Viareggio, Tuscany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Viareggio, Tuscany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,329 per year — at a $170 nightly rate, 36.9% occupancy, and a $68 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Viareggio's 780 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 25.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 92% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Viareggio?
In Viareggio, the headline Airbnb metrics are $14,329 in average annual revenue,36.9% occupancy, $170 ADR, and $68 in RevPAR, and guests book about 58 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Viareggio?
Understanding the monthly revenue variations for Airbnb listings in Viareggio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viareggio is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viareggio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,479+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,277 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,382 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $748, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viareggio
What Is the Monthly Airbnb Occupancy Rate in Viareggio?
Maximize your bookings by understanding the Viareggio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viareggio:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viareggio
What Is the Average Airbnb Nightly Rate in Viareggio?
Effective short term rental pricing strategy in Viareggio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viareggio typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $259+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Viareggio
What Is the RevPAR for Airbnb in Viareggio?
RevPAR in Viareggio is currently $68. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $37 RevPAR.
- Typical properties (Median) generate $60 RevPAR.
- Strong performers (Top 25%) earn $86 RevPAR.
- Best-in-class (Top 10%) achieve $118 RevPAR.
Average Monthly RevPAR Trend in Viareggio
RevPAR Insights for Viareggio
- The average RevPAR in Viareggio is $68. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($118) and bottom 25% ($37) is $81, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Viareggio benchmarks. If your RevPAR falls below the median of $60, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $86+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Viareggio?
Viareggio's peak Airbnb season falls in August, July, June, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,394 per month
- Occupancy rates average 57.3%
- Daily rates average $180
Shoulder Season
- Revenue averages $1,340 per month
- Occupancy maintains around 29.2%
- Daily rates hold near $163
Low Season (January, March, November)
- Revenue drops to average $865 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $164
Seasonality Insights for Viareggio
- Airbnb seasonality in Viareggio is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Viareggio's highest earning potential, with monthly revenues climbing to $4,098, occupancy reaching 66.2%, and ADRs peaking at $186.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $800, occupancy could drop to 17.6%, and ADRs may adjust to $151.
- Lower occupancy paired with meaningful seasonality means hosts in Viareggio need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Viareggio, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Viareggio, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Viareggio?
Yes, Viareggio, Tuscany, Italy enforces high STR regulations and 92% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Viareggio to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 92% licensed listings)
What Are the Best Neighborhoods for Airbnb in Viareggio?
Location within Viareggio matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Passeggiata di Viareggio | A beautiful promenade lined with palm trees, shops, and restaurants. This area attracts tourists for leisurely strolls and beach access, making it a prime location for vacation rentals. | Viareggio Beach, La Passeggiata, Sea Life Aquarium, Villa Borbone, Piazza Shelley |
| Viareggio Center | The heart of the city, bustling with shops, cafes, and cultural sites. Its central location makes it a great place for tourists wanting to experience local life and amenities. | Teatro Politeama, Piazza Garibaldi, Museo della Marineria, Shopping streets, Cafes and restaurants |
| Darsena | The marina area of Viareggio, perfect for those who enjoy sailing and seafood. Attracts both tourists and locals seeking a waterfront experience with restaurants and bars. | Port of Viareggio, Marina di Torre del Lago, Restaurants by the sea, Nightlife at the Darsena |
| Lido di Camaiore | A neighboring beach area known for its sandy beaches and family-friendly atmosphere. It's popular for summer vacations and attracts many families. | Lido Beach, Shopping along Viale Italia, Parks and playgrounds, Beach clubs, Piazza Nieri |
| Torre del Lago | A picturesque area known for the Puccini Festival and nearby lakes. Ideal for cultural tourism and exploring nature, making it a year-round rental option. | Lake Massaciuccoli, Puccini Festival, Villa Puccini, Cultural events, Natural reserves |
| Pineta di Ponente | A green area just behind the beach with pine trees and walking paths. Attractive for those wanting a mix of beach and nature, suitable for longer stays. | Pine forest walks, Beach access, Cycle paths, Picnic areas, Nature trails |
| Marina di Pietrasanta | Close to Viareggio, this area features upscale beach clubs and an elegant atmosphere. It's frequented by affluent tourists looking for luxurious stays. | Versiliana Park, Art galleries, Luxurious beach clubs, Local artisan shops, Restaurants |
| Castiglioncello | A bit further down the coast but famous for its stunning cliffs and beaches. Known for its artistic heritage and preferred by those seeking a quieter and scenic experience. | Baia del Qunital, Cliff walks, Art exhibitions, Historical sites, More secluded beaches |
Because Viareggio has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Viareggio?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viareggio
- The Viareggio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 780 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viareggio, Apartment/Condo properties are the most common (60.4%), reflecting the local real estate landscape.
- Houses represent a significant 33.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 6.5%) offer potential for unique stay experiences.
Viareggio Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viareggio
- The dominant room capacity in Viareggio is 2 bedrooms listings, making up 44.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.4% of the active Airbnb listings in Viareggio, indicating a high concentration in these sizes.
- A significant 23.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Viareggio.
Viareggio Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viareggio
- The most common guest capacity trend in Viareggio vacation rentals is listings accommodating 4 guests (26.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Viareggio STR market, accounting for 46.9% of listings.
- 29.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viareggio.
- On average, properties in Viareggio are equipped to host 4.5 guests.
How Do Listings in Viareggio Compare on Quality?
Listing quality in Viareggio can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Viareggio
- At 27.9 photos per listing on average, Viareggio hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Viareggio averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Viareggio?
Amenity Prevalence
Amenity Insights for Viareggio
- Popular amenities like Wifi, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viareggio to stay competitive.
Which Airbnb Amenities Boost Revenue in Viareggio?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Viareggio, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 92.4% | $15,371 | $1,592 | 865.3% |
Heating | 92.4% | $15,094 | $4,984 | 202.9% |
Trash compactor | 1.8% | $26,269 | $14,111 | 86.2% |
Refrigerator | 86.2% | $15,248 | $8,611 | 77.1% |
Bread maker | 0.6% | $24,492 | $14,264 | 71.7% |
Air conditioning | 86.3% | $15,160 | $9,105 | 66.5% |
Stove | 73.8% | $15,933 | $9,800 | 62.6% |
Freezer | 64.5% | $16,598 | $10,210 | 62.6% |
Bidet | 68.3% | $16,220 | $10,249 | 58.3% |
Oven | 64.7% | $16,437 | $10,458 | 57.2% |
Revenue Impact Insights for Viareggio
- Wifi tops the revenue impact list with a 865.3% uplift — listings with this amenity earn $15,371 vs. $1,592 without it.
- Wifi, Heating, Refrigerator, Air conditioning — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Viareggio STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viareggio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViareggio Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Viareggio
- The typical guest profile for Airbnb in Viareggio consists of predominantly international visitors (67%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 33.0% of guests.
- Key international markets include Italy (33%) and Germany (14.8%).
- Top languages spoken are English (36.1%) followed by Italian (17.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Viareggio?
Listings in Viareggio average 4.71 out of 5 overall, with about 34.5 reviews per active listing and 18.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Viareggio
- An average rating of 4.71 places Viareggio in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.84), while Value (4.59) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 18.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 18.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Viareggio Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viareggio
- The most common availability pattern in Viareggio falls within the 271-366 days range, representing 62.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Viareggio (40.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Viareggio?
Average Booking Lead Time by Month
Booking Lead Time Insights for Viareggio
- The overall average booking lead time for vacation rentals in Viareggio is 58 days.
- Guests book furthest in advance for stays during August (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Spring (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Viareggio.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Viareggio averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Viareggio?
Guests in Viareggio stay about 6.3 nights on average, generating roughly 10,282 reservations and 13.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Viareggio
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Viareggio
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (7.3 nights) and shorten in Feb (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Viareggio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
58 listings
7.4% of total
2 Nights
103 listings
13.2% of total
3 Nights
48 listings
6.2% of total
4-6 Nights
106 listings
13.6% of total
7-29 Nights
66 listings
8.5% of total
30+ Nights
399 listings
51.2% of total
Key Insights
- The most prevalent minimum stay requirement in Viareggio is 30+ Nights, adopted by 51.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (51.2%) caters to monthly stays (30+ nights) in Viareggio, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.2% of Viareggio hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viareggio.
Viareggio Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
15 listings
1.9% of total
Limited
15 listings
1.9% of total
Super Strict 30 Days
32 listings
4.1% of total
Flexible
165 listings
21.2% of total
Moderate
286 listings
36.7% of total
Firm
257 listings
32.9% of total
Strict
10 listings
1.3% of total
Cancellation Policy Insights for Viareggio
- The prevailing Airbnb cancellation policy trend in Viareggio is Moderate, used by 36.7% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (34.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (1.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.7% market standard in Viareggio.
- Using a Strict policy might deter some guests, as only 1.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Viareggio.
How Much Are Airbnb Cleaning Fees in Viareggio?
Cleaning fees in Viareggio are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Viareggio
- 77.6% of listings charge a cleaning fee, making it standard practice in Viareggio. Guests expect it and factor it into their booking decisions.
- The gap between the average ($139) and median ($63) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Viareggio median of $63. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Viareggio Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viareggiobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
ECO DEL MARE with parking space in a great location!
Entire Place • 3 bedrooms
Modern Apartment next the beach
Entire Place • 3 bedrooms
Waterfront penthouse with private parking
Entire Place • 3 bedrooms
Luxury Designer-House with Rooftop-Terrace
Entire Place • 3 bedrooms
![[Seaside Apt] WiFi, Private Parking](https://a0.muscache.com/im/pictures/airflow/Hosting-881580457099233891/original/3ffbfae6-b7ad-462a-818e-8a588923af4b.jpg?im_w=480&im_format=avif)
[Seaside Apt] WiFi, Private Parking
Entire Place • 2 bedrooms
Golden Luxe, "Diamond in the Sky" Penthouse
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Viareggio?
Learn from the best! This table showcases top-performing Airbnb hosts in Viareggio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| GuestHost - Welcome To Italy | 15 | $292,549 | 182 | 4.35/5.0 |
| Ma Maison Vacation Rental | 16 | $212,436 | 156 | 4.60/5.0 |
| Daniele By BelcantoVillas | 10 | $182,242 | 94 | 4.78/5.0 |
| HoLive | 7 | $151,563 | 36 | 4.78/5.0 |
| Daniel | 11 | $144,417 | 150 | 4.93/5.0 |
| Alessandra - Interhome | 9 | $130,480 | 47 | 4.40/5.0 |
| Giovanni | 3 | $120,761 | 215 | 4.97/5.0 |
| Golden Luxe | 2 | $113,493 | 34 | 4.82/5.0 |
| Lucca Apartments And Villas S | 5 | $111,141 | 97 | 4.67/5.0 |
| Valeria | 2 | $109,221 | 53 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viareggio.
Who Are the Airbnb Hosts in Viareggio?
Viareggio has a relatively balanced host base.
Host Profile Insights for Viareggio
- Only 29.2% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 8.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 55.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 24.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Viareggio averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Viareggio
These are the highest-grossing professional property management operations in Viareggio, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Ma Maison Vacation Rental | 16 | $212,436 | $244 | 34.2% | 4.60/5 |
| Daniele By BelcantoVillas | 10 | $182,242 | $173 | 31.8% | 4.78/5 |
| HoLive | 7 | $151,563 | $334 | 39.6% | 4.78/5 |
| Alessandra - Interhome | 9 | $130,480 | $230 | 28.3% | 4.40/5 |
| Lucca Apartments And Villas S | 5 | $111,141 | $269 | 42.1% | 4.67/5 |
| Novasol | 2 | $77,552 | $342 | 47.8% | 4.95/5 |
| Stefano | 4 | $53,783 | $201 | 20.7% | 4.75/5 |
| Alessandra - Interhome | 3 | $52,517 | $175 | 36.2% | 4.42/5 |
| Novasol | 2 | $49,161 | $264 | 32.3% | 4.58/5 |
| Jutta - Interhome | 4 | $46,099 | $174 | 25.5% | 4.33/5 |
Management Company Insights for Viareggio
- The leading management company, Ma Maison Vacation Rental, operates 16 listings with $212,436 in gross revenue — a useful benchmark for what scale looks like in Viareggio.
- Top managers average 6 properties each, suggesting professional management in Viareggio still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.63/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 8.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Viareggio's Airbnb Market Compare to Nearby Cities?
How does the Viareggio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Monterosso al Mare, Viareggio has 16 percentage points lower occupancy and about $101 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Castelfranco di Sotto | 46 | $3,756 | $391.06 | 38% |
| Portofino | 75 | $3,574 | $504.85 | 38% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Monterosso al Mare | 352 | $2,887 | $271.10 | 53% |
| Monte San Savino | 86 | $2,839 | $390.03 | 39% |
| Radda in Chianti | 92 | $2,776 | $365.48 | 38% |
| Impruneta | 141 | $2,752 | $281.94 | 40% |
| Lastra a Signa | 95 | $2,738 | $309.86 | 42% |
Frequently Asked Questions About Airbnb in Viareggio
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Viareggio.
How much do Airbnb hosts make in Viareggio?
Viareggio hosts earn about $14,329 per year on average, with an average nightly rate of $170 and RevPAR of $68. Those figures describe the typical revenue environment for active listings in Viareggio, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Viareggio market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Viareggio?
The average Airbnb occupancy rate in Viareggio is 36.9%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Viareggio?
Listings in Viareggio average $170 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Viareggio?
Viareggio currently has about 780 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Viareggio?
AirROI currently classifies the short-term rental regulation level in Viareggio as High. The dataset also shows about 92.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Viareggio?
RevPAR in Viareggio is about $68. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Viareggio?
Occupancy of 36.9% means Viareggio is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,329, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Viareggio?
The average booking lead time in Viareggio is about 58 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Viareggio?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Viareggio include Passeggiata di Viareggio, Viareggio Center, Darsena. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Viareggio?
entire_home listings make up 90.5% of the active supply in Viareggio. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Viareggio compare to nearby Airbnb markets?
Among neighboring markets, Tignano posts $50,355 in average annual revenue with 48.3% occupancy, compared to Viareggio's $14,329 and 36.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Viareggio?
The average Airbnb stay length in Viareggio is about 6.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Viareggio?
Airbnb listings in Viareggio average 4.71 out of 5 overall. About 18.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Viareggio?
Wifi and Heating are among the strongest revenue-linked amenities in Viareggio. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Viareggio?
Yes. About 77.6% of active Airbnb listings in Viareggio charge a cleaning fee, and the average fee is $139. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Viareggio?
At 29.2%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.