Kusatsu, Gunma Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Kusatsu, Gunma Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $36,703 per year — at a $317 nightly rate, 35.0% occupancy, and a $110 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

With just 37 active listings, Kusatsu is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 76.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Kusatsu?

In Kusatsu, the headline Airbnb metrics are $36,703 in average annual revenue,35.0% occupancy, $317 ADR, and $110 in RevPAR, and guests book about 43 days in advance.

Avg. Daily Rate (ADR)(?)

$317

The average rental revenue earned for an occupied room per day in Kusatsu.

Occupancy Rate(?)

35.0%

Moderate demand with booking opportunities.

Avg. Annual Revenue(?)

$36,703

Average annual income for an Airbnb listing in Kusatsu. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$110

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

24.3%

Strong growth (24.3%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

43 days

How far in advance guests typically book in Kusatsu. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

August

The month with the highest average earnings, indicating peak season in Kusatsu.

Lowest Revenue Month(?)

June

The month with the lowest average earnings, indicating the low season in Kusatsu.

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How Much Do Airbnb Hosts Earn Monthly in Kusatsu?

Understanding the monthly revenue variations for Airbnb listings in Kusatsu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kusatsu is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kusatsu across different performance tiers:

Best-in-class properties (Top 10%) achieve $6,742+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $4,452 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $2,551 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $1,029, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Kusatsu

What Is the Monthly Airbnb Occupancy Rate in Kusatsu?

Maximize your bookings by understanding the Kusatsu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kusatsu:

Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 31%.
Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Kusatsu

What Is the Average Airbnb Nightly Rate in Kusatsu?

Effective short term rental pricing strategy in Kusatsu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kusatsu typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $574+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $399 or more.
Typical properties (Median) charge around $227 per night.
Entry-level properties (Bottom 25%) earn around $130 per night.

Average Daily Rate (ADR) Trend by Month in Kusatsu

What Is the RevPAR for Airbnb in Kusatsu?

RevPAR in Kusatsu is currently $110. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $34 RevPAR.
Typical properties (Median) generate $101 RevPAR.
Strong performers (Top 25%) earn $145 RevPAR.
Best-in-class (Top 10%) achieve $253 RevPAR.

Average Monthly RevPAR Trend in Kusatsu

RevPAR Insights for Kusatsu

The average RevPAR in Kusatsu is $110. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($253) and bottom 25% ($34) is $219, indicating significant performance disparity driven by property quality, pricing strategy, and location.
RevPAR peaks in Aug and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Kusatsu benchmarks. If your RevPAR falls below the median of $101, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $145+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Kusatsu?

Kusatsu's peak Airbnb season falls in August, November, October, while the softest stretch is April, June, July. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, November, October)

Revenue averages $4,376 per month
Occupancy rates average 43.2%
Daily rates average $304

Shoulder Season

Revenue averages $3,157 per month
Occupancy maintains around 36.1%
Daily rates hold near $272

Low Season (April, June, July)

Revenue drops to average $1,930 per month
Occupancy decreases to average 22.3%
Daily rates adjust to average $295

Seasonality Insights for Kusatsu

Airbnb seasonality in Kusatsu is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Kusatsu's highest earning potential, with monthly revenues climbing to $5,177, occupancy reaching 48.4%, and ADRs peaking at $313.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,399, occupancy could drop to 19.4%, and ADRs may adjust to $254.
Lower occupancy paired with meaningful seasonality means hosts in Kusatsu need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Kusatsu, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Kusatsu, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Kusatsu?

Yes, Kusatsu, Gunma Prefecture, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Kusatsu to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 100% licensed listings)

What Are the Best Neighborhoods for Airbnb in Kusatsu?

With a compact short-term rental market, Kusatsu gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Kusatsu
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Kusatsu Onsen	Famous for its hot spring baths, Kusatsu Onsen is one of Japan's most renowned onsen towns. It attracts tourists looking for relaxation and wellness experiences amidst beautiful natural landscapes.	Yubatake, Nakanoshima Park, Kusatsu Onsen Shrine, Sainokawara Park, Kusatsu Nature Walk
Mount Kusatsu-Shirane	A volcanic mountain with hiking trails and beautiful crater lakes. Popular with outdoor enthusiasts and families seeking adventure.	Kusatsu Shirane Ski Area, Shirane Volcano Crater, Mizunashi Pond, Hiking trails, Winter sports activities
Jigokudani Monkey Park	Home to the famous snow monkeys that bathe in hot springs, this area attracts nature lovers and families looking for unique wildlife experiences.	Snow monkeys, Hot springs, Walking trails, Wildlife photography opportunities
Kusatsu Town Center	Central area with shops, restaurants, and cultural experiences. Great for visitors wanting to enjoy local cuisine and shopping.	Local restaurants, Kusatsu shopping street, Cultural workshops, Souvenir shops, Local festivals
Kusatsu Highlands	A beautiful area with expansive highland views, suitable for hiking and outdoor activities. Attracts nature lovers year-round.	Hiking trails, Scenic viewpoints, Picnic areas
Kusatsu Golf Course	A picturesque golf course nestled in the mountains, appealing to golf enthusiasts and leisure travelers seeking a tranquil environment.	18-hole golf course, Clubhouse, Mountain scenery
Kusatsu Ski Resort	Popular ski destination in winter, attracting winter sports enthusiasts. Ideal for families and groups seeking fun and adventure.	Skiing and snowboarding, Winter festivals, Snowshoeing
Yubatake Area	A scenic spot known for its iconic hot spring water field, perfect for tourists wanting to soak in natural beauty while enjoying local culture.	Yubatake hot spring, Souvenir shops, Local artisans, Culinary experiences

Because Kusatsu has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Kusatsu?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Kusatsu

The Kusatsu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.1% of the 37 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Kusatsu, House properties are the most common (73%), reflecting the local real estate landscape.
Houses represent a significant 73% portion, catering likely to families or larger groups.
The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Kusatsu Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Kusatsu

The dominant room capacity in Kusatsu is 2 bedrooms listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 2 bedrooms and 4 bedrooms properties represent 48.6% of the active Airbnb listings in Kusatsu, indicating a high concentration in these sizes.
A significant 40.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kusatsu.

Kusatsu Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Kusatsu

The most common guest capacity trend in Kusatsu vacation rentals is listings accommodating 8+ guests (48.6%). This suggests the primary traveler segment is likely larger groups.
Properties designed for 8+ guests and 6 guests dominate the Kusatsu STR market, accounting for 64.8% of listings.
67.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kusatsu.
On average, properties in Kusatsu are equipped to host 5.7 guests.

How Do Listings in Kusatsu Compare on Quality?

Listing quality in Kusatsu can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

39.6

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

6.9

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

51.4%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Kusatsu

At 39.6 photos per listing on average, Kusatsu hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
51.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Kusatsu averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Kusatsu?

Amenity Prevalence

Amenity Insights for Kusatsu

Essential amenities in Kusatsu that guests expect include: Heating, Hair dryer, Smoke alarm, Fire extinguisher. Lacking these (any) could significantly impact bookings.
Popular amenities like TV, Air conditioning, Shampoo are common but not universal. Offering these can provide a competitive edge.
Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Kusatsu: Heating, Hair dryer, Smoke alarm, Fire extinguisher.
Prioritize adding missing essentials: Heating, Fire extinguisher.
Consider adding popular differentiators like TV or Air conditioning to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Kusatsu to stay competitive.

Which Airbnb Amenities Boost Revenue in Kusatsu?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Kusatsu, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Bed linens	70.3%	$46,329	$13,950	232.1%
Kitchen	86.5%	$40,225	$14,160	184.1%
Free parking on premises	86.5%	$39,993	$15,649	155.6%
Hangers	70.3%	$44,670	$17,872	149.9%
Rice maker	59.5%	$48,333	$19,645	146.0%
Carbon monoxide alarm	32.4%	$60,001	$25,520	135.1%
Coffee	13.5%	$70,487	$31,424	124.3%
Barbecue utensils	18.9%	$66,082	$29,848	121.4%
Dryer	27.0%	$60,857	$27,757	119.3%
Dining table	45.9%	$51,926	$23,764	118.5%

Revenue Impact Insights for Kusatsu

Bed linens tops the revenue impact list with a 232.1% uplift — listings with this amenity earn $46,329 vs. $13,950 without it.
Kitchen, Free parking on premises — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Kusatsu STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kusatsu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Kusatsu Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Kusatsu

The typical guest profile for Airbnb in Kusatsu consists of a mix of domestic (47%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
Domestic travelers account for 47.1% of guests.
Key international markets include Japan (47.1%) and United States (12.6%).
Top languages spoken are English (33.3%) followed by Japanese (29.6%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Balance marketing efforts between domestic and international channels based on the guest mix.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Kusatsu?

Listings in Kusatsu average 4.83 out of 5 overall, with about 137.8 reviews per active listing and 18.9% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Kusatsu

With an overall rating of 4.83, Kusatsu listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
The strongest subcategory is Check-in (4.87), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
18.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
With only 18.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Kusatsu Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Kusatsu

The most common availability pattern in Kusatsu falls within the 181-270 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 89.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 91-180 days range is most frequent in Kusatsu (51.4%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 10.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Kusatsu?

Average Booking Lead Time by Month

Booking Lead Time Insights for Kusatsu

The overall average booking lead time for vacation rentals in Kusatsu is 43 days.
Guests book furthest in advance for stays during May (average 47 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in December (average 31 days), indicating more last-minute travel plans during this time.
Seasonally, Spring (42 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Kusatsu.
Target marketing efforts for the Spring season well in advance (at least 42 days) to capture early planners.
Monitor your own booking lead times against these Kusatsu averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Kusatsu?

Guests in Kusatsu stay about 1.7 nights on average, generating roughly 922 reservations and 24.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Kusatsu

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Kusatsu

Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
At 24.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
Stay lengths peak in Dec (3 nights) and shorten in Jul (1.4 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Kusatsu Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

37 listings

100% of total

Key Insights

The most prevalent minimum stay requirement in Kusatsu is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (100.0%) of the Kusatsu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 100% of Kusatsu hosts use this setting.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kusatsu.

Kusatsu Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (16.2%)

Flexible

6 listings

16.2% of total

Moderate (21.6%)

Moderate

8 listings

21.6% of total

Firm (35.1%)

Firm

13 listings

35.1% of total

Strict (27%)

Strict

10 listings

27% of total

Cancellation Policy Insights for Kusatsu

The prevailing Airbnb cancellation policy trend in Kusatsu is Firm, used by 35.1% of listings.
A majority (62.1%) of hosts in Kusatsu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

Consider adopting a Firm policy to align with the 35.1% market standard in Kusatsu.
Regularly review your cancellation policy against competitors and market demand shifts in Kusatsu.

How Much Are Airbnb Cleaning Fees in Kusatsu?

Cleaning fees in Kusatsu are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$48

Median Cleaning Fee

$50

Listings Charging a Fee

70.3%

Fee as Revenue Share

3.4%

Cleaning Fee Insights for Kusatsu

70.3% of listings charge a cleaning fee, making it standard practice in Kusatsu. Guests expect it and factor it into their booking decisions.
The average cleaning fee of $48 is close to the median ($50), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 3.4% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Kusatsu median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$260.97

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Kusatsu?

Learn from the best! This table showcases top-performing Airbnb hosts in Kusatsu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Kusatsu by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Ichimaru	4	$220,065	439	4.80/5.0
Yoshi	5	$198,446	2272	4.89/5.0
湯音の森	2	$192,146	25	4.91/5.0
Kawamura	4	$159,440	436	4.83/5.0
Kenichiro	1	$92,725	273	4.85/5.0
Kikuchi	2	$88,443	351	4.87/5.0
Noriko	1	$85,203	42	4.88/5.0
Ran	2	$80,096	88	4.89/5.0
Ｙａｍａｉｒｏコテージ	1	$61,906	82	4.89/5.0
Yuuki	2	$39,425	11	4.82/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kusatsu.

Who Are the Airbnb Hosts in Kusatsu?

Kusatsu is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

59.5%

Professional Management

0.0%

Cohosted Listings

48.6%

Instant Book Enabled

2.7%

Simplified Pricing

83.8%

Host Profile Insights for Kusatsu

With 59.5% Superhosts, Kusatsu has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
2.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
83.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 48.6% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Kusatsu averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Kusatsu's Airbnb Market Compare to Nearby Cities?

How does the Kusatsu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Shirakawa, Kusatsu has 27 percentage points lower occupancy and about $65 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Kusatsu — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Shinagawa City	51	$9,287	$520.83	60%
Adachi City	47	$6,023	$358.77	51%
Futtsu	31	$5,032	$371.73	43%
Kita	15	$4,976	$333.02	56%
Kyonan	15	$4,792	$407.49	40%
Minato City	105	$4,479	$331.29	54%
Setagaya-ku	10	$4,258	$276.84	50%
Nagatoro	10	$4,095	$236.28	52%
Shirakawa	10	$4,072	$251.69	62%
Hakone	327	$3,883	$293.00	47%

Frequently Asked Questions About Airbnb in Kusatsu

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Kusatsu.

How much do Airbnb hosts make in Kusatsu?

Kusatsu hosts earn about $36,703 per year on average, with an average nightly rate of $317 and RevPAR of $110. Those figures describe the typical revenue environment for active listings in Kusatsu, Gunma Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Kusatsu market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Kusatsu?

The average Airbnb occupancy rate in Kusatsu is 35.0%. August is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Kusatsu?

Listings in Kusatsu average $317 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Kusatsu?

Kusatsu currently has about 37 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Kusatsu?

AirROI currently classifies the short-term rental regulation level in Kusatsu as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Kusatsu?

RevPAR in Kusatsu is about $110. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Kusatsu?

Occupancy of 35.0% means Kusatsu is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $36,703, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Kusatsu?

The average booking lead time in Kusatsu is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Kusatsu?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Kusatsu include Kusatsu Onsen, Mount Kusatsu-Shirane, Jigokudani Monkey Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Kusatsu?

entire_home listings make up 81.1% of the active supply in Kusatsu. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Kusatsu compare to nearby Airbnb markets?

Among neighboring markets, Shinagawa City posts $111,444 in average annual revenue with 60.3% occupancy, compared to Kusatsu's $36,703 and 35.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Kusatsu?

The average Airbnb stay length in Kusatsu is about 1.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Kusatsu?

Airbnb listings in Kusatsu average 4.83 out of 5 overall. About 18.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Kusatsu?

Bed linens and Kitchen are among the strongest revenue-linked amenities in Kusatsu. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Kusatsu?

Yes. About 70.3% of active Airbnb listings in Kusatsu charge a cleaning fee, and the average fee is $48. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Kusatsu?

A 59.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.