Pembroke, Northern Region Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Pembroke, Northern Region? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,488 per year — at a $137 nightly rate, 43.1% occupancy, and a $66 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 41 active listings, Pembroke is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 57.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Pembroke?
In Pembroke, the headline Airbnb metrics are $16,488 in average annual revenue,43.1% occupancy, $137 ADR, and $66 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pembroke?
Understanding the monthly revenue variations for Airbnb listings in Pembroke is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pembroke is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pembroke across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,161+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,103 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,677 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $748, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pembroke
What Is the Monthly Airbnb Occupancy Rate in Pembroke?
Maximize your bookings by understanding the Pembroke STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pembroke:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pembroke
What Is the Average Airbnb Nightly Rate in Pembroke?
Effective short term rental pricing strategy in Pembroke involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pembroke typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $247+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Pembroke
What Is the RevPAR for Airbnb in Pembroke?
RevPAR in Pembroke is currently $66. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $25 RevPAR.
- Typical properties (Median) generate $49 RevPAR.
- Strong performers (Top 25%) earn $90 RevPAR.
- Best-in-class (Top 10%) achieve $142 RevPAR.
Average Monthly RevPAR Trend in Pembroke
RevPAR Insights for Pembroke
- The average RevPAR in Pembroke is $66. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($142) and bottom 25% ($25) is $117, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pembroke benchmarks. If your RevPAR falls below the median of $49, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $90+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Pembroke?
Pembroke's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $3,596 per month
- Occupancy rates average 58.3%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,133 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $138
Low Season (January, February, March)
- Revenue drops to average $1,089 per month
- Occupancy decreases to average 29.3%
- Daily rates adjust to average $139
Seasonality Insights for Pembroke
- Airbnb seasonality in Pembroke is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Pembroke's highest earning potential, with monthly revenues climbing to $4,157, occupancy reaching 63.7%, and ADRs peaking at $171.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,019, occupancy could drop to 26.8%, and ADRs may adjust to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pembroke.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Pembroke, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Pembroke?
Low regulation and minimal registration activity in Pembroke, Northern Region, Malta point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pembroke to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Pembroke?
With a compact short-term rental market, Pembroke gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sliema | A bustling tourist hotspot known for its shopping, dining, and stunning seafront promenade. Sliema attracts both tourists and locals, making it a prime location for Airbnb hosting. | Sliema Promenade, Fort Tigné, The Point Shopping Mall, The Strand, Balluta Bay |
| St Julian's | Renowned for its lively nightlife and beach clubs. St Julian's is a favorite among young travelers looking for entertainment and a vibrant atmosphere. | Paceville, Spinola Bay, Portomaso Marina, Balluta Square, St George's Beach |
| Valletta | The capital city, offering rich history and culture with its UNESCO World Heritage sites. Ideal for tourists seeking historic charm and accessibility to important landmarks. | St John's Co-Cathedral, Upper Barracca Gardens, Valletta Waterfront, Fort St. Elmo, National Museum of Archaeology |
| Gozo | Known for its rural charm and beautiful landscapes. Gozo is a serene getaway, attracting travelers looking for nature and tranquility. | Azure Window, Ramla Bay, Citadel of Victoria, Ggantija Temples, Dwejra Bay |
| Mellieħa | A picturesque village with some of Malta's best beaches. Popular among families and beachgoers seeking sun and relaxation. | Mellieħa Bay, Golden Bay, Popeye Village, Armier Bay, Mellieħa Parish Church |
| Bugibba | A popular district for families and holiday-makers, known for its promenade and water activities. It's a lively area that attracts many visitors. | Bugibba Square, Saint Paul's Bay, Wignacourt Tower, Aquarium, Waterpark |
| Birgu | One of the oldest cities in Malta, perfect for travelers seeking history and culture. Offers a unique experience with its historic ambiance and waterfront views. | Fort St. Angelo, Inquisitor's Palace, Birgu Waterfront, Malta Maritime Museum, Gardjola Gardens |
| Mdina | The old capital of Malta, known for its medieval architecture and narrow streets. It attracts tourists interested in history and stunning views. | St. Paul's Cathedral, Mdina Dungeons Museum, Palazzo Falson, The Mdina Gate, Bastion Square |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Pembroke offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Pembroke?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pembroke
- The Pembroke Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.5% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Pembroke, Apartment/Condo properties are the most common (73.2%), reflecting the local real estate landscape.
- Houses represent a significant 19.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 7.3%) offer potential for unique stay experiences.
Pembroke Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pembroke
- The dominant room capacity in Pembroke is 1 bedroom listings, making up 26.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 46.3% of the active Airbnb listings in Pembroke, indicating a high concentration in these sizes.
- A significant 21.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pembroke.
Pembroke Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pembroke
- The most common guest capacity trend in Pembroke vacation rentals is listings accommodating 6 guests (19.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Pembroke STR market, accounting for 36.6% of listings.
- 29.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pembroke.
- On average, properties in Pembroke are equipped to host 2.9 guests.
How Do Listings in Pembroke Compare on Quality?
Listing quality in Pembroke can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Pembroke
- At 25.3 photos per listing on average, Pembroke hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Pembroke averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Pembroke?
Amenity Prevalence
Amenity Insights for Pembroke
- Essential amenities in Pembroke that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pembroke: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pembroke to stay competitive.
Which Airbnb Amenities Boost Revenue in Pembroke?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Pembroke, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 87.8% | $18,416 | $2,606 | 606.6% |
Microwave | 63.4% | $23,432 | $4,451 | 426.4% |
Bed linens | 85.4% | $18,676 | $3,726 | 401.3% |
Iron | 70.7% | $21,432 | $4,539 | 372.2% |
Hair dryer | 68.3% | $21,824 | $4,994 | 337.0% |
Fire extinguisher | 70.7% | $21,242 | $4,999 | 324.9% |
Shower gel | 39.0% | $30,757 | $7,356 | 318.1% |
Cooking basics | 82.9% | $18,941 | $4,571 | 314.4% |
Smoke alarm | 61.0% | $23,294 | $5,853 | 298.0% |
Elevator | 31.7% | $32,369 | $9,115 | 255.1% |
Revenue Impact Insights for Pembroke
- Air conditioning tops the revenue impact list with a 606.6% uplift — listings with this amenity earn $18,416 vs. $2,606 without it.
- Air conditioning, Bed linens, Cooking basics — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Pembroke STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pembroke. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPembroke Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pembroke
- The typical guest profile for Airbnb in Pembroke consists of predominantly international visitors (100%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.0% of guests.
- Key international markets include United Kingdom (25.7%) and Germany (15.8%).
- Top languages spoken are English (46.7%) followed by French (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Pembroke?
Listings in Pembroke average 4.69 out of 5 overall, with about 30.3 reviews per active listing and 7.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Pembroke
- An average rating of 4.69 places Pembroke in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.85), while Cleanliness (4.52) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 7.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 7.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Pembroke Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pembroke
- The most common availability pattern in Pembroke falls within the 271-366 days range, representing 56.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pembroke (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Pembroke?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pembroke
- The overall average booking lead time for vacation rentals in Pembroke is 56 days.
- Guests book furthest in advance for stays during September (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Pembroke.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Pembroke averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Pembroke?
Guests in Pembroke stay about 6.9 nights on average, generating roughly 652 reservations and 15.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Pembroke
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Pembroke
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (7.6 nights) and shorten in Feb (4.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Pembroke Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
24.4% of total
2 Nights
2 listings
4.9% of total
3 Nights
6 listings
14.6% of total
4-6 Nights
2 listings
4.9% of total
7-29 Nights
2 listings
4.9% of total
30+ Nights
19 listings
46.3% of total
Key Insights
- The most prevalent minimum stay requirement in Pembroke is 30+ Nights, adopted by 46.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (46.3%) caters to monthly stays (30+ nights) in Pembroke, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.3% of Pembroke hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 46.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pembroke.
Pembroke Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
3 listings
7.3% of total
Moderate
16 listings
39% of total
Firm
16 listings
39% of total
Strict
6 listings
14.6% of total
Cancellation Policy Insights for Pembroke
- The prevailing Airbnb cancellation policy trend in Pembroke is Moderate, used by 39% of listings.
- A majority (53.6%) of hosts in Pembroke utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39% market standard in Pembroke.
- Using a Strict policy might deter some guests, as only 14.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pembroke.
How Much Are Airbnb Cleaning Fees in Pembroke?
Cleaning fees in Pembroke are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Pembroke
- About 56.1% of Pembroke listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $80 is close to the median ($70), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Pembroke median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Pembroke Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pembrokebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1‑Bed Penthouse Retreat for Couples & Families
Entire Place • 1 bedroom
Luxury 2BRApt w/Private Pool/Netflix/Hiking Nearby
Entire Place • 2 bedrooms
Luxury Penthouse with Private Jacuzzi & Terrace
Entire Place • 1 bedroom
Penthouse with Private Pool & Sea Views
Entire Place • 2 bedrooms
Pembroke Parkside Maisonette
Entire Place • 3 bedrooms
Luxury 2BR Near St. Julian's| Perfect for Hiking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Pembroke?
Learn from the best! This table showcases top-performing Airbnb hosts in Pembroke based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrea | 5 | $173,498 | 186 | 4.75/5.0 |
| Mark Pace | 1 | $83,717 | 64 | 4.52/5.0 |
| Jane | 3 | $57,575 | 4 | Not Rated |
| Christiano | 1 | $47,758 | 25 | 4.64/5.0 |
| Josephine | 3 | $44,822 | 405 | 4.81/5.0 |
| Gabriella | 1 | $39,787 | 20 | 4.75/5.0 |
| Jessica | 1 | $33,702 | 8 | 4.88/5.0 |
| Anna | 1 | $27,452 | 60 | 4.88/5.0 |
| Aliz | 1 | $24,428 | 3 | 5.00/5.0 |
| Lora | 2 | $23,938 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pembroke.
Who Are the Airbnb Hosts in Pembroke?
Pembroke has a relatively balanced host base.
Host Profile Insights for Pembroke
- Only 29.3% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 9.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 19.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 56.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 17.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Pembroke averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Pembroke
These are the highest-grossing professional property management operations in Pembroke, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jane | 3 | $57,575 | $207 | 35.7% | N/A |
| Jessica | 1 | $33,702 | $222 | 54.7% | 4.88/5 |
| Lora | 2 | $23,938 | $94 | 44.2% | 5.00/5 |
Management Company Insights for Pembroke
- The leading management company, Jane, operates 3 listings with $57,575 in gross revenue — a useful benchmark for what scale looks like in Pembroke.
- Top managers average 2 properties each, suggesting professional management in Pembroke still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.94/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 9.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Pembroke's Airbnb Market Compare to Nearby Cities?
How does the Pembroke Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Senglea, Pembroke has 17 percentage points lower occupancy and about $10 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 16 | $3,122 | $234.93 | 58% |
| Valletta | 608 | $2,637 | $200.50 | 52% |
| Mellieħa | 447 | $2,449 | $187.87 | 50% |
| Xgħajra | 14 | $2,334 | $168.64 | 48% |
| Balzan | 10 | $2,298 | $265.82 | 39% |
| Żejtun | 44 | $2,227 | $191.21 | 43% |
| Senglea | 104 | $2,218 | $147.13 | 60% |
| Birgu | 106 | $2,200 | $158.68 | 57% |
| Sliema | 1,263 | $2,146 | $175.46 | 51% |
| Żurrieq | 27 | $2,142 | $203.89 | 40% |
Frequently Asked Questions About Airbnb in Pembroke
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Pembroke.
How much do Airbnb hosts make in Pembroke?
Pembroke hosts earn about $16,488 per year on average, with an average nightly rate of $137 and RevPAR of $66. Those figures describe the typical revenue environment for active listings in Pembroke, Northern Region, not the ceiling for the best operators. Source: AirROI 2026 data, Pembroke market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Pembroke?
The average Airbnb occupancy rate in Pembroke is 43.1%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Pembroke?
Listings in Pembroke average $137 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Pembroke?
Pembroke currently has about 41 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Pembroke?
AirROI currently classifies the short-term rental regulation level in Pembroke as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Pembroke?
RevPAR in Pembroke is about $66. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Pembroke?
At 43.1% occupancy, Pembroke can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $16,488, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Pembroke?
The average booking lead time in Pembroke is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Pembroke?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Pembroke include Sliema, St Julian's, Valletta. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Pembroke?
entire_home listings make up 58.5% of the active supply in Pembroke. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Pembroke compare to nearby Airbnb markets?
Among neighboring markets, Mdina posts $37,466 in average annual revenue with 58.1% occupancy, compared to Pembroke's $16,488 and 43.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Pembroke?
The average Airbnb stay length in Pembroke is about 6.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Pembroke?
Airbnb listings in Pembroke average 4.69 out of 5 overall. About 7.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Pembroke?
Air conditioning and Microwave are among the strongest revenue-linked amenities in Pembroke. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Pembroke?
Yes. About 56.1% of active Airbnb listings in Pembroke charge a cleaning fee, and the average fee is $80. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Pembroke?
At 29.3%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.