Marliana, Tuscany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Marliana, Tuscany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $21,211 per year — at a $218 nightly rate, 38.5% occupancy, and a $102 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 34 active listings, Marliana is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 36.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 97% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Marliana?
In Marliana, the headline Airbnb metrics are $21,211 in average annual revenue,38.5% occupancy, $218 ADR, and $102 in RevPAR, and guests book about 70 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Marliana?
Understanding the monthly revenue variations for Airbnb listings in Marliana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marliana is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marliana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,660+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,565 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,371 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $636, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marliana
What Is the Monthly Airbnb Occupancy Rate in Marliana?
Maximize your bookings by understanding the Marliana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marliana:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marliana
What Is the Average Airbnb Nightly Rate in Marliana?
Effective short term rental pricing strategy in Marliana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marliana typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $439+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $260 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Marliana
What Is the RevPAR for Airbnb in Marliana?
RevPAR in Marliana is currently $102. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $21 RevPAR.
- Typical properties (Median) generate $64 RevPAR.
- Strong performers (Top 25%) earn $144 RevPAR.
- Best-in-class (Top 10%) achieve $263 RevPAR.
Average Monthly RevPAR Trend in Marliana
RevPAR Insights for Marliana
- The average RevPAR in Marliana is $102. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($263) and bottom 25% ($21) is $242, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Dec, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Marliana benchmarks. If your RevPAR falls below the median of $64, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $144+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Marliana?
Marliana's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,907 per month
- Occupancy rates average 50.3%
- Daily rates average $219
Shoulder Season
- Revenue averages $2,354 per month
- Occupancy maintains around 35.6%
- Daily rates hold near $192
Low Season (January, February, December)
- Revenue drops to average $973 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $209
Seasonality Insights for Marliana
- Airbnb seasonality in Marliana is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Marliana's highest earning potential, with monthly revenues climbing to $5,944, occupancy reaching 59.4%, and ADRs peaking at $227.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $819, occupancy could drop to 15.2%, and ADRs may adjust to $176.
- Lower occupancy paired with meaningful seasonality means hosts in Marliana need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Marliana, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Marliana, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Marliana?
Yes, Marliana, Tuscany, Italy enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Marliana to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 97% licensed listings)
What Are the Best Neighborhoods for Airbnb in Marliana?
With a compact short-term rental market, Marliana gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marliana Centro | Charming village center with historical significance and local amenities. Attracts visitors looking for an authentic Tuscan experience and easy access to local shops and restaurants. | Local restaurants, Historic church of San Niccolò, Piazza della Libertà, Scenic views of the surrounding hills |
| Montecatini Terme | Nearby spa town known for its thermal baths and wellness tourism. Popular with visitors seeking relaxation and health retreats in a beautiful setting. | Thermal spas, Parco delle Terme, Montecatini Alto, Shopping in Montecatini |
| Pieve a Nievole | A small but picturesque hamlet close to Marliana, ideal for guests looking for peace and tranquility while still being close to larger towns. | Historic villa, Beautiful hiking trails, Local vineyards, Panoramic views |
| Monsummano Terme | Well-known for its thermal baths and wellness facilities, attracting a diverse range of tourists. | Grotta Giusti Spa, Monsummano Alto, Thermal parks, Restaurants and cafés |
| Vivaio | A tranquil countryside area just outside Marliana, ideal for nature lovers and those seeking a relaxing getaway. | Beautiful landscapes, Hiking trails, Local farms, Wine tasting experiences |
| Montecatini Alto | Historic hilltop town offering stunning views and a taste of medieval history that attracts many tourists looking for day trips. | Belvedere, Castle ruins, Historic architecture, Local artisan shops |
| Buggiano | Charming medieval village with beautiful views and historic buildings, it captures the essence of Tuscany that attracts visitors. | Buggiano Castello, Old town streets, Local eateries, Cultural festivals |
| Cutigliano | Nestled in the mountains, it is ideal for those wanting outdoor activities such as hiking and skiing, appealing to adventure seekers. | Ski slopes, Hiking trails, Botanical gardens, Historic churches |
Because Marliana has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Marliana?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marliana
- The Marliana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.3% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marliana, House properties are the most common (73.5%), reflecting the local real estate landscape.
- Houses represent a significant 73.5% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Marliana Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marliana
- The dominant room capacity in Marliana is 2 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.9% of the active Airbnb listings in Marliana, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marliana.
Marliana Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marliana
- The most common guest capacity trend in Marliana vacation rentals is listings accommodating 8+ guests (32.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marliana STR market, accounting for 53.0% of listings.
- 55.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marliana.
- On average, properties in Marliana are equipped to host 5.4 guests.
How Do Listings in Marliana Compare on Quality?
Listing quality in Marliana can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Marliana
- At 44 photos per listing on average, Marliana hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Marliana averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Marliana?
Amenity Prevalence
Amenity Insights for Marliana
- Popular amenities like Wifi, Heating, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marliana to stay competitive.
Which Airbnb Amenities Boost Revenue in Marliana?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Marliana, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor kitchen | 14.7% | $65,103 | $13,644 | 377.2% |
Free parking on premises | 79.4% | $25,263 | $5,581 | 352.7% |
Outdoor dining area | 38.2% | $39,427 | $9,935 | 296.9% |
Barbecue utensils | 26.5% | $46,977 | $11,935 | 293.6% |
Pool | 55.9% | $30,905 | $8,932 | 246.0% |
Dryer | 17.6% | $49,005 | $15,255 | 221.2% |
Outdoor furniture | 44.1% | $34,467 | $10,746 | 220.7% |
Pack ’n play/Travel crib | 14.7% | $49,635 | $16,310 | 204.3% |
Washer | 79.4% | $24,424 | $8,818 | 177.0% |
Toaster | 41.2% | $33,790 | $12,406 | 172.4% |
Revenue Impact Insights for Marliana
- Outdoor kitchen tops the revenue impact list with a 377.2% uplift — listings with this amenity earn $65,103 vs. $13,644 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Marliana STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marliana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarliana Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Marliana
- The typical guest profile for Airbnb in Marliana consists of predominantly international visitors (89%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 10.6% of guests.
- Key international markets include Germany (17%) and France (10.6%).
- Top languages spoken are English (38.8%) followed by German (14.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Marliana?
Listings in Marliana average 4.69 out of 5 overall, with about 30.5 reviews per active listing and 14.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Marliana
- An average rating of 4.69 places Marliana in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.77), while Location (4.51) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 14.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 14.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Marliana Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marliana
- The most common availability pattern in Marliana falls within the 271-366 days range, representing 64.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marliana (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Marliana?
Average Booking Lead Time by Month
Booking Lead Time Insights for Marliana
- The overall average booking lead time for vacation rentals in Marliana is 70 days.
- Guests book furthest in advance for stays during August (average 134 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Marliana.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 134 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Marliana averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Marliana?
Guests in Marliana stay about 6.2 nights on average, generating roughly 475 reservations and 14 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Marliana
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Marliana
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (10 nights) and shorten in Oct (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Marliana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
8.8% of total
2 Nights
5 listings
14.7% of total
3 Nights
1 listings
2.9% of total
4-6 Nights
4 listings
11.8% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
20 listings
58.8% of total
Key Insights
- The most prevalent minimum stay requirement in Marliana is 30+ Nights, adopted by 58.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (58.8%) caters to monthly stays (30+ nights) in Marliana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 58.8% of Marliana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 58.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marliana.
Marliana Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.9% of total
Super Strict 30 Days
3 listings
8.8% of total
Super Strict 60 Days
8 listings
23.5% of total
Flexible
5 listings
14.7% of total
Moderate
11 listings
32.4% of total
Firm
6 listings
17.6% of total
Cancellation Policy Insights for Marliana
- The prevailing Airbnb cancellation policy trend in Marliana is Moderate, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (47.1%) and stricter (17.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.4% market standard in Marliana.
- Regularly review your cancellation policy against competitors and market demand shifts in Marliana.
How Much Are Airbnb Cleaning Fees in Marliana?
Cleaning fees in Marliana are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Marliana
- 79.4% of listings charge a cleaning fee, making it standard practice in Marliana. Guests expect it and factor it into their booking decisions.
- The gap between the average ($215) and median ($164) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Marliana median of $164. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Marliana Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marlianabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Lecceta
Entire Place • 7 bedrooms
Casa Danese
Entire Place • 5 bedrooms
Tuscan country house between Lucca and Florence
Entire Place • 5 bedrooms
The Tuscany of Tuscan people, isolated and green
Entire Place • 4 bedrooms
Tuscan Villa La Selva • Pool & Housekeeping
Entire Place • 4 bedrooms
Independent Villa in Tuscany - Montecatini Terme
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Marliana?
Learn from the best! This table showcases top-performing Airbnb hosts in Marliana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bo | 2 | $190,140 | 76 | 4.63/5.0 |
| Frank | 1 | $75,308 | 25 | 4.68/5.0 |
| Leonardo | 1 | $48,536 | 173 | 4.72/5.0 |
| Markus | 1 | $48,511 | 2 | Not Rated |
| David | 3 | $42,364 | 408 | 4.99/5.0 |
| Sonia Barbara | 1 | $40,981 | 30 | 5.00/5.0 |
| Lorenzo | 1 | $40,542 | 27 | 4.96/5.0 |
| Birgit - Interhome | 2 | $29,600 | 5 | 4.33/5.0 |
| Novasol | 1 | $29,271 | 7 | 4.43/5.0 |
| Abitare Holiday Homes | 1 | $27,188 | 8 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marliana.
Who Are the Airbnb Hosts in Marliana?
Marliana leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Marliana
- Only 29.4% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 32.4% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 2.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Marliana averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Marliana
These are the highest-grossing professional property management operations in Marliana, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Birgit - Interhome | 2 | $29,600 | $181 | 33.1% | 4.33/5 |
| Novasol | 1 | $29,271 | $254 | 37.3% | 4.43/5 |
| Novasol | 1 | $19,488 | $297 | 39.1% | 4.57/5 |
| Leonardo | 1 | $17,994 | $267 | 31.9% | 4.67/5 |
| Novasol | 1 | $14,936 | $150 | 27.7% | 4.54/5 |
| Novasol | 1 | $11,800 | $446 | 24.8% | N/A |
| Emma | 1 | $9,809 | $382 | 17.1% | N/A |
| Novasol | 1 | $7,050 | $141 | 21.8% | N/A |
| Novasol | 1 | $6,654 | $196 | 38.2% | 3.67/5 |
| Iris - BELVILLA | 2 | $2,112 | $138 | 26.0% | 4.63/5 |
Management Company Insights for Marliana
- The leading management company, Birgit - Interhome, operates 2 listings with $29,600 in gross revenue — a useful benchmark for what scale looks like in Marliana.
- Top managers average 1 properties each, suggesting professional management in Marliana still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.41/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Marliana's Airbnb Market Compare to Nearby Cities?
How does the Marliana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Monterosso al Mare, Marliana has 14 percentage points lower occupancy and about $53 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Castelfranco di Sotto | 46 | $3,756 | $391.06 | 38% |
| Portofino | 75 | $3,574 | $504.85 | 38% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Monterosso al Mare | 352 | $2,887 | $271.10 | 53% |
| Monte San Savino | 86 | $2,839 | $390.03 | 39% |
| Radda in Chianti | 92 | $2,776 | $365.48 | 38% |
| Impruneta | 141 | $2,752 | $281.94 | 40% |
| Lastra a Signa | 95 | $2,738 | $309.86 | 42% |
Frequently Asked Questions About Airbnb in Marliana
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Marliana.
How much do Airbnb hosts make in Marliana?
Marliana hosts earn about $21,211 per year on average, with an average nightly rate of $218 and RevPAR of $102. Those figures describe the typical revenue environment for active listings in Marliana, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Marliana market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Marliana?
The average Airbnb occupancy rate in Marliana is 38.5%. July is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Marliana?
Listings in Marliana average $218 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Marliana?
Marliana currently has about 34 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Marliana?
AirROI currently classifies the short-term rental regulation level in Marliana as High. The dataset also shows about 97.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Marliana?
RevPAR in Marliana is about $102. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Marliana?
Occupancy of 38.5% means Marliana is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $21,211, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Marliana?
The average booking lead time in Marliana is about 70 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Marliana?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Marliana include Marliana Centro, Montecatini Terme, Pieve a Nievole. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Marliana?
entire_home listings make up 85.3% of the active supply in Marliana. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Marliana compare to nearby Airbnb markets?
Among neighboring markets, Tignano posts $50,355 in average annual revenue with 48.3% occupancy, compared to Marliana's $21,211 and 38.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Marliana?
The average Airbnb stay length in Marliana is about 6.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Marliana?
Airbnb listings in Marliana average 4.69 out of 5 overall. About 14.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Marliana?
Outdoor kitchen and Free parking on premises are among the strongest revenue-linked amenities in Marliana. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Marliana?
Yes. About 79.4% of active Airbnb listings in Marliana charge a cleaning fee, and the average fee is $215. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Marliana?
At 29.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.