Cetona, Tuscany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Cetona, Tuscany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,366 per year — at a $328 nightly rate, 34.1% occupancy, and a $128 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 73 active listings, Cetona is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 23.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 90% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Cetona?
In Cetona, the headline Airbnb metrics are $28,366 in average annual revenue,34.1% occupancy, $328 ADR, and $128 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Cetona?
Understanding the monthly revenue variations for Airbnb listings in Cetona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cetona is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cetona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,657+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,846 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,572 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $672, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cetona
What Is the Monthly Airbnb Occupancy Rate in Cetona?
Maximize your bookings by understanding the Cetona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cetona:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cetona
What Is the Average Airbnb Nightly Rate in Cetona?
Effective short term rental pricing strategy in Cetona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cetona typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $756+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $437 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Cetona
What Is the RevPAR for Airbnb in Cetona?
RevPAR in Cetona is currently $128. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $21 RevPAR.
- Typical properties (Median) generate $54 RevPAR.
- Strong performers (Top 25%) earn $199 RevPAR.
- Best-in-class (Top 10%) achieve $345 RevPAR.
Average Monthly RevPAR Trend in Cetona
RevPAR Insights for Cetona
- The average RevPAR in Cetona is $128. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($345) and bottom 25% ($21) is $325, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Cetona benchmarks. If your RevPAR falls below the median of $54, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $199+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Cetona?
Cetona's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $6,598 per month
- Occupancy rates average 52.4%
- Daily rates average $308
Shoulder Season
- Revenue averages $3,050 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $291
Low Season (January, February, November)
- Revenue drops to average $1,395 per month
- Occupancy decreases to average 23.0%
- Daily rates adjust to average $298
Seasonality Insights for Cetona
- Airbnb seasonality in Cetona is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Cetona's highest earning potential, with monthly revenues climbing to $7,799, occupancy reaching 60.8%, and ADRs peaking at $319.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,087, occupancy could drop to 19.7%, and ADRs may adjust to $270.
- Lower occupancy paired with meaningful seasonality means hosts in Cetona need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Cetona, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Cetona, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Cetona?
Yes, Cetona, Tuscany, Italy enforces high STR regulations and 90% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Cetona to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 90% licensed listings)
What Are the Best Neighborhoods for Airbnb in Cetona?
Cetona is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Cetona, known for its charming medieval streets, local festivals, and authentic Tuscan ambiance. It's a prime location for tourists who want to experience the true essence of Tuscany. | Chiesa di San Francesco, Piazza Garibaldi, Santuario della Madonna della Querce, Museo della Città, panoramic views of the Val di Chiana |
| Frazioni di Cetona | The surrounding villages of Cetona are picturesque and less touristy, offering a more tranquil stay with beautiful landscapes and traditional Tuscan life. Ideal for guests looking to escape the crowds. | The stunning countryside, Local vineyards and olive groves, Hidden trattorias with authentic cuisine, Hiking trails in the natural parks |
| Cetona Hills | Located on the hills surrounding Cetona, this area offers breathtaking views and luxurious villas. It attracts visitors seeking relaxation and upscale accommodations amidst nature. | Hiking and biking trails, Scenic viewpoints, Nature reserves, Wellness retreats |
| Cercina | A small village near Cetona known for its peaceful atmosphere and stunning scenery. It's perfect for those looking to enjoy rural Tuscany while being close to cultural sites. | Local farming experiences, Tranquil countryside, Community events and festivals |
| Monticchiello | A short drive from Cetona, this small medieval village is known for its well-preserved architecture and local arts. It attracts visitors who appreciate culture and history. | Etruscan ruins, Local artisan shops, Beautiful landscapes, Fine dining with local specialties |
| Pienza | Famous for its pecorino cheese and Renaissance architecture, Pienza is a UNESCO World Heritage site that's a must-visit for tourists. The proximity to Cetona makes it an attractive option for guests. | Piazza Pio II, Palazzo Piccolomini, Church of Corsignano, Scenic cheese markets |
| San Quirico d’Orcia | A charming town within easy reach of Cetona, known for its beautiful gardens and historic buildings. It’s a great location for travelers wanting a mix of culture and relaxation. | Horti Leonini gardens, Collegiate Church of Santa Maria Assunta, Local wine tasting tours |
| Chiusi | Just a short drive, this town is rich in Etruscan history and offers great archaeological sites. It attracts tourists interested in history and culture, expanding the potential for Airbnb hosting. | Chiusi Archaeological Museum, Etruscan tombs, Beautiful countryside views |
Because Cetona has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Cetona?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cetona
- The Cetona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cetona, House properties are the most common (57.5%), reflecting the local real estate landscape.
- Houses represent a significant 57.5% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.1%) offer potential for unique stay experiences.
Cetona Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cetona
- The dominant room capacity in Cetona is 1 bedroom listings, making up 26% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 49.3% of the active Airbnb listings in Cetona, indicating a high concentration in these sizes.
- A significant 46.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cetona.
Cetona Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cetona
- The most common guest capacity trend in Cetona vacation rentals is listings accommodating 8+ guests (34.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Cetona STR market, accounting for 52.0% of listings.
- 46.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cetona.
- On average, properties in Cetona are equipped to host 5.4 guests.
How Do Listings in Cetona Compare on Quality?
Listing quality in Cetona can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Cetona
- At 41.1 photos per listing on average, Cetona hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Cetona averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Cetona?
Amenity Prevalence
Amenity Insights for Cetona
- Popular amenities like Wifi, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cetona to stay competitive.
Which Airbnb Amenities Boost Revenue in Cetona?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Cetona, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 64.4% | $41,910 | $3,882 | 979.5% |
BBQ grill | 67.1% | $38,924 | $6,812 | 471.4% |
Washer | 72.6% | $36,391 | $7,102 | 412.4% |
Pool | 58.9% | $42,100 | $8,681 | 385.0% |
Dishwasher | 57.5% | $42,789 | $8,826 | 384.8% |
Coffee maker | 76.7% | $34,710 | $7,470 | 364.6% |
TV | 90.4% | $30,652 | $6,813 | 349.9% |
Crib | 49.3% | $46,473 | $10,748 | 332.4% |
Ping pong tableHigh opportunity | 9.6% | $87,064 | $22,141 | 293.2% |
Kitchen | 93.2% | $29,861 | $8,037 | 271.6% |
Revenue Impact Insights for Cetona
- Pets allowed tops the revenue impact list with a 979.5% uplift — listings with this amenity earn $41,910 vs. $3,882 without it.
- High-opportunity amenities — Ping pong table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Cetona.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Cetona STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cetona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCetona Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Cetona
- The typical guest profile for Airbnb in Cetona consists of predominantly international visitors (78%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 22.5% of guests.
- Key international markets include Italy (22.5%) and United States (13.3%).
- Top languages spoken are English (41.1%) followed by Spanish (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Cetona?
Listings in Cetona average 4.81 out of 5 overall, with about 31 reviews per active listing and 24.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Cetona
- With an overall rating of 4.81, Cetona listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.84), while Cleanliness (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 24.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 24.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Cetona Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cetona
- The most common availability pattern in Cetona falls within the 271-366 days range, representing 58.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cetona (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Cetona?
Average Booking Lead Time by Month
Booking Lead Time Insights for Cetona
- The overall average booking lead time for vacation rentals in Cetona is 60 days.
- Guests book furthest in advance for stays during August (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Cetona.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Cetona averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Cetona?
Guests in Cetona stay about 5.1 nights on average, generating roughly 1,019 reservations and 14.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Cetona
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Cetona
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (6.4 nights) and shorten in Nov (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Cetona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
13.7% of total
2 Nights
12 listings
16.4% of total
3 Nights
7 listings
9.6% of total
4-6 Nights
9 listings
12.3% of total
7-29 Nights
5 listings
6.8% of total
30+ Nights
30 listings
41.1% of total
Key Insights
- The most prevalent minimum stay requirement in Cetona is 30+ Nights, adopted by 41.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.1%) caters to monthly stays (30+ nights) in Cetona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.1% of Cetona hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 41.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cetona.
Cetona Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
6 listings
8.2% of total
Limited
1 listings
1.4% of total
Super Strict 60 Days
5 listings
6.8% of total
Flexible
20 listings
27.4% of total
Moderate
23 listings
31.5% of total
Firm
18 listings
24.7% of total
Cancellation Policy Insights for Cetona
- The prevailing Airbnb cancellation policy trend in Cetona is Moderate, used by 31.5% of listings.
- There's a relatively balanced mix between guest-friendly (58.9%) and stricter (24.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.5% market standard in Cetona.
- Regularly review your cancellation policy against competitors and market demand shifts in Cetona.
How Much Are Airbnb Cleaning Fees in Cetona?
Cleaning fees in Cetona are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Cetona
- About 64.4% of Cetona listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($302) and median ($81) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Cetona median of $81. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Cetona Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cetonabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Febea - Private villa with 16 beds, heated p
Entire Place • 8 bedrooms
Fonterucola
Entire Place • 8 bedrooms
Villa Febea sleeps 24,Events Heated Pool Jacuzzi
Entire Place • 12 bedrooms
Rocca di Cetona, a Luxury Castle with Pool in Tusc
Entire Place • 7 bedrooms
Country house pool, minispa to Siena, Montalcino
Entire Place • 4 bedrooms
Il Pornelleto Farmhouse - Villa Alari
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Cetona?
Learn from the best! This table showcases top-performing Airbnb hosts in Cetona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jacopo | 2 | $296,798 | 13 | 4.92/5.0 |
| Claude | 2 | $157,500 | 15 | 4.87/5.0 |
| Novasol | 1 | $154,819 | 21 | 4.95/5.0 |
| Lucca Apartments And Villas S | 1 | $114,945 | 6 | 5.00/5.0 |
| Valentina | 3 | $108,071 | 47 | 4.90/5.0 |
| Great Stays | 2 | $103,834 | 3 | Not Rated |
| Valerio | 1 | $95,757 | 58 | 4.74/5.0 |
| Jane | 1 | $84,571 | 9 | 4.89/5.0 |
| Simona | 1 | $78,735 | 34 | 4.85/5.0 |
| Elisa | 1 | $72,256 | 100 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cetona.
Who Are the Airbnb Hosts in Cetona?
Cetona has a relatively balanced host base.
Host Profile Insights for Cetona
- A 37.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 13.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 52.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Cetona averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Cetona
These are the highest-grossing professional property management operations in Cetona, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Novasol | 1 | $154,819 | $852 | 41.9% | 4.95/5 |
| Lucca Apartments And Villas S | 1 | $114,945 | $1,525 | 52.1% | 5.00/5 |
| Great Stays | 2 | $103,834 | $920 | 24.6% | N/A |
| Beach Villas | 1 | $42,444 | $363 | 66.6% | N/A |
| Novasol | 1 | $42,383 | $518 | 74.8% | N/A |
| Giammarco Bisogno | 1 | $41,820 | $857 | 25.3% | 4.67/5 |
| Novasol | 1 | $36,589 | $380 | 40.7% | 5.00/5 |
| Alessandra - Interhome | 1 | $34,975 | $657 | 27.0% | N/A |
| Posarelli Villas | 1 | $16,457 | $445 | 19.6% | N/A |
| Mauro | 1 | $3,183 | $533 | 6.6% | 4.93/5 |
Management Company Insights for Cetona
- The leading management company, Novasol, operates 1 listings with $154,819 in gross revenue — a useful benchmark for what scale looks like in Cetona.
- Top managers average 1 properties each, suggesting professional management in Cetona still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.91/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 13.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Cetona's Airbnb Market Compare to Nearby Cities?
How does the Cetona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rome, Cetona has 15 percentage points lower occupancy and about $106 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Castelfranco di Sotto | 46 | $3,756 | $391.06 | 38% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| Monte San Savino | 86 | $2,839 | $390.03 | 39% |
| Rome | 26,032 | $2,830 | $222.55 | 49% |
Frequently Asked Questions About Airbnb in Cetona
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Cetona.
How much do Airbnb hosts make in Cetona?
Cetona hosts earn about $28,366 per year on average, with an average nightly rate of $328 and RevPAR of $128. Those figures describe the typical revenue environment for active listings in Cetona, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Cetona market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Cetona?
The average Airbnb occupancy rate in Cetona is 34.1%. August is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Cetona?
Listings in Cetona average $328 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Cetona?
Cetona currently has about 73 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Cetona?
AirROI currently classifies the short-term rental regulation level in Cetona as High. The dataset also shows about 90.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Cetona?
RevPAR in Cetona is about $128. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Cetona?
Occupancy of 34.1% means Cetona is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $28,366, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Cetona?
The average booking lead time in Cetona is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Cetona?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Cetona include Centro Storico, Frazioni di Cetona, Cetona Hills. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Cetona?
entire_home listings make up 93.2% of the active supply in Cetona. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Cetona compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Cetona's $28,366 and 34.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Cetona?
The average Airbnb stay length in Cetona is about 5.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Cetona?
Airbnb listings in Cetona average 4.81 out of 5 overall. About 24.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Cetona?
Pets allowed and BBQ grill are among the strongest revenue-linked amenities in Cetona. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Cetona?
Yes. About 64.4% of active Airbnb listings in Cetona charge a cleaning fee, and the average fee is $302. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Cetona?
At 37.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.