Scansano, Tuscany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Scansano, Tuscany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,973 per year — at a $197 nightly rate, 30.6% occupancy, and a $65 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 97 active listings, Scansano is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 10.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 92% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Scansano?
In Scansano, the headline Airbnb metrics are $10,973 in average annual revenue,30.6% occupancy, $197 ADR, and $65 in RevPAR, and guests book about 52 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Scansano?
Understanding the monthly revenue variations for Airbnb listings in Scansano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Scansano is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Scansano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,967+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,961 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $802 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $361, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Scansano
What Is the Monthly Airbnb Occupancy Rate in Scansano?
Maximize your bookings by understanding the Scansano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Scansano:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Scansano
What Is the Average Airbnb Nightly Rate in Scansano?
Effective short term rental pricing strategy in Scansano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Scansano typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $407+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Scansano
What Is the RevPAR for Airbnb in Scansano?
RevPAR in Scansano is currently $65. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $32 RevPAR.
- Strong performers (Top 25%) earn $82 RevPAR.
- Best-in-class (Top 10%) achieve $137 RevPAR.
Average Monthly RevPAR Trend in Scansano
RevPAR Insights for Scansano
- The average RevPAR in Scansano is $65. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($137) and bottom 25% ($19) is $118, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Scansano benchmarks. If your RevPAR falls below the median of $32, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $82+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Scansano?
Scansano's peak Airbnb season falls in August, July, September, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,607 per month
- Occupancy rates average 40.5%
- Daily rates average $216
Shoulder Season
- Revenue averages $1,445 per month
- Occupancy maintains around 24.2%
- Daily rates hold near $207
Low Season (February, March, November)
- Revenue drops to average $839 per month
- Occupancy decreases to average 16.0%
- Daily rates adjust to average $217
Seasonality Insights for Scansano
- Airbnb seasonality in Scansano is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Scansano's highest earning potential, with monthly revenues climbing to $3,096, occupancy reaching 48.9%, and ADRs peaking at $220.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $562, occupancy could drop to 14.3%, and ADRs may adjust to $195.
- Lower occupancy paired with meaningful seasonality means hosts in Scansano need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Scansano, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Scansano, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Scansano?
Yes, Scansano, Tuscany, Italy enforces high STR regulations and 92% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Scansano to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 92% licensed listings)
What Are the Best Neighborhoods for Airbnb in Scansano?
Scansano is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Scansano Center | The heart of Scansano, known for its charming medieval streets and local shops. This area offers a true taste of Tuscany with access to local culture and cuisine, making it appealing for travelers seeking an authentic experience. | Scansano's historic center, Piazza Garibaldi, Castello di Scansano, local wine shops, Tuscany's rolling hills |
| Local Vineyards | Scansano is famous for its wine production, particularly Morellino di Scansano. Hosting in this area attracts wine enthusiasts and tourists looking to visit vineyards and enjoy wine tastings. | Morellino di Scansano vineyards, Cantina di Scansano, wine tasting tours, vineyard landscapes, local wine festivals |
| Maremma Natural Park | A stunning natural reserve close to Scansano, ideal for nature lovers and outdoor activities. With hiking trails and beautiful scenery, it's perfect for those seeking adventure. | Maremma Regional Park, wildlife watching, beach access at Marina di Alberese, hiking trails, Picnic areas |
| Thermal Springs of Saturnia | Located a short drive away, the thermal springs are a major attraction for relaxation and wellness tourism. Ideal for guests wanting spa experiences combined with nature. | Saturnia hot springs, waterfall of Mulino, spa resorts, natural beauty, Tuscany countryside |
| Monte Amiata | This mountain area offers skiing in winter and hiking in summer. It's attractive for tourists interested in both winter sports and summer hikes, providing a year-round destination. | Monte Amiata ski resort, hiking trails, local wildlife, scenic viewpoints, historical towns nearby |
| Local Cuisine and Culinary Experiences | Scansano is known for its rich culinary heritage. Tourists are drawn to cooking classes, food festivals, and local farming experiences. | Tuscan cooking classes, local markets, olive oil tastings, seasonal food festivals, regional specialties |
| Cultural Sites | Combining history and culture, Scansano is dotted with historical sites, making it attractive to culture-oriented travelers seeking educational experiences. | Museo di Scansano, historic churches, local art galleries, archaeological sites, cultural festivals |
| Agritourism Experiences | The area is perfect for agritourism, allowing visitors to stay on farms and enjoy authentic rural experiences. This appeals to families and those looking to unwind in nature. | agritourism farms, local produce tours, animal interactions, cooking workshops, scenic countryside |
Because Scansano has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Scansano?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Scansano
- The Scansano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.4% of the 97 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Scansano, House properties are the most common (45.4%), reflecting the local real estate landscape.
- Houses represent a significant 45.4% portion, catering likely to families or larger groups.
- The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.1%) offer potential for unique stay experiences.
Scansano Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Scansano
- The dominant room capacity in Scansano is 1 bedroom listings, making up 28.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.7% of the active Airbnb listings in Scansano, indicating a high concentration in these sizes.
- A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Scansano.
Scansano Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Scansano
- The most common guest capacity trend in Scansano vacation rentals is listings accommodating 6 guests (18.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Scansano STR market, accounting for 35.1% of listings.
- 37.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Scansano.
- On average, properties in Scansano are equipped to host 4.2 guests.
How Do Listings in Scansano Compare on Quality?
Listing quality in Scansano can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Scansano
- At 25.1 photos per listing on average, Scansano hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Scansano averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Scansano?
Amenity Prevalence
Amenity Insights for Scansano
- Popular amenities like Hot water, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Scansano to stay competitive.
Which Airbnb Amenities Boost Revenue in Scansano?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Scansano, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Gym | 13.4% | $26,921 | $8,505 | 216.5% |
DryerHigh opportunity | 5.2% | $29,615 | $9,960 | 197.3% |
Pool | 42.3% | $17,763 | $6,002 | 196.0% |
Dishwasher | 30.9% | $20,141 | $6,869 | 193.2% |
Sun loungers | 19.6% | $21,687 | $8,364 | 159.3% |
Oven | 44.3% | $16,657 | $6,448 | 158.3% |
Ping pong table | 10.3% | $24,365 | $9,434 | 158.3% |
Hot tubHigh opportunity | 9.3% | $24,684 | $9,571 | 157.9% |
Smoke alarm | 23.7% | $20,171 | $8,114 | 148.6% |
Toaster | 19.6% | $21,126 | $8,500 | 148.5% |
Revenue Impact Insights for Scansano
- Gym tops the revenue impact list with a 216.5% uplift — listings with this amenity earn $26,921 vs. $8,505 without it.
- High-opportunity amenities — Dryer, Hot tub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Dryer — it has the best combination of high revenue impact and low market saturation in Scansano.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Scansano STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Scansano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsScansano Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Scansano
- The typical guest profile for Airbnb in Scansano consists of a mix of domestic (42%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 41.8% of guests.
- Key international markets include Italy (41.8%) and Germany (18.4%).
- Top languages spoken are English (35.1%) followed by Italian (19.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Scansano?
Listings in Scansano average 4.75 out of 5 overall, with about 23.2 reviews per active listing and 24.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Scansano
- An average rating of 4.75 places Scansano in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.8), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 24.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 24.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Scansano Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Scansano
- The most common availability pattern in Scansano falls within the 271-366 days range, representing 85.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Scansano (44.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Scansano?
Average Booking Lead Time by Month
Booking Lead Time Insights for Scansano
- The overall average booking lead time for vacation rentals in Scansano is 52 days.
- Guests book furthest in advance for stays during August (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Scansano.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Scansano averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Scansano?
Guests in Scansano stay about 5.7 nights on average, generating roughly 808 reservations and 8.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Scansano
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Scansano
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Mar (9 nights) and shorten in Nov (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Scansano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
23.7% of total
2 Nights
15 listings
15.5% of total
3 Nights
6 listings
6.2% of total
4-6 Nights
13 listings
13.4% of total
7-29 Nights
6 listings
6.2% of total
30+ Nights
34 listings
35.1% of total
Key Insights
- The most prevalent minimum stay requirement in Scansano is 30+ Nights, adopted by 35.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.1%) caters to monthly stays (30+ nights) in Scansano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.1% of Scansano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Scansano.
Scansano Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1% of total
Super Strict 60 Days
10 listings
10.4% of total
Super Strict 30 Days
2 listings
2.1% of total
Flexible
25 listings
26% of total
Moderate
26 listings
27.1% of total
Firm
29 listings
30.2% of total
Strict
3 listings
3.1% of total
Cancellation Policy Insights for Scansano
- The prevailing Airbnb cancellation policy trend in Scansano is Firm, used by 30.2% of listings.
- There's a relatively balanced mix between guest-friendly (53.1%) and stricter (33.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.2% market standard in Scansano.
- Using a Strict policy might deter some guests, as only 3.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Scansano.
How Much Are Airbnb Cleaning Fees in Scansano?
Cleaning fees in Scansano are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Scansano
- About 61.9% of Scansano listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($387) and median ($63) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Scansano median of $63. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Scansano Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Scansanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exceptional property in Tuscany
Entire Place • 4 bedrooms
Scansano Country House
Entire Place • 4 bedrooms
Podere San Regolo
Entire Place • 3 bedrooms
Villa Fontelinda - Sea-view villa with pool
Entire Place • 4 bedrooms
Your home with a view in Scansano, Tuscany
Entire Place • 3 bedrooms
Podere Verdicchio Agritourism
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Scansano?
Learn from the best! This table showcases top-performing Airbnb hosts in Scansano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Charme Holidays | 2 | $98,396 | 38 | 4.86/5.0 |
| Anthony | 1 | $96,472 | 24 | 5.00/5.0 |
| Sandra - Interhome | 6 | $69,122 | 36 | 4.61/5.0 |
| Andrea | 5 | $62,828 | 51 | 4.90/5.0 |
| To Tuscany | 1 | $48,990 | 3 | 5.00/5.0 |
| Antonio | 1 | $46,247 | 8 | 5.00/5.0 |
| Ginevra | 2 | $45,183 | 120 | 4.79/5.0 |
| Valentina | 1 | $34,965 | 32 | 4.88/5.0 |
| Gemma | 6 | $33,383 | 84 | 4.65/5.0 |
| Alessandra - Interhome | 3 | $31,624 | 18 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Scansano.
Who Are the Airbnb Hosts in Scansano?
Scansano has a relatively balanced host base.
Host Profile Insights for Scansano
- A 33.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 24.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 51.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Scansano averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Scansano
These are the highest-grossing professional property management operations in Scansano, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Charme Holidays | 2 | $98,396 | $446 | 42.6% | 4.86/5 |
| Anthony | 1 | $96,472 | $1,112 | 54.7% | 5.00/5 |
| Sandra - Interhome | 6 | $69,122 | $185 | 34.7% | 4.61/5 |
| Andrea | 5 | $62,828 | $226 | 22.9% | 4.90/5 |
| To Tuscany | 1 | $48,990 | $596 | 25.2% | 5.00/5 |
| Alessandra - Interhome | 3 | $31,624 | $161 | 38.0% | 4.78/5 |
| Novasol | 1 | $25,533 | $489 | 61.6% | 3.67/5 |
| Elena - Interhome | 1 | $22,276 | $134 | 66.2% | 5.00/5 |
| Jens Peter Wilhelm | 1 | $10,475 | $148 | 35.8% | 4.88/5 |
| Novasol | 1 | $6,120 | $74 | 60.4% | 4.92/5 |
Management Company Insights for Scansano
- The leading management company, Charme Holidays, operates 2 listings with $98,396 in gross revenue — a useful benchmark for what scale looks like in Scansano.
- Top managers average 2 properties each, suggesting professional management in Scansano still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Scansano's Airbnb Market Compare to Nearby Cities?
How does the Scansano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rome, Scansano has 18 percentage points lower occupancy and about $25 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Castelfranco di Sotto | 46 | $3,756 | $391.06 | 38% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| Monte San Savino | 86 | $2,839 | $390.03 | 39% |
| Rome | 26,032 | $2,830 | $222.55 | 49% |
Frequently Asked Questions About Airbnb in Scansano
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Scansano.
How much do Airbnb hosts make in Scansano?
Scansano hosts earn about $10,973 per year on average, with an average nightly rate of $197 and RevPAR of $65. Those figures describe the typical revenue environment for active listings in Scansano, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Scansano market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Scansano?
The average Airbnb occupancy rate in Scansano is 30.6%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Scansano?
Listings in Scansano average $197 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Scansano?
Scansano currently has about 97 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Scansano?
AirROI currently classifies the short-term rental regulation level in Scansano as High. The dataset also shows about 91.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Scansano?
RevPAR in Scansano is about $65. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Scansano?
Occupancy of 30.6% means Scansano is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,973, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Scansano?
The average booking lead time in Scansano is about 52 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Scansano?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Scansano include Scansano Center, Local Vineyards, Maremma Natural Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Scansano?
entire_home listings make up 80.4% of the active supply in Scansano. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Scansano compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Scansano's $10,973 and 30.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Scansano?
The average Airbnb stay length in Scansano is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Scansano?
Airbnb listings in Scansano average 4.75 out of 5 overall. About 24.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Scansano?
Gym and Dryer are among the strongest revenue-linked amenities in Scansano. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Scansano?
Yes. About 61.9% of active Airbnb listings in Scansano charge a cleaning fee, and the average fee is $387. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Scansano?
At 33.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.