Tatsuno, Nagano Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Tatsuno, Nagano Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,508 per year — at a $119 nightly rate, 41.2% occupancy, and a $38 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 19 active listings, Tatsuno is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 137.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 95% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Tatsuno?
In Tatsuno, the headline Airbnb metrics are $12,508 in average annual revenue,41.2% occupancy, $119 ADR, and $38 in RevPAR, and guests book about 70 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Tatsuno?
Understanding the monthly revenue variations for Airbnb listings in Tatsuno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tatsuno is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tatsuno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,624+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,468 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $583 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $261, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tatsuno
What Is the Monthly Airbnb Occupancy Rate in Tatsuno?
Maximize your bookings by understanding the Tatsuno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tatsuno:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tatsuno
What Is the Average Airbnb Nightly Rate in Tatsuno?
Effective short term rental pricing strategy in Tatsuno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tatsuno typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $31 per night.
Average Daily Rate (ADR) Trend by Month in Tatsuno
What Is the RevPAR for Airbnb in Tatsuno?
RevPAR in Tatsuno is currently $38. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $10 RevPAR.
- Typical properties (Median) generate $23 RevPAR.
- Strong performers (Top 25%) earn $52 RevPAR.
- Best-in-class (Top 10%) achieve $104 RevPAR.
Average Monthly RevPAR Trend in Tatsuno
RevPAR Insights for Tatsuno
- The average RevPAR in Tatsuno is $38. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($104) and bottom 25% ($10) is $95, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Tatsuno benchmarks. If your RevPAR falls below the median of $23, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $52+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Tatsuno?
Tatsuno's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $1,593 per month
- Occupancy rates average 43.9%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,060 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $112
Low Season (January, February, June)
- Revenue drops to average $696 per month
- Occupancy decreases to average 31.6%
- Daily rates adjust to average $112
Seasonality Insights for Tatsuno
- Airbnb seasonality in Tatsuno is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Tatsuno's highest earning potential, with monthly revenues climbing to $2,223, occupancy reaching 49.0%, and ADRs peaking at $119.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $560, occupancy could drop to 24.0%, and ADRs may adjust to $107.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tatsuno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Tatsuno, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Tatsuno, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Tatsuno?
Yes, Tatsuno, Nagano Prefecture, Japan enforces high STR regulations and 95% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tatsuno to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 95% licensed listings)
What Are the Best Neighborhoods for Airbnb in Tatsuno?
With a compact short-term rental market, Tatsuno gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tatsuno Town Center | The vibrant heart of Tatsuno, filled with shops and restaurants. Attractive to tourists and locals alike for its convenience and accessibility. | Tatsuno Castle, Tatsuno Park, Local food markets, Tatsuno Onsen, Shops and Cafes |
| Nagano Prefectural Art Museum | Cultural hotspot for art lovers, featuring contemporary and traditional Japanese art. Great for visitors who appreciate art and culture. | Nagano Prefectural Art Museum, Art exhibitions, Cultural events, Scenic gardens |
| Kamikochi | A stunning natural area with hiking opportunities and beautiful mountain scenery, ideal for outdoor enthusiasts and nature lovers. | Kamikochi National Park, Azusa River, Hiking trails, Hotaka Mountain Range |
| Shiga Kogen | Famous ski resort area known for its excellent skiing and snowboarding facilities. Attractive for winter sports tourists. | Shiga Kogen Ski Resort, Ski slopes, Onsen hot springs, Winter sports activities |
| Tatsuno Onsen | Hot spring area known for its relaxing onsens. Perfect for tourists looking for wellness and relaxation. | Tatsuno Onsen, Public baths, Relaxation and wellness activities, Scenic views |
| Yamabushidake | Popular among hikers and outdoor enthusiasts, offering breathtaking views and a chance to explore rural Japan. | Yamabushidake Mountain, Hiking trails, Rural scenery, Natural beauty |
| Minami Nagano Sports Park | Family-friendly area with sports facilities and green spaces, appealing for families and active travelers. | Sports facilities, Parks, Children's play areas, Events and activities |
| Shinano River | Beautiful river area ideal for leisurely walks, cycling, and enjoying nature. Attractive for those who appreciate tranquility. | Shinano River walking paths, Cycling routes, Picnic areas, Scenic river views |
Because Tatsuno has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Tatsuno?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tatsuno
- The Tatsuno Airbnb market composition is heavily skewed towards Private Room listings, which make up 68.4% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tatsuno, Outdoor/Unique properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
Tatsuno Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tatsuno
- The dominant room capacity in Tatsuno is 3 bedrooms listings, making up 21.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 42.2% of the active Airbnb listings in Tatsuno, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tatsuno.
Tatsuno Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tatsuno
- The most common guest capacity trend in Tatsuno vacation rentals is listings accommodating 6 guests (21.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Tatsuno STR market, accounting for 36.9% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tatsuno.
- On average, properties in Tatsuno are equipped to host 2.6 guests.
How Do Listings in Tatsuno Compare on Quality?
Listing quality in Tatsuno can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Tatsuno
- At 31 photos per listing on average, Tatsuno hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 68.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Tatsuno averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Tatsuno?
Amenity Prevalence
Amenity Insights for Tatsuno
- Essential amenities in Tatsuno that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hair dryer, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tatsuno: Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tatsuno to stay competitive.
Which Airbnb Amenities Boost Revenue in Tatsuno?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Tatsuno, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 57.9% | $16,389 | $7,170 | 128.6% |
Indoor fireplace | 36.8% | $13,052 | $12,190 | 7.1% |
Conditioner | 63.2% | $12,289 | $12,883 | -4.6% |
Essentials | 63.2% | $11,928 | $13,501 | -11.7% |
Body soap | 68.4% | $11,650 | $14,366 | -18.9% |
TV | 31.6% | $10,703 | $13,341 | -19.8% |
Bed linens | 73.7% | $11,641 | $14,934 | -22.0% |
Coffee | 36.8% | $9,667 | $14,165 | -31.8% |
Cooking basics | 63.2% | $10,511 | $15,930 | -34.0% |
Blender | 26.3% | $8,585 | $13,909 | -38.3% |
Revenue Impact Insights for Tatsuno
- Air conditioning tops the revenue impact list with a 128.6% uplift — listings with this amenity earn $16,389 vs. $7,170 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Tatsuno STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tatsuno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTatsuno Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tatsuno
- The typical guest profile for Airbnb in Tatsuno consists of a mix of domestic (36%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 36.4% of guests.
- Key international markets include Japan (36.4%) and France (9.1%).
- Top languages spoken are English (39.6%) followed by Japanese (19.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Tatsuno?
Listings in Tatsuno average 4.8 out of 5 overall, with about 38.6 reviews per active listing and 21.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Tatsuno
- An average rating of 4.8 places Tatsuno in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.93), while Cleanliness (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 21.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 21.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Tatsuno Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tatsuno
- The most common availability pattern in Tatsuno falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tatsuno (57.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Tatsuno?
Average Booking Lead Time by Month
Booking Lead Time Insights for Tatsuno
- The overall average booking lead time for vacation rentals in Tatsuno is 70 days.
- Guests book furthest in advance for stays during October (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (92 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Tatsuno.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Tatsuno averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Tatsuno?
Guests in Tatsuno stay about 2.5 nights on average, generating roughly 588 reservations and 30.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Tatsuno
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Tatsuno
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 30.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Sep (3.5 nights) and shorten in Nov (1.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Tatsuno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
94.7% of total
2 Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Tatsuno is 1 Night, adopted by 94.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Tatsuno Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.7% of Tatsuno hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tatsuno.
Tatsuno Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
47.4% of total
Moderate
6 listings
31.6% of total
Firm
3 listings
15.8% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Tatsuno
- The prevailing Airbnb cancellation policy trend in Tatsuno is Flexible, used by 47.4% of listings.
- The market strongly favors guest-friendly terms, with 79.0% of listings offering Flexible or Moderate policies. This suggests guests in Tatsuno may expect booking flexibility.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.4% market standard in Tatsuno.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tatsuno.
How Much Are Airbnb Cleaning Fees in Tatsuno?
Cleaning fees in Tatsuno are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Tatsuno
- About 52.6% of Tatsuno listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $12 is close to the median ($3), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Tatsuno median of $3. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Tatsuno Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tatsunobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A private inn overlooking the sea, a place to stay with friends and family! Please let me know your
Entire Place • 3 bedrooms
Traditional Japanese Farm House (180yrs)
Entire Place • 3 bedrooms
Shinmaiko ao, a villa overlooking Setouchi
Entire Place • 1 bedroom
Old folk house/Chartering a whole building/ 6 ppl
Entire Place • 3 bedrooms
It can accommodate up to 6 people. This is a private room in a guest house in a renovated traditiona
Private Room • N/A
A 160-year-old house with pristine floors and a fireplace. Restore moisture at a hidden inn nestled
Private Room • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Tatsuno?
Learn from the best! This table showcases top-performing Airbnb hosts in Tatsuno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shinmaiko | 2 | $78,381 | 66 | 4.92/5.0 |
| 足立 | 3 | $35,616 | 34 | 4.82/5.0 |
| KOMINKA HOTEL Kurasu | 2 | $33,369 | 5 | 4.33/5.0 |
| Yoshie | 1 | $28,674 | 162 | 4.98/5.0 |
| ひとみ | 1 | $16,865 | 87 | 4.93/5.0 |
| Kazuki | 4 | $12,798 | 32 | 4.63/5.0 |
| 勇太郎 | 1 | $9,299 | 25 | 4.84/5.0 |
| Kominka Minsyuku Ohtaki | 1 | $8,395 | 52 | 4.94/5.0 |
| 有賀 | 2 | $7,496 | 141 | 4.75/5.0 |
| 一記 | 1 | $5,266 | 86 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tatsuno.
Who Are the Airbnb Hosts in Tatsuno?
Tatsuno has a relatively balanced host base.
Host Profile Insights for Tatsuno
- A 31.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 10.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 89.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Tatsuno averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Tatsuno's Airbnb Market Compare to Nearby Cities?
How does the Tatsuno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shirakawa, Tatsuno has 21 percentage points lower occupancy and about $132 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shirakawa | 10 | $4,072 | $251.69 | 62% |
| Toba | 12 | $3,701 | $336.03 | 34% |
| Hakuba | 558 | $3,651 | $453.62 | 34% |
| Shimogyo Ward | 41 | $3,565 | $285.52 | 48% |
| Minami Ward | 29 | $3,563 | $218.17 | 58% |
| Shima | 38 | $3,549 | $278.97 | 39% |
| Fushimi Ward | 12 | $3,423 | $204.48 | 52% |
| Kamigyo Ward | 11 | $3,207 | $222.87 | 48% |
| Nakagyo Ward | 15 | $3,169 | $213.25 | 53% |
| Kyoto | 3,725 | $3,132 | $194.31 | 56% |
Frequently Asked Questions About Airbnb in Tatsuno
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tatsuno.
How much do Airbnb hosts make in Tatsuno?
Tatsuno hosts earn about $12,508 per year on average, with an average nightly rate of $119 and RevPAR of $38. Those figures describe the typical revenue environment for active listings in Tatsuno, Nagano Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Tatsuno market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Tatsuno?
The average Airbnb occupancy rate in Tatsuno is 41.2%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Tatsuno?
Listings in Tatsuno average $119 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Tatsuno?
Tatsuno currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Tatsuno?
AirROI currently classifies the short-term rental regulation level in Tatsuno as High. The dataset also shows about 94.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Tatsuno?
RevPAR in Tatsuno is about $38. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Tatsuno?
At 41.2% occupancy, Tatsuno can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $12,508, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Tatsuno?
The average booking lead time in Tatsuno is about 70 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Tatsuno?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tatsuno include Tatsuno Town Center, Nagano Prefectural Art Museum, Kamikochi. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Tatsuno?
private_room listings make up 68.4% of the active supply in Tatsuno. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Tatsuno compare to nearby Airbnb markets?
Among neighboring markets, Shirakawa posts $48,860 in average annual revenue with 62.4% occupancy, compared to Tatsuno's $12,508 and 41.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Tatsuno?
The average Airbnb stay length in Tatsuno is about 2.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Tatsuno?
Airbnb listings in Tatsuno average 4.8 out of 5 overall. About 21.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Tatsuno?
Air conditioning and Indoor fireplace are among the strongest revenue-linked amenities in Tatsuno. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Tatsuno?
Yes. About 52.6% of active Airbnb listings in Tatsuno charge a cleaning fee, and the average fee is $12. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Tatsuno?
At 31.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.