.1% of the active Airbnb listings in Naucalpan de Juárez, indicating a high concentration in these sizes.
Naucalpan de Juárez Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naucalpan de Juárez
- The most common guest capacity trend in Naucalpan de Juárez vacation rentals is listings accommodating 2 guests (26%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Naucalpan de Juárez STR market, accounting for 35.2% of listings.
- 11.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naucalpan de Juárez.
- On average, properties in Naucalpan de Juárez are equipped to host 2.2 guests.
How Do Listings in Naucalpan de Juárez Compare on Quality?
Listing quality in Naucalpan de Juárez can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Naucalpan de Juárez
- The average of 19.7 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 28.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Naucalpan de Juárez averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Naucalpan de Juárez?
Amenity Prevalence
Amenity Insights for Naucalpan de Juárez
- Essential amenities in Naucalpan de Juárez that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hot water, Dedicated workspace are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naucalpan de Juárez: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naucalpan de Juárez to stay competitive.
Which Airbnb Amenities Boost Revenue in Naucalpan de Juárez?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Naucalpan de Juárez, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pack ’n play/Travel cribHigh opportunity | 3.1% | $73,000 | $5,368 | 1260.0% |
CribHigh opportunity | 7.7% | $32,432 | $5,367 | 504.3% |
DishwasherHigh opportunity | 6.1% | $34,080 | $5,701 | 497.8% |
Garden view | 11.7% | $26,905 | $4,850 | 454.7% |
KeypadHigh opportunity | 5.1% | $32,831 | $6,073 | 440.6% |
Sound systemHigh opportunity | 5.1% | $25,956 | $6,442 | 302.9% |
Ping pong tableHigh opportunity | 3.6% | $26,925 | $6,716 | 300.9% |
Heating | 19.4% | $18,217 | $4,846 | 276.0% |
Oven | 32.1% | $14,753 | $3,973 | 271.3% |
Outdoor furniture | 20.4% | $17,720 | $4,802 | 269.0% |
Revenue Impact Insights for Naucalpan de Juárez
- Pack ’n play/Travel crib tops the revenue impact list with a 1260.0% uplift — listings with this amenity earn $73,000 vs. $5,368 without it.
- High-opportunity amenities — Pack ’n play/Travel crib, Crib, Dishwasher — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Pack ’n play/Travel crib — it has the best combination of high revenue impact and low market saturation in Naucalpan de Juárez.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Naucalpan de Juárez STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naucalpan de Juárez. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaucalpan de Juárez Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Naucalpan de Juárez
- The typical guest profile for Airbnb in Naucalpan de Juárez consists of primarily domestic travelers (80%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 79.6% of guests.
- Key international markets include Mexico (79.6%) and United States (11.9%).
- Top languages spoken are Spanish (50.2%) followed by English (38.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Santiago de Querétaro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Naucalpan de Juárez?
Listings in Naucalpan de Juárez average 4.77 out of 5 overall, with about 57.1 reviews per active listing and 39.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Naucalpan de Juárez
- An average rating of 4.77 places Naucalpan de Juárez in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.83), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 39.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Naucalpan de Juárez Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naucalpan de Juárez
- The most common availability pattern in Naucalpan de Juárez falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Naucalpan de Juárez (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Naucalpan de Juárez?
Average Booking Lead Time by Month
Booking Lead Time Insights for Naucalpan de Juárez
- The overall average booking lead time for vacation rentals in Naucalpan de Juárez is 23 days.
- Guests book furthest in advance for stays during October (average 30 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (25 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Naucalpan de Juárez.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Naucalpan de Juárez averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Naucalpan de Juárez?
Guests in Naucalpan de Juárez stay about 5.2 nights on average, generating roughly 3,527 reservations and 18.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Naucalpan de Juárez
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Naucalpan de Juárez
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (6.1 nights) and shorten in Apr (3.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Naucalpan de Juárez Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
105 listings
53.6% of total
2 Nights
32 listings
16.3% of total
3 Nights
7 listings
3.6% of total
4-6 Nights
7 listings
3.6% of total
7-29 Nights
2 listings
1% of total
30+ Nights
43 listings
21.9% of total
Key Insights
- The most prevalent minimum stay requirement in Naucalpan de Juárez is 1 Night, adopted by 53.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.9%) of the Naucalpan de Juárez Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.9%) caters to monthly stays (30+ nights) in Naucalpan de Juárez, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.6% of Naucalpan de Juárez hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naucalpan de Juárez.
Naucalpan de Juárez Airbnb Cancellation Policy Trends Analysis (2026)
Limited
10 listings
5.1% of total
Flexible
77 listings
39.3% of total
Moderate
58 listings
29.6% of total
Firm
46 listings
23.5% of total
Strict
5 listings
2.6% of total
Cancellation Policy Insights for Naucalpan de Juárez
- The prevailing Airbnb cancellation policy trend in Naucalpan de Juárez is Flexible, used by 39.3% of listings.
- There's a relatively balanced mix between guest-friendly (68.9%) and stricter (26.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.3% market standard in Naucalpan de Juárez.
- Using a Strict policy might deter some guests, as only 2.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Naucalpan de Juárez.
How Much Are Airbnb Cleaning Fees in Naucalpan de Juárez?
Cleaning fees in Naucalpan de Juárez are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Naucalpan de Juárez
- About 59.7% of Naucalpan de Juárez listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $25 is close to the median ($16), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Naucalpan de Juárez median of $16. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Naucalpan de Juárez Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naucalpan de Juárezbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Come & Dream in Quetzalcoatl`s Nest
Entire Place • 3 bedrooms
Dream in El Nido de Quetzalcóatl 7
Entire Place • 3 bedrooms
Spacious Home for Groups with Garden & Game Room
Entire Place • 7 bedrooms
Amazing and spacious apartment, very nicely located!
Entire Place • 4 bedrooms
Luxury apartment in an excellent location
Entire Place • 3 bedrooms
Luz del Bosque Suite, Fireplace
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Naucalpan de Juárez?
Learn from the best! This table showcases top-performing Airbnb hosts in Naucalpan de Juárez based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patricia | 2 | $286,292 | 959 | 4.95/5.0 |
| Raquel Kanan | 1 | $120,971 | 55 | 4.91/5.0 |
| Monica Maria | 3 | $50,248 | 455 | 4.89/5.0 |
| Guillermo Eduardo | 1 | $47,849 | 41 | 4.90/5.0 |
| Unity | 6 | $37,854 | 47 | 4.63/5.0 |
| Iztac | 4 | $36,740 | 79 | 4.98/5.0 |
| Natalia | 7 | $29,049 | 331 | 4.85/5.0 |
| Ricardo | 1 | $27,178 | 68 | 4.91/5.0 |
| Isabel | 1 | $23,854 | 73 | 4.75/5.0 |
| Maria Roxana | 1 | $22,245 | 49 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naucalpan de Juárez.
Who Are the Airbnb Hosts in Naucalpan de Juárez?
Naucalpan de Juárez is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Naucalpan de Juárez
- With 53.1% Superhosts, Naucalpan de Juárez has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 11.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Naucalpan de Juárez averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Naucalpan de Juárez
These are the highest-grossing professional property management operations in Naucalpan de Juárez, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Raquel Kanan | 1 | $120,971 | $628 | 57.9% | 4.91/5 |
| Unity | 6 | $37,854 | $126 | 21.9% | 4.63/5 |
Management Company Insights for Naucalpan de Juárez
- The leading management company, Raquel Kanan, operates 1 listings with $120,971 in gross revenue — a useful benchmark for what scale looks like in Naucalpan de Juárez.
- Top managers average 4 properties each, suggesting professional management in Naucalpan de Juárez still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Naucalpan de Juárez's Airbnb Market Compare to Nearby Cities?
How does the Naucalpan de Juárez Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Juárez, Naucalpan de Juárez has 15 percentage points lower occupancy and about $59 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 42 | $2,684 | $459.45 | 22% |
| Xalmolonco | 22 | $2,042 | $313.17 | 30% |
| Tepeji del Rio de Ocampo | 11 | $2,016 | $340.14 | 25% |
| Cerro Gordo | 35 | $1,969 | $464.70 | 20% |
| Avandaro | 194 | $1,836 | $442.29 | 22% |
| Nepantla de Sor Juana Inés de la Cruz | 11 | $1,800 | $215.84 | 24% |
| Atlatlahucan | 71 | $1,649 | $318.41 | 22% |
| Granjas Mérida | 21 | $1,635 | $275.90 | 27% |
| Juárez | 43 | $1,577 | $137.48 | 50% |
| La Tortuga | 67 | $1,575 | $258.12 | 25% |
Frequently Asked Questions About Airbnb in Naucalpan de Juárez
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Naucalpan de Juárez.
How much do Airbnb hosts make in Naucalpan de Juárez?
Naucalpan de Juárez hosts earn about $7,438 per year on average, with an average nightly rate of $79 and RevPAR of $27. Those figures describe the typical revenue environment for active listings in Naucalpan de Juárez, State of Mexico, not the ceiling for the best operators. Source: AirROI 2026 data, Naucalpan de Juárez market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Naucalpan de Juárez?
The average Airbnb occupancy rate in Naucalpan de Juárez is 35.1%. December is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Naucalpan de Juárez?
Listings in Naucalpan de Juárez average $79 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Naucalpan de Juárez?
Naucalpan de Juárez currently has about 196 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Naucalpan de Juárez?
AirROI currently classifies the short-term rental regulation level in Naucalpan de Juárez as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Naucalpan de Juárez?
RevPAR in Naucalpan de Juárez is about $27. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Naucalpan de Juárez?
Occupancy of 35.1% means Naucalpan de Juárez is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,438, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Naucalpan de Juárez?
The average booking lead time in Naucalpan de Juárez is about 23 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Naucalpan de Juárez?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Naucalpan de Juárez include Avenida de los Jardines, Lomas Verdes, Naucalpan Centro. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Naucalpan de Juárez?
private_room listings make up 56.1% of the active supply in Naucalpan de Juárez. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Naucalpan de Juárez compare to nearby Airbnb markets?
Among neighboring markets, El Santuario posts $32,210 in average annual revenue with 22.1% occupancy, compared to Naucalpan de Juárez's $7,438 and 35.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Naucalpan de Juárez?
The average Airbnb stay length in Naucalpan de Juárez is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Naucalpan de Juárez?
Airbnb listings in Naucalpan de Juárez average 4.77 out of 5 overall. About 39.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Naucalpan de Juárez?
Pack ’n play/Travel crib and Crib are among the strongest revenue-linked amenities in Naucalpan de Juárez. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Naucalpan de Juárez?
Yes. About 59.7% of active Airbnb listings in Naucalpan de Juárez charge a cleaning fee, and the average fee is $25. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Naucalpan de Juárez?
A 53.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.