What Are the Best Places to Invest in Airbnb in Réunion, France?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in Réunion, France spans 23 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Réunion, France across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Saint-Paul, Réunion leads by market size with 1,728 active listings and $1,655/month revenue. Across all ranked markets, average occupancy is 42.4% with $1,262/month in average revenue and $133/night ADR. 23 of 23 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in Réunion, France by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Réunion, France attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Saint-Paul, Réunion leads with 1,728 active short-term rental listings and $1,655/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1Saint-Paul, Réunion1,728$1,655$16946.5%Low
2Saint-Pierre, Réunion860$1,234$12844.0%Low
3Saint-Leu, Réunion575$1,385$14046.9%Low
4Saint-Denis, Réunion524$848$8744.3%Low
5Le Tampon, Réunion321$1,105$13438.2%Low
6Saint-Joseph, Réunion284$1,419$14642.2%Low
7L'Étang-Salé, Réunion228$1,333$15245.4%Low
8Saint-Louis, Réunion227$1,045$12836.4%Low
9La Possession, Réunion162$1,013$10246.0%Low
10Cilaos, Réunion156$1,838$15045.5%Low
11Les Avirons, Réunion140$1,161$12641.1%Low
12Petite-Île, Réunion128$1,405$14241.1%Low
13Sainte-Marie, Réunion104$893$9642.2%Low
14Saint-André, Réunion100$1,233$11148.0%Low
15Saint-Benoît, Réunion79$1,106$12242.0%Low
16Entre-Deux, Réunion76$1,034$13037.8%Low
17Les Trois-Bassins, Réunion66$1,905$20245.0%Low
18Salazie, Réunion61$1,744$13548.3%Low
19La Plaine-des-Palmistes, Réunion52$1,205$18030.0%Low
20Saint-Philippe, Réunion47$949$11633.7%Low
21Sainte-Suzanne, Réunion44$1,222$12739.6%Low
22Sainte-Rose, Réunion29$1,158$14142.6%Low
23Bras-Panon, Réunion23$1,142$10249.1%Low

Most Profitable Airbnb Markets in Réunion, France by Revenue

The most profitable Airbnb cities in Réunion, France are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Les Trois-Bassins, Réunion leads with $1,905/month at $202 ADR and 45.0% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Les Trois-Bassins, Réunion$1,90566$20245.0%Low
2Cilaos, Réunion$1,838156$15045.5%Low
3Salazie, Réunion$1,74461$13548.3%Low
4Saint-Paul, Réunion$1,6551,728$16946.5%Low
5Saint-Joseph, Réunion$1,419284$14642.2%Low
6Petite-Île, Réunion$1,405128$14241.1%Low
7Saint-Leu, Réunion$1,385575$14046.9%Low
8L'Étang-Salé, Réunion$1,333228$15245.4%Low
9Saint-Pierre, Réunion$1,234860$12844.0%Low
10Saint-André, Réunion$1,233100$11148.0%Low
11Sainte-Suzanne, Réunion$1,22244$12739.6%Low
12La Plaine-des-Palmistes, Réunion$1,20552$18030.0%Low
13Les Avirons, Réunion$1,161140$12641.1%Low
14Sainte-Rose, Réunion$1,15829$14142.6%Low
15Bras-Panon, Réunion$1,14223$10249.1%Low
16Saint-Benoît, Réunion$1,10679$12242.0%Low
17Le Tampon, Réunion$1,105321$13438.2%Low
18Saint-Louis, Réunion$1,045227$12836.4%Low
19Entre-Deux, Réunion$1,03476$13037.8%Low
20La Possession, Réunion$1,013162$10246.0%Low
21Saint-Philippe, Réunion$94947$11633.7%Low
22Sainte-Marie, Réunion$893104$9642.2%Low
23Saint-Denis, Réunion$848524$8744.3%Low

Most Expensive Airbnb Markets in Réunion, France by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Les Trois-Bassins, Réunion commands the highest Airbnb nightly rate in Réunion, France at $202/night, generating $1,905/month at 45.0% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Les Trois-Bassins, Réunion$20266$1,90545.0%Low
2La Plaine-des-Palmistes, Réunion$18052$1,20530.0%Low
3Saint-Paul, Réunion$1691,728$1,65546.5%Low
4L'Étang-Salé, Réunion$152228$1,33345.4%Low
5Cilaos, Réunion$150156$1,83845.5%Low
6Saint-Joseph, Réunion$146284$1,41942.2%Low
7Petite-Île, Réunion$142128$1,40541.1%Low
8Sainte-Rose, Réunion$14129$1,15842.6%Low
9Saint-Leu, Réunion$140575$1,38546.9%Low
10Salazie, Réunion$13561$1,74448.3%Low
11Le Tampon, Réunion$134321$1,10538.2%Low
12Entre-Deux, Réunion$13076$1,03437.8%Low
13Saint-Pierre, Réunion$128860$1,23444.0%Low
14Saint-Louis, Réunion$128227$1,04536.4%Low
15Sainte-Suzanne, Réunion$12744$1,22239.6%Low
16Les Avirons, Réunion$126140$1,16141.1%Low
17Saint-Benoît, Réunion$12279$1,10642.0%Low
18Saint-Philippe, Réunion$11647$94933.7%Low
19Saint-André, Réunion$111100$1,23348.0%Low
20La Possession, Réunion$102162$1,01346.0%Low
21Bras-Panon, Réunion$10223$1,14249.1%Low
22Sainte-Marie, Réunion$96104$89342.2%Low
23Saint-Denis, Réunion$87524$84844.3%Low

Highest Occupancy Airbnb Markets in Réunion, France

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Saint-André, Réunion leads Réunion, France with 48.0% occupancy, $1,233/month revenue, and 100 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 100+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Saint-André, Réunion48.0%100$1,233$111Low
2Saint-Leu, Réunion46.9%575$1,385$140Low
3Saint-Paul, Réunion46.5%1,728$1,655$169Low
4La Possession, Réunion46.0%162$1,013$102Low
5Cilaos, Réunion45.5%156$1,838$150Low
6L'Étang-Salé, Réunion45.4%228$1,333$152Low
7Saint-Denis, Réunion44.3%524$848$87Low
8Saint-Pierre, Réunion44.0%860$1,234$128Low
9Saint-Joseph, Réunion42.2%284$1,419$146Low
10Sainte-Marie, Réunion42.2%104$893$96Low
11Petite-Île, Réunion41.1%128$1,405$142Low
12Les Avirons, Réunion41.1%140$1,161$126Low
13Le Tampon, Réunion38.2%321$1,105$134Low
14Saint-Louis, Réunion36.4%227$1,045$128Low

How to Choose an Airbnb Investment Market in Réunion, France

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Réunion, France tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Réunion, France

Understanding the regulatory environment is critical for any Airbnb investment in Réunion, France. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 23 markets ranked on this page: 23 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Réunion, France

This page ranks Airbnb markets in Réunion, France across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Réunion, France.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Réunion, France.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Réunion, France and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 100+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in Réunion, France, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Réunion, France

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Réunion, France.

What are the best places to invest in Airbnb in Réunion, France?

Saint-Paul, Réunion leads this ranking for Réunion, France with 1,728 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Réunion, France?

Les Trois-Bassins, Réunion posts the highest average monthly revenue in this ranking at $1,905. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Réunion, France?

Bras-Panon, Réunion has the highest occupancy rate in this comparison at 49.1%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Réunion, France have the lowest regulation?

Saint-Paul (Réunion), Saint-Pierre (Réunion), Saint-Leu (Réunion) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Réunion, France in 2026?

The markets ranked here average 42.4% occupancy, and the top performer posts $1,905 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Réunion, France for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Réunion, France?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Réunion, France?

First-time investors in Réunion, France should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Réunion, France?

Across the markets ranked here, the average occupancy rate in Réunion, France is 42.4%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Réunion, France?

Regulation is one of the most overlooked risks in short-term rental investing. In Réunion, France, 23 of 23 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Réunion, France?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Réunion, France ranking has about 128 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Réunion, France?

Seasonal markets in Réunion, France experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-09. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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