Murlo, Tuscany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Murlo, Tuscany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,638 per year — at a $260 nightly rate, 37.6% occupancy, and a $97 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 62 active listings, Murlo is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 10.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 98% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Murlo?
In Murlo, the headline Airbnb metrics are $22,638 in average annual revenue,37.6% occupancy, $260 ADR, and $97 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Murlo?
Understanding the monthly revenue variations for Airbnb listings in Murlo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murlo is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murlo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,655+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,926 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,651 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $850, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murlo
What Is the Monthly Airbnb Occupancy Rate in Murlo?
Maximize your bookings by understanding the Murlo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murlo:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murlo
What Is the Average Airbnb Nightly Rate in Murlo?
Effective short term rental pricing strategy in Murlo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murlo typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $544+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $282 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Murlo
What Is the RevPAR for Airbnb in Murlo?
RevPAR in Murlo is currently $97. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $35 RevPAR.
- Typical properties (Median) generate $59 RevPAR.
- Strong performers (Top 25%) earn $110 RevPAR.
- Best-in-class (Top 10%) achieve $208 RevPAR.
Average Monthly RevPAR Trend in Murlo
RevPAR Insights for Murlo
- The average RevPAR in Murlo is $97. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($208) and bottom 25% ($35) is $173, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Dec, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Murlo benchmarks. If your RevPAR falls below the median of $59, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $110+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Murlo?
Murlo's peak Airbnb season falls in August, July, September, while the softest stretch is February, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $4,959 per month
- Occupancy rates average 55.9%
- Daily rates average $241
Shoulder Season
- Revenue averages $2,162 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $235
Low Season (February, March, December)
- Revenue drops to average $1,085 per month
- Occupancy decreases to average 12.5%
- Daily rates adjust to average $247
Seasonality Insights for Murlo
- Airbnb seasonality in Murlo is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Murlo's highest earning potential, with monthly revenues climbing to $5,682, occupancy reaching 58.1%, and ADRs peaking at $259.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,006, occupancy could drop to 10.0%, and ADRs may adjust to $207.
- Lower occupancy paired with meaningful seasonality means hosts in Murlo need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Murlo, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Murlo, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Murlo?
Yes, Murlo, Tuscany, Italy enforces high STR regulations and 98% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Murlo to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 98% licensed listings)
What Are the Best Neighborhoods for Airbnb in Murlo?
Murlo is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murlo Historic Center | Charming medieval village atmosphere with beautiful architecture and rich history. Attracts tourists looking for an authentic Tuscan experience in a tranquil setting. | San Bartolomeo Church, Castello di Murlo, Local festivals and events, Scenic countryside walks, Tuscan cuisine |
| Pieve a Rigo | A serene location surrounded by lush greenery and vineyards, perfect for those seeking tranquility and relaxation. Ideal for nature lovers and wine enthusiasts. | Vineyards and wineries, Nature trails, Panoramic views of Tuscany, Local farms, Agriturismo experiences |
| Bagni di Petriolo | Known for its thermal springs, this area attracts visitors looking for wellness and relaxation through spa experiences and natural hot springs. | Thermal baths, Nature walks, Relaxation spas, Local gastronomy, Historical landmarks |
| Castelnuovo Berardenga | A picturesque town with stunning landscapes and rich history. Great for those interested in wine tours and cultural exploration. | Wine tours, Local art galleries, Historical sites, Villas and countryside, Culinary experiences |
| Monteroni d'Arbia | A small town with easy access to both urban amenities and rural attractions, perfect for families and tourists exploring the surrounding area. | Local markets, Historical sites, Parks and playgrounds, Culinary classes, Cultural events |
| Asciano | A beautiful town recognized for its scenic landscapes and Etruscan heritage, appealing to tourists interested in history and nature. | Etruscan archaeological areas, Beautiful countryside, Local festivals, Art museums, Culinary experiences |
| Siena | Nearby world-renowned city famous for its medieval architecture and festivals. Attracts a high number of tourists year-round. | Piazza del Campo, Siena Cathedral, Palio di Siena, Local restaurants, Art museums |
| San Giovanni d'Asso | Known for its truffle festivals and rich agricultural tradition, attracting food lovers and culinary tourists. | Truffle hunting experiences, Local markets, Historical landmarks, Nature trails, Culinary festivals |
Because Murlo has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Murlo?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murlo
- The Murlo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 62 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murlo, House properties are the most common (40.3%), reflecting the local real estate landscape.
- Houses represent a significant 40.3% portion, catering likely to families or larger groups.
Murlo Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murlo
- The dominant room capacity in Murlo is 1 bedroom listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.9% of the active Airbnb listings in Murlo, indicating a high concentration in these sizes.
- A significant 37.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murlo.
Murlo Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murlo
- The most common guest capacity trend in Murlo vacation rentals is listings accommodating 4 guests (27.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Murlo STR market, accounting for 48.4% of listings.
- 27.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murlo.
- On average, properties in Murlo are equipped to host 4.5 guests.
How Do Listings in Murlo Compare on Quality?
Listing quality in Murlo can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Murlo
- At 47.5 photos per listing on average, Murlo hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Murlo averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Murlo?
Amenity Prevalence
Amenity Insights for Murlo
- Essential amenities in Murlo that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Refrigerator, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murlo: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murlo to stay competitive.
Which Airbnb Amenities Boost Revenue in Murlo?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Murlo, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 91.9% | $24,342 | $3,213 | 657.6% |
Air conditioning | 74.2% | $28,592 | $5,521 | 417.9% |
Pets allowed | 67.7% | $30,061 | $7,049 | 326.5% |
Refrigerator | 91.9% | $24,037 | $6,688 | 259.4% |
Laundromat nearby | 12.9% | $52,020 | $18,285 | 184.5% |
Dishes and silverware | 91.9% | $23,820 | $9,160 | 160.1% |
Cleaning before checkout | 11.3% | $48,190 | $19,386 | 148.6% |
Stove | 79.0% | $25,789 | $10,761 | 139.6% |
Pool | 69.4% | $27,348 | $11,979 | 128.3% |
Private entrance | 69.4% | $27,216 | $12,278 | 121.7% |
Revenue Impact Insights for Murlo
- Wifi tops the revenue impact list with a 657.6% uplift — listings with this amenity earn $24,342 vs. $3,213 without it.
- Wifi, Refrigerator, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Murlo STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murlo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurlo Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Murlo
- The typical guest profile for Airbnb in Murlo consists of predominantly international visitors (81%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 18.8% of guests.
- Key international markets include United States (23.7%) and Italy (18.8%).
- Top languages spoken are English (44.9%) followed by French (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Murlo?
Listings in Murlo average 4.85 out of 5 overall, with about 34.5 reviews per active listing and 35.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Murlo
- With an overall rating of 4.85, Murlo listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.88), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Murlo Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murlo
- The most common availability pattern in Murlo falls within the 271-366 days range, representing 51.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murlo (40.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Murlo?
Average Booking Lead Time by Month
Booking Lead Time Insights for Murlo
- The overall average booking lead time for vacation rentals in Murlo is 63 days.
- Guests book furthest in advance for stays during July (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Murlo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Murlo averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Murlo?
Guests in Murlo stay about 5.4 nights on average, generating roughly 1,068 reservations and 17.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Murlo
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Murlo
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (8.7 nights) and shorten in Feb (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Murlo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
4.8% of total
2 Nights
9 listings
14.5% of total
3 Nights
5 listings
8.1% of total
4-6 Nights
7 listings
11.3% of total
30+ Nights
38 listings
61.3% of total
Key Insights
- The most prevalent minimum stay requirement in Murlo is 30+ Nights, adopted by 61.3% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (61.3%) caters to monthly stays (30+ nights) in Murlo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 61.3% of Murlo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 61.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murlo.
Murlo Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
1.6% of total
Super Strict 30 Days
3 listings
4.8% of total
Limited
4 listings
6.5% of total
Flexible
14 listings
22.6% of total
Moderate
7 listings
11.3% of total
Firm
33 listings
53.2% of total
Cancellation Policy Insights for Murlo
- The prevailing Airbnb cancellation policy trend in Murlo is Firm, used by 53.2% of listings.
- A majority (53.2%) of hosts in Murlo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53.2% market standard in Murlo.
- Regularly review your cancellation policy against competitors and market demand shifts in Murlo.
How Much Are Airbnb Cleaning Fees in Murlo?
Cleaning fees in Murlo are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Murlo
- About 53.2% of Murlo listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($194) and median ($58) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Murlo median of $58. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Murlo Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murlobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Gialla in Murlo
Entire Place • 5 bedrooms
Wp Relais Pompana Etruscan Villas
Entire Place • 5 bedrooms
Wp Relais Etruscan House
Entire Place • 3 bedrooms
Pompana Rustic Charm Casale
Entire Place • 2 bedrooms
Villa annex for 8/11, pool
Entire Place • 4 bedrooms
Tuscan estate producing excellent wines
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Murlo?
Learn from the best! This table showcases top-performing Airbnb hosts in Murlo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wp Relais | 3 | $283,047 | 83 | 4.87/5.0 |
| Holidu | 4 | $234,033 | 15 | 4.70/5.0 |
| Eloise | 8 | $200,351 | 403 | 4.90/5.0 |
| Luana | 5 | $155,018 | 65 | 4.91/5.0 |
| Tenuta | 7 | $100,601 | 183 | 4.91/5.0 |
| Michela | 3 | $66,159 | 442 | 4.97/5.0 |
| Novasol | 1 | $40,343 | 11 | 4.36/5.0 |
| Amazing Italian Retreats | 1 | $29,665 | 25 | 4.48/5.0 |
| Giulia | 1 | $26,608 | 26 | 4.96/5.0 |
| Silvia | 1 | $23,653 | 24 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murlo.
Who Are the Airbnb Hosts in Murlo?
Murlo is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Murlo
- With 56.5% Superhosts, Murlo has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 12.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Murlo averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Murlo
These are the highest-grossing professional property management operations in Murlo, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Holidu | 4 | $234,033 | $814 | 18.6% | 4.70/5 |
| Luana | 5 | $155,018 | $266 | 48.9% | 4.91/5 |
| Novasol | 1 | $40,343 | $648 | 76.2% | 4.36/5 |
| Harold | 1 | $19,615 | $133 | 55.5% | 5.00/5 |
| Holidu | 1 | $9,653 | $492 | 13.1% | 4.75/5 |
Management Company Insights for Murlo
- The leading management company, Holidu, operates 4 listings with $234,033 in gross revenue — a useful benchmark for what scale looks like in Murlo.
- Top managers average 2 properties each, suggesting professional management in Murlo still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.74/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 12.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Murlo's Airbnb Market Compare to Nearby Cities?
How does the Murlo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Tignano, Murlo has 10 percentage points lower occupancy and about $133 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Castelfranco di Sotto | 46 | $3,756 | $391.06 | 38% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| Monte San Savino | 86 | $2,839 | $390.03 | 39% |
| Radda in Chianti | 92 | $2,776 | $365.48 | 38% |
Frequently Asked Questions About Airbnb in Murlo
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Murlo.
How much do Airbnb hosts make in Murlo?
Murlo hosts earn about $22,638 per year on average, with an average nightly rate of $260 and RevPAR of $97. Those figures describe the typical revenue environment for active listings in Murlo, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Murlo market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Murlo?
The average Airbnb occupancy rate in Murlo is 37.6%. August is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Murlo?
Listings in Murlo average $260 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Murlo?
Murlo currently has about 62 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Murlo?
AirROI currently classifies the short-term rental regulation level in Murlo as High. The dataset also shows about 98.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Murlo?
RevPAR in Murlo is about $97. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Murlo?
Occupancy of 37.6% means Murlo is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,638, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Murlo?
The average booking lead time in Murlo is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Murlo?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Murlo include Murlo Historic Center, Pieve a Rigo, Bagni di Petriolo. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Murlo?
entire_home listings make up 100.0% of the active supply in Murlo. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Murlo compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Murlo's $22,638 and 37.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Murlo?
The average Airbnb stay length in Murlo is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Murlo?
Airbnb listings in Murlo average 4.85 out of 5 overall. About 35.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Murlo?
Wifi and Air conditioning are among the strongest revenue-linked amenities in Murlo. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Murlo?
Yes. About 53.2% of active Airbnb listings in Murlo charge a cleaning fee, and the average fee is $194. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Murlo?
A 56.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.