Valletta, South Eastern Region Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Valletta, South Eastern Region? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $31,649 per year — at a $201 nightly rate, 52.1% occupancy, and a $103 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Valletta's 608 active listings and solid booking activity throughout the year position it as a midsize vacation rental market. Supply grew 68.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Valletta?
In Valletta, the headline Airbnb metrics are $31,649 in average annual revenue,52.1% occupancy, $201 ADR, and $103 in RevPAR, and guests book about 68 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Valletta?
Understanding the monthly revenue variations for Airbnb listings in Valletta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Valletta is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Valletta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,219+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,343 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,848 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,693, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Valletta
What Is the Monthly Airbnb Occupancy Rate in Valletta?
Maximize your bookings by understanding the Valletta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Valletta:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 61%.
- Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Valletta
What Is the Average Airbnb Nightly Rate in Valletta?
Effective short term rental pricing strategy in Valletta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Valletta typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $335+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Valletta
What Is the RevPAR for Airbnb in Valletta?
RevPAR in Valletta is currently $103. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $54 RevPAR.
- Typical properties (Median) generate $86 RevPAR.
- Strong performers (Top 25%) earn $134 RevPAR.
- Best-in-class (Top 10%) achieve $178 RevPAR.
Average Monthly RevPAR Trend in Valletta
RevPAR Insights for Valletta
- The average RevPAR in Valletta is $103. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($178) and bottom 25% ($54) is $123, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Valletta benchmarks. If your RevPAR falls below the median of $86, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $134+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Valletta?
Valletta's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $4,473 per month
- Occupancy rates average 68.0%
- Daily rates average $214
Shoulder Season
- Revenue averages $3,517 per month
- Occupancy maintains around 59.4%
- Daily rates hold near $194
Low Season (January, February, March)
- Revenue drops to average $2,308 per month
- Occupancy decreases to average 41.5%
- Daily rates adjust to average $205
Seasonality Insights for Valletta
- Airbnb seasonality in Valletta is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Valletta's highest earning potential, with monthly revenues climbing to $4,767, occupancy reaching 70.1%, and ADRs peaking at $220.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,038, occupancy could drop to 36.8%, and ADRs may adjust to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Valletta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Valletta, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Valletta?
Valletta, South Eastern Region, Malta currently shows a low regulation profile despite having 608 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Valletta to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Valletta?
Location within Valletta matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Valletta Waterfront | A vibrant area filled with restaurants, cafes, and stunning views of the Grand Harbour. Ideal for tourists who want to enjoy dining and leisure activities. | Upper Barracca Gardens, National Museum of Archaeology, Fort St. Elmo, Barracca Lift, Valletta Market |
| St. John's Co-Cathedral | This area is home to an iconic Baroque cathedral and is a cultural hotspot, attracting history and art lovers. | St. John's Co-Cathedral, Malta 5D, National Museum of Fine Arts, Casa Rocca Piccola, The Strait Street |
| Lower Barracca Gardens | A peaceful garden area with beautiful views, perfect for visitors looking for relaxation amidst the city's historical sites. | Lower Barracca Gardens, The Siege Bell War Memorial, Malta Maritime Museum, Popeye Village, Valletta Exhibition |
| Merchant's Street | A bustling street featuring a variety of shops, eateries, and local markets, suitable for those wanting to experience the local culture. | Valletta Market, Shopping District, Food Market, St. Francis Church, Historical Buildings |
| Republic Street | The main pedestrian thoroughfare of Valletta lined with shops, cafes, and historical landmarks, ideal for tourists and locals alike. | Parliament House, Teatru Manoel, The National Library of Malta, Lascaris War Rooms, Paceville |
| Fort St. Elmo | This historic fort provides a unique view of the city and is rich in military history, attracting history enthusiasts. | Fort St. Elmo, National War Museum, The Mediterranean Conference Centre, Valletta Views, Dingli Cliffs |
| Auberge de Castille | The Auberge is an architectural marvel and a key administrative building, appealing to those interested in history and architecture. | Auberge de Castille, President's Palace, Republic Square, The City Gate, The Royal Opera House |
| The Three Cities | Though just outside Valletta, this area offers a glimpse into Malta's history, with ancient architecture and scenic harbor views, making it a great extension for visitors. | Birgu, Senglea, Cospicua, Fort St. Angelo, Maritime Museum |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Valletta offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Valletta?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Valletta
- The Valletta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91% of the 608 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Valletta, Apartment/Condo properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 16% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 0.9%) offer potential for unique stay experiences.
Valletta Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Valletta
- The dominant room capacity in Valletta is 1 bedroom listings, making up 62.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.5% of the active Airbnb listings in Valletta, indicating a high concentration in these sizes.
- With over half the market (62.3%) consisting of studios or 1-bedroom units, Valletta is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Valletta.
Valletta Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Valletta
- The most common guest capacity trend in Valletta vacation rentals is listings accommodating 2 guests (43.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Valletta STR market, accounting for 75.7% of listings.
- A significant 44.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Valletta.
- 11.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Valletta.
- On average, properties in Valletta are equipped to host 3.2 guests.
How Do Listings in Valletta Compare on Quality?
Listing quality in Valletta can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Valletta
- At 26 photos per listing on average, Valletta hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 32.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Valletta averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Valletta?
Amenity Prevalence
Amenity Insights for Valletta
- Essential amenities in Valletta that guests expect include: Wifi, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Valletta: Wifi, Kitchen, Air conditioning.
- Prioritize adding missing essentials: Wifi, Kitchen, Air conditioning.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Valletta to stay competitive.
Which Airbnb Amenities Boost Revenue in Valletta?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Valletta, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 96.2% | $32,727 | $4,230 | 673.8% |
PoolHigh opportunity | 1.3% | $114,866 | $30,539 | 276.1% |
BBQ grillHigh opportunity | 3.1% | $98,264 | $29,500 | 233.1% |
BlenderHigh opportunity | 1.5% | $99,940 | $30,623 | 226.4% |
Outdoor showerHigh opportunity | 1.2% | $87,093 | $31,003 | 180.9% |
Hot tubHigh opportunity | 3.0% | $83,797 | $30,058 | 178.8% |
BidetHigh opportunity | 1.0% | $81,871 | $31,148 | 162.8% |
Barbecue utensilsHigh opportunity | 1.5% | $81,030 | $30,907 | 162.2% |
Paid parking on premisesHigh opportunity | 0.8% | $77,442 | $31,269 | 147.7% |
TV | 94.4% | $32,729 | $13,415 | 144.0% |
Revenue Impact Insights for Valletta
- Air conditioning tops the revenue impact list with a 673.8% uplift — listings with this amenity earn $32,727 vs. $4,230 without it.
- High-opportunity amenities — Pool, BBQ grill, Blender — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool — it has the best combination of high revenue impact and low market saturation in Valletta.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Valletta STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Valletta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsValletta Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Valletta
- The typical guest profile for Airbnb in Valletta consists of predominantly international visitors (100%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.3% of guests.
- Key international markets include United Kingdom (34.8%) and United States (16.6%).
- Top languages spoken are English (49.3%) followed by French (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Valletta?
Listings in Valletta average 4.6 out of 5 overall, with about 70.4 reviews per active listing and 20.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Valletta
- An average rating of 4.6 places Valletta in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.88), while Value (4.52) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Valletta Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Valletta
- The most common availability pattern in Valletta falls within the 271-366 days range, representing 32.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Valletta (29.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Valletta?
Average Booking Lead Time by Month
Booking Lead Time Insights for Valletta
- The overall average booking lead time for vacation rentals in Valletta is 68 days.
- Guests book furthest in advance for stays during September (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (77 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Valletta.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Valletta averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Valletta?
Guests in Valletta stay about 4.5 nights on average, generating roughly 20,331 reservations and 33.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Valletta
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Valletta
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 33.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (4.9 nights) and shorten in Feb (4.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Valletta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
106 listings
17.4% of total
2 Nights
141 listings
23.2% of total
3 Nights
46 listings
7.6% of total
4-6 Nights
47 listings
7.7% of total
7-29 Nights
2 listings
0.3% of total
30+ Nights
266 listings
43.8% of total
Key Insights
- The most prevalent minimum stay requirement in Valletta is 30+ Nights, adopted by 43.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.8%) caters to monthly stays (30+ nights) in Valletta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.8% of Valletta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Valletta.
Valletta Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
6 listings
1% of total
Super Strict 60 Days
7 listings
1.2% of total
Limited
56 listings
9.2% of total
Flexible
119 listings
19.6% of total
Moderate
101 listings
16.6% of total
Firm
243 listings
40% of total
Strict
75 listings
12.4% of total
Cancellation Policy Insights for Valletta
- The prevailing Airbnb cancellation policy trend in Valletta is Firm, used by 40% of listings.
- A majority (52.4%) of hosts in Valletta utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Valletta.
- Using a Strict policy might deter some guests, as only 12.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Valletta.
How Much Are Airbnb Cleaning Fees in Valletta?
Cleaning fees in Valletta are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Valletta
- 84.5% of listings charge a cleaning fee, making it standard practice in Valletta. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $71 is close to the median ($59), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Valletta median of $59. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Valletta Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vallettabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A luxurious Palazzo in Valetta with private Pool
Entire Place • 6 bedrooms
The Iconic Terrace in Valletta
Entire Place • 3 bedrooms
Penthouse with Jacuzzi & Panoramic Views Valletta
Entire Place • 2 bedrooms
Enchanting Stone Villa with Pool and Jacuzzi
Entire Place • 4 bedrooms
Sea View Luxury Apartment Brand New in Valletta
Entire Place • 2 bedrooms
Palazzino Valentina – Your 1500s Palazzo + Jacuzzi
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Valletta?
Learn from the best! This table showcases top-performing Airbnb hosts in Valletta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matthew | 17 | $862,036 | 447 | 4.24/5.0 |
| Gwennoline | 19 | $719,909 | 790 | 4.60/5.0 |
| Shortletsmalta | 6 | $654,111 | 176 | 4.62/5.0 |
| Valletta Vintage | 10 | $569,491 | 1712 | 4.89/5.0 |
| Samuel Justin | 16 | $449,634 | 1464 | 4.78/5.0 |
| Buena Vista Holidays Malta | 10 | $432,973 | 316 | 4.68/5.0 |
| Christiano | 9 | $430,497 | 870 | 4.70/5.0 |
| Oren | 3 | $401,177 | 19 | 5.00/5.0 |
| Joseph Charles | 10 | $370,980 | 417 | 4.48/5.0 |
| Valletta | 21 | $330,889 | 505 | 4.41/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Valletta.
Who Are the Airbnb Hosts in Valletta?
Valletta has a relatively balanced host base.
Host Profile Insights for Valletta
- Only 26.6% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 10.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 11.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Valletta averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Valletta
These are the highest-grossing professional property management operations in Valletta, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Gwennoline | 19 | $719,909 | $186 | 62.1% | 4.60/5 |
| Shortletsmalta | 6 | $654,111 | $524 | 51.4% | 4.62/5 |
| Buena Vista Holidays Malta | 10 | $432,973 | $235 | 58.4% | 4.68/5 |
| Joseph Charles | 10 | $370,980 | $200 | 51.1% | 4.48/5 |
| Valletta | 12 | $329,932 | $298 | 36.1% | 4.47/5 |
| Beyond Air | 6 | $325,416 | $192 | 73.5% | 4.58/5 |
| Martina | 4 | $272,289 | $299 | 60.0% | 4.88/5 |
| Ryan | 7 | $258,204 | $221 | 52.1% | 4.58/5 |
| Zzzing | 6 | $157,744 | $202 | 44.8% | 4.63/5 |
| Paola | 5 | $143,304 | $139 | 63.8% | 4.30/5 |
Management Company Insights for Valletta
- The leading management company, Gwennoline, operates 19 listings with $719,909 in gross revenue — a useful benchmark for what scale looks like in Valletta.
- Top managers average 9 properties each, suggesting professional management in Valletta still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.58/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 10.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Valletta's Airbnb Market Compare to Nearby Cities?
How does the Valletta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Senglea, Valletta has 8 percentage points lower occupancy and about $53 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 16 | $3,122 | $234.93 | 58% |
| Mellieħa | 447 | $2,449 | $187.87 | 50% |
| Xgħajra | 14 | $2,334 | $168.64 | 48% |
| Balzan | 10 | $2,298 | $265.82 | 39% |
| Żejtun | 44 | $2,227 | $191.21 | 43% |
| Senglea | 104 | $2,218 | $147.13 | 60% |
| Birgu | 106 | $2,200 | $158.68 | 57% |
| Sliema | 1,263 | $2,146 | $175.46 | 51% |
| Żurrieq | 27 | $2,142 | $203.89 | 40% |
| Floriana | 138 | $2,071 | $151.18 | 56% |
Frequently Asked Questions About Airbnb in Valletta
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Valletta.
How much do Airbnb hosts make in Valletta?
Valletta hosts earn about $31,649 per year on average, with an average nightly rate of $201 and RevPAR of $103. Those figures describe the typical revenue environment for active listings in Valletta, South Eastern Region, not the ceiling for the best operators. Source: AirROI 2026 data, Valletta market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Valletta?
The average Airbnb occupancy rate in Valletta is 52.1%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Valletta?
Listings in Valletta average $201 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Valletta?
Valletta currently has about 608 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Valletta?
AirROI currently classifies the short-term rental regulation level in Valletta as Low. The dataset also shows about 0.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Valletta?
RevPAR in Valletta is about $103. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Valletta?
At 52.1% occupancy, Valletta can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $31,649, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Valletta?
The average booking lead time in Valletta is about 68 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Valletta?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Valletta include Valletta Waterfront, St. John's Co-Cathedral, Lower Barracca Gardens. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Valletta?
entire_home listings make up 91.0% of the active supply in Valletta. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Valletta compare to nearby Airbnb markets?
Among neighboring markets, Mdina posts $37,466 in average annual revenue with 58.1% occupancy, compared to Valletta's $31,649 and 52.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Valletta?
The average Airbnb stay length in Valletta is about 4.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Valletta?
Airbnb listings in Valletta average 4.6 out of 5 overall. About 20.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Valletta?
Air conditioning and Pool are among the strongest revenue-linked amenities in Valletta. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Valletta?
Yes. About 84.5% of active Airbnb listings in Valletta charge a cleaning fee, and the average fee is $71. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Valletta?
At 26.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.