Plaza del Mar, Baja California Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Plaza del Mar, Baja California? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,999 per year — at a $206 nightly rate, 18.0% occupancy, and a $39 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 19 active listings, Plaza del Mar is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 1800.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Plaza del Mar?
In Plaza del Mar, the headline Airbnb metrics are $8,999 in average annual revenue,18.0% occupancy, $206 ADR, and $39 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Plaza del Mar?
Understanding the monthly revenue variations for Airbnb listings in Plaza del Mar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plaza del Mar is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plaza del Mar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,553+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,073 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $607 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $400, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plaza del Mar
What Is the Monthly Airbnb Occupancy Rate in Plaza del Mar?
Maximize your bookings by understanding the Plaza del Mar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plaza del Mar:
- Best-in-class properties (Top 10%) achieve 36%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 21% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plaza del Mar
What Is the Average Airbnb Nightly Rate in Plaza del Mar?
Effective short term rental pricing strategy in Plaza del Mar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plaza del Mar typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $375+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Plaza del Mar
What Is the RevPAR for Airbnb in Plaza del Mar?
RevPAR in Plaza del Mar is currently $39. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $20 RevPAR.
- Typical properties (Median) generate $23 RevPAR.
- Strong performers (Top 25%) earn $33 RevPAR.
- Best-in-class (Top 10%) achieve $120 RevPAR.
Average Monthly RevPAR Trend in Plaza del Mar
RevPAR Insights for Plaza del Mar
- The average RevPAR in Plaza del Mar is $39. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($120) and bottom 25% ($20) is $100, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Plaza del Mar benchmarks. If your RevPAR falls below the median of $23, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $33+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Plaza del Mar?
Plaza del Mar's peak Airbnb season falls in August, July, April, while the softest stretch is February, March, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, April)
- Revenue averages $1,649 per month
- Occupancy rates average 23.3%
- Daily rates average $199
Shoulder Season
- Revenue averages $997 per month
- Occupancy maintains around 16.5%
- Daily rates hold near $198
Low Season (February, March, June)
- Revenue drops to average $503 per month
- Occupancy decreases to average 12.1%
- Daily rates adjust to average $188
Seasonality Insights for Plaza del Mar
- Airbnb seasonality in Plaza del Mar is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Plaza del Mar's highest earning potential, with monthly revenues climbing to $1,844, occupancy reaching 28.0%, and ADRs peaking at $220.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $347, occupancy could drop to 9.0%, and ADRs may adjust to $175.
- Lower occupancy paired with meaningful seasonality means hosts in Plaza del Mar need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Plaza del Mar, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Plaza del Mar?
Low regulation and minimal registration activity in Plaza del Mar, Baja California, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Plaza del Mar to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Plaza del Mar?
With a compact short-term rental market, Plaza del Mar gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plaza del Mar Beachfront | Prime beachfront location with access to beautiful sandy beaches and stunning ocean views. Perfect for tourists looking to relax and enjoy the sun and ocean activities. | Plaza del Mar Beach, Water sports activities, Beachfront restaurants, Sunset views, Local markets |
| Centro de Rosarito | The heart of Rosarito, known for its vibrant atmosphere, shopping, and local dining. Attracts tourists looking for a mix of culture and activities within easy reach. | Rosarito Beach, Pablo's Restaurant, Local artisan shops, Night market, Cultural events |
| Las Gaviotas | A popular residential area known for its vacation homes and quiet atmosphere. Well-suited for families and groups who want a peaceful getaway. | Las Gaviotas Beach, Family-friendly restaurants, Community parks, Scenic views, Cozy cafes |
| Puerto Nuevo | Famous for its lobster village, this area draws tourists eager to try the local seafood delicacies and enjoy seaside dining experiences. | Puerto Nuevo lobster restaurants, Seafood market, Beach time, Beachfront shops, Local art vendors |
| Tijuana Beach | A vibrant area where visitors can experience the blend of cultures from the nearby city of Tijuana and enjoy the beach. | Revolutionary oceanfront promenade, Shopping districts, Beach activities, Cultural festivities, Local cuisine |
| Ensenada | A bit further south, Ensenada is known for its wine country and beautiful coastal views. It appeals to tourists interested in food and wine experiences. | La Bufadora, Wine tours, Cultural festivals, Beautiful coastal views, Local artisanal markets |
| Punta Banda | Known for its natural beauty and hot springs, this area attracts tourists looking for relaxation and wellness retreats. | Coronado Island, Natural hot springs, Nature trails, Secluded beaches, Kayaking spots |
| Playas de Rosarito | A vibrant coastal area with a lively nightlife and community events. Ideal for those looking to engage in local festivities and entertainment. | Rosarito pier, Nightlife venues, Cultural celebrations, Beach volleyball tournaments, Live music events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Plaza del Mar offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Plaza del Mar?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plaza del Mar
- The Plaza del Mar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plaza del Mar, Apartment/Condo properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
Plaza del Mar Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plaza del Mar
- The dominant room capacity in Plaza del Mar is 1 bedroom listings, making up 52.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.7% of the active Airbnb listings in Plaza del Mar, indicating a high concentration in these sizes.
- With over half the market (52.6%) consisting of studios or 1-bedroom units, Plaza del Mar is particularly well-suited for individuals or couples.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plaza del Mar.
Plaza del Mar Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plaza del Mar
- The most common guest capacity trend in Plaza del Mar vacation rentals is listings accommodating 4 guests (47.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Plaza del Mar STR market, accounting for 68.5% of listings.
- 31.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plaza del Mar.
- On average, properties in Plaza del Mar are equipped to host 4.7 guests.
How Do Listings in Plaza del Mar Compare on Quality?
Listing quality in Plaza del Mar can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Plaza del Mar
- At 51.1 photos per listing on average, Plaza del Mar hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 52.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Plaza del Mar averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Plaza del Mar?
Amenity Prevalence
Amenity Insights for Plaza del Mar
- Essential amenities in Plaza del Mar that guests expect include: Wifi, Dishes and silverware, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, BBQ grill, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Plaza del Mar: Wifi, Dishes and silverware, Free parking on premises.
- Consider adding popular differentiators like TV or BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plaza del Mar to stay competitive.
Which Airbnb Amenities Boost Revenue in Plaza del Mar?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Plaza del Mar, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Backyard | 47.4% | $14,049 | $4,455 | 215.4% |
Extra pillows and blankets | 68.4% | $11,232 | $4,162 | 169.9% |
Shampoo | 57.9% | $11,618 | $5,399 | 115.2% |
Board games | 31.6% | $13,144 | $7,086 | 85.5% |
Beach access | 52.6% | $11,434 | $6,294 | 81.7% |
Patio or balcony | 73.7% | $10,114 | $5,879 | 72.0% |
Outdoor shower | 52.6% | $11,188 | $6,568 | 70.3% |
Shower gel | 42.1% | $11,465 | $7,206 | 59.1% |
Cable TV | 26.3% | $12,143 | $7,877 | 54.2% |
Body soap | 57.9% | $10,542 | $6,879 | 53.2% |
Revenue Impact Insights for Plaza del Mar
- Backyard tops the revenue impact list with a 215.4% uplift — listings with this amenity earn $14,049 vs. $4,455 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Plaza del Mar STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plaza del Mar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlaza del Mar Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Plaza del Mar
- The typical guest profile for Airbnb in Plaza del Mar consists of a mix of domestic (44%) and international guests, with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 43.5% of guests.
- Key international markets include United States (56.5%) and Mexico (43.5%).
- Top languages spoken are English (47.3%) followed by Spanish (47.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Plaza del Mar?
Listings in Plaza del Mar average 4.92 out of 5 overall, with about 20.2 reviews per active listing and 63.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Plaza del Mar
- With an overall rating of 4.92, Plaza del Mar listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Cleanliness (4.93), while Value (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 63.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Plaza del Mar Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plaza del Mar
- The most common availability pattern in Plaza del Mar falls within the 271-366 days range, representing 94.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Plaza del Mar (57.9%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Plaza del Mar?
Average Booking Lead Time by Month
Booking Lead Time Insights for Plaza del Mar
- The overall average booking lead time for vacation rentals in Plaza del Mar is 33 days.
- Guests book furthest in advance for stays during August (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (35 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Plaza del Mar.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Plaza del Mar averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Plaza del Mar?
Guests in Plaza del Mar stay about 2.6 nights on average, generating roughly 214 reservations and 11.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Plaza del Mar
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Plaza del Mar
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 11.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (5.4 nights) and shorten in Jan (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Plaza del Mar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
36.8% of total
2 Nights
7 listings
36.8% of total
3 Nights
1 listings
5.3% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Plaza del Mar is 1 Night, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.6%) of the Plaza del Mar Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Plaza del Mar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.8% of Plaza del Mar hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plaza del Mar.
Plaza del Mar Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
8 listings
42.1% of total
Moderate
8 listings
42.1% of total
Firm
2 listings
10.5% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Plaza del Mar
- The prevailing Airbnb cancellation policy trend in Plaza del Mar is Flexible, used by 42.1% of listings.
- The market strongly favors guest-friendly terms, with 84.2% of listings offering Flexible or Moderate policies. This suggests guests in Plaza del Mar may expect booking flexibility.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.1% market standard in Plaza del Mar.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Plaza del Mar.
How Much Are Airbnb Cleaning Fees in Plaza del Mar?
Cleaning fees in Plaza del Mar are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Plaza del Mar
- 89.5% of listings charge a cleaning fee, making it standard practice in Plaza del Mar. Guests expect it and factor it into their booking decisions.
- The gap between the average ($88) and median ($51) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Plaza del Mar median of $51. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Plaza del Mar Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plaza del Marbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
(Baja Beach House) Beautiful House Plaza del Mar
Entire Place • 5 bedrooms
Private Plaza del Mar beach section. (CASA TESA)
Entire Place • 4 bedrooms
Casa Merino - Near Rosarito's Wineries & Beaches
Entire Place • 3 bedrooms
!NEW !In front of the pool Ground floor
Entire Place • 1 bedroom
The Perfect Condo | *Brand New* | Pool | Jacuzzi
Entire Place • 1 bedroom
Baja Beach House: Luxury Meets Local Charm
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Plaza del Mar?
Learn from the best! This table showcases top-performing Airbnb hosts in Plaza del Mar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Axel | 1 | $33,671 | 16 | 5.00/5.0 |
| Nohemy | 1 | $25,932 | 15 | 5.00/5.0 |
| Humberto | 1 | $18,999 | 15 | 4.93/5.0 |
| Monica | 1 | $13,601 | 19 | 5.00/5.0 |
| Raul | 1 | $9,938 | 9 | 5.00/5.0 |
| Morgan | 1 | $8,281 | 4 | 5.00/5.0 |
| Cynthia | 1 | $6,956 | 14 | 4.86/5.0 |
| Francisco | 1 | $6,835 | 44 | 4.98/5.0 |
| Victor R Santiago | 1 | $6,593 | 36 | 4.97/5.0 |
| Gonzalo | 1 | $5,914 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plaza del Mar.
Who Are the Airbnb Hosts in Plaza del Mar?
Plaza del Mar has a relatively balanced host base.
Host Profile Insights for Plaza del Mar
- A 42.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 5.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 47.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Plaza del Mar averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Plaza del Mar's Airbnb Market Compare to Nearby Cities?
How does the Plaza del Mar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Mount Helix, Plaza del Mar has 32 percentage points lower occupancy and about $403 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Newport Beach | 1,269 | $9,163 | $768.95 | 46% |
| Rancho San Diego | 25 | $8,464 | $568.97 | 49% |
| Lakeside | 31 | $8,287 | $603.67 | 44% |
| Thousand Palms | 32 | $8,202 | $766.65 | 36% |
| GlenOak Hills | 39 | $7,541 | $684.37 | 40% |
| Del Mar | 121 | $7,526 | $697.17 | 44% |
| Mount Helix | 32 | $7,299 | $608.88 | 50% |
| Bermuda Dunes | 141 | $7,230 | $690.27 | 37% |
| Rancho Santa Fe | 32 | $6,213 | $963.92 | 35% |
| Encinitas | 544 | $5,822 | $568.30 | 48% |
Frequently Asked Questions About Airbnb in Plaza del Mar
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Plaza del Mar.
How much do Airbnb hosts make in Plaza del Mar?
Plaza del Mar hosts earn about $8,999 per year on average, with an average nightly rate of $206 and RevPAR of $39. Those figures describe the typical revenue environment for active listings in Plaza del Mar, Baja California, not the ceiling for the best operators. Source: AirROI 2026 data, Plaza del Mar market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Plaza del Mar?
The average Airbnb occupancy rate in Plaza del Mar is 18.0%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Plaza del Mar?
Listings in Plaza del Mar average $206 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Plaza del Mar?
Plaza del Mar currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Plaza del Mar?
AirROI currently classifies the short-term rental regulation level in Plaza del Mar as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Plaza del Mar?
RevPAR in Plaza del Mar is about $39. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Plaza del Mar?
Occupancy of 18.0% means Plaza del Mar is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,999, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Plaza del Mar?
The average booking lead time in Plaza del Mar is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Plaza del Mar?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Plaza del Mar include Plaza del Mar Beachfront, Centro de Rosarito, Las Gaviotas. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Plaza del Mar?
entire_home listings make up 100.0% of the active supply in Plaza del Mar. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Plaza del Mar compare to nearby Airbnb markets?
Among neighboring markets, Newport Beach posts $109,956 in average annual revenue with 46.2% occupancy, compared to Plaza del Mar's $8,999 and 18.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Plaza del Mar?
The average Airbnb stay length in Plaza del Mar is about 2.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Plaza del Mar?
Airbnb listings in Plaza del Mar average 4.92 out of 5 overall. About 63.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Plaza del Mar?
Backyard and Extra pillows and blankets are among the strongest revenue-linked amenities in Plaza del Mar. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Plaza del Mar?
Yes. About 89.5% of active Airbnb listings in Plaza del Mar charge a cleaning fee, and the average fee is $88. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Plaza del Mar?
A 42.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.