Nasushiobara, Tochigi Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Nasushiobara, Tochigi Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,418 per year — at a $254 nightly rate, 31.4% occupancy, and a $81 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

With just 33 active listings, Nasushiobara is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 106.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 97% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Nasushiobara?

In Nasushiobara, the headline Airbnb metrics are $26,418 in average annual revenue,31.4% occupancy, $254 ADR, and $81 in RevPAR, and guests book about 34 days in advance.

Avg. Daily Rate (ADR)(?)

$254

The average rental revenue earned for an occupied room per day in Nasushiobara.

Occupancy Rate(?)

31.4%

Moderate demand with booking opportunities.

Avg. Annual Revenue(?)

$26,418

Average annual income for an Airbnb listing in Nasushiobara. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$81

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

138.4%

Strong growth (138.4%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

34 days

How far in advance guests typically book in Nasushiobara. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

August

The month with the highest average earnings, indicating peak season in Nasushiobara.

Lowest Revenue Month(?)

February

The month with the lowest average earnings, indicating the low season in Nasushiobara.

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How Much Do Airbnb Hosts Earn Monthly in Nasushiobara?

Understanding the monthly revenue variations for Airbnb listings in Nasushiobara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nasushiobara is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nasushiobara across different performance tiers:

Best-in-class properties (Top 10%) achieve $5,412+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $3,608 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $1,908 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $1,001, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Nasushiobara

What Is the Monthly Airbnb Occupancy Rate in Nasushiobara?

Maximize your bookings by understanding the Nasushiobara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nasushiobara:

Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 28%.
Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Nasushiobara

What Is the Average Airbnb Nightly Rate in Nasushiobara?

Effective short term rental pricing strategy in Nasushiobara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nasushiobara typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $432+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
Typical properties (Median) charge around $205 per night.
Entry-level properties (Bottom 25%) earn around $158 per night.

Average Daily Rate (ADR) Trend by Month in Nasushiobara

What Is the RevPAR for Airbnb in Nasushiobara?

RevPAR in Nasushiobara is currently $81. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $37 RevPAR.
Typical properties (Median) generate $71 RevPAR.
Strong performers (Top 25%) earn $99 RevPAR.
Best-in-class (Top 10%) achieve $154 RevPAR.

Average Monthly RevPAR Trend in Nasushiobara

RevPAR Insights for Nasushiobara

The average RevPAR in Nasushiobara is $81. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($154) and bottom 25% ($37) is $117, indicating significant performance disparity driven by property quality, pricing strategy, and location.
RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Nasushiobara benchmarks. If your RevPAR falls below the median of $71, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $99+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Nasushiobara?

Nasushiobara's peak Airbnb season falls in August, July, December, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, December)

Revenue averages $3,794 per month
Occupancy rates average 41.4%
Daily rates average $259

Shoulder Season

Revenue averages $2,419 per month
Occupancy maintains around 33.1%
Daily rates hold near $243

Low Season (January, February, April)

Revenue drops to average $1,727 per month
Occupancy decreases to average 24.8%
Daily rates adjust to average $221

Seasonality Insights for Nasushiobara

Airbnb seasonality in Nasushiobara is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Nasushiobara's highest earning potential, with monthly revenues climbing to $5,520, occupancy reaching 54.4%, and ADRs peaking at $288.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,663, occupancy could drop to 23.8%, and ADRs may adjust to $215.
Lower occupancy paired with meaningful seasonality means hosts in Nasushiobara need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Nasushiobara, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Nasushiobara, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Nasushiobara?

Yes, Nasushiobara, Tochigi Prefecture, Japan enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Nasushiobara to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 97% licensed listings)

What Are the Best Neighborhoods for Airbnb in Nasushiobara?

With a compact short-term rental market, Nasushiobara gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Nasushiobara
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Yudaki Falls	A beautiful natural site known for its stunning waterfalls and scenic views. It attracts nature lovers and hikers, making it a great location for rustic stays.	Yudaki Falls, Kegon Falls, Lake Chuzenji, Nikko National Park, Toshogu Shrine, Senjogahara Marshland
Nikko	A UNESCO World Heritage Site known for its historical temples and shrines, attracting many tourists interested in culture and history.	Toshogu Shrine, Rinnoji Temple, Shinkyo Bridge, Nikko Tamozawa Imperial Villa, Kegon Falls, Lake Chuzenji
Shikanoshita	A quiet, scenic area known for its hot springs and traditional ryokans. Perfect for travelers looking for a relaxing getaway.	Shikanoshita Onsen, Nikko National Park, Historic Ryokans, Scenic Hiking Trails, Stunning Autumn Foliage, Peaceful Temples
Nasushiobara City	A central city with easy access to multiple attractions in Tochigi Prefecture, ideal for travelers looking for convenience.	Nasushiobara Onsen, Nasu Highlands, Kaminokawa Castle Ruins, Local Cuisine, Hot Spring Resorts, Cultural Festivals
Nasu	Famous for its mountainous terrain, hot springs, and outdoor activities. A favorite destination for families and adventure seekers.	Nasu Animal Kingdom, Nasu Highland Park, Nasu Onsen, Outdoor Activities, Nasu Safari Park, Local Farms
Ojikami	A scenic area famous for its river and open-air baths. Great for tourists looking for a soothing experience in nature.	Ojikami Onsen, Outdoor Bathing Areas, Fishing Spots, Beautiful River Views, Hiking Trails, Local Cafes
Lake Nasu	Known for its picturesque lake and recreational activities. A popular destination for boaters and nature lovers.	Lake Nasu Activities, Boating, Fishing, Hiking Trails, Scenic Views, Local Eateries
Kuroiso	An area surrounded by mountains, offering a mix of outdoor activities and cultural experiences. Ideal for travelers who appreciate nature and local culture.	Kuroiso Onsen, Hiking Trails, Local Markets, Scenic Views, Traditional Crafts, Cultural Festivals

Because Nasushiobara has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Nasushiobara?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Nasushiobara

The Nasushiobara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 33 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Nasushiobara, House properties are the most common (72.7%), reflecting the local real estate landscape.
Houses represent a significant 72.7% portion, catering likely to families or larger groups.
Smaller segments like hotel/boutique, others, apartment/condo (combined 9.0%) offer potential for unique stay experiences.

Nasushiobara Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Nasushiobara

The dominant room capacity in Nasushiobara is 2 bedrooms listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 2 bedrooms and 3 bedrooms properties represent 57.6% of the active Airbnb listings in Nasushiobara, indicating a high concentration in these sizes.
A significant 48.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nasushiobara.

Nasushiobara Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Nasushiobara

The most common guest capacity trend in Nasushiobara vacation rentals is listings accommodating 8+ guests (63.6%). This suggests the primary traveler segment is likely larger groups.
Properties designed for 8+ guests and 4 guests dominate the Nasushiobara STR market, accounting for 81.8% of listings.
75.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nasushiobara.
On average, properties in Nasushiobara are equipped to host 6.6 guests.

How Do Listings in Nasushiobara Compare on Quality?

Listing quality in Nasushiobara can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

49.2

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

7.8

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

45.5%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Nasushiobara

At 49.2 photos per listing on average, Nasushiobara hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
45.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Nasushiobara averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Nasushiobara?

Amenity Prevalence

Amenity Insights for Nasushiobara

Essential amenities in Nasushiobara that guests expect include: Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
Popular amenities like Wifi, Shampoo, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Nasushiobara: Air conditioning, Free parking on premises.
Prioritize adding missing essentials: Air conditioning, Free parking on premises.
Consider adding popular differentiators like Wifi or Shampoo to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Nasushiobara to stay competitive.

Which Airbnb Amenities Boost Revenue in Nasushiobara?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Nasushiobara, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Body soap	84.8%	$29,785	$7,566	293.7%
Bathtub	78.8%	$30,167	$12,496	141.4%
Microwave	81.8%	$29,526	$12,435	137.4%
Dishes and silverware	81.8%	$29,526	$12,435	137.4%
Hot water kettle	75.8%	$30,614	$13,305	130.1%
Bidet	78.8%	$29,778	$13,938	113.6%
Exterior security cameras on property	30.3%	$40,140	$20,452	96.3%
Outdoor furniture	27.3%	$41,055	$20,930	96.2%
Hammock	15.2%	$44,450	$23,198	91.6%
BBQ grill	72.7%	$30,207	$16,316	85.1%

Revenue Impact Insights for Nasushiobara

Body soap tops the revenue impact list with a 293.7% uplift — listings with this amenity earn $29,785 vs. $7,566 without it.
Body soap, Microwave, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Nasushiobara STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nasushiobara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Nasushiobara Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Nasushiobara

The typical guest profile for Airbnb in Nasushiobara consists of primarily domestic travelers (76%), often arriving from nearby Tokyo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
Domestic travelers account for 76.3% of guests.
Key international markets include Japan (76.3%) and United States (6.5%).
Top languages spoken are Japanese (50%) followed by English (33.3%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Target domestic marketing efforts towards travelers from Tokyo and Setagaya City.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Nasushiobara?

Listings in Nasushiobara average 4.71 out of 5 overall, with about 64.8 reviews per active listing and 15.2% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Nasushiobara

An average rating of 4.71 places Nasushiobara in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Communication (4.78), while Value (4.5) trails behind — a useful signal for hosts looking to prioritize upgrades.
15.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
With only 15.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Nasushiobara Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Nasushiobara

The most common availability pattern in Nasushiobara falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 87.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 91-180 days range is most frequent in Nasushiobara (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 12.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Nasushiobara?

Average Booking Lead Time by Month

Booking Lead Time Insights for Nasushiobara

The overall average booking lead time for vacation rentals in Nasushiobara is 34 days.
Guests book furthest in advance for stays during August (average 46 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in June (average 24 days), indicating more last-minute travel plans during this time.
Seasonally, Fall (38 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Nasushiobara.
For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
Monitor your own booking lead times against these Nasushiobara averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Nasushiobara?

Guests in Nasushiobara stay about 2.1 nights on average, generating roughly 730 reservations and 22.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Nasushiobara

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Nasushiobara

Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
At 22.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
Stay lengths peak in Dec (3.5 nights) and shorten in Aug (1.2 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Nasushiobara Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (90.9%)

1 Night

30 listings

90.9% of total

2 Nights (3%)

2 Nights

1 listings

3% of total

30+ Nights (6.1%)

30+ Nights

2 listings

6.1% of total

Key Insights

The most prevalent minimum stay requirement in Nasushiobara is 1 Night, adopted by 90.9% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (93.9%) of the Nasushiobara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 90.9% of Nasushiobara hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nasushiobara.

Nasushiobara Airbnb Cancellation Policy Trends Analysis (2026)

Limited

1 listings

3% of total

Super Strict 30 Days (6.1%)

Super Strict 30 Days

2 listings

6.1% of total

Flexible (15.2%)

Flexible

5 listings

15.2% of total

Moderate (39.4%)

Moderate

13 listings

39.4% of total

Firm (30.3%)

Firm

10 listings

30.3% of total

Strict (6.1%)

Strict

2 listings

6.1% of total

Cancellation Policy Insights for Nasushiobara

The prevailing Airbnb cancellation policy trend in Nasushiobara is Moderate, used by 39.4% of listings.
There's a relatively balanced mix between guest-friendly (54.6%) and stricter (36.4%) policies, offering choices for different guest needs.
Strict cancellation policies are quite rare (6.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Moderate policy to align with the 39.4% market standard in Nasushiobara.
Using a Strict policy might deter some guests, as only 6.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Nasushiobara.

How Much Are Airbnb Cleaning Fees in Nasushiobara?

Cleaning fees in Nasushiobara are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$52

Median Cleaning Fee

$51

Listings Charging a Fee

54.5%

Fee as Revenue Share

5.1%

Cleaning Fee Insights for Nasushiobara

About 54.5% of Nasushiobara listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
The average cleaning fee of $52 is close to the median ($51), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 5.1% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Nasushiobara median of $51. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$175.44

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Nasushiobara?

Learn from the best! This table showcases top-performing Airbnb hosts in Nasushiobara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Nasushiobara by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Tsuyoshi	1	$77,746	72	4.94/5.0
Asuka	1	$64,509	158	4.91/5.0
S-Villa	1	$56,611	60	4.77/5.0
⁨Nagomi Camp Llc.⁩	2	$55,751	2	Not Rated
Leon	1	$51,478	31	4.94/5.0
INasuRental	1	$49,615	16	4.25/5.0
ヒフミ	1	$47,462	33	5.00/5.0
優屋 -Yasashiya- あおい	2	$46,541	55	4.86/5.0
津吹	1	$45,856	156	4.96/5.0
Oneda	1	$35,903	13	4.85/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nasushiobara.

Who Are the Airbnb Hosts in Nasushiobara?

Nasushiobara has a relatively balanced host base.

Superhosts

42.4%

Professional Management

0.0%

Cohosted Listings

42.4%

Instant Book Enabled

0.0%

Simplified Pricing

84.8%

Host Profile Insights for Nasushiobara

A 42.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
84.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 42.4% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Nasushiobara averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Nasushiobara's Airbnb Market Compare to Nearby Cities?

How does the Nasushiobara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Shinagawa City, Nasushiobara has 29 percentage points lower occupancy and about $267 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Nasushiobara — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Shinagawa City	51	$9,287	$520.83	60%
Adachi City	47	$6,023	$358.77	51%
Futtsu	31	$5,032	$371.73	43%
Kita	15	$4,976	$333.02	56%
Kyonan	15	$4,792	$407.49	40%
Minato City	105	$4,479	$331.29	54%
Setagaya-ku	10	$4,258	$276.84	50%
Nagatoro	10	$4,095	$236.28	52%
Shirako	24	$4,042	$342.84	32%
Hakone	327	$3,883	$293.00	47%

Frequently Asked Questions About Airbnb in Nasushiobara

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Nasushiobara.

How much do Airbnb hosts make in Nasushiobara?

Nasushiobara hosts earn about $26,418 per year on average, with an average nightly rate of $254 and RevPAR of $81. Those figures describe the typical revenue environment for active listings in Nasushiobara, Tochigi Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Nasushiobara market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Nasushiobara?

The average Airbnb occupancy rate in Nasushiobara is 31.4%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Nasushiobara?

Listings in Nasushiobara average $254 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Nasushiobara?

Nasushiobara currently has about 33 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Nasushiobara?

AirROI currently classifies the short-term rental regulation level in Nasushiobara as High. The dataset also shows about 97.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Nasushiobara?

RevPAR in Nasushiobara is about $81. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Nasushiobara?

Occupancy of 31.4% means Nasushiobara is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $26,418, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Nasushiobara?

The average booking lead time in Nasushiobara is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Nasushiobara?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Nasushiobara include Yudaki Falls, Nikko, Shikanoshita. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Nasushiobara?

entire_home listings make up 90.9% of the active supply in Nasushiobara. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Nasushiobara compare to nearby Airbnb markets?

Among neighboring markets, Shinagawa City posts $111,444 in average annual revenue with 60.3% occupancy, compared to Nasushiobara's $26,418 and 31.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Nasushiobara?

The average Airbnb stay length in Nasushiobara is about 2.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Nasushiobara?

Airbnb listings in Nasushiobara average 4.71 out of 5 overall. About 15.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Nasushiobara?

Body soap and Bathtub are among the strongest revenue-linked amenities in Nasushiobara. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Nasushiobara?

Yes. About 54.5% of active Airbnb listings in Nasushiobara charge a cleaning fee, and the average fee is $52. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Nasushiobara?

A 42.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.