Diano Marina, Liguria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Diano Marina, Liguria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,774 per year — at a $184 nightly rate, 38.8% occupancy, and a $80 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 161 active listings, Diano Marina is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 64.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 96% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Diano Marina?
In Diano Marina, the headline Airbnb metrics are $18,774 in average annual revenue,38.8% occupancy, $184 ADR, and $80 in RevPAR, and guests book about 56 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Diano Marina?
Understanding the monthly revenue variations for Airbnb listings in Diano Marina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Diano Marina is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Diano Marina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,465 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,380 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $831, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Diano Marina
What Is the Monthly Airbnb Occupancy Rate in Diano Marina?
Maximize your bookings by understanding the Diano Marina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Diano Marina:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Diano Marina
What Is the Average Airbnb Nightly Rate in Diano Marina?
Effective short term rental pricing strategy in Diano Marina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Diano Marina typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Diano Marina
What Is the RevPAR for Airbnb in Diano Marina?
RevPAR in Diano Marina is currently $80. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $59 RevPAR.
- Strong performers (Top 25%) earn $85 RevPAR.
- Best-in-class (Top 10%) achieve $151 RevPAR.
Average Monthly RevPAR Trend in Diano Marina
RevPAR Insights for Diano Marina
- The average RevPAR in Diano Marina is $80. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($151) and bottom 25% ($41) is $110, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Diano Marina benchmarks. If your RevPAR falls below the median of $59, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $85+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Diano Marina?
Diano Marina's peak Airbnb season falls in August, July, June, while the softest stretch is January, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,950 per month
- Occupancy rates average 60.7%
- Daily rates average $188
Shoulder Season
- Revenue averages $1,844 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $170
Low Season (January, March, December)
- Revenue drops to average $1,393 per month
- Occupancy decreases to average 22.7%
- Daily rates adjust to average $182
Seasonality Insights for Diano Marina
- Airbnb seasonality in Diano Marina is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Diano Marina's highest earning potential, with monthly revenues climbing to $4,690, occupancy reaching 69.4%, and ADRs peaking at $196.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,365, occupancy could drop to 21.6%, and ADRs may adjust to $158.
- Lower occupancy paired with meaningful seasonality means hosts in Diano Marina need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Diano Marina, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Diano Marina, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Diano Marina?
Yes, Diano Marina, Liguria, Italy enforces high STR regulations and 96% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Diano Marina to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 96% licensed listings)
What Are the Best Neighborhoods for Airbnb in Diano Marina?
Diano Marina is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Beachfront Promenade | Diano Marina's stunning sea views and close proximity to the sandy beaches make this an attractive location for tourists looking for sun and relaxation. | Diano Marina Beach, Bagni Fidia, Marina di Diano, Chiesa di Sant'Antonio, Passeggiata a mare, Sailing and Water Sports |
| Diano Castello | A charming hillside village that offers breathtaking views of the coast and a more authentic Italian atmosphere. Ideal for travelers seeking historical sites and tranquility. | Diano Castello Historic Center, Castello di Diano, Local wineries, Views over the Gulf of Diano, Hiking trails, Traditional Italian restaurants |
| Central Diano Marina | The heart of the town, with a vibrant atmosphere filled with shops, cafes, and restaurants. Great for tourists who want to be close to amenities and nightlife. | Corso Giuseppe Garibaldi, Gelato shops, Local markets, Restaurants and nightlife, Public parks, Shopping |
| Capo Berta | Known for its scenic cliffs and beautiful views of the Ligurian Sea. A peaceful area suitable for travelers interested in nature and hiking. | Capo Berta Promenade, Hiking trails, Secluded beaches, Lighthouses, Natural parks, Picnic areas |
| San Bartolomeo al Mare | Adjacent to Diano Marina, this area offers beautiful beaches and a family-friendly atmosphere. Perfect for families and sun-seekers. | San Bartolomeo Beach, Family-friendly resorts, Water parks, Coastal cycling paths, Local seafood restaurants, Shops and cafes |
| Villa Scarsella | A quieter area with a mix of traditional Italian villas and modern apartments, ideal for those looking for a residential feel while still being close to the beach. | Scenic villas, Parks and gardens, Close-knit community, Cultural events, Local eateries, Easy access to Diano Marina |
| Diano Marina Nature Reserve | A nature lover's paradise, this area features beautiful landscapes, hiking paths, and local flora and fauna. Perfect for eco-tourism. | Nature trails, Birdwatching, Wildlife, Flora and fauna education, Picnic spots, Stargazing areas |
| Lungomare dei Vikinghi | A scenic waterfront area that attracts families and outdoor enthusiasts. Ideal for those seeking activities like cycling and walking by the sea. | Waterfront walking path, Cycling paths, Public beaches, Parks, Restaurants with sea views, Family-friendly activities |
Because Diano Marina has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Diano Marina?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Diano Marina
- The Diano Marina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 161 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Diano Marina, Apartment/Condo properties are the most common (78.9%), reflecting the local real estate landscape.
- Houses represent a significant 21.1% portion, catering likely to families or larger groups.
Diano Marina Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Diano Marina
- The dominant room capacity in Diano Marina is 1 bedroom listings, making up 52.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 92.6% of the active Airbnb listings in Diano Marina, indicating a high concentration in these sizes.
- With over half the market (52.2%) consisting of studios or 1-bedroom units, Diano Marina is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Diano Marina.
Diano Marina Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Diano Marina
- The most common guest capacity trend in Diano Marina vacation rentals is listings accommodating 4 guests (46.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Diano Marina STR market, accounting for 64.0% of listings.
- 21.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Diano Marina.
- On average, properties in Diano Marina are equipped to host 4.5 guests.
How Do Listings in Diano Marina Compare on Quality?
Listing quality in Diano Marina can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Diano Marina
- At 26.6 photos per listing on average, Diano Marina hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 44.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Diano Marina averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Diano Marina?
Amenity Prevalence
Amenity Insights for Diano Marina
- Essential amenities in Diano Marina that guests expect include: TV, Heating, Kitchen, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Diano Marina: TV, Heating, Kitchen, Refrigerator.
- Prioritize adding missing essentials: TV, Heating, Kitchen, Refrigerator.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Diano Marina to stay competitive.
Which Airbnb Amenities Boost Revenue in Diano Marina?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Diano Marina, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Theme roomHigh opportunity | 3.7% | $76,478 | $16,540 | 362.4% |
ConditionerHigh opportunity | 6.8% | $48,972 | $16,559 | 195.7% |
Air conditioning | 88.2% | $20,360 | $6,920 | 194.2% |
Sound systemHigh opportunity | 3.1% | $49,952 | $17,774 | 181.0% |
Safe | 11.2% | $42,016 | $15,848 | 165.1% |
Ethernet connection | 16.1% | $38,852 | $14,907 | 160.6% |
First aid kit | 23.0% | $34,730 | $14,013 | 147.8% |
Ceiling fanHigh opportunity | 5.0% | $40,988 | $17,612 | 132.7% |
Trash compactorHigh opportunity | 4.3% | $40,309 | $17,795 | 126.5% |
Crib | 24.8% | $31,957 | $14,416 | 121.7% |
Revenue Impact Insights for Diano Marina
- Theme room tops the revenue impact list with a 362.4% uplift — listings with this amenity earn $76,478 vs. $16,540 without it.
- High-opportunity amenities — Theme room, Conditioner, Sound system — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Theme room — it has the best combination of high revenue impact and low market saturation in Diano Marina.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Diano Marina STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Diano Marina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDiano Marina Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Diano Marina
- The typical guest profile for Airbnb in Diano Marina consists of a mix of domestic (39%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 38.5% of guests.
- Key international markets include Italy (38.5%) and Germany (17.9%).
- Top languages spoken are English (33.1%) followed by Italian (20.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Diano Marina?
Listings in Diano Marina average 4.76 out of 5 overall, with about 20 reviews per active listing and 26.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Diano Marina
- An average rating of 4.76 places Diano Marina in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.82), while Value (4.59) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Diano Marina Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Diano Marina
- The most common availability pattern in Diano Marina falls within the 271-366 days range, representing 52.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Diano Marina (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Diano Marina?
Average Booking Lead Time by Month
Booking Lead Time Insights for Diano Marina
- The overall average booking lead time for vacation rentals in Diano Marina is 56 days.
- Guests book furthest in advance for stays during August (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Diano Marina.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Diano Marina averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Diano Marina?
Guests in Diano Marina stay about 6.4 nights on average, generating roughly 2,229 reservations and 13.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Diano Marina
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Diano Marina
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (10.2 nights) and shorten in Feb (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Diano Marina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
3.7% of total
2 Nights
13 listings
8.1% of total
3 Nights
12 listings
7.5% of total
4-6 Nights
24 listings
14.9% of total
7-29 Nights
19 listings
11.8% of total
30+ Nights
87 listings
54% of total
Key Insights
- The most prevalent minimum stay requirement in Diano Marina is 30+ Nights, adopted by 54% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (11.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (54%) caters to monthly stays (30+ nights) in Diano Marina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 54% of Diano Marina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 54% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Diano Marina.
Diano Marina Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
4 listings
2.5% of total
Limited
12 listings
7.5% of total
Super Strict 60 Days
3 listings
1.9% of total
Flexible
21 listings
13% of total
Moderate
47 listings
29.2% of total
Firm
71 listings
44.1% of total
Strict
3 listings
1.9% of total
Cancellation Policy Insights for Diano Marina
- The prevailing Airbnb cancellation policy trend in Diano Marina is Firm, used by 44.1% of listings.
- There's a relatively balanced mix between guest-friendly (42.2%) and stricter (46.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (1.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.1% market standard in Diano Marina.
- Using a Strict policy might deter some guests, as only 1.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Diano Marina.
How Much Are Airbnb Cleaning Fees in Diano Marina?
Cleaning fees in Diano Marina are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Diano Marina
- About 67.7% of Diano Marina listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($174) and median ($93) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Diano Marina median of $93. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Diano Marina Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Diano Marinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa il Poggiolo Diano Marina, a hi-tech villa
Entire Place • 5 bedrooms
beachfront - marine 59
Entire Place • 1 bedroom
Three-room apartment with beach/sea view
Entire Place • 2 bedrooms
Elegant two-room apartment with sea view and parking
Entire Place • 1 bedroom
Shell design overlooking the sea/beach + parking
Entire Place • 1 bedroom
Elegant three-room apartment with sea and beach views
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Diano Marina?
Learn from the best! This table showcases top-performing Airbnb hosts in Diano Marina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stefano | 11 | $832,688 | 476 | 4.87/5.0 |
| VIP-BOOKING Mauro Bricca | 10 | $334,002 | 99 | 4.81/5.0 |
| Federica | 4 | $104,527 | 239 | 4.95/5.0 |
| Alessandra - Interhome | 8 | $79,271 | 33 | 4.52/5.0 |
| Liguria Case E Vacanze | 5 | $75,221 | 35 | 4.70/5.0 |
| Cristina | 6 | $73,673 | 33 | 4.93/5.0 |
| Alessandro | 2 | $64,978 | 65 | 4.46/5.0 |
| Holidu | 1 | $59,846 | 5 | 4.80/5.0 |
| Valerio | 4 | $51,809 | 43 | 4.72/5.0 |
| Annalisa | 1 | $47,188 | 25 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Diano Marina.
Who Are the Airbnb Hosts in Diano Marina?
Diano Marina has a relatively balanced host base.
Host Profile Insights for Diano Marina
- A 37.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 25.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Diano Marina averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Diano Marina
These are the highest-grossing professional property management operations in Diano Marina, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Stefano | 11 | $832,688 | $308 | 70.6% | 4.87/5 |
| VIP-BOOKING Mauro Bricca | 10 | $334,002 | $290 | 39.1% | 4.81/5 |
| Alessandra - Interhome | 8 | $79,271 | $152 | 27.3% | 4.52/5 |
| Alessandro | 2 | $64,978 | $157 | 55.7% | 4.46/5 |
| Holidu | 1 | $59,846 | $2,217 | 11.3% | 4.80/5 |
| Italianway | 3 | $43,623 | $178 | 31.0% | 4.35/5 |
| Marcello | 1 | $33,528 | $226 | 37.8% | 4.43/5 |
| Novasol | 1 | $18,543 | $135 | 50.5% | 4.81/5 |
| Novasol | 1 | $15,573 | $126 | 41.3% | 4.50/5 |
| Sandra - Interhome | 2 | $14,276 | $153 | 14.6% | 4.43/5 |
Management Company Insights for Diano Marina
- The leading management company, Stefano, operates 11 listings with $832,688 in gross revenue — a useful benchmark for what scale looks like in Diano Marina.
- Top managers average 4 properties each, suggesting professional management in Diano Marina still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.6/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Diano Marina's Airbnb Market Compare to Nearby Cities?
How does the Diano Marina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Monterosso al Mare, Diano Marina has 14 percentage points lower occupancy and about $87 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 11 | $5,593 | $442.87 | 41% |
| Saint-Jean-Cap-Ferrat | 112 | $3,833 | $475.78 | 43% |
| Cossano Belbo | 15 | $3,693 | $346.00 | 38% |
| Portofino | 75 | $3,574 | $504.85 | 38% |
| Cassinasco | 19 | $3,211 | $734.43 | 40% |
| Villefranche-sur-Mer | 486 | $3,052 | $297.00 | 50% |
| Monaco | 192 | $2,932 | $512.14 | 35% |
| Mango | 14 | $2,910 | $277.05 | 35% |
| Monterosso al Mare | 352 | $2,887 | $271.10 | 53% |
| Tourrettes-sur-Loup | 171 | $2,866 | $411.57 | 44% |
Frequently Asked Questions About Airbnb in Diano Marina
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Diano Marina.
How much do Airbnb hosts make in Diano Marina?
Diano Marina hosts earn about $18,774 per year on average, with an average nightly rate of $184 and RevPAR of $80. Those figures describe the typical revenue environment for active listings in Diano Marina, Liguria, not the ceiling for the best operators. Source: AirROI 2026 data, Diano Marina market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Diano Marina?
The average Airbnb occupancy rate in Diano Marina is 38.8%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Diano Marina?
Listings in Diano Marina average $184 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Diano Marina?
Diano Marina currently has about 161 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Diano Marina?
AirROI currently classifies the short-term rental regulation level in Diano Marina as High. The dataset also shows about 96.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Diano Marina?
RevPAR in Diano Marina is about $80. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Diano Marina?
Occupancy of 38.8% means Diano Marina is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $18,774, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Diano Marina?
The average booking lead time in Diano Marina is about 56 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Diano Marina?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Diano Marina include Beachfront Promenade, Diano Castello, Central Diano Marina. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Diano Marina?
entire_home listings make up 100.0% of the active supply in Diano Marina. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Diano Marina compare to nearby Airbnb markets?
Among neighboring markets, Monteu Roero posts $67,114 in average annual revenue with 40.7% occupancy, compared to Diano Marina's $18,774 and 38.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Diano Marina?
The average Airbnb stay length in Diano Marina is about 6.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Diano Marina?
Airbnb listings in Diano Marina average 4.76 out of 5 overall. About 26.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Diano Marina?
Theme room and Conditioner are among the strongest revenue-linked amenities in Diano Marina. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Diano Marina?
Yes. About 67.7% of active Airbnb listings in Diano Marina charge a cleaning fee, and the average fee is $174. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Diano Marina?
At 37.3%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.