Massafra, Apulia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Massafra, Apulia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,538 per year — at a $198 nightly rate, 21.0% occupancy, and a $44 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 23 active listings, Massafra is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 76.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high and 78% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Massafra?
In Massafra, the headline Airbnb metrics are $9,538 in average annual revenue,21.0% occupancy, $198 ADR, and $44 in RevPAR, and guests book about 66 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Massafra?
Understanding the monthly revenue variations for Airbnb listings in Massafra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Massafra is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Massafra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,178+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,133 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $477 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $241, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Massafra
What Is the Monthly Airbnb Occupancy Rate in Massafra?
Maximize your bookings by understanding the Massafra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Massafra:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Massafra
What Is the Average Airbnb Nightly Rate in Massafra?
Effective short term rental pricing strategy in Massafra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Massafra typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $107 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Massafra
What Is the RevPAR for Airbnb in Massafra?
RevPAR in Massafra is currently $44. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $9 RevPAR.
- Typical properties (Median) generate $19 RevPAR.
- Strong performers (Top 25%) earn $30 RevPAR.
- Best-in-class (Top 10%) achieve $40 RevPAR.
Average Monthly RevPAR Trend in Massafra
RevPAR Insights for Massafra
- The average RevPAR in Massafra is $44. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($40) and bottom 25% ($9) is $31, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Dec, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Massafra benchmarks. If your RevPAR falls below the median of $19, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $30+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Massafra Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Massafra?
Massafra's peak Airbnb season falls in August, July, April, while the softest stretch is January, May, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, April)
- Revenue averages $2,486 per month
- Occupancy rates average 35.5%
- Daily rates average $184
Shoulder Season
- Revenue averages $1,197 per month
- Occupancy maintains around 21.5%
- Daily rates hold near $156
Low Season (January, May, December)
- Revenue drops to average $680 per month
- Occupancy decreases to average 18.8%
- Daily rates adjust to average $148
Seasonality Insights for Massafra
- Airbnb seasonality in Massafra is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Massafra's highest earning potential, with monthly revenues climbing to $3,532, occupancy reaching 39.9%, and ADRs peaking at $203.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $537, occupancy could drop to 15.5%, and ADRs may adjust to $134.
- Lower occupancy paired with meaningful seasonality means hosts in Massafra need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Massafra, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Massafra, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Massafra?
Yes, Massafra, Apulia, Italy enforces high STR regulations and 78% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Massafra to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 78% licensed listings)
What Are the Best Neighborhoods for Airbnb in Massafra?
With a compact short-term rental market, Massafra gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The picturesque old town with ancient architecture and charming streets. Perfect for visitors interested in history and culture due to its proximity to important landmarks and local eateries. | Castello di Massafra, Church of San Benedetto, Palazzo della Cultura, Local artisan shops, Piazza Vittorio Emanuele |
| Parco Naturale Regionale Terra delle Gravine | A natural park known for its stunning landscapes, hiking trails, and archaeological sites. Ideal for nature lovers and those seeking outdoor adventures. | Gravine di Massafra, ancient cave churches, hiking trails, wildlife viewing, outdoor excursions |
| Santo Stefano | A peaceful residential area that offers a local experience away from the tourist crowds, with easy access to nearby attractions and local restaurants. | Local markets, Tranquil parks, Close-knit community, Daily life experiences |
| La Gravina | A unique area featuring deep ravines and dramatic scenery. Attracts tourists looking for photography opportunities and nature exploration. | Scenic viewpoints, Photography spots, Nature trails |
| Martini | Proximity to schools and amenities makes this area appealing for family-oriented travelers and those visiting relatives in the region. | Family-friendly parks, Local schools, Cafés and shops |
| Cimitero di Massafra | An area of historical significance with monuments and artistic gravestones, drawing visitors interested in history and art. | Historical monuments, Botanical aspects of cemeteries, Local history |
| Masseria Faraone | Traditional rural property offering unique accommodations, attracts those seeking an authentic Apulian experience. | Farm tours, Traditional Italian cuisine, Culinary classes |
| Cripta del Peccato Originale | An ancient crypt with historical frescoes attracting tourists interested in religious history and art. | Historical frescoes, Cultural heritage tours, Local legends |
Because Massafra has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Massafra?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Massafra
- The Massafra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.2% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Massafra, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- The presence of 26.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Massafra Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Massafra
- The dominant room capacity in Massafra is 1 bedroom listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.8% of the active Airbnb listings in Massafra, indicating a high concentration in these sizes.
Massafra Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Massafra
- The most common guest capacity trend in Massafra vacation rentals is listings accommodating 4 guests (26.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Massafra STR market, accounting for 34.8% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Massafra.
- On average, properties in Massafra are equipped to host 2.8 guests.
How Do Listings in Massafra Compare on Quality?
Listing quality in Massafra can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Massafra
- At 31 photos per listing on average, Massafra hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 43.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Massafra averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Massafra?
Amenity Prevalence
Amenity Insights for Massafra
- Essential amenities in Massafra that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, Heating, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Massafra: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Air conditioning or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Massafra to stay competitive.
Which Airbnb Amenities Boost Revenue in Massafra?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Massafra, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool | 30.4% | $25,122 | $2,720 | 823.6% |
Carbon monoxide alarm | 39.1% | $20,695 | $2,365 | 774.9% |
Hammock | 21.7% | $30,584 | $3,692 | 728.4% |
Luggage dropoff allowed | 39.1% | $20,379 | $2,569 | 693.3% |
Sun loungers | 21.7% | $29,913 | $3,878 | 671.4% |
Outdoor furniture | 47.8% | $17,428 | $2,305 | 656.2% |
Backyard | 43.5% | $18,434 | $2,695 | 584.0% |
Pack ’n play/Travel crib | 21.7% | $27,169 | $4,640 | 485.5% |
High chair | 21.7% | $27,103 | $4,659 | 481.8% |
Free parking on premises | 52.2% | $15,548 | $2,982 | 421.4% |
Revenue Impact Insights for Massafra
- Pool tops the revenue impact list with a 823.6% uplift — listings with this amenity earn $25,122 vs. $2,720 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Massafra STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Massafra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMassafra Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Massafra
- The typical guest profile for Airbnb in Massafra consists of predominantly international visitors (90%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 10.0% of guests.
- Key international markets include France (36.7%) and United Kingdom (20%).
- Top languages spoken are French (37.5%) followed by English (37.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Offer listing details and communication support in French.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Massafra?
Listings in Massafra average 4.76 out of 5 overall, with about 13.4 reviews per active listing and 17.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Massafra
- An average rating of 4.76 places Massafra in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.88), while Location (4.62) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 17.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 17.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Massafra Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Massafra
- The most common availability pattern in Massafra falls within the 271-366 days range, representing 82.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Massafra (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Massafra?
Average Booking Lead Time by Month
Booking Lead Time Insights for Massafra
- The overall average booking lead time for vacation rentals in Massafra is 66 days.
- Guests book furthest in advance for stays during August (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Massafra.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Massafra averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Massafra?
Guests in Massafra stay about 4.3 nights on average, generating roughly 184 reservations and 8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Massafra
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Massafra
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Mar (8.6 nights) and shorten in Dec (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Massafra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
47.8% of total
2 Nights
6 listings
26.1% of total
3 Nights
4 listings
17.4% of total
30+ Nights
2 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Massafra is 1 Night, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.9%) of the Massafra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.8% of Massafra hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Massafra.
Massafra Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
4.3% of total
Limited
1 listings
4.3% of total
Flexible
9 listings
39.1% of total
Moderate
10 listings
43.5% of total
Firm
2 listings
8.7% of total
Cancellation Policy Insights for Massafra
- The prevailing Airbnb cancellation policy trend in Massafra is Moderate, used by 43.5% of listings.
- The market strongly favors guest-friendly terms, with 82.6% of listings offering Flexible or Moderate policies. This suggests guests in Massafra may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.5% market standard in Massafra.
- Regularly review your cancellation policy against competitors and market demand shifts in Massafra.
How Much Are Airbnb Cleaning Fees in Massafra?
Cleaning fees in Massafra are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Massafra
- Only 39.1% of listings charge a cleaning fee, suggesting that most hosts in Massafra bundle cleaning costs into the nightly rate.
- The gap between the average ($55) and median ($22) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Massafra median of $22. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Massafra Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Massafrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The perfect place to retreat in Puglia!
Entire Place • 3 bedrooms
Palazzo Mastropà
Entire Place • 6 bedrooms
Farmhouse in Puglia "La Canaletta"
Entire Place • 2 bedrooms
Il Villino, relax on the edge of the ravine
Private Room • 2 bedrooms
The Gem in the Center
Entire Place • 1 bedroom
Farmhouse in Puglia "Le Arcate"
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Massafra?
Learn from the best! This table showcases top-performing Airbnb hosts in Massafra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vincenzo | 1 | $98,294 | 87 | 4.99/5.0 |
| Luigi | 1 | $37,992 | 1 | Not Rated |
| Marina | 2 | $23,217 | 80 | 4.58/5.0 |
| Anna Maria | 1 | $11,284 | 50 | 4.92/5.0 |
| Leonardo | 1 | $10,243 | 16 | 4.94/5.0 |
| Rosanna | 1 | $7,931 | 4 | 5.00/5.0 |
| Grazia | 2 | $5,349 | 12 | 4.33/5.0 |
| Giuseppe | 2 | $5,005 | 9 | 4.86/5.0 |
| Stefano | 2 | $3,640 | 5 | 5.00/5.0 |
| Tiziana Errico | 1 | $3,572 | 3 | 4.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Massafra.
Who Are the Airbnb Hosts in Massafra?
Massafra has a relatively balanced host base.
Host Profile Insights for Massafra
- Only 13.0% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 8.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 30.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Massafra averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Massafra
These are the highest-grossing professional property management operations in Massafra, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Luigi | 1 | $37,992 | $2,168 | 9.7% | N/A |
| Holidu | 1 | $361 | $87 | 12.9% | N/A |
Management Company Insights for Massafra
- The leading management company, Luigi, operates 1 listings with $37,992 in gross revenue — a useful benchmark for what scale looks like in Massafra.
- Top managers average 1 properties each, suggesting professional management in Massafra still operates at a relatively boutique scale.
Recommendations
- With only 8.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Massafra's Airbnb Market Compare to Nearby Cities?
How does the Massafra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with San Michele Salentino, Massafra has 25 percentage points lower occupancy and about $109 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 76 | $2,500 | $307.69 | 46% |
| Sanarica | 12 | $2,345 | $259.86 | 38% |
| Castellana Grotte | 181 | $2,118 | $250.64 | 43% |
| Carovigno | 418 | $1,996 | $299.92 | 41% |
| Polignano a Mare | 697 | $1,917 | $203.98 | 43% |
| Muro Leccese | 30 | $1,863 | $349.37 | 35% |
| San Vito dei Normanni | 159 | $1,862 | $278.21 | 42% |
| Ostuni | 1,513 | $1,861 | $271.08 | 38% |
| Monopoli | 1,184 | $1,756 | $205.03 | 43% |
| Montesano Salentino | 10 | $1,743 | $256.96 | 39% |
Frequently Asked Questions About Airbnb in Massafra
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Massafra.
How much do Airbnb hosts make in Massafra?
Massafra hosts earn about $9,538 per year on average, with an average nightly rate of $198 and RevPAR of $44. Those figures describe the typical revenue environment for active listings in Massafra, Apulia, not the ceiling for the best operators. Source: AirROI 2026 data, Massafra market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Massafra?
The average Airbnb occupancy rate in Massafra is 21.0%. August is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Massafra?
Listings in Massafra average $198 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Massafra?
Massafra currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Massafra?
AirROI currently classifies the short-term rental regulation level in Massafra as High. The dataset also shows about 78.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Massafra?
RevPAR in Massafra is about $44. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Massafra?
Occupancy of 21.0% means Massafra is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,538, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Massafra?
The average booking lead time in Massafra is about 66 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Massafra?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Massafra include Historic Center, Parco Naturale Regionale Terra delle Gravine, Santo Stefano. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Massafra?
entire_home listings make up 65.2% of the active supply in Massafra. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Massafra compare to nearby Airbnb markets?
Among neighboring markets, San Michele Salentino posts $30,003 in average annual revenue with 46.4% occupancy, compared to Massafra's $9,538 and 21.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Massafra?
The average Airbnb stay length in Massafra is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Massafra?
Airbnb listings in Massafra average 4.76 out of 5 overall. About 17.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Massafra?
Pool and Carbon monoxide alarm are among the strongest revenue-linked amenities in Massafra. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Massafra?
Yes. About 39.1% of active Airbnb listings in Massafra charge a cleaning fee, and the average fee is $55. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Massafra?
Only 13.0% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.