Montecatini Terme, Tuscany Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Montecatini Terme, Tuscany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,533 per year — at a $195 nightly rate, 33.2% occupancy, and a $63 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

At 135 active listings, Montecatini Terme is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 35.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.

Regulation is high and 91% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Montecatini Terme?

In Montecatini Terme, the headline Airbnb metrics are $15,533 in average annual revenue,33.2% occupancy, $195 ADR, and $63 in RevPAR, and guests book about 63 days in advance.

Avg. Daily Rate (ADR)(?)
$195
The average rental revenue earned for an occupied room per day in Montecatini Terme.
Occupancy Rate(?)
33.2%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$15,533
Average annual income for an Airbnb listing in Montecatini Terme. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$63
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-12.6%
Significant decrease (-12.6%) vs. last year.
Active Airbnb Listings(?)
135
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
63 days
How far in advance guests typically book in Montecatini Terme. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Montecatini Terme.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Montecatini Terme.
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How Much Do Airbnb Hosts Earn Monthly in Montecatini Terme?

Understanding the monthly revenue variations for Airbnb listings in Montecatini Terme is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montecatini Terme is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montecatini Terme across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,861+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,259 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,309 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $542, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Montecatini Terme

What Is the Monthly Airbnb Occupancy Rate in Montecatini Terme?

Maximize your bookings by understanding the Montecatini Terme STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montecatini Terme:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Montecatini Terme

What Is the Average Airbnb Nightly Rate in Montecatini Terme?

Effective short term rental pricing strategy in Montecatini Terme involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montecatini Terme typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
  • Typical properties (Median) charge around $121 per night.
  • Entry-level properties (Bottom 25%) earn around $90 per night.

Average Daily Rate (ADR) Trend by Month in Montecatini Terme

What Is the RevPAR for Airbnb in Montecatini Terme?

RevPAR in Montecatini Terme is currently $63. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $22 RevPAR.
  • Typical properties (Median) generate $42 RevPAR.
  • Strong performers (Top 25%) earn $67 RevPAR.
  • Best-in-class (Top 10%) achieve $123 RevPAR.

Average Monthly RevPAR Trend in Montecatini Terme

RevPAR Insights for Montecatini Terme

  • The average RevPAR in Montecatini Terme is $63. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($123) and bottom 25% ($22) is $101, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Montecatini Terme benchmarks. If your RevPAR falls below the median of $42, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $67+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Montecatini Terme?

Montecatini Terme's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, September)
  • Revenue averages $2,967 per month
  • Occupancy rates average 47.9%
  • Daily rates average $191
Shoulder Season
  • Revenue averages $1,860 per month
  • Occupancy maintains around 33.3%
  • Daily rates hold near $184
Low Season (January, February, November)
  • Revenue drops to average $1,047 per month
  • Occupancy decreases to average 25.1%
  • Daily rates adjust to average $184

Seasonality Insights for Montecatini Terme

  • Airbnb seasonality in Montecatini Terme is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Montecatini Terme's highest earning potential, with monthly revenues climbing to $3,354, occupancy reaching 51.5%, and ADRs peaking at $192.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $864, occupancy could drop to 18.9%, and ADRs may adjust to $176.
  • Lower occupancy paired with meaningful seasonality means hosts in Montecatini Terme need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Montecatini Terme, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Montecatini Terme, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Montecatini Terme?

Yes, Montecatini Terme, Tuscany, Italy enforces high STR regulations and 91% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Montecatini Terme to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 91% licensed listings)

What Are the Best Neighborhoods for Airbnb in Montecatini Terme?

Montecatini Terme is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Montecatini Terme
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Montecatini Centro
The heart of Montecatini Terme, featuring vibrant cafes, shops, and close proximity to the healing thermal baths. Perfect for tourists seeking relaxation and leisure.
Terme Tettuccio, Piazza del Popolo, Montecatini Alto, Teatro Verdi, Parco delle Terme
Montecatini Alto
A charming hilltop village offering stunning panoramic views and a quieter atmosphere. Ideal for visitors looking for a more authentic Tuscan experience.
Montecatini Alto funicular, Castello di Montecatini, local restaurants, hiking trails, historic architecture
Thermal Spas
Famous for its therapeutic waters, the numerous thermal baths attract visitors from all over Europe. A lucrative area for hosting wellness retreats.
Terme Excelsior, Terme Leopoldine, Bagni di Montecatini, spa treatments, wellness services
Viale Verdi
A lively street known for its shopping and dining options, this area is great for tourists who want to explore the local culture and cuisine.
Shops and boutiques, Cafes, Restaurants, Local markets, Entertainment venues
Piazza Giuseppe Verdi
A central square that serves as a hub of activity, making it an attractive spot for short-term rentals.
Live music performances, Cafes, Cultural events, Market days, Art exhibitions
Local Vineyards
Surrounding Montecatini, these vineyards offer unique wine-tasting experiences and culinary tourism that appeals to a wide range of visitors.
Wine tours, Tastings, Vineyard tours, Local festivals, Culinary experiences
Natural Parks
The nearby natural parks provide hiking and biking opportunities, capturing the interest of nature enthusiasts and adventure tourists.
Parco di villa Regina, Basilica di Montecatini, Hiking trails, Scenic views, Wildlife
Near Florence
Situated conveniently between Florence and Lucca, it’s an attractive option for tourists who want easy access to two major cities while enjoying the serenity of Montecatini Terme.
Easy train access to Florence, Cultural day trips, Shopping excursions, Historical landmarks, Culinary delights

Because Montecatini Terme has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Montecatini Terme?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Montecatini Terme

  • The Montecatini Terme Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.3% of the 135 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Montecatini Terme, Apartment/Condo properties are the most common (53.3%), reflecting the local real estate landscape.
  • Houses represent a significant 27.4% portion, catering likely to families or larger groups.
  • The presence of 15.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 3.7%) offer potential for unique stay experiences.

Montecatini Terme Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Montecatini Terme

  • The dominant room capacity in Montecatini Terme is 1 bedroom listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Montecatini Terme, indicating a high concentration in these sizes.
  • A significant 27.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montecatini Terme.

Montecatini Terme Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Montecatini Terme

  • The most common guest capacity trend in Montecatini Terme vacation rentals is listings accommodating 4 guests (25.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Montecatini Terme STR market, accounting for 43.7% of listings.
  • 28.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montecatini Terme.
  • On average, properties in Montecatini Terme are equipped to host 4.1 guests.

How Do Listings in Montecatini Terme Compare on Quality?

Listing quality in Montecatini Terme can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
27
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3.1
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
27.4%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Montecatini Terme

  • At 27 photos per listing on average, Montecatini Terme hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 27.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Montecatini Terme averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Montecatini Terme?

Amenity Prevalence

Amenity Insights for Montecatini Terme

  • Essential amenities in Montecatini Terme that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Heating, Air conditioning, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Montecatini Terme: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Montecatini Terme to stay competitive.

Which Airbnb Amenities Boost Revenue in Montecatini Terme?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Montecatini Terme, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Ping pong tableHigh opportunity
8.1%$52,440$12,259327.8%
Sound systemHigh opportunity
4.4%$54,566$13,718297.8%
Coffee maker
76.3%$18,833$4,911283.5%
Pool tableHigh opportunity
4.4%$52,647$13,807281.3%
BikesHigh opportunity
3.7%$52,128$14,126269.0%
EV chargerHigh opportunity
5.2%$50,291$13,633268.9%
Pool
17.0%$38,381$10,841254.0%
BBQ grill
20.0%$34,028$10,910211.9%
Outdoor shower
10.4%$38,531$12,872199.3%
Outdoor playgroundHigh opportunity
4.4%$42,306$14,288196.1%

Revenue Impact Insights for Montecatini Terme

  • Ping pong table tops the revenue impact list with a 327.8% uplift — listings with this amenity earn $52,440 vs. $12,259 without it.
  • High-opportunity amenities — Ping pong table, Sound system, Pool table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.

Recommendations for Hosts

  • Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Montecatini Terme.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Montecatini Terme STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montecatini Terme. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Montecatini Terme Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Montecatini Terme

  • The typical guest profile for Airbnb in Montecatini Terme consists of predominantly international visitors (83%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 17.0% of guests.
  • Key international markets include Italy (17%) and France (15.7%).
  • Top languages spoken are English (38.3%) followed by Italian (13.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Montecatini Terme?

Listings in Montecatini Terme average 4.78 out of 5 overall, with about 29.3 reviews per active listing and 31.1% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Montecatini Terme

  • An average rating of 4.78 places Montecatini Terme in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
  • The strongest subcategory is Check-in (4.87), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 31.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Montecatini Terme Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Montecatini Terme

  • The most common availability pattern in Montecatini Terme falls within the 271-366 days range, representing 64.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Montecatini Terme (36.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Montecatini Terme?

Average Booking Lead Time by Month

Booking Lead Time Insights for Montecatini Terme

  • The overall average booking lead time for vacation rentals in Montecatini Terme is 63 days.
  • Guests book furthest in advance for stays during October (average 86 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (71 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Montecatini Terme.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 71 days) to capture early planners.
  • Monitor your own booking lead times against these Montecatini Terme averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Montecatini Terme?

Guests in Montecatini Terme stay about 5.4 nights on average, generating roughly 2,070 reservations and 15.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Montecatini Terme

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Montecatini Terme

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • 15.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Mar (9.6 nights) and shorten in Feb (3.3 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Montecatini Terme Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.5%)

1 Night

29 listings

21.5% of total

2 Nights (27.4%)

2 Nights

37 listings

27.4% of total

3 Nights (6.7%)

3 Nights

9 listings

6.7% of total

4-6 Nights (11.1%)

4-6 Nights

15 listings

11.1% of total

7-29 Nights (4.4%)

7-29 Nights

6 listings

4.4% of total

30+ Nights (28.9%)

30+ Nights

39 listings

28.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Montecatini Terme is 30+ Nights, adopted by 28.9% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (28.9%) caters to monthly stays (30+ nights) in Montecatini Terme, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 28.9% of Montecatini Terme hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 28.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montecatini Terme.

Montecatini Terme Airbnb Cancellation Policy Trends Analysis (2026)

Limited

3 listings

2.2% of total

Super Strict 30 Days

3 listings

2.2% of total

Super Strict 60 Days

5 listings

3.7% of total

Flexible (39.3%)

Flexible

53 listings

39.3% of total

Moderate (38.5%)

Moderate

52 listings

38.5% of total

Firm (14.1%)

Firm

19 listings

14.1% of total

Cancellation Policy Insights for Montecatini Terme

  • The prevailing Airbnb cancellation policy trend in Montecatini Terme is Flexible, used by 39.3% of listings.
  • The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Montecatini Terme may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 39.3% market standard in Montecatini Terme.
  • Regularly review your cancellation policy against competitors and market demand shifts in Montecatini Terme.

How Much Are Airbnb Cleaning Fees in Montecatini Terme?

Cleaning fees in Montecatini Terme are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$243
Median Cleaning Fee
$46
Listings Charging a Fee
57.8%
Fee as Revenue Share
6.3%

Cleaning Fee Insights for Montecatini Terme

  • About 57.8% of Montecatini Terme listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
  • The gap between the average ($243) and median ($46) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 6.3% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Montecatini Terme median of $46. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Montecatini Terme Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Montecatini Termebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Le Panteraie - located between Florence and Pisa

Villa Le Panteraie - located between Florence and Pisa

Entire Place • 5 bedrooms

$144,502
Revenue
49.2%
Occupancy
$686.94
Daily Rate
OttoPini
Beautiful villa, Montecatini Terme.

OttoPini Beautiful villa, Montecatini Terme.

Entire Place • 4 bedrooms

$113,787
Revenue
47.3%
Occupancy
$589.07
Daily Rate
Villa Maona - villa with pool between Florence and Pisa

Villa Maona - villa with pool between Florence and Pisa

Entire Place • 5 bedrooms

$86,705
Revenue
40.2%
Occupancy
$626.27
Daily Rate
A private villa with an infinity pool

A private villa with an infinity pool

Entire Place • 4 bedrooms

$66,801
Revenue
30.4%
Occupancy
$890.67
Daily Rate
Alfresco Splendid Villa heatable pool & jacuzzi

Alfresco Splendid Villa heatable pool & jacuzzi

Entire Place • 6 bedrooms

$62,459
Revenue
26.1%
Occupancy
$1356.44
Daily Rate
Angelina Tower 10+2, Emma Villas

Angelina Tower 10+2, Emma Villas

Entire Place • 5 bedrooms

$60,818
Revenue
26.5%
Occupancy
$1197.97
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Montecatini Terme?

Learn from the best! This table showcases top-performing Airbnb hosts in Montecatini Terme based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Montecatini Terme by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Paolo2$231,207805.00/5.0
Suite7$122,981514.89/5.0
Lotte1$113,787105.00/5.0
Agriturismo Fonteregia4$80,1333094.98/5.0
Vacanze Al Civico2$69,616954.96/5.0
Carolina2$67,164624.75/5.0
Alessandra1$62,459135.00/5.0
Emma1$60,81845.00/5.0
Birgit - Interhome3$56,726504.49/5.0
Francesca3$46,497464.99/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montecatini Terme.

Who Are the Airbnb Hosts in Montecatini Terme?

Montecatini Terme has a relatively balanced host base.

Superhosts
35.6%
Professional Management
8.1%
Cohosted Listings
23.0%
Instant Book Enabled
7.4%
Simplified Pricing
57.8%

Host Profile Insights for Montecatini Terme

  • A 35.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 8.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 7.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 57.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 23.0% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Montecatini Terme averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Montecatini Terme

These are the highest-grossing professional property management operations in Montecatini Terme, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Montecatini Terme
CompanyListingsRevenueADROcc.Rating
Birgit - Interhome3$56,726$22626.7%4.49/5
Ma Maison Vacation Rental1$45,228$41445.6%5.00/5
Bookings For You1$44,786$89418.9%N/A
Novasol1$21,073$14250.9%4.68/5
Novasol1$20,518$28835.1%4.56/5
Samantha Geco Vacation Rentals1$14,313$19738.4%3.67/5
Samantha3$2,404$11315.9%N/A

Management Company Insights for Montecatini Terme

  • The leading management company, Birgit - Interhome, operates 3 listings with $56,726 in gross revenue — a useful benchmark for what scale looks like in Montecatini Terme.
  • Top managers average 2 properties each, suggesting professional management in Montecatini Terme still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.48/5 in guest ratings — suggesting room for quality improvement even among larger operators.

Recommendations

  • With only 8.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Montecatini Terme's Airbnb Market Compare to Nearby Cities?

How does the Montecatini Terme Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Monterosso al Mare, Montecatini Terme has 20 percentage points lower occupancy and about $76 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Montecatini Terme — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Tignano12$4,196$393.0648%
Castelfranco di Sotto46$3,756$391.0638%
Portofino75$3,574$504.8538%
Marciano della Chiana17$3,565$533.9234%
Buonconvento60$3,338$457.2944%
Monterosso al Mare352$2,887$271.1053%
Monte San Savino86$2,839$390.0339%
Radda in Chianti92$2,776$365.4838%
Impruneta141$2,752$281.9440%
Lastra a Signa95$2,738$309.8642%

Frequently Asked Questions About Airbnb in Montecatini Terme

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Montecatini Terme.

How much do Airbnb hosts make in Montecatini Terme?

Montecatini Terme hosts earn about $15,533 per year on average, with an average nightly rate of $195 and RevPAR of $63. Those figures describe the typical revenue environment for active listings in Montecatini Terme, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Montecatini Terme market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Montecatini Terme?

The average Airbnb occupancy rate in Montecatini Terme is 33.2%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Montecatini Terme?

Listings in Montecatini Terme average $195 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Montecatini Terme?

Montecatini Terme currently has about 135 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Montecatini Terme?

AirROI currently classifies the short-term rental regulation level in Montecatini Terme as High. The dataset also shows about 91.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Montecatini Terme?

RevPAR in Montecatini Terme is about $63. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Montecatini Terme?

Occupancy of 33.2% means Montecatini Terme is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,533, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Montecatini Terme?

The average booking lead time in Montecatini Terme is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Montecatini Terme?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Montecatini Terme include Montecatini Centro, Montecatini Alto, Thermal Spas. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Montecatini Terme?

entire_home listings make up 79.3% of the active supply in Montecatini Terme. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Montecatini Terme compare to nearby Airbnb markets?

Among neighboring markets, Tignano posts $50,355 in average annual revenue with 48.3% occupancy, compared to Montecatini Terme's $15,533 and 33.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Montecatini Terme?

The average Airbnb stay length in Montecatini Terme is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Montecatini Terme?

Airbnb listings in Montecatini Terme average 4.78 out of 5 overall. About 31.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Montecatini Terme?

Ping pong table and Sound system are among the strongest revenue-linked amenities in Montecatini Terme. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Montecatini Terme?

Yes. About 57.8% of active Airbnb listings in Montecatini Terme charge a cleaning fee, and the average fee is $243. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Montecatini Terme?

At 35.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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