Martina Franca, Apulia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Martina Franca, Apulia? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $18,530 per year — at a $235 nightly rate, 37.2% occupancy, and a $94 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Martina Franca's 632 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 7.8% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high and 96% of listings show active registration — compliance is the cost of entry. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Martina Franca?
In Martina Franca, the headline Airbnb metrics are $18,530 in average annual revenue,37.2% occupancy, $235 ADR, and $94 in RevPAR, and guests book about 62 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Martina Franca?
Understanding the monthly revenue variations for Airbnb listings in Martina Franca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martina Franca is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martina Franca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,727+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,937 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,524 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $717, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martina Franca
What Is the Monthly Airbnb Occupancy Rate in Martina Franca?
Maximize your bookings by understanding the Martina Franca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martina Franca:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martina Franca
What Is the Average Airbnb Nightly Rate in Martina Franca?
Effective short term rental pricing strategy in Martina Franca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martina Franca typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $430+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $239 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Martina Franca
What Is the RevPAR for Airbnb in Martina Franca?
RevPAR in Martina Franca is currently $94. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $32 RevPAR.
- Typical properties (Median) generate $58 RevPAR.
- Strong performers (Top 25%) earn $104 RevPAR.
- Best-in-class (Top 10%) achieve $208 RevPAR.
Average Monthly RevPAR Trend in Martina Franca
RevPAR Insights for Martina Franca
- The average RevPAR in Martina Franca is $94. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($208) and bottom 25% ($32) is $176, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Martina Franca benchmarks. If your RevPAR falls below the median of $58, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $104+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Martina Franca?
Martina Franca's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $4,481 per month
- Occupancy rates average 53.4%
- Daily rates average $241
Shoulder Season
- Revenue averages $2,197 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $226
Low Season (January, February, December)
- Revenue drops to average $1,168 per month
- Occupancy decreases to average 24.6%
- Daily rates adjust to average $215
Seasonality Insights for Martina Franca
- Airbnb seasonality in Martina Franca is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Martina Franca's highest earning potential, with monthly revenues climbing to $5,389, occupancy reaching 61.5%, and ADRs peaking at $258.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $936, occupancy could drop to 19.2%, and ADRs may adjust to $201.
- Lower occupancy paired with meaningful seasonality means hosts in Martina Franca need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Martina Franca, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Martina Franca, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Martina Franca?
Yes, Martina Franca, Apulia, Italy enforces high STR regulations and 96% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Martina Franca to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 96% licensed listings)
What Are the Best Neighborhoods for Airbnb in Martina Franca?
Location within Martina Franca matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | Historic heart of Martina Franca with charming baroque architecture, narrow streets, and a vibrant atmosphere. Perfect for tourists wanting to experience local culture and history. | Basilica di San Martino, Palazzo Ducale, Piazza Maria Immacolata, Torre dell'Orologio, Church of Carmine |
| Valle d'Itria | Famous for picturesque landscapes, trulli houses, and olive groves. Ideal for travelers seeking countryside retreats and traditional Apulian experiences. | Alberobello, Locorotondo, Cisternino, Trulli of Aia Piccola, Olive oil tours |
| Parco Naturale Regionale delle Dune Costiere | Natural coastal park offering beautiful scenery and outdoor activities. Attracts nature lovers and those looking for a tranquil getaway close to the beach. | Beaches of Torre Canne, Nature trails, Birdwatching, Wildlife |
| Martina Franca Vineyard Tours | Known for its local wines and vineyards. Wine enthusiasts will enjoy guided tours and tastings, making it a great spot for culinary tourism. | Vineyard tours, Wine tastings, Local wineries, Gastronomic experiences |
| Surrounding Countryside | Offers a serene environment with traditional farms and rural charm. Great for families or couples looking for a peaceful retreat. | Farm stays, Biking paths, Cooking classes |
| San Marco in Lamis | A quiet village nearby known for its hospitality and local events. A good choice for guests wanting to explore off the beaten path. | Sanctuary of San Matteo, Local festivals, Traditional Apulian cuisine |
| Martina Franca Markets | Vibrant markets selling local produce, crafts, and food. An attraction for visitors wanting to immerse themselves in local life and flavors. | Local food markets, Craft markets, Culinary workshops |
| Festivals and Events | Martina Franca hosts numerous festivals throughout the year, celebrating local culture and traditions, attracting visitors looking for unique experiences. | Festival della Valle d'Itria, Local music festivals, Food and wine festivals |
Because Martina Franca has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Martina Franca?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martina Franca
- The Martina Franca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.7% of the 632 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martina Franca, House properties are the most common (38.6%), reflecting the local real estate landscape.
- Houses represent a significant 38.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 6.0%) offer potential for unique stay experiences.
Martina Franca Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martina Franca
- The dominant room capacity in Martina Franca is 1 bedroom listings, making up 39.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Martina Franca, indicating a high concentration in these sizes.
- A significant 22.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martina Franca.
Martina Franca Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martina Franca
- The most common guest capacity trend in Martina Franca vacation rentals is listings accommodating 4 guests (28.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Martina Franca STR market, accounting for 48.1% of listings.
- 29.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martina Franca.
- On average, properties in Martina Franca are equipped to host 4.3 guests.
How Do Listings in Martina Franca Compare on Quality?
Listing quality in Martina Franca can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Martina Franca
- At 36.8 photos per listing on average, Martina Franca hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 40.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Martina Franca averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Martina Franca?
Amenity Prevalence
Amenity Insights for Martina Franca
- Essential amenities in Martina Franca that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, Hair dryer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martina Franca: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Air conditioning or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martina Franca to stay competitive.
Which Airbnb Amenities Boost Revenue in Martina Franca?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Martina Franca, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 90.5% | $20,043 | $4,111 | 387.5% |
Game consoleHigh opportunity | 0.9% | $53,639 | $18,194 | 194.8% |
Pool | 47.6% | $28,068 | $9,857 | 184.8% |
Pool view | 10.8% | $43,764 | $15,488 | 182.6% |
Free parking on premises | 74.7% | $22,049 | $8,151 | 170.5% |
Life size gamesHigh opportunity | 0.9% | $48,493 | $18,243 | 165.8% |
Dishwasher | 30.9% | $32,239 | $12,413 | 159.7% |
Kitchen | 88.9% | $19,882 | $7,680 | 158.9% |
BBQ grill | 53.0% | $26,003 | $10,102 | 157.4% |
Baby monitorHigh opportunity | 0.9% | $45,886 | $18,268 | 151.2% |
Revenue Impact Insights for Martina Franca
- Heating tops the revenue impact list with a 387.5% uplift — listings with this amenity earn $20,043 vs. $4,111 without it.
- High-opportunity amenities — Game console, Life size games, Baby monitor — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Game console — it has the best combination of high revenue impact and low market saturation in Martina Franca.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Martina Franca STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martina Franca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartina Franca Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Martina Franca
- The typical guest profile for Airbnb in Martina Franca consists of predominantly international visitors (88%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 11.6% of guests.
- Key international markets include France (25.8%) and Italy (11.6%).
- Top languages spoken are English (38.9%) followed by French (18.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Martina Franca?
Listings in Martina Franca average 4.85 out of 5 overall, with about 31.8 reviews per active listing and 44.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Martina Franca
- With an overall rating of 4.85, Martina Franca listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 44.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Martina Franca Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martina Franca
- The most common availability pattern in Martina Franca falls within the 271-366 days range, representing 67.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Martina Franca (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Martina Franca?
Average Booking Lead Time by Month
Booking Lead Time Insights for Martina Franca
- The overall average booking lead time for vacation rentals in Martina Franca is 62 days.
- Guests book furthest in advance for stays during August (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Martina Franca.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Martina Franca averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Martina Franca?
Guests in Martina Franca stay about 4.9 nights on average, generating roughly 9,840 reservations and 15.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Martina Franca
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Martina Franca
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (5.7 nights) and shorten in Dec (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Martina Franca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
107 listings
16.9% of total
2 Nights
114 listings
18% of total
3 Nights
48 listings
7.6% of total
4-6 Nights
76 listings
12% of total
7-29 Nights
15 listings
2.4% of total
30+ Nights
272 listings
43% of total
Key Insights
- The most prevalent minimum stay requirement in Martina Franca is 30+ Nights, adopted by 43% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43%) caters to monthly stays (30+ nights) in Martina Franca, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43% of Martina Franca hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martina Franca.
Martina Franca Airbnb Cancellation Policy Trends Analysis (2026)
Limited
41 listings
6.5% of total
Super Strict 30 Days
23 listings
3.6% of total
Super Strict 60 Days
8 listings
1.3% of total
Flexible
140 listings
22.2% of total
Moderate
256 listings
40.5% of total
Firm
163 listings
25.8% of total
Strict
1 listings
0.2% of total
Cancellation Policy Insights for Martina Franca
- The prevailing Airbnb cancellation policy trend in Martina Franca is Moderate, used by 40.5% of listings.
- There's a relatively balanced mix between guest-friendly (62.7%) and stricter (26.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (0.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.5% market standard in Martina Franca.
- Using a Strict policy might deter some guests, as only 0.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Martina Franca.
How Much Are Airbnb Cleaning Fees in Martina Franca?
Cleaning fees in Martina Franca are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Martina Franca
- About 69.5% of Martina Franca listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($290) and median ($58) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Martina Franca median of $58. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Martina Franca Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martina Francabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Badra – Elegant 5BR Villa in Valle d 'Itria
Entire Place • 5 bedrooms
Luxury Villa with Private Pool & Breathtaking View
Entire Place • 11 bedrooms
Trullo Ermes
Entire Place • 5 bedrooms
Trullo Atena
Entire Place • 3 bedrooms
Trulli Ad Maiora, charming trulli with SPA
Entire Place • 2 bedrooms
Trullo Panna Fragola - 4 rooms Villa & private pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Martina Franca?
Learn from the best! This table showcases top-performing Airbnb hosts in Martina Franca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Massimo | 4 | $454,849 | 38 | 5.00/5.0 |
| Riccardo | 7 | $414,324 | 303 | 4.84/5.0 |
| Trulli & Dimore | 5 | $338,540 | 75 | 4.93/5.0 |
| TrulloVista.Com | 8 | $336,839 | 512 | 4.62/5.0 |
| Antonello | 1 | $253,603 | 9 | 5.00/5.0 |
| Giorgio | 5 | $190,974 | 166 | 4.89/5.0 |
| Massimo | 2 | $185,079 | 23 | 4.95/5.0 |
| Matteo | 2 | $167,040 | 170 | 4.91/5.0 |
| GuestHost - Welcome To Our Hom | 16 | $162,363 | 260 | 4.56/5.0 |
| Rentbeat | 9 | $159,645 | 60 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martina Franca.
Who Are the Airbnb Hosts in Martina Franca?
Martina Franca has a relatively balanced host base.
Host Profile Insights for Martina Franca
- A 44.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 7.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 21.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 62.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Martina Franca averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Martina Franca
These are the highest-grossing professional property management operations in Martina Franca, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Massimo | 4 | $454,849 | $2,400 | 28.4% | 5.00/5 |
| Trulli & Dimore | 5 | $338,540 | $513 | 57.0% | 4.93/5 |
| Giorgio | 5 | $190,974 | $332 | 54.1% | 4.89/5 |
| Rinbeat | 9 | $159,645 | $185 | 24.4% | 4.72/5 |
| Apuliarentals | 2 | $131,294 | $415 | 50.4% | 4.92/5 |
| Luigi | 2 | $86,194 | $511 | 52.6% | 5.00/5 |
| Holidu | 2 | $81,886 | $1,545 | 21.6% | 4.54/5 |
| Elisa | 2 | $78,511 | $306 | 62.6% | 4.86/5 |
| HelloGroup Srl | 4 | $75,411 | $366 | 38.9% | 4.43/5 |
| Francesco | 2 | $70,488 | $279 | 49.4% | 4.98/5 |
Management Company Insights for Martina Franca
- The leading management company, Massimo, operates 4 listings with $454,849 in gross revenue — a useful benchmark for what scale looks like in Martina Franca.
- Top managers average 4 properties each, suggesting professional management in Martina Franca still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Martina Franca's Airbnb Market Compare to Nearby Cities?
How does the Martina Franca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Torre Santa Sabina, Martina Franca has 10 percentage points lower occupancy and about $21 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 82 | $2,274 | $321.71 | 44% |
| Castellana Grotte | 200 | $1,957 | $264.44 | 41% |
| Carovigno | 454 | $1,822 | $309.19 | 39% |
| Sanarica | 14 | $1,735 | $247.50 | 36% |
| Torre Santa Sabina | 13 | $1,715 | $255.65 | 47% |
| Polignano a Mare | 773 | $1,712 | $207.99 | 40% |
| Ostuni | 1,599 | $1,709 | $279.76 | 37% |
| Muro Leccese | 31 | $1,708 | $438.06 | 34% |
| San Vito dei Normanni | 171 | $1,699 | $278.68 | 40% |
| Lequile | 23 | $1,664 | $178.47 | 39% |
Frequently Asked Questions About Airbnb in Martina Franca
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Martina Franca.
How much do Airbnb hosts make in Martina Franca?
Martina Franca hosts earn about $18,530 per year on average, with an average nightly rate of $235 and RevPAR of $94. Those figures describe the typical revenue environment for active listings in Martina Franca, Apulia, not the ceiling for the best operators. Source: AirROI 2026 data, Martina Franca market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Martina Franca?
The average Airbnb occupancy rate in Martina Franca is 37.2%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Martina Franca?
Listings in Martina Franca average $235 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Martina Franca?
Martina Franca currently has about 632 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Martina Franca?
AirROI currently classifies the short-term rental regulation level in Martina Franca as High. The dataset also shows about 95.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Martina Franca?
RevPAR in Martina Franca is about $94. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Martina Franca?
Occupancy of 37.2% means Martina Franca is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $18,530, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Martina Franca?
The average booking lead time in Martina Franca is about 62 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Martina Franca?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Martina Franca include Centro Storico, Valle d'Itria, Parco Naturale Regionale delle Dune Costiere. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Martina Franca?
entire_home listings make up 92.7% of the active supply in Martina Franca. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Martina Franca compare to nearby Airbnb markets?
Among neighboring markets, San Michele Salentino posts $27,286 in average annual revenue with 44.0% occupancy, compared to Martina Franca's $18,530 and 37.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Martina Franca?
The average Airbnb stay length in Martina Franca is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Martina Franca?
Airbnb listings in Martina Franca average 4.85 out of 5 overall. About 44.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Martina Franca?
Heating and Game console are among the strongest revenue-linked amenities in Martina Franca. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Martina Franca?
Yes. About 69.5% of active Airbnb listings in Martina Franca charge a cleaning fee, and the average fee is $290. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Martina Franca?
A 44.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.