Celaya, Guanajuato Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Celaya, Guanajuato? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $2,927 per year — at a $46 nightly rate, 28.5% occupancy, and a $14 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 174 active listings, Celaya is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 87.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Celaya?
In Celaya, the headline Airbnb metrics are $2,927 in average annual revenue,28.5% occupancy, $46 ADR, and $14 in RevPAR, and guests book about 7 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Celaya?
Understanding the monthly revenue variations for Airbnb listings in Celaya is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Celaya is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Celaya across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,025+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $610 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $290 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $118, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Celaya
What Is the Monthly Airbnb Occupancy Rate in Celaya?
Maximize your bookings by understanding the Celaya STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Celaya:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Celaya
What Is the Average Airbnb Nightly Rate in Celaya?
Effective short term rental pricing strategy in Celaya involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Celaya typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $66+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $52 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Celaya
What Is the RevPAR for Airbnb in Celaya?
RevPAR in Celaya is currently $14. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $5 RevPAR.
- Typical properties (Median) generate $10 RevPAR.
- Strong performers (Top 25%) earn $18 RevPAR.
- Best-in-class (Top 10%) achieve $26 RevPAR.
Average Monthly RevPAR Trend in Celaya
RevPAR Insights for Celaya
- The average RevPAR in Celaya is $14. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($26) and bottom 25% ($5) is $21, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Celaya benchmarks. If your RevPAR falls below the median of $10, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $18+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Celaya?
Celaya's peak Airbnb season falls in December, November, June, while the softest stretch is February, April, May. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, November, June)
- Revenue averages $532 per month
- Occupancy rates average 34.3%
- Daily rates average $46
Shoulder Season
- Revenue averages $435 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $45
Low Season (February, April, May)
- Revenue drops to average $353 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $43
Seasonality Insights for Celaya
- The Airbnb seasonality pattern in Celaya shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Celaya's highest earning potential, with monthly revenues climbing to $563, occupancy reaching 35.7%, and ADRs peaking at $49.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $346, occupancy could drop to 24.5%, and ADRs may adjust to $40.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Celaya.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Celaya seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Celaya?
Low regulation and minimal registration activity in Celaya, Guanajuato, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Celaya to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Celaya?
Celaya is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Celaya is rich in culture and history, with colonial architecture and local markets. This area attracts both tourists and locals, making it ideal for Airbnb hosting. | Parroquia del Señor de la Misericordia, Plaza Principal, Monumento a Don Miguel Hidalgo, Museo de la Ciudad, Teatro Juan de la Torre, Local markets and street food |
| Las Trincheras | This area is known for its natural beauty and parks, appealing to those looking for a peaceful stay close to nature. It's perfect for families and nature lovers. | Parque lineal, Ecosystem of Las Trincheras, Cultural events in the park, Walking and biking trails |
| Colonia San Isidro | This residential area is known for its safety and family-friendly atmosphere. It's appealing to travelers looking for longer stays and a homely environment. | Local shops, Restaurants, Nearby parks, Family-oriented activities |
| Colonia 20 de Enero | A vibrant neighborhood that offers a mix of local culture and modern convenience. It's close to shopping and dining options, ideal for young travelers and families. | Local eateries and cafes, Shops and plazas, Cultural activities and festivals |
| Jardines de Celaya | A newer residential area with modern amenities and parks. Great for business travelers who need quick access to major roads and facilities. | Parks for leisure, Shopping centers, Restaurants |
| San Miguel Octopan | A more tranquil area away from the city center, great for those looking for a quiet stay while still being able to access the city's attractions easily. | Local festivities, Traditional food experiences, Cultural sites |
| Cerro de la Estrella | An area known for offering beautiful views and a serene atmosphere, attracting nature lovers and those who want to escape the city hustle while being close to urban amenities. | Hiking trails, Scenic viewpoints, Nature parks |
| Colonia Valle Verde | A pleasant suburban area that features plenty of green spaces and local amenities, attractive for families and groups visiting Celaya. | Parks, Family-friendly restaurants, Recreational activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Celaya offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Celaya?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Celaya
- The Celaya Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.2% of the 174 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Celaya, House properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 55.2% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Celaya Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Celaya
- The dominant room capacity in Celaya is 2 bedrooms listings, making up 26.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 48.8% of the active Airbnb listings in Celaya, indicating a high concentration in these sizes.
- A significant 29.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Celaya.
Celaya Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Celaya
- The most common guest capacity trend in Celaya vacation rentals is listings accommodating 4 guests (24.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Celaya STR market, accounting for 39.6% of listings.
- 22.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Celaya.
- On average, properties in Celaya are equipped to host 3.4 guests.
How Do Listings in Celaya Compare on Quality?
Listing quality in Celaya can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Celaya
- The average of 17.5 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 23.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Celaya averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Celaya?
Amenity Prevalence
Amenity Insights for Celaya
- Essential amenities in Celaya that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Celaya: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Celaya to stay competitive.
Which Airbnb Amenities Boost Revenue in Celaya?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Celaya, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Board gamesHigh opportunity | 5.2% | $7,009 | $2,704 | 159.2% |
Hot water | 74.7% | $3,439 | $1,414 | 143.2% |
Shower gel | 14.4% | $5,748 | $2,453 | 134.3% |
Dishes and silverware | 69.5% | $3,537 | $1,532 | 130.8% |
HeatingHigh opportunity | 4.6% | $6,312 | $2,764 | 128.4% |
Refrigerator | 67.8% | $3,550 | $1,614 | 120.0% |
Ethernet connection | 17.8% | $5,204 | $2,433 | 113.9% |
Coffee | 24.1% | $4,908 | $2,296 | 113.7% |
Conditioner | 12.6% | $5,463 | $2,560 | 113.4% |
Carbon monoxide alarm | 77.0% | $3,334 | $1,563 | 113.3% |
Revenue Impact Insights for Celaya
- Board games tops the revenue impact list with a 159.2% uplift — listings with this amenity earn $7,009 vs. $2,704 without it.
- High-opportunity amenities — Board games, Heating — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Board games — it has the best combination of high revenue impact and low market saturation in Celaya.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Celaya STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Celaya. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCelaya Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Celaya
- The typical guest profile for Airbnb in Celaya consists of primarily domestic travelers (93%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 92.7% of guests.
- Key international markets include Mexico (92.7%) and United States (5.3%).
- Top languages spoken are Spanish (58.3%) followed by English (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Celaya.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Celaya?
Listings in Celaya average 4.75 out of 5 overall, with about 35.9 reviews per active listing and 30.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Celaya
- An average rating of 4.75 places Celaya in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Celaya Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Celaya
- The most common availability pattern in Celaya falls within the 271-366 days range, representing 71.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Celaya (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Celaya?
Average Booking Lead Time by Month
Booking Lead Time Insights for Celaya
- The overall average booking lead time for vacation rentals in Celaya is 7 days.
- Guests book furthest in advance for stays during December (average 14 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (9 days avg.) sees the longest lead times, while Fall (6 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (7 days) as a baseline for your pricing and availability strategy in Celaya.
- Target marketing efforts for the Winter season well in advance (at least 9 days) to capture early planners.
- Monitor your own booking lead times against these Celaya averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Celaya?
Guests in Celaya stay about 6.2 nights on average, generating roughly 1,745 reservations and 10.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Celaya
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Celaya
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 10.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Sep (6.9 nights) and shorten in Feb (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Celaya Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
102 listings
58.6% of total
2 Nights
44 listings
25.3% of total
3 Nights
7 listings
4% of total
4-6 Nights
2 listings
1.1% of total
7-29 Nights
4 listings
2.3% of total
30+ Nights
15 listings
8.6% of total
Key Insights
- The most prevalent minimum stay requirement in Celaya is 1 Night, adopted by 58.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.9%) of the Celaya Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.6% of Celaya hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Celaya.
Celaya Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.6% of total
Flexible
107 listings
61.5% of total
Moderate
44 listings
25.3% of total
Firm
22 listings
12.6% of total
Cancellation Policy Insights for Celaya
- The prevailing Airbnb cancellation policy trend in Celaya is Flexible, used by 61.5% of listings.
- The market strongly favors guest-friendly terms, with 86.8% of listings offering Flexible or Moderate policies. This suggests guests in Celaya may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 61.5% market standard in Celaya.
- Given the high prevalence of Flexible policies (61.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Celaya.
How Much Are Airbnb Cleaning Fees in Celaya?
Cleaning fees in Celaya are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Celaya
- 70.7% of listings charge a cleaning fee, making it standard practice in Celaya. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $12 is close to the median ($8), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Celaya median of $8. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Celaya Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Celayabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Your ideal home in Celaya
Entire Place • 3 bedrooms
Casa Deluxe Celaya
Entire Place • 3 bedrooms
Casa Paris
Entire Place • 3 bedrooms
Grandma's house
Entire Place • 5 bedrooms
Furnished house in a private community with controlled access
Entire Place • 3 bedrooms
Casa Armonía - Stay safe and comfortable. We invoice!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Celaya?
Learn from the best! This table showcases top-performing Airbnb hosts in Celaya based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Felix | 5 | $47,845 | 175 | 4.87/5.0 |
| Gis | 5 | $25,314 | 188 | 4.75/5.0 |
| Minerva | 15 | $23,972 | 571 | 4.81/5.0 |
| 2ndhome | 8 | $21,917 | 716 | 4.57/5.0 |
| Rosa Hilda | 9 | $18,499 | 328 | 4.76/5.0 |
| Jerry | 2 | $18,027 | 195 | 5.00/5.0 |
| Geovanna | 2 | $17,408 | 152 | 4.72/5.0 |
| Francisco | 3 | $16,348 | 242 | 4.74/5.0 |
| Vianney | 1 | $14,984 | 27 | 5.00/5.0 |
| Fernanda | 3 | $14,320 | 412 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Celaya.
Who Are the Airbnb Hosts in Celaya?
Celaya has a relatively balanced host base.
Host Profile Insights for Celaya
- A 43.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Celaya averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Celaya
These are the highest-grossing professional property management operations in Celaya, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| 2ndhome | 8 | $21,917 | $36 | 28.8% | 4.57/5 |
Management Company Insights for Celaya
- The leading management company, 2ndhome, operates 8 listings with $21,917 in gross revenue — a useful benchmark for what scale looks like in Celaya.
- Top managers average 8 properties each, suggesting professional management in Celaya still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.57/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 2.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Celaya's Airbnb Market Compare to Nearby Cities?
How does the Celaya Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Juárez, Celaya has 25 percentage points lower occupancy and about $55 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Santuario | 45 | $2,466 | $424.43 | 23% |
| Tepeji del Rio de Ocampo | 11 | $2,146 | $331.07 | 27% |
| Cerro Gordo | 37 | $2,020 | $446.75 | 20% |
| Avandaro | 205 | $1,865 | $434.71 | 23% |
| La Tortuga | 70 | $1,650 | $245.76 | 27% |
| Alcocer | 12 | $1,517 | $282.73 | 24% |
| San Miguel de Allende | 2,096 | $1,456 | $205.13 | 30% |
| Ejido San Gaspar | 42 | $1,377 | $260.98 | 19% |
| Juárez | 42 | $1,372 | $101.39 | 54% |
| Lomas de Comanjilla | 21 | $1,332 | $180.36 | 26% |
Frequently Asked Questions About Airbnb in Celaya
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Celaya.
How much do Airbnb hosts make in Celaya?
Celaya hosts earn about $2,927 per year on average, with an average nightly rate of $46 and RevPAR of $14. Those figures describe the typical revenue environment for active listings in Celaya, Guanajuato, not the ceiling for the best operators. Source: AirROI 2026 data, Celaya market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Celaya?
The average Airbnb occupancy rate in Celaya is 28.5%. December is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Celaya?
Listings in Celaya average $46 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Celaya?
Celaya currently has about 174 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Celaya?
AirROI currently classifies the short-term rental regulation level in Celaya as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Celaya?
RevPAR in Celaya is about $14. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Celaya?
Occupancy of 28.5% means Celaya is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,927, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Celaya?
The average booking lead time in Celaya is about 7 days — an extremely short window that favors hosts with flexible availability and last-minute pricing strategies. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Celaya?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Celaya include Centro Histórico, Las Trincheras, Colonia San Isidro. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Celaya?
entire_home listings make up 67.2% of the active supply in Celaya. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Celaya compare to nearby Airbnb markets?
Among neighboring markets, El Santuario posts $29,587 in average annual revenue with 23.1% occupancy, compared to Celaya's $2,927 and 28.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Celaya?
The average Airbnb stay length in Celaya is about 6.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Celaya?
Airbnb listings in Celaya average 4.75 out of 5 overall. About 30.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Celaya?
Board games and Hot water are among the strongest revenue-linked amenities in Celaya. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Celaya?
Yes. About 70.7% of active Airbnb listings in Celaya charge a cleaning fee, and the average fee is $12. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Celaya?
A 43.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.