Massa Martana, Umbria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Massa Martana, Umbria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,696 per year — at a $340 nightly rate, 33.4% occupancy, and a $132 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 26 active listings, Massa Martana is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 18.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 96% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Massa Martana?
In Massa Martana, the headline Airbnb metrics are $26,696 in average annual revenue,33.4% occupancy, $340 ADR, and $132 in RevPAR, and guests book about 52 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Massa Martana?
Understanding the monthly revenue variations for Airbnb listings in Massa Martana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Massa Martana is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Massa Martana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,636+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,075 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,487 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $595, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Massa Martana
What Is the Monthly Airbnb Occupancy Rate in Massa Martana?
Maximize your bookings by understanding the Massa Martana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Massa Martana:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Massa Martana
What Is the Average Airbnb Nightly Rate in Massa Martana?
Effective short term rental pricing strategy in Massa Martana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Massa Martana typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $592+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $350 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Massa Martana
What Is the RevPAR for Airbnb in Massa Martana?
RevPAR in Massa Martana is currently $132. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $23 RevPAR.
- Typical properties (Median) generate $86 RevPAR.
- Strong performers (Top 25%) earn $164 RevPAR.
- Best-in-class (Top 10%) achieve $332 RevPAR.
Average Monthly RevPAR Trend in Massa Martana
RevPAR Insights for Massa Martana
- The average RevPAR in Massa Martana is $132. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($332) and bottom 25% ($23) is $309, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Massa Martana benchmarks. If your RevPAR falls below the median of $86, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $164+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Massa Martana?
Massa Martana's peak Airbnb season falls in August, July, September, while the softest stretch is January, March, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $6,650 per month
- Occupancy rates average 52.8%
- Daily rates average $260
Shoulder Season
- Revenue averages $2,431 per month
- Occupancy maintains around 28.8%
- Daily rates hold near $262
Low Season (January, March, May)
- Revenue drops to average $1,136 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $260
Seasonality Insights for Massa Martana
- Airbnb seasonality in Massa Martana is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Massa Martana's highest earning potential, with monthly revenues climbing to $8,665, occupancy reaching 69.1%, and ADRs peaking at $302.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,027, occupancy could drop to 16.4%, and ADRs may adjust to $236.
- Lower occupancy paired with meaningful seasonality means hosts in Massa Martana need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Massa Martana, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Massa Martana, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Massa Martana?
Yes, Massa Martana, Umbria, Italy enforces high STR regulations and 96% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Massa Martana to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 96% licensed listings)
What Are the Best Neighborhoods for Airbnb in Massa Martana?
With a compact short-term rental market, Massa Martana gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Massa Martana Centro | The historical center of Massa Martana offers charming streets, ancient ruins, and a sense of Italian heritage, making it appealing for tourists seeking authentic experiences. | San Bartolomeo Church, Rocca di Massa Martana, Local restaurants, Historic buildings, Scenic views |
| Via di San Lorenzo | A quiet street that offers a scenic and peaceful environment while still being close to the town's main amenities and attractions. | Local cafes, Walking pathways, Nature views, Traditional markets |
| Parco Fluviale del Tevere | A beautiful natural park along the Tiber River, perfect for outdoor enthusiasts and families looking for recreational activities and nature experiences. | Walking and biking trails, Picnic spots, Wildlife watching, River activities |
| Collevalenza | Famous for the Sanctuary of Collevalenza, this area attracts pilgrims and visitors seeking a spiritual experience in a serene setting. | Sanctuary of Collevalenza, Charming countryside, Peaceful atmosphere |
| Monte Maggiore | Known for its stunning panoramic views and hiking opportunities, Monte Maggiore is perfect for nature lovers and adventure seekers. | Hiking paths, Amazing overlooks, Natural scenery |
| Borgo di Massa Martana | This small village within Massa Martana is quaint and picturesque, offering a tranquil stay with a rich sense of local culture. | Traditional architecture, Local festivals, Community events |
| Todi | Nearby Todi is a beautiful Etruscan town known for its Renaissance architecture, perfect for tourists wanting to explore historic sites. | Piazza del Popolo, Tempio di Santa Maria della Consolazione, Ancient walls, Art galleries, Cultural events |
| Spoleto | A larger town nearby known for its historical significance and festivals, attracting a diverse range of visitors. | Ponte delle Torri, Spoleto Cathedral, Festival dei Due Mondi, Roman ruins, Art and culture |
Because Massa Martana has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Massa Martana?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Massa Martana
- The Massa Martana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Massa Martana, House properties are the most common (69.2%), reflecting the local real estate landscape.
- Houses represent a significant 69.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
Massa Martana Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Massa Martana
- The dominant room capacity in Massa Martana is 4 bedrooms listings, making up 26.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Massa Martana, indicating a high concentration in these sizes.
- A significant 57.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Massa Martana.
Massa Martana Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Massa Martana
- The most common guest capacity trend in Massa Martana vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Massa Martana STR market, accounting for 65.4% of listings.
- 57.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Massa Martana.
- On average, properties in Massa Martana are equipped to host 6.1 guests.
How Do Listings in Massa Martana Compare on Quality?
Listing quality in Massa Martana can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Massa Martana
- At 47 photos per listing on average, Massa Martana hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Massa Martana averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Massa Martana?
Amenity Prevalence
Amenity Insights for Massa Martana
- Essential amenities in Massa Martana that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Massa Martana: Kitchen, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Massa Martana to stay competitive.
Which Airbnb Amenities Boost Revenue in Massa Martana?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Massa Martana, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Ping pong table | 19.2% | $71,466 | $16,036 | 345.7% |
Pool | 53.8% | $41,469 | $9,460 | 338.4% |
Backyard | 76.9% | $32,235 | $8,231 | 291.6% |
Dishwasher | 69.2% | $34,389 | $9,386 | 266.4% |
Outdoor dining area | 65.4% | $35,598 | $9,880 | 260.3% |
Private entrance | 80.8% | $30,890 | $9,081 | 240.2% |
Wine glasses | 46.2% | $43,068 | $12,663 | 240.1% |
Air conditioning | 61.5% | $36,593 | $10,860 | 237.0% |
Outdoor shower | 26.9% | $54,663 | $16,392 | 233.5% |
Oven | 61.5% | $36,255 | $11,401 | 218.0% |
Revenue Impact Insights for Massa Martana
- Ping pong table tops the revenue impact list with a 345.7% uplift — listings with this amenity earn $71,466 vs. $16,036 without it.
- Private entrance — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Massa Martana STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Massa Martana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMassa Martana Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Massa Martana
- The typical guest profile for Airbnb in Massa Martana consists of predominantly international visitors (66%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 33.7% of guests.
- Key international markets include Italy (33.7%) and United States (14.6%).
- Top languages spoken are English (42.7%) followed by Italian (20.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Massa Martana?
Listings in Massa Martana average 4.88 out of 5 overall, with about 33.2 reviews per active listing and 38.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Massa Martana
- With an overall rating of 4.88, Massa Martana listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Massa Martana Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Massa Martana
- The most common availability pattern in Massa Martana falls within the 271-366 days range, representing 73.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Massa Martana (57.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Massa Martana?
Average Booking Lead Time by Month
Booking Lead Time Insights for Massa Martana
- The overall average booking lead time for vacation rentals in Massa Martana is 52 days.
- Guests book furthest in advance for stays during August (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Massa Martana.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Massa Martana averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Massa Martana?
Guests in Massa Martana stay about 5.7 nights on average, generating roughly 326 reservations and 12.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Massa Martana
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Massa Martana
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (7.1 nights) and shorten in Jan (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Massa Martana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.8% of total
2 Nights
7 listings
26.9% of total
3 Nights
1 listings
3.8% of total
4-6 Nights
5 listings
19.2% of total
30+ Nights
12 listings
46.2% of total
Key Insights
- The most prevalent minimum stay requirement in Massa Martana is 30+ Nights, adopted by 46.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (46.2%) caters to monthly stays (30+ nights) in Massa Martana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.2% of Massa Martana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 46.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Massa Martana.
Massa Martana Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
3.8% of total
Flexible
1 listings
3.8% of total
Moderate
14 listings
53.8% of total
Firm
10 listings
38.5% of total
Cancellation Policy Insights for Massa Martana
- The prevailing Airbnb cancellation policy trend in Massa Martana is Moderate, used by 53.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.6%) and stricter (38.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.8% market standard in Massa Martana.
- Regularly review your cancellation policy against competitors and market demand shifts in Massa Martana.
How Much Are Airbnb Cleaning Fees in Massa Martana?
Cleaning fees in Massa Martana are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Massa Martana
- About 69.2% of Massa Martana listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($358) and median ($174) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Massa Martana median of $174. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Massa Martana Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Massa Martanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Santa Illuminata 20, Emma Villas
Entire Place • 10 bedrooms
Todi Luxury casale with view : Casa Martana
Entire Place • 5 bedrooms
Casale del Gallo in Todi, Umbria
Entire Place • 5 bedrooms
Umbria Todi Private Pool Amazing View and Starlink
Entire Place • 4 bedrooms
Casale Armonia
Entire Place • 5 bedrooms
Country Chalet and mini spa
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Massa Martana?
Learn from the best! This table showcases top-performing Airbnb hosts in Massa Martana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma | 2 | $153,627 | 3 | Not Rated |
| Eralda | 1 | $97,835 | 20 | 4.90/5.0 |
| Patrizia | 1 | $75,653 | 72 | 4.92/5.0 |
| Gm | 1 | $43,364 | 32 | 4.88/5.0 |
| Limor | 1 | $40,530 | 16 | 4.75/5.0 |
| Elisabetta | 1 | $35,872 | 212 | 4.95/5.0 |
| Luana | 1 | $30,572 | 6 | 4.50/5.0 |
| Annalisa | 1 | $30,216 | 16 | 4.94/5.0 |
| Alessandra - Interhome | 1 | $27,557 | 7 | 4.71/5.0 |
| Paola | 1 | $21,368 | 40 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Massa Martana.
Who Are the Airbnb Hosts in Massa Martana?
Massa Martana has a relatively balanced host base.
Host Profile Insights for Massa Martana
- A 46.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 7.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 53.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 38.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Massa Martana averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Massa Martana
These are the highest-grossing professional property management operations in Massa Martana, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Alessandra - Interhome | 1 | $27,557 | $390 | 26.3% | 4.71/5 |
| Novasol | 1 | $13,529 | $207 | 53.4% | 5.00/5 |
Management Company Insights for Massa Martana
- The leading management company, Alessandra - Interhome, operates 1 listings with $27,557 in gross revenue — a useful benchmark for what scale looks like in Massa Martana.
- Top managers average 1 properties each, suggesting professional management in Massa Martana still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Massa Martana's Airbnb Market Compare to Nearby Cities?
How does the Massa Martana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rome, Massa Martana has 16 percentage points lower occupancy and about $118 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| Monte San Savino | 86 | $2,839 | $390.03 | 39% |
| Rome | 26,032 | $2,830 | $222.55 | 49% |
| Radda in Chianti | 92 | $2,776 | $365.48 | 38% |
Frequently Asked Questions About Airbnb in Massa Martana
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Massa Martana.
How much do Airbnb hosts make in Massa Martana?
Massa Martana hosts earn about $26,696 per year on average, with an average nightly rate of $340 and RevPAR of $132. Those figures describe the typical revenue environment for active listings in Massa Martana, Umbria, not the ceiling for the best operators. Source: AirROI 2026 data, Massa Martana market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Massa Martana?
The average Airbnb occupancy rate in Massa Martana is 33.4%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Massa Martana?
Listings in Massa Martana average $340 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Massa Martana?
Massa Martana currently has about 26 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Massa Martana?
AirROI currently classifies the short-term rental regulation level in Massa Martana as High. The dataset also shows about 96.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Massa Martana?
RevPAR in Massa Martana is about $132. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Massa Martana?
Occupancy of 33.4% means Massa Martana is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $26,696, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Massa Martana?
The average booking lead time in Massa Martana is about 52 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Massa Martana?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Massa Martana include Massa Martana Centro, Via di San Lorenzo, Parco Fluviale del Tevere. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Massa Martana?
entire_home listings make up 100.0% of the active supply in Massa Martana. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Massa Martana compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Massa Martana's $26,696 and 33.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Massa Martana?
The average Airbnb stay length in Massa Martana is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Massa Martana?
Airbnb listings in Massa Martana average 4.88 out of 5 overall. About 38.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Massa Martana?
Ping pong table and Pool are among the strongest revenue-linked amenities in Massa Martana. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Massa Martana?
Yes. About 69.2% of active Airbnb listings in Massa Martana charge a cleaning fee, and the average fee is $358. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Massa Martana?
A 46.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.