Toulon, Provence-Alpes-Côte d'Azur Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Toulon, Provence-Alpes-Côte d'Azur? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,545 per year — at a $122 nightly rate, 41.6% occupancy, and a $51 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,667 active listings and moderate demand with room for well-positioned listings to outperform, Toulon is an established vacation rental market. Supply grew 69.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Toulon?
In Toulon, the headline Airbnb metrics are $10,545 in average annual revenue,41.6% occupancy, $122 ADR, and $51 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Toulon?
Understanding the monthly revenue variations for Airbnb listings in Toulon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toulon is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toulon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,632+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,714 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,047 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $543, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toulon
What Is the Monthly Airbnb Occupancy Rate in Toulon?
Maximize your bookings by understanding the Toulon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toulon:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toulon
What Is the Average Airbnb Nightly Rate in Toulon?
Effective short term rental pricing strategy in Toulon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toulon typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Toulon
What Is the RevPAR for Airbnb in Toulon?
RevPAR in Toulon is currently $51. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $27 RevPAR.
- Typical properties (Median) generate $41 RevPAR.
- Strong performers (Top 25%) earn $59 RevPAR.
- Best-in-class (Top 10%) achieve $89 RevPAR.
Average Monthly RevPAR Trend in Toulon
RevPAR Insights for Toulon
- The average RevPAR in Toulon is $51. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($89) and bottom 25% ($27) is $62, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Toulon benchmarks. If your RevPAR falls below the median of $41, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $59+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Toulon Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Toulon?
Toulon's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,129 per month
- Occupancy rates average 53.1%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,260 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $117
Low Season (January, February, March)
- Revenue drops to average $853 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $119
Seasonality Insights for Toulon
- Airbnb seasonality in Toulon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Toulon's highest earning potential, with monthly revenues climbing to $2,735, occupancy reaching 64.3%, and ADRs peaking at $130.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $809, occupancy could drop to 28.2%, and ADRs may adjust to $112.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toulon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Toulon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Toulon?
Toulon, Provence-Alpes-Côte d'Azur, France currently shows a low regulation profile despite having 1,667 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Toulon to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 7% licensed listings)
What Are the Best Neighborhoods for Airbnb in Toulon?
Toulon is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Toulon, Provence-Alpes-Côte d'Azur.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Port | A vibrant harbor area of Toulon with a lively atmosphere, ideal for tourists seeking beautiful waterfront views and access to local restaurants and shops. | Toulon Marina, Toulon Market, Les plages du Mourillon, Libération Square |
| Mourillon | A popular beach district known for its sandy beaches and family-friendly vibe. Great for those looking to relax by the sea while being close to the city center. | Mourillon Beach, Provence Coast, Toulon Zoo, Fort Saint Louis |
| Old Town (Centre Historique) | The historical heart of Toulon, filled with narrow streets, charming shops, and local cafés. Attracts tourists interested in culture and history. | Place de la Liberté, Toulon Cathedral, Theatre Liberté, Maison de la Culture |
| Les Routes de la Lavande | Scenic area just outside Toulon, known for its beautiful lavender fields and picturesque landscapes. Perfect for guests looking for a countryside retreat. | Lavender Fields, Hiking Trails, Local Vineyards |
| Sanary-sur-Mer | A charming coastal town near Toulon with beautiful beaches and a lovely harbor. Ideal for guests who enjoy small-town charm and seaside relaxation. | Sanary Beach, Mercado Sanary, Historic Harbor, Wine Tasting |
| Six-Fours-les-Plages | Known for its stunning beaches and coastal paths, this area attracts families and beach lovers looking for water activities. | Brusc Beach, Coves of Port d'Alon, Snapshots of the Mediterranean |
| Cap Sicié | A natural park area perfect for outdoors enthusiasts looking for hiking and breathtaking views of the Mediterranean Sea. | Cap Sicié Coastal Path, Hiking Trails, Scenic Lookouts |
| Tamaris | A serene suburb with a relaxed atmosphere, offering both nature and proximity to Toulon's bustling center, great for travelers looking for peace. | Tamaris Beach, Local Parks, Seafront Walks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Toulon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Toulon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toulon
- The Toulon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 1,667 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Toulon, Apartment/Condo properties are the most common (78.8%), reflecting the local real estate landscape.
- Houses represent a significant 18% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Toulon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toulon
- The dominant room capacity in Toulon is 1 bedroom listings, making up 42.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.0% of the active Airbnb listings in Toulon, indicating a high concentration in these sizes.
Toulon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toulon
- The most common guest capacity trend in Toulon vacation rentals is listings accommodating 2 guests (32.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Toulon STR market, accounting for 64.5% of listings.
- 19.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toulon.
- On average, properties in Toulon are equipped to host 3.6 guests.
How Do Listings in Toulon Compare on Quality?
Listing quality in Toulon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Toulon
- The average of 19.9 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 31.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Toulon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Toulon?
Amenity Prevalence
Amenity Insights for Toulon
- Essential amenities in Toulon that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Toulon: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toulon to stay competitive.
Which Airbnb Amenities Boost Revenue in Toulon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Toulon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 92.6% | $11,301 | $1,134 | 896.9% |
Heating | 90.9% | $11,243 | $3,538 | 217.8% |
Outdoor showerHigh opportunity | 2.9% | $26,795 | $10,063 | 166.3% |
Fireplace guardsHigh opportunity | 1.1% | $27,317 | $10,362 | 163.6% |
Pool tableHigh opportunity | 0.3% | $27,066 | $10,495 | 157.9% |
Indoor fireplaceHigh opportunity | 5.9% | $22,179 | $9,818 | 125.9% |
Ping pong tableHigh opportunity | 2.1% | $21,325 | $10,314 | 106.8% |
Outdoor kitchenHigh opportunity | 1.8% | $21,354 | $10,347 | 106.4% |
Life size games | 0.4% | $20,914 | $10,508 | 99.0% |
Cable TV | 2.7% | $20,232 | $10,276 | 96.9% |
Revenue Impact Insights for Toulon
- TV tops the revenue impact list with a 896.9% uplift — listings with this amenity earn $11,301 vs. $1,134 without it.
- High-opportunity amenities — Outdoor shower, Fireplace guards, Pool table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Heating — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Outdoor shower — it has the best combination of high revenue impact and low market saturation in Toulon.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Toulon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toulon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToulon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Toulon
- The typical guest profile for Airbnb in Toulon consists of primarily domestic travelers (76%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 76.3% of guests.
- Key international markets include France (76.3%) and Germany (4.3%).
- Top languages spoken are French (38.1%) followed by English (32.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Toulon?
Listings in Toulon average 4.73 out of 5 overall, with about 44.4 reviews per active listing and 22.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Toulon
- An average rating of 4.73 places Toulon in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.85), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Toulon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toulon
- The most common availability pattern in Toulon falls within the 271-366 days range, representing 60.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Toulon (39.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Toulon?
Average Booking Lead Time by Month
Booking Lead Time Insights for Toulon
- The overall average booking lead time for vacation rentals in Toulon is 44 days.
- Guests book furthest in advance for stays during August (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Toulon.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Toulon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Toulon?
Guests in Toulon stay about 6.6 nights on average, generating roughly 25,732 reservations and 15.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Toulon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Toulon
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (6.9 nights) and shorten in Feb (4.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Toulon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
309 listings
18.5% of total
2 Nights
273 listings
16.4% of total
3 Nights
140 listings
8.4% of total
4-6 Nights
248 listings
14.9% of total
7-29 Nights
112 listings
6.7% of total
30+ Nights
584 listings
35.1% of total
Key Insights
- The most prevalent minimum stay requirement in Toulon is 30+ Nights, adopted by 35.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.1%) caters to monthly stays (30+ nights) in Toulon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.1% of Toulon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toulon.
Toulon Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
43 listings
2.6% of total
Limited
29 listings
1.7% of total
Flexible
506 listings
30.4% of total
Moderate
480 listings
28.8% of total
Firm
505 listings
30.3% of total
Strict
102 listings
6.1% of total
Cancellation Policy Insights for Toulon
- The prevailing Airbnb cancellation policy trend in Toulon is Flexible, used by 30.4% of listings.
- There's a relatively balanced mix between guest-friendly (59.2%) and stricter (36.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.4% market standard in Toulon.
- Using a Strict policy might deter some guests, as only 6.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Toulon.
How Much Are Airbnb Cleaning Fees in Toulon?
Cleaning fees in Toulon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Toulon
- 75.3% of listings charge a cleaning fee, making it standard practice in Toulon. Guests expect it and factor it into their booking decisions.
- The gap between the average ($69) and median ($48) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Toulon median of $48. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Toulon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toulonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful property facing the Toulon harbor.
Entire Place • 6 bedrooms
"La Masure", unique, waterfront house
Entire Place • 6 bedrooms
Anse Méjean, great landscape, right by the seaside
Entire Place • 5 bedrooms
Faron - Beautiful villa with swimming pool, superb sea view
Entire Place • 8 bedrooms
Villa, 5 minutes from the city center
Entire Place • 4 bedrooms
Domaine de la Jausserane – La Villa Jausserane
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Toulon?
Learn from the best! This table showcases top-performing Airbnb hosts in Toulon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marjory | 26 | $558,853 | 467 | 4.59/5.0 |
| Roman C | 23 | $400,366 | 407 | 4.73/5.0 |
| Christopher | 19 | $367,194 | 1262 | 4.45/5.0 |
| Zoé | 28 | $330,801 | 1440 | 4.68/5.0 |
| François | 37 | $323,989 | 2436 | 4.68/5.0 |
| Gregbnb | 34 | $308,947 | 2211 | 4.39/5.0 |
| Harry | 23 | $249,595 | 4096 | 4.82/5.0 |
| Bolieux Conciergerie - Vanessa | 16 | $249,201 | 613 | 4.81/5.0 |
| Sarah | 14 | $226,980 | 661 | 4.77/5.0 |
| Jérôme | 13 | $183,835 | 380 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toulon.
Who Are the Airbnb Hosts in Toulon?
Toulon has a relatively balanced host base.
Host Profile Insights for Toulon
- Only 25.8% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 4.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 58.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Toulon averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Toulon
These are the highest-grossing professional property management operations in Toulon, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Gregbnb | 34 | $308,947 | $77 | 38.2% | 4.39/5 |
| Jérôme | 13 | $183,835 | $115 | 46.8% | 4.62/5 |
| Welkeys | 5 | $101,280 | $236 | 37.3% | 4.51/5 |
| Fabienne - Interhome | 6 | $91,180 | $130 | 46.7% | 4.78/5 |
| Eric | 5 | $84,234 | $86 | 66.7% | 4.87/5 |
| Ronald | 1 | $83,195 | $424 | 55.8% | 4.76/5 |
| Julien | 6 | $71,280 | $133 | 39.2% | 4.60/5 |
| Cédric | 1 | $67,624 | $415 | 44.8% | 4.90/5 |
| Didier | 6 | $63,430 | $120 | 49.5% | 4.52/5 |
| MaxBnb | 5 | $63,033 | $116 | 36.9% | 4.44/5 |
Management Company Insights for Toulon
- The leading management company, Gregbnb, operates 34 listings with $308,947 in gross revenue — a useful benchmark for what scale looks like in Toulon.
- Top managers average 8 properties each, suggesting professional management in Toulon still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.64/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 4.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Toulon's Airbnb Market Compare to Nearby Cities?
How does the Toulon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cavillargues, Toulon has 6 percentage points lower occupancy and about $228 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ramatuelle | 234 | $4,011 | $673.15 | 39% |
| Saint-Tropez | 825 | $3,562 | $526.14 | 39% |
| Eygalières | 84 | $3,224 | $461.22 | 40% |
| Puget | 29 | $3,114 | $383.94 | 40% |
| Cavillargues | 13 | $3,102 | $349.26 | 48% |
| Gordes | 250 | $3,078 | $422.73 | 40% |
| Divajeu | 21 | $3,031 | $411.10 | 31% |
| Goult | 86 | $3,008 | $354.69 | 45% |
| Joucas | 29 | $3,004 | $362.32 | 47% |
| La Môle | 19 | $2,899 | $454.39 | 39% |
Frequently Asked Questions About Airbnb in Toulon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Toulon.
How much do Airbnb hosts make in Toulon?
Toulon hosts earn about $10,545 per year on average, with an average nightly rate of $122 and RevPAR of $51. Those figures describe the typical revenue environment for active listings in Toulon, Provence-Alpes-Côte d'Azur, not the ceiling for the best operators. Source: AirROI 2026 data, Toulon market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Toulon?
The average Airbnb occupancy rate in Toulon is 41.6%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Toulon?
Listings in Toulon average $122 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Toulon?
Toulon currently has about 1,667 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Toulon?
AirROI currently classifies the short-term rental regulation level in Toulon as Low. The dataset also shows about 7.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Toulon?
RevPAR in Toulon is about $51. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Toulon?
At 41.6% occupancy, Toulon can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $10,545, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Toulon?
The average booking lead time in Toulon is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Toulon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Toulon include Le Port, Mourillon, Old Town (Centre Historique). Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Toulon?
entire_home listings make up 92.9% of the active supply in Toulon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Toulon compare to nearby Airbnb markets?
Among neighboring markets, Ramatuelle posts $48,129 in average annual revenue with 39.4% occupancy, compared to Toulon's $10,545 and 41.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Toulon?
The average Airbnb stay length in Toulon is about 6.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Toulon?
Airbnb listings in Toulon average 4.73 out of 5 overall. About 22.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Toulon?
TV and Heating are among the strongest revenue-linked amenities in Toulon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Toulon?
Yes. About 75.3% of active Airbnb listings in Toulon charge a cleaning fee, and the average fee is $69. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Toulon?
At 25.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.