Como, Lombardy Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Como, Lombardy? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,805 per year — at a $233 nightly rate, 42.6% occupancy, and a $99 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,533 active listings and moderate demand with room for well-positioned listings to outperform, Como is an established vacation rental market. Supply grew 128.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 96% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Como?
In Como, the headline Airbnb metrics are $27,805 in average annual revenue,42.6% occupancy, $233 ADR, and $99 in RevPAR, and guests book about 49 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Como?
Understanding the monthly revenue variations for Airbnb listings in Como is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Como is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Como across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,833+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,743 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,304 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,279, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Como
What Is the Monthly Airbnb Occupancy Rate in Como?
Maximize your bookings by understanding the Como STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Como:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Como
What Is the Average Airbnb Nightly Rate in Como?
Effective short term rental pricing strategy in Como involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Como typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $382+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $258 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $139 per night.
Average Daily Rate (ADR) Trend by Month in Como
What Is the RevPAR for Airbnb in Como?
RevPAR in Como is currently $99. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $54 RevPAR.
- Typical properties (Median) generate $80 RevPAR.
- Strong performers (Top 25%) earn $118 RevPAR.
- Best-in-class (Top 10%) achieve $178 RevPAR.
Average Monthly RevPAR Trend in Como
RevPAR Insights for Como
- The average RevPAR in Como is $99. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($178) and bottom 25% ($54) is $125, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Como benchmarks. If your RevPAR falls below the median of $80, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $118+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Como?
Como's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $4,563 per month
- Occupancy rates average 58.7%
- Daily rates average $258
Shoulder Season
- Revenue averages $2,872 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $227
Low Season (January, February, March)
- Revenue drops to average $1,624 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $218
Seasonality Insights for Como
- Airbnb seasonality in Como is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Como's highest earning potential, with monthly revenues climbing to $4,803, occupancy reaching 60.3%, and ADRs peaking at $260.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,334, occupancy could drop to 20.8%, and ADRs may adjust to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Como.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Como, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Como, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Como?
Yes, Como, Lombardy, Italy enforces high STR regulations and 96% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Como to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 96% licensed listings)
What Are the Best Neighborhoods for Airbnb in Como?
In a large, heavily regulated market like Como, neighborhood selection is one of the strongest levers for Airbnb investment performance. Zoning rules, permitting availability, and guest demand patterns can vary block by block. The 8 neighborhoods below represent areas where short-term rental activity concentrates — understanding why each one attracts guests and hosts helps investors evaluate where their property type and budget fit best.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Como offers beautiful architecture, rich history, and proximity to key attractions. It's a hub for tourists who want to explore the cultural heritage of the city. | Duomo di Como, Piazza Cavour, Tempio Voltiano, Como Cathedral, Funicolare Como-Brunate |
| Lakeside Promenade | This picturesque area along the lake is perfect for leisurely walks and stunning views, making it a prime location for guests wanting to enjoy the beauty of Lake Como. | Lakeside Park, Lido Villa Olmo, Boat tours, Villa Olmo, Piazza Cavour |
| Brunate | Brunate is a charming town atop a hill offering breathtaking panoramic views of Lake Como. It's ideal for visitors looking for tranquility and natural beauty. | Brunate Funicular, San Maurizio Church, Parco della Rimembranza, Hiking trails, Scenic viewpoints |
| Cernobbio | Cernobbio is a lovely village known for its luxurious villas and proximity to the lake. It's a popular destination for both tourists and business travelers attending events at Villa Erba. | Villa Erba, Villa d'Este, Cernobbio Park, Lakefront promenade, Local restaurants |
| Lenno | Famous for the beautiful Villa del Balbianello, Lenno attracts visitors looking to explore the lake's scenic beauty and historic sites. Great for Airbnb investments due to its tourist appeal. | Villa del Balbianello, Lenno Beach, Lakeside promenade, Hiking paths, Historic churches |
| Bellagio | Often called the 'pearl of the lake', Bellagio is a very popular tourist destination with stunning views, charming streets, and luxury accommodations. It's ideal for attracting tourists year-round. | Villa Melzi, Bellagio's historic center, Lakeside parks, Fishing village charm, Local cuisine |
| Tremezzo | This area is known for its beautiful villas and gardens, such as Villa Carlotta, making it a popular spot for visitors interested in art, nature, and the lake's beauty. | Villa Carlotta, Tremezzo Beach, Lakeside walks, Hiking opportunities, Local wineries |
| Menaggio | Menaggio offers a combination of beautiful lake views, a charming town center, and easy access to other lake destinations. It's appealing to both tourists and outdoor enthusiasts. | Menaggio's waterfront, Historical town center, Golf club, Nearby hiking trails, Boat rentals |
Because Como has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Como?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Como
- The Como Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 1,533 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Como, Apartment/Condo properties are the most common (85.2%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 4.7%) offer potential for unique stay experiences.
Como Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Como
- The dominant room capacity in Como is 1 bedroom listings, making up 58.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.3% of the active Airbnb listings in Como, indicating a high concentration in these sizes.
- With over half the market (58.5%) consisting of studios or 1-bedroom units, Como is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Como.
Como Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Como
- The most common guest capacity trend in Como vacation rentals is listings accommodating 4 guests (37.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Como STR market, accounting for 62.2% of listings.
- 16.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Como.
- On average, properties in Como are equipped to host 3.7 guests.
How Do Listings in Como Compare on Quality?
Listing quality in Como can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Como
- At 31.5 photos per listing on average, Como hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 45.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Como averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Como?
Amenity Prevalence
Amenity Insights for Como
- Essential amenities in Como that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Como: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Hair dryer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Como to stay competitive.
Which Airbnb Amenities Boost Revenue in Como?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Como, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 87.9% | $30,567 | $7,803 | 291.7% |
GymHigh opportunity | 1.2% | $80,610 | $27,142 | 197.0% |
SaunaHigh opportunity | 1.1% | $66,644 | $27,369 | 143.5% |
Hot tubHigh opportunity | 3.2% | $60,499 | $26,725 | 126.4% |
Beach accessHigh opportunity | 1.3% | $59,031 | $27,392 | 115.5% |
Hair dryer | 94.8% | $28,539 | $14,464 | 97.3% |
Kitchen | 91.6% | $28,925 | $15,610 | 85.3% |
Sound system | 3.4% | $48,952 | $27,062 | 80.9% |
Resort access | 0.7% | $49,923 | $27,645 | 80.6% |
TV | 92.5% | $28,752 | $16,128 | 78.3% |
Revenue Impact Insights for Como
- Air conditioning tops the revenue impact list with a 291.7% uplift — listings with this amenity earn $30,567 vs. $7,803 without it.
- High-opportunity amenities — Gym, Sauna, Hot tub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning, Hair dryer, Kitchen, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Gym — it has the best combination of high revenue impact and low market saturation in Como.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Como STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Como. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsComo Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Como
- The typical guest profile for Airbnb in Como consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.5% of guests.
- Key international markets include United States (20.9%) and United Kingdom (13.5%).
- Top languages spoken are English (43.4%) followed by German (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Como?
Listings in Como average 4.75 out of 5 overall, with about 71.4 reviews per active listing and 28.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Como
- An average rating of 4.75 places Como in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.84), while Value (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Como Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Como
- The most common availability pattern in Como falls within the 181-270 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Como (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Como?
Average Booking Lead Time by Month
Booking Lead Time Insights for Como
- The overall average booking lead time for vacation rentals in Como is 49 days.
- Guests book furthest in advance for stays during September (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Como.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Como averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Como?
Guests in Como stay about 3.6 nights on average, generating roughly 46,367 reservations and 30.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Como
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Como
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 30.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (4 nights) and shorten in Feb (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Como Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
326 listings
21.3% of total
2 Nights
454 listings
29.6% of total
3 Nights
49 listings
3.2% of total
4-6 Nights
21 listings
1.4% of total
7-29 Nights
19 listings
1.2% of total
30+ Nights
664 listings
43.3% of total
Key Insights
- The most prevalent minimum stay requirement in Como is 30+ Nights, adopted by 43.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.3%) caters to monthly stays (30+ nights) in Como, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.3% of Como hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Como.
Como Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
14 listings
0.9% of total
Limited
67 listings
4.4% of total
Super Strict 30 Days
19 listings
1.2% of total
Flexible
359 listings
23.4% of total
Moderate
946 listings
61.8% of total
Firm
122 listings
8% of total
Strict
4 listings
0.3% of total
Cancellation Policy Insights for Como
- The prevailing Airbnb cancellation policy trend in Como is Moderate, used by 61.8% of listings.
- The market strongly favors guest-friendly terms, with 85.2% of listings offering Flexible or Moderate policies. This suggests guests in Como may expect booking flexibility.
- Strict cancellation policies are quite rare (0.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 61.8% market standard in Como.
- Using a Strict policy might deter some guests, as only 0.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Como.
How Much Are Airbnb Cleaning Fees in Como?
Cleaning fees in Como are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Como
- 84.8% of listings charge a cleaning fee, making it standard practice in Como. Guests expect it and factor it into their booking decisions.
- The gap between the average ($101) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Como median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Como Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Comobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Infinity
Entire Place • 4 bedrooms
Historic Villa in Como Center + 4 free parking
Entire Place • 5 bedrooms
Villa Belvedere by Comorooms
Entire Place • 5 bedrooms
Luxury Villa°Lake Como View°Private°Large Group
Entire Place • 6 bedrooms
Villa San Pietro-Lake Views/AC/Gym
Entire Place • 5 bedrooms
1900 aptTerrace Parking 200m from Como Cathedral
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Como?
Learn from the best! This table showcases top-performing Airbnb hosts in Como based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| My Home In Como | 90 | $3,202,793 | 2288 | 4.72/5.0 |
| Rent All Como | 79 | $2,639,907 | 1094 | 4.67/5.0 |
| J&Co Homes | 20 | $811,634 | 1453 | 4.95/5.0 |
| Rebecca Angelica | 5 | $652,263 | 193 | 4.73/5.0 |
| Quokka Team | 33 | $498,294 | 186 | 4.52/5.0 |
| Wonderful Italy Como Lake | 16 | $495,011 | 263 | 4.47/5.0 |
| Immobiliarent | 14 | $445,090 | 716 | 4.70/5.0 |
| Eva | 15 | $421,129 | 761 | 4.63/5.0 |
| Cristina | 12 | $403,484 | 276 | 4.87/5.0 |
| Homesitter | 16 | $384,965 | 463 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Como.
Who Are the Airbnb Hosts in Como?
Como has a relatively balanced host base.
Host Profile Insights for Como
- A 37.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 11.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Como averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Como
These are the highest-grossing professional property management operations in Como, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Rent All Como | 79 | $2,639,907 | $293 | 36.7% | 4.67/5 |
| Quokka Team | 33 | $498,294 | $216 | 30.7% | 4.52/5 |
| Wonderful Italy Como Lake | 16 | $495,011 | $214 | 44.9% | 4.47/5 |
| Eva | 15 | $421,129 | $241 | 41.7% | 4.63/5 |
| Comorooms | 3 | $241,991 | $537 | 33.4% | 4.88/5 |
| Joivy Italy | 4 | $216,169 | $443 | 38.8% | 4.08/5 |
| Joivy Italy | 6 | $171,493 | $220 | 44.7% | 4.27/5 |
| Joivy Italy | 5 | $154,761 | $367 | 42.9% | 3.17/5 |
| Simone | 6 | $129,314 | $148 | 53.1% | 4.76/5 |
| Gabriele | 4 | $95,205 | $286 | 36.3% | 4.56/5 |
Management Company Insights for Como
- The leading management company, Rent All Como, operates 79 listings with $2,639,907 in gross revenue — a useful benchmark for what scale looks like in Como.
- Top managers average 17 properties each, suggesting professional management in Como still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.4/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 11.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Como's Airbnb Market Compare to Nearby Cities?
How does the Como Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ingenbohl, Como has 23 percentage points lower occupancy and about $2 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 11 | $7,716 | $466.58 | 60% |
| Grindelwald | 507 | $5,642 | $411.13 | 56% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Ingenbohl | 13 | $4,708 | $235.73 | 66% |
| Laglio | 62 | $4,307 | $531.03 | 42% |
| Brienz (BE) | 156 | $4,283 | $349.07 | 50% |
| Saint Moritz | 11 | $4,192 | $685.74 | 35% |
| Schwanden bei Brienz | 20 | $3,861 | $259.66 | 62% |
| Cossano Belbo | 15 | $3,693 | $346.00 | 38% |
| Meiringen | 61 | $3,687 | $306.54 | 53% |
Frequently Asked Questions About Airbnb in Como
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Como.
How much do Airbnb hosts make in Como?
Como hosts earn about $27,805 per year on average, with an average nightly rate of $233 and RevPAR of $99. Those figures describe the typical revenue environment for active listings in Como, Lombardy, not the ceiling for the best operators. Source: AirROI 2026 data, Como market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Como?
The average Airbnb occupancy rate in Como is 42.6%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Como?
Listings in Como average $233 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Como?
Como currently has about 1,533 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Como?
AirROI currently classifies the short-term rental regulation level in Como as High. The dataset also shows about 95.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Como?
RevPAR in Como is about $99. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Como?
At 42.6% occupancy, Como can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $27,805, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Como?
The average booking lead time in Como is about 49 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Como?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Como include Centro Storico, Lakeside Promenade, Brunate. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Como?
entire_home listings make up 92.3% of the active supply in Como. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Como compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,589 in average annual revenue with 60.4% occupancy, compared to Como's $27,805 and 42.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Como?
The average Airbnb stay length in Como is about 3.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Como?
Airbnb listings in Como average 4.75 out of 5 overall. About 28.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Como?
Air conditioning and Gym are among the strongest revenue-linked amenities in Como. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Como?
Yes. About 84.8% of active Airbnb listings in Como charge a cleaning fee, and the average fee is $101. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Como?
At 37.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.