Negril, Westmoreland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Negril, Westmoreland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,833 per year — at a $173 nightly rate, 29.6% occupancy, and a $53 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Negril's 406 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 30.5% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Negril?
In Negril, the headline Airbnb metrics are $12,833 in average annual revenue,29.6% occupancy, $173 ADR, and $53 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Negril?
Understanding the monthly revenue variations for Airbnb listings in Negril is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Negril is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Negril across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,873+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,138 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,089 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $467, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Negril
What Is the Monthly Airbnb Occupancy Rate in Negril?
Maximize your bookings by understanding the Negril STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Negril:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Negril
What Is the Average Airbnb Nightly Rate in Negril?
Effective short term rental pricing strategy in Negril involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Negril typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $286+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Negril
What Is the RevPAR for Airbnb in Negril?
RevPAR in Negril is currently $53. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $20 RevPAR.
- Typical properties (Median) generate $33 RevPAR.
- Strong performers (Top 25%) earn $60 RevPAR.
- Best-in-class (Top 10%) achieve $103 RevPAR.
Average Monthly RevPAR Trend in Negril
RevPAR Insights for Negril
- The average RevPAR in Negril is $53. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($103) and bottom 25% ($20) is $82, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Negril benchmarks. If your RevPAR falls below the median of $33, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $60+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Negril Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Negril?
Negril's peak Airbnb season falls in January, February, April, while the softest stretch is March, September, October. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, April)
- Revenue averages $2,206 per month
- Occupancy rates average 40.6%
- Daily rates average $164
Shoulder Season
- Revenue averages $1,837 per month
- Occupancy maintains around 31.5%
- Daily rates hold near $162
Low Season (March, September, October)
- Revenue drops to average $1,513 per month
- Occupancy decreases to average 28.1%
- Daily rates adjust to average $161
Seasonality Insights for Negril
- The Airbnb seasonality pattern in Negril shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Negril's highest earning potential, with monthly revenues climbing to $2,398, occupancy reaching 43.5%, and ADRs peaking at $167.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,425, occupancy could drop to 25.5%, and ADRs may adjust to $158.
- Lower occupancy paired with meaningful seasonality means hosts in Negril need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Negril seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Negril?
Low regulation and minimal registration activity in Negril, Westmoreland, Jamaica point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Negril to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Negril?
Location within Negril matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Seven Mile Beach | Famous for its stunning beauty, Seven Mile Beach is a top destination for tourists seeking sun, sand, and luxury. This area offers a plethora of beachfront accommodations, watersports, and vibrant nightlife. | Seven Mile Beach, Negril Cliffs, Rick's Cafe, local beach bars, water sports activities |
| West End Cliffs | The West End is known for its dramatic cliffs and stunning sunsets. It's a popular spot for travelers looking for a more relaxed atmosphere with stunning views and private accommodations. | Negril Cliffs, Rick's Cafe, The Pirate's Cave, Local Seafood Restaurants |
| Negril Town | The town center offers a mix of local culture, shops, and dining options. Investing here allows you to cater to guests looking for an authentic Jamaican experience. | Local markets, Craft shops, Restaurants featuring local cuisine, Negril Lighthouse |
| Orange Bay | A quieter alternative, Orange Bay offers a more laid-back atmosphere with private villas and beachfront properties. It's perfect for families and couples looking for a serene getaway. | Orange Bay Beach, Private villas, Snorkeling spots, Calm waters for swimming |
| Half Moon Bay | Known for its picturesque bay and tranquil waters, Half Moon Bay is ideal for vacationers looking for relaxation and natural beauty, making it attractive for Airbnb investments. | Half Moon Bay Beach, Natural scenery, Water sports, Nearby restaurants |
| Long Bay | Long Bay is less crowded and offers a more secluded beach experience, appealing to those looking for peaceful retreats away from the hustle and bustle of tourist areas. | Long Bay Beach, Secluded atmosphere, Nature walks, Local eateries |
| Bloody Bay | Famous for its beautiful beach and calm waters, Bloody Bay is a prime spot for tourists looking for a relaxing vacation and great swimming conditions. | Bloody Bay Beach, Water activities, Nearby all-inclusive resorts |
| Little Bloody Bay | A hidden gem that provides a peaceful environment with beautiful scenery, ideal for couples and small families that prefer a quiet vacation atmosphere. | Little Bloody Bay Beach, Serene surroundings, Local beach bars, Relaxation spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Negril offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Negril?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Negril
- The Negril Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.1% of the 406 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Negril, Apartment/Condo properties are the most common (47%), reflecting the local real estate landscape.
- Houses represent a significant 32% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 6.6%) offer potential for unique stay experiences.
Negril Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Negril
- The dominant room capacity in Negril is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.4% of the active Airbnb listings in Negril, indicating a high concentration in these sizes.
Negril Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Negril
- The most common guest capacity trend in Negril vacation rentals is listings accommodating 2 guests (43.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Negril STR market, accounting for 65.0% of listings.
- A significant 44.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Negril.
- 16.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Negril.
- On average, properties in Negril are equipped to host 3.2 guests.
How Do Listings in Negril Compare on Quality?
Listing quality in Negril can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Negril
- At 31.6 photos per listing on average, Negril hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Negril averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Negril?
Amenity Prevalence
Amenity Insights for Negril
- Essential amenities in Negril that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Negril: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Negril to stay competitive.
Which Airbnb Amenities Boost Revenue in Negril?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Negril, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 89.7% | $14,154 | $1,376 | 928.5% |
Pool tableHigh opportunity | 1.5% | $44,977 | $12,350 | 264.2% |
Kitchen | 83.5% | $14,413 | $4,837 | 198.0% |
KayakHigh opportunity | 2.5% | $35,376 | $12,263 | 188.5% |
Dryer | 31.3% | $22,723 | $8,331 | 172.8% |
Sound systemHigh opportunity | 8.6% | $28,807 | $11,326 | 154.3% |
Babysitter recommendationsHigh opportunity | 8.1% | $28,866 | $11,414 | 152.9% |
DishwasherHigh opportunity | 4.4% | $30,185 | $12,028 | 151.0% |
Hot tubHigh opportunity | 8.4% | $27,849 | $11,460 | 143.0% |
Indoor fireplaceHigh opportunity | 1.2% | $30,125 | $12,617 | 138.8% |
Revenue Impact Insights for Negril
- TV tops the revenue impact list with a 928.5% uplift — listings with this amenity earn $14,154 vs. $1,376 without it.
- High-opportunity amenities — Pool table, Kayak, Sound system — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Negril.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Negril STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Negril. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNegril Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Negril
- The typical guest profile for Airbnb in Negril consists of predominantly international visitors (94%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 5.8% of guests.
- Key international markets include United States (56.2%) and Canada (12.2%).
- Top languages spoken are English (63.6%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Negril?
Listings in Negril average 4.75 out of 5 overall, with about 33.8 reviews per active listing and 22.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Negril
- An average rating of 4.75 places Negril in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.85), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Negril Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Negril
- The most common availability pattern in Negril falls within the 271-366 days range, representing 71.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Negril (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Negril?
Average Booking Lead Time by Month
Booking Lead Time Insights for Negril
- The overall average booking lead time for vacation rentals in Negril is 56 days.
- Guests book furthest in advance for stays during January (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (79 days avg.) sees the longest lead times, while Summer (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Negril.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Negril averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Negril?
Guests in Negril stay about 6.1 nights on average, generating roughly 4,636 reservations and 11.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Negril
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Negril
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (8 nights) and shorten in May (4.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Negril Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
87 listings
21.4% of total
2 Nights
131 listings
32.3% of total
3 Nights
85 listings
20.9% of total
4-6 Nights
12 listings
3% of total
7-29 Nights
3 listings
0.7% of total
30+ Nights
88 listings
21.7% of total
Key Insights
- The most prevalent minimum stay requirement in Negril is 2 Nights, adopted by 32.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.7%) caters to monthly stays (30+ nights) in Negril, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.3% of Negril hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Negril.
Negril Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
5 listings
1.2% of total
Super Strict 60 Days
3 listings
0.7% of total
Limited
2 listings
0.5% of total
Flexible
103 listings
25.4% of total
Moderate
108 listings
26.7% of total
Firm
153 listings
37.8% of total
Strict
31 listings
7.7% of total
Cancellation Policy Insights for Negril
- The prevailing Airbnb cancellation policy trend in Negril is Firm, used by 37.8% of listings.
- There's a relatively balanced mix between guest-friendly (52.1%) and stricter (45.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.8% market standard in Negril.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Negril.
How Much Are Airbnb Cleaning Fees in Negril?
Cleaning fees in Negril are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Negril
- About 60.3% of Negril listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $53 is close to the median ($45), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Negril median of $45. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Negril Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Negrilbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pattoo Castle
Entire Place • 8 bedrooms
Ultimate Escape Negril. Unpack, Relax, Enjoy
Entire Place • 5 bedrooms
Negril Beach Villa
Entire Place • 3 bedrooms
Idle Awhile Villa Naseberry 3 Bedroom Villa,Negril
Entire Place • 3 bedrooms
Llantrissant Beachcliff Villa
Entire Place • 5 bedrooms
Villa Sweet J Negril-Run on Island Time!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Negril?
Learn from the best! This table showcases top-performing Airbnb hosts in Negril based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gary | 1 | $362,357 | 193 | 4.98/5.0 |
| Bill | 2 | $216,047 | 69 | 4.88/5.0 |
| Elias | 4 | $204,675 | 12 | 4.83/5.0 |
| Debra | 5 | $194,198 | 200 | 4.74/5.0 |
| Zein | 1 | $141,335 | 33 | 4.97/5.0 |
| Brent | 6 | $113,719 | 273 | 4.90/5.0 |
| Gail | 4 | $113,307 | 177 | 4.83/5.0 |
| Oleander | 2 | $103,981 | 90 | 4.77/5.0 |
| Ashleigh | 3 | $88,659 | 302 | 4.76/5.0 |
| Craig | 1 | $88,221 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Negril.
Who Are the Airbnb Hosts in Negril?
Negril is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Negril
- With 51.5% Superhosts, Negril has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 59.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Negril averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Negril
These are the highest-grossing professional property management operations in Negril, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Brent | 6 | $113,719 | $137 | 47.8% | 4.90/5 |
| Craig | 1 | $88,221 | $1,166 | 25.2% | 5.00/5 |
| Winfield | 5 | $61,808 | $177 | 26.0% | 4.80/5 |
| Nassieve | 9 | $29,201 | $145 | 22.0% | 4.50/5 |
| Sue | 12 | $26,509 | $46 | 21.4% | 4.78/5 |
| RedAwning | 1 | $6,770 | $213 | 19.0% | N/A |
| RedAwning | 2 | $4,435 | $130 | 16.2% | 3.83/5 |
Management Company Insights for Negril
- The leading management company, Brent, operates 6 listings with $113,719 in gross revenue — a useful benchmark for what scale looks like in Negril.
- Top managers average 5 properties each, suggesting professional management in Negril still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.64/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 5.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Negril's Airbnb Market Compare to Nearby Cities?
How does the Negril Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Barrett Town, Negril has 18 percentage points lower occupancy and about $153 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Barrett Town | 12 | $4,746 | $325.57 | 48% |
| Unity Hall | 22 | $3,384 | $394.81 | 31% |
| Mount Zion | 30 | $2,794 | $519.69 | 31% |
| Davis Cove | 13 | $2,694 | $346.43 | 27% |
| Duncans | 29 | $2,440 | $463.98 | 27% |
| St. James Parish | 58 | $2,280 | $425.55 | 29% |
| Reading | 54 | $1,928 | $216.18 | 38% |
| Discovery Bay | 153 | $1,874 | $268.26 | 31% |
| West End | 18 | $1,860 | $304.99 | 30% |
| Trelawny Parish | 10 | $1,776 | $247.89 | 28% |
Frequently Asked Questions About Airbnb in Negril
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Negril.
How much do Airbnb hosts make in Negril?
Negril hosts earn about $12,833 per year on average, with an average nightly rate of $173 and RevPAR of $53. Those figures describe the typical revenue environment for active listings in Negril, Westmoreland, not the ceiling for the best operators. Source: AirROI 2026 data, Negril market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Negril?
The average Airbnb occupancy rate in Negril is 29.6%. January is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Negril?
Listings in Negril average $173 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Negril?
Negril currently has about 406 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Negril?
AirROI currently classifies the short-term rental regulation level in Negril as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Negril?
RevPAR in Negril is about $53. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Negril?
Occupancy of 29.6% means Negril is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,833, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Negril?
The average booking lead time in Negril is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Negril?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Negril include Seven Mile Beach, West End Cliffs, Negril Town. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Negril?
entire_home listings make up 78.1% of the active supply in Negril. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Negril compare to nearby Airbnb markets?
Among neighboring markets, Barrett Town posts $56,953 in average annual revenue with 47.9% occupancy, compared to Negril's $12,833 and 29.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Negril?
The average Airbnb stay length in Negril is about 6.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Negril?
Airbnb listings in Negril average 4.75 out of 5 overall. About 22.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Negril?
TV and Pool table are among the strongest revenue-linked amenities in Negril. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Negril?
Yes. About 60.3% of active Airbnb listings in Negril charge a cleaning fee, and the average fee is $53. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Negril?
A 51.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.