Imperia, Liguria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Imperia, Liguria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,375 per year — at a $167 nightly rate, 35.9% occupancy, and a $62 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Imperia's 497 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 46.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 93% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Imperia?
In Imperia, the headline Airbnb metrics are $13,375 in average annual revenue,35.9% occupancy, $167 ADR, and $62 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Imperia?
Understanding the monthly revenue variations for Airbnb listings in Imperia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imperia is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imperia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,400+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,159 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,229 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $641, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imperia
What Is the Monthly Airbnb Occupancy Rate in Imperia?
Maximize your bookings by understanding the Imperia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imperia:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imperia
What Is the Average Airbnb Nightly Rate in Imperia?
Effective short term rental pricing strategy in Imperia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imperia typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $245+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Imperia
What Is the RevPAR for Airbnb in Imperia?
RevPAR in Imperia is currently $62. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $50 RevPAR.
- Strong performers (Top 25%) earn $74 RevPAR.
- Best-in-class (Top 10%) achieve $109 RevPAR.
Average Monthly RevPAR Trend in Imperia
RevPAR Insights for Imperia
- The average RevPAR in Imperia is $62. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($109) and bottom 25% ($31) is $78, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Imperia benchmarks. If your RevPAR falls below the median of $50, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $74+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Imperia?
Imperia's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,968 per month
- Occupancy rates average 53.6%
- Daily rates average $178
Shoulder Season
- Revenue averages $1,435 per month
- Occupancy maintains around 30.9%
- Daily rates hold near $156
Low Season (January, February, March)
- Revenue drops to average $846 per month
- Occupancy decreases to average 20.1%
- Daily rates adjust to average $163
Seasonality Insights for Imperia
- Airbnb seasonality in Imperia is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Imperia's highest earning potential, with monthly revenues climbing to $3,752, occupancy reaching 63.8%, and ADRs peaking at $189.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $791, occupancy could drop to 17.3%, and ADRs may adjust to $148.
- Lower occupancy paired with meaningful seasonality means hosts in Imperia need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Imperia, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Imperia, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Imperia?
Yes, Imperia, Liguria, Italy enforces high STR regulations and 93% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Imperia to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 93% licensed listings)
What Are the Best Neighborhoods for Airbnb in Imperia?
Location within Imperia matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Porto Maurizio | Charming historic center with stunning coastal views and a vibrant atmosphere. Ideal for tourists looking to explore Liguria's rich history and enjoy beach access. | Cathedral of Sant Maurizio, Museo della Storia Locale, Bagni Colombo, Spiaggia del Caravaggio |
| Diano Marina | Famous for its sandy beaches and beach clubs, Diano Marina is a favorite summer destination for families and tourists seeking relaxation and sun. | Bagni Sirena, Lungomare delle Nazioni, Diano Marina Beach, Parco comunale del Castello |
| Sanremo | Known for its casino, annual music festival, and beautiful gardens. Sanremo offers a mix of cultural attractions and upscale dining, appealing to diverse travelers. | Casino di Sanremo, Sanremo Music Festival, Giardini Nobel, Ariston Theatre |
| Imperia Oneglia | Picturesque district with a vibrant harbor and lively markets. Great for guests interested in local culture and culinary experiences. | Museo del Olio, Borgo di Oneglia, Porto di Oneglia, Mercato di Oneglia |
| Cervo | A beautiful medieval village overlooking the sea, known for its narrow streets and stunning views. Perfect for travelers seeking tranquility and historic charm. | Church of San Giovanni Battista, Cervo's Beaches, Castle of Cervo, Piazza dei Corallini |
| Albenga | Rich in history and culture, with beautiful beaches nearby. Albenga attracts guests interested in ancient sites and local cuisine. | Albenga Cathedral, Antique Shops, Torre dei Militi, Saracen Towers |
| Laigueglia | A small, picturesque seaside village known for its scenic beach and charming promenade. Ideal for couples and families seeking a peaceful getaway. | Beach of Laigueglia, Laigueglia's Historic Center, Torre Saracena |
| Villanova d'Albenga | A quiet area popular with tourists for its agricultural landscapes and proximity to the coast. Great for visitors looking for relaxation away from the busy tourist spots. | Pieve di Santa Maria, AgriHotel, Local vineyards |
Because Imperia has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Imperia?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imperia
- The Imperia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99% of the 497 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Imperia, Apartment/Condo properties are the most common (72.4%), reflecting the local real estate landscape.
- Houses represent a significant 26.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, unique stays (combined 1.4%) offer potential for unique stay experiences.
Imperia Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imperia
- The dominant room capacity in Imperia is 1 bedroom listings, making up 43.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.1% of the active Airbnb listings in Imperia, indicating a high concentration in these sizes.
Imperia Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imperia
- The most common guest capacity trend in Imperia vacation rentals is listings accommodating 4 guests (42.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Imperia STR market, accounting for 60.6% of listings.
- 26.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imperia.
- On average, properties in Imperia are equipped to host 4.5 guests.
How Do Listings in Imperia Compare on Quality?
Listing quality in Imperia can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Imperia
- At 29.5 photos per listing on average, Imperia hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Imperia averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Imperia?
Amenity Prevalence
Amenity Insights for Imperia
- Essential amenities in Imperia that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imperia: Wifi, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imperia to stay competitive.
Which Airbnb Amenities Boost Revenue in Imperia?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Imperia, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 93.0% | $14,132 | $3,388 | 317.1% |
Life size gamesHigh opportunity | 1.2% | $34,964 | $13,111 | 166.7% |
Outlet coversHigh opportunity | 1.6% | $33,678 | $13,043 | 158.2% |
Trash compactorHigh opportunity | 2.6% | $27,688 | $12,991 | 113.1% |
Heating | 89.5% | $14,148 | $6,756 | 109.4% |
Exercise equipmentHigh opportunity | 1.6% | $26,483 | $13,161 | 101.2% |
Sound system | 3.6% | $25,735 | $12,911 | 99.3% |
Hammock | 4.6% | $25,006 | $12,811 | 95.2% |
Washer | 90.3% | $14,036 | $7,193 | 95.1% |
Fire pit | 7.0% | $23,797 | $12,585 | 89.1% |
Revenue Impact Insights for Imperia
- TV tops the revenue impact list with a 317.1% uplift — listings with this amenity earn $14,132 vs. $3,388 without it.
- High-opportunity amenities — Life size games, Outlet covers, Trash compactor — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Heating, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Life size games — it has the best combination of high revenue impact and low market saturation in Imperia.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Imperia STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imperia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImperia Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Imperia
- The typical guest profile for Airbnb in Imperia consists of predominantly international visitors (81%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 19.3% of guests.
- Key international markets include France (23.6%) and Germany (22.2%).
- Top languages spoken are English (34.6%) followed by French (17.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Imperia?
Listings in Imperia average 4.72 out of 5 overall, with about 26.8 reviews per active listing and 20.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Imperia
- An average rating of 4.72 places Imperia in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.81), while Value (4.62) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Imperia Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imperia
- The most common availability pattern in Imperia falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Imperia (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Imperia?
Average Booking Lead Time by Month
Booking Lead Time Insights for Imperia
- The overall average booking lead time for vacation rentals in Imperia is 55 days.
- Guests book furthest in advance for stays during August (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Imperia.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Imperia averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Imperia?
Guests in Imperia stay about 5.9 nights on average, generating roughly 6,150 reservations and 12.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Imperia
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Imperia
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (7.8 nights) and shorten in Feb (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Imperia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
7% of total
2 Nights
52 listings
10.5% of total
3 Nights
32 listings
6.4% of total
4-6 Nights
82 listings
16.5% of total
7-29 Nights
17 listings
3.4% of total
30+ Nights
279 listings
56.1% of total
Key Insights
- The most prevalent minimum stay requirement in Imperia is 30+ Nights, adopted by 56.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (56.1%) caters to monthly stays (30+ nights) in Imperia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 56.1% of Imperia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 56.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imperia.
Imperia Airbnb Cancellation Policy Trends Analysis (2026)
Limited
22 listings
4.4% of total
Super Strict 60 Days
18 listings
3.6% of total
Super Strict 30 Days
28 listings
5.6% of total
Flexible
77 listings
15.5% of total
Moderate
167 listings
33.6% of total
Firm
173 listings
34.8% of total
Strict
12 listings
2.4% of total
Cancellation Policy Insights for Imperia
- The prevailing Airbnb cancellation policy trend in Imperia is Firm, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (49.1%) and stricter (37.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.8% market standard in Imperia.
- Using a Strict policy might deter some guests, as only 2.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Imperia.
How Much Are Airbnb Cleaning Fees in Imperia?
Cleaning fees in Imperia are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Imperia
- 76.3% of listings charge a cleaning fee, making it standard practice in Imperia. Guests expect it and factor it into their booking decisions.
- The gap between the average ($185) and median ($80) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Imperia median of $80. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Imperia Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imperiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa CliCla, farmhouse with swimming pool
Entire Place • 3 bedrooms
GuestHost - Amazing Apartment with Parking & Pool
Entire Place • 4 bedrooms
Doria House, Jacuzzi Seaview
Entire Place • 2 bedrooms
Villa on a farm with a private pool
Entire Place • 5 bedrooms
The Penthouse on the Port: Sea View, Terrace, City Center
Entire Place • 2 bedrooms
Sea View Suite in Villa_Exclusive Experience
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Imperia?
Learn from the best! This table showcases top-performing Airbnb hosts in Imperia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra - Interhome | 41 | $511,553 | 340 | 4.60/5.0 |
| Alessandro | 12 | $158,760 | 141 | 4.83/5.0 |
| Evelina | 6 | $130,866 | 186 | 4.97/5.0 |
| Host Experience | 5 | $118,335 | 55 | 4.56/5.0 |
| Sandra - Interhome | 10 | $112,527 | 29 | 4.80/5.0 |
| Alessandra - Interhome | 11 | $109,272 | 59 | 4.11/5.0 |
| GuestHost - Welcome To Liguria | 2 | $100,759 | 48 | 4.80/5.0 |
| VIP-BOOKING Mauro Bricca | 3 | $100,328 | 78 | 4.83/5.0 |
| Alessio | 7 | $91,555 | 26 | 4.97/5.0 |
| Alessandro | 1 | $91,410 | 16 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imperia.
Who Are the Airbnb Hosts in Imperia?
Imperia has a relatively balanced host base.
Host Profile Insights for Imperia
- A 30.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 24.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 11.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 59.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Imperia averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Imperia
These are the highest-grossing professional property management operations in Imperia, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sandra - Interhome | 41 | $511,553 | $154 | 31.2% | 4.60/5 |
| Sandra - Interhome | 10 | $112,527 | $178 | 30.7% | 4.80/5 |
| Alessandra - Interhome | 11 | $109,272 | $122 | 36.6% | 4.11/5 |
| VIP-BOOKING Mauro Bricca | 3 | $100,328 | $241 | 34.4% | 4.83/5 |
| Novasol | 1 | $51,222 | $284 | 71.5% | 4.35/5 |
| Chiara - Interhome | 6 | $49,192 | $117 | 32.3% | 4.44/5 |
| Host4u | 4 | $47,674 | $123 | 42.3% | 4.37/5 |
| Novasol | 1 | $46,718 | $387 | 32.4% | 3.25/5 |
| Italianway | 3 | $45,074 | $211 | 30.4% | 4.18/5 |
| Tommaso | 4 | $35,960 | $135 | 47.9% | 4.70/5 |
Management Company Insights for Imperia
- The leading management company, Sandra - Interhome, operates 41 listings with $511,553 in gross revenue — a useful benchmark for what scale looks like in Imperia.
- Top managers average 8 properties each, suggesting professional management in Imperia still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.36/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Imperia's Airbnb Market Compare to Nearby Cities?
How does the Imperia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Monterosso al Mare, Imperia has 17 percentage points lower occupancy and about $105 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 11 | $5,593 | $442.87 | 41% |
| Saint-Jean-Cap-Ferrat | 112 | $3,833 | $475.78 | 43% |
| Cossano Belbo | 15 | $3,693 | $346.00 | 38% |
| Portofino | 75 | $3,574 | $504.85 | 38% |
| Cassinasco | 19 | $3,211 | $734.43 | 40% |
| Villefranche-sur-Mer | 486 | $3,052 | $297.00 | 50% |
| Monaco | 192 | $2,932 | $512.14 | 35% |
| Mango | 14 | $2,910 | $277.05 | 35% |
| Monterosso al Mare | 352 | $2,887 | $271.10 | 53% |
| Tourrettes-sur-Loup | 171 | $2,866 | $411.57 | 44% |
Frequently Asked Questions About Airbnb in Imperia
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Imperia.
How much do Airbnb hosts make in Imperia?
Imperia hosts earn about $13,375 per year on average, with an average nightly rate of $167 and RevPAR of $62. Those figures describe the typical revenue environment for active listings in Imperia, Liguria, not the ceiling for the best operators. Source: AirROI 2026 data, Imperia market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Imperia?
The average Airbnb occupancy rate in Imperia is 35.9%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Imperia?
Listings in Imperia average $167 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Imperia?
Imperia currently has about 497 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Imperia?
AirROI currently classifies the short-term rental regulation level in Imperia as High. The dataset also shows about 93.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Imperia?
RevPAR in Imperia is about $62. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Imperia?
Occupancy of 35.9% means Imperia is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,375, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Imperia?
The average booking lead time in Imperia is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Imperia?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Imperia include Porto Maurizio, Diano Marina, Sanremo. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Imperia?
entire_home listings make up 99.0% of the active supply in Imperia. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Imperia compare to nearby Airbnb markets?
Among neighboring markets, Monteu Roero posts $67,114 in average annual revenue with 40.7% occupancy, compared to Imperia's $13,375 and 35.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Imperia?
The average Airbnb stay length in Imperia is about 5.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Imperia?
Airbnb listings in Imperia average 4.72 out of 5 overall. About 20.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Imperia?
TV and Life size games are among the strongest revenue-linked amenities in Imperia. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Imperia?
Yes. About 76.3% of active Airbnb listings in Imperia charge a cleaning fee, and the average fee is $185. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Imperia?
At 30.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.