Laye, Provence-Alpes-Côte d'Azur Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Laye, Provence-Alpes-Côte d'Azur? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $9,708 per year — at a $114 nightly rate, 30.2% occupancy, and a $38 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 21 active listings, Laye is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 23.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Laye?
In Laye, the headline Airbnb metrics are $9,708 in average annual revenue,30.2% occupancy, $114 ADR, and $38 in RevPAR, and guests book about 62 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Laye?
Understanding the monthly revenue variations for Airbnb listings in Laye is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laye is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laye across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,683+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,557 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $820 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $477, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laye
What Is the Monthly Airbnb Occupancy Rate in Laye?
Maximize your bookings by understanding the Laye STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laye:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laye
What Is the Average Airbnb Nightly Rate in Laye?
Effective short term rental pricing strategy in Laye involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laye typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Laye
What Is the RevPAR for Airbnb in Laye?
RevPAR in Laye is currently $38. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $18 RevPAR.
- Typical properties (Median) generate $29 RevPAR.
- Strong performers (Top 25%) earn $40 RevPAR.
- Best-in-class (Top 10%) achieve $72 RevPAR.
Average Monthly RevPAR Trend in Laye
RevPAR Insights for Laye
- The average RevPAR in Laye is $38. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($72) and bottom 25% ($18) is $55, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Laye benchmarks. If your RevPAR falls below the median of $29, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $40+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Laye?
Laye's peak Airbnb season falls in August, February, October, while the softest stretch is March, May, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, February, October)
- Revenue averages $1,994 per month
- Occupancy rates average 47.2%
- Daily rates average $109
Shoulder Season
- Revenue averages $1,066 per month
- Occupancy maintains around 27.6%
- Daily rates hold near $104
Low Season (March, May, June)
- Revenue drops to average $833 per month
- Occupancy decreases to average 24.2%
- Daily rates adjust to average $122
Seasonality Insights for Laye
- Airbnb seasonality in Laye is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Laye's highest earning potential, with monthly revenues climbing to $2,561, occupancy reaching 56.4%, and ADRs peaking at $125.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $783, occupancy could drop to 21.3%, and ADRs may adjust to $99.
- Lower occupancy paired with meaningful seasonality means hosts in Laye need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Laye, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Laye?
Low regulation and minimal registration activity in Laye, Provence-Alpes-Côte d'Azur, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Laye to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Laye?
With a compact short-term rental market, Laye gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| L'Isle-sur-la-Sorgue | Known as the 'Venice of Provence', this charming town is famous for its canals, weekly antique markets, and vibrant art scene, making it a popular destination for tourists seeking culture and relaxation. | Antique Market, Sorgue River, Isle-sur-la-Sorgue Museum, Fondation Villa Datris, Provence Festival |
| Avignon | A historic city famous for the Palais des Papes and the annual theater festival. Avignon attracts tourists interested in history, culture, and the arts. | Palais des Papes, Pont Saint-Bénézet, Avignon Festival, Rocher des Doms, Les Halles d'Avignon |
| Gordes | One of France's most beautiful villages, Gordes offers stunning views and beautiful stone buildings. It is a favorite for those seeking picturesque landscapes and a peaceful atmosphere. | Abbaye de Sénanque, Village of Gordes, Scenic viewpoints, Art galleries, Local markets |
| Roussillon | Famous for its ochre cliffs and beautiful scenery, Roussillon is a draw for nature lovers and art enthusiasts alike, with stunning landscapes that inspire creativity. | Ochre Trail, Roussillon Village, Sentier des Ocres, Artisan shops, Viewpoints over Luberon |
| Apt | Known for its Saturday market and proximity to the Luberon National Park, Apt is perfect for tourists looking for local culture and outdoor activities. | Apt Market, Luberon Natural Park, Saint-Anne Cathedral, Musee de l'Aptois, Luberon Vineyards |
| Cavaillon | A vibrant city with a rich history and proximity to the Luberon area, Cavaillon is great for visitors interested in local flavors and historical sites. | Cavaillon Synagogue, Historically rich old town, Local gastronomy, Hiking trails, Natural parks |
| Menerbes | A picturesque village known for its stunning views and charming streets, appealing to those seeking peace and beauty in the heart of Provence. | Château de Menerbes, Vineyards, Art galleries, Hiking trails, Local festivals |
| Bonnieux | A quaint village with scenic views and a rich history, Bonnieux is popular with tourists looking for a peaceful retreat in the scenic Luberon region. | Bonnieux Church, Viewpoints, Lavender fields, Local wineries, Village festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Laye offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Laye?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laye
- The Laye Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laye, Apartment/Condo properties are the most common (71.4%), reflecting the local real estate landscape.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Laye Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laye
- The dominant room capacity in Laye is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Laye, indicating a high concentration in these sizes.
Laye Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laye
- The most common guest capacity trend in Laye vacation rentals is listings accommodating 4 guests (47.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Laye STR market, accounting for 61.9% of listings.
- 28.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laye.
- On average, properties in Laye are equipped to host 4.2 guests.
How Do Listings in Laye Compare on Quality?
Listing quality in Laye can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Laye
- The average of 17.2 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 57.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Laye averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Laye?
Amenity Prevalence
Amenity Insights for Laye
- Essential amenities in Laye that guests expect include: Heating, Smoke alarm, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pets allowed, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laye: Heating, Smoke alarm, TV, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, TV, Free parking on premises.
- Consider adding popular differentiators like Pets allowed or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laye to stay competitive.
Which Airbnb Amenities Boost Revenue in Laye?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Laye, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
BBQ grill | 28.6% | $19,749 | $5,692 | 247.0% |
Outdoor dining area | 71.4% | $12,048 | $3,858 | 212.3% |
Luggage dropoff allowed | 23.8% | $19,874 | $6,531 | 204.3% |
Barbecue utensils | 23.8% | $19,874 | $6,531 | 204.3% |
Wifi | 57.1% | $13,545 | $4,593 | 194.9% |
Outdoor furniture | 61.9% | $12,948 | $4,443 | 191.5% |
Shampoo | 42.9% | $15,311 | $5,506 | 178.1% |
Sun loungers | 47.6% | $14,139 | $5,680 | 148.9% |
Essentials | 57.1% | $12,964 | $5,367 | 141.5% |
Hair dryer | 71.4% | $11,652 | $4,849 | 140.3% |
Revenue Impact Insights for Laye
- BBQ grill tops the revenue impact list with a 247.0% uplift — listings with this amenity earn $19,749 vs. $5,692 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Laye STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laye. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaye Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Laye
- The typical guest profile for Airbnb in Laye consists of primarily domestic travelers (95%), often arriving from nearby Marseille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 94.5% of guests.
- Key international markets include France (94.5%) and Switzerland (1.4%).
- Top languages spoken are French (40.8%) followed by English (32.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Marseille and Gardanne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Laye?
Listings in Laye average 4.8 out of 5 overall, with about 23.3 reviews per active listing and 47.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Laye
- An average rating of 4.8 places Laye in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.88), while Cleanliness (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 47.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Laye Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laye
- The most common availability pattern in Laye falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Laye (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Laye?
Average Booking Lead Time by Month
Booking Lead Time Insights for Laye
- The overall average booking lead time for vacation rentals in Laye is 62 days.
- Guests book furthest in advance for stays during June (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Laye.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Laye averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Laye?
Guests in Laye stay about 3.7 nights on average, generating roughly 358 reservations and 17 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Laye
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Laye
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (5.5 nights) and shorten in Mar (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Laye Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
28.6% of total
2 Nights
3 listings
14.3% of total
3 Nights
1 listings
4.8% of total
4-6 Nights
2 listings
9.5% of total
30+ Nights
9 listings
42.9% of total
Key Insights
- The most prevalent minimum stay requirement in Laye is 30+ Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.9%) caters to monthly stays (30+ nights) in Laye, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.9% of Laye hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laye.
Laye Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
9.5% of total
Flexible
6 listings
28.6% of total
Moderate
9 listings
42.9% of total
Firm
2 listings
9.5% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Laye
- The prevailing Airbnb cancellation policy trend in Laye is Moderate, used by 42.9% of listings.
- The market strongly favors guest-friendly terms, with 71.5% of listings offering Flexible or Moderate policies. This suggests guests in Laye may expect booking flexibility.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Laye.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Laye.
How Much Are Airbnb Cleaning Fees in Laye?
Cleaning fees in Laye are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Laye
- Only 38.1% of listings charge a cleaning fee, suggesting that most hosts in Laye bundle cleaning costs into the nightly rate.
- The average cleaning fee of $33 is close to the median ($18), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Laye median of $18. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Laye Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Layebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Accommodation with hot tub and “Des Grands Prés” garden
Entire Place • 2 bedrooms
2 apartments/total of 13 people.
Entire Place • 5 bedrooms
Le Chalet
Entire Place • 2 bedrooms
Duplex apartment at the foot of the mountain
Entire Place • 2 bedrooms
3 bedroom apartment at the foot of the mountain
Entire Place • 3 bedrooms
Double room, breakfast included
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Laye?
Learn from the best! This table showcases top-performing Airbnb hosts in Laye based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marjorie | 7 | $92,033 | 48 | 4.93/5.0 |
| Gregory | 1 | $35,027 | 185 | 4.94/5.0 |
| David | 1 | $19,124 | 4 | 5.00/5.0 |
| André | 1 | $10,739 | 14 | 5.00/5.0 |
| Christian | 1 | $8,616 | 29 | 4.93/5.0 |
| J Pierre | 1 | $7,580 | 22 | 4.41/5.0 |
| Claire | 1 | $7,202 | 6 | 4.33/5.0 |
| Julie | 1 | $7,131 | 41 | 4.98/5.0 |
| Célia | 1 | $3,843 | 15 | 4.93/5.0 |
| Julia | 1 | $3,301 | 10 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laye.
Who Are the Airbnb Hosts in Laye?
Laye has a relatively balanced host base.
Host Profile Insights for Laye
- Only 23.8% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Laye averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Laye's Airbnb Market Compare to Nearby Cities?
How does the Laye Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Charvonnex, Laye has 17 percentage points lower occupancy and about $158 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Les Clefs | 34 | $5,658 | $348.34 | 43% |
| Monteu Roero | 12 | $4,748 | $500.84 | 36% |
| Manigod | 244 | $4,510 | $474.47 | 38% |
| Ramatuelle | 242 | $3,557 | $706.85 | 39% |
| Saint-Jean-Cap-Ferrat | 115 | $3,543 | $473.36 | 41% |
| Les Villards-sur-Thônes | 65 | $3,514 | $293.26 | 44% |
| Charvonnex | 12 | $3,449 | $272.05 | 47% |
| Saint-Nicolas-la-Chapelle | 33 | $3,359 | $433.13 | 37% |
| Saint-Tropez | 876 | $3,308 | $542.65 | 37% |
| Val-d'Isère | 526 | $3,292 | $459.96 | 41% |
Frequently Asked Questions About Airbnb in Laye
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Laye.
How much do Airbnb hosts make in Laye?
Laye hosts earn about $9,708 per year on average, with an average nightly rate of $114 and RevPAR of $38. Those figures describe the typical revenue environment for active listings in Laye, Provence-Alpes-Côte d'Azur, not the ceiling for the best operators. Source: AirROI 2026 data, Laye market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Laye?
The average Airbnb occupancy rate in Laye is 30.2%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Laye?
Listings in Laye average $114 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Laye?
Laye currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Laye?
AirROI currently classifies the short-term rental regulation level in Laye as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Laye?
RevPAR in Laye is about $38. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Laye?
Occupancy of 30.2% means Laye is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,708, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Laye?
The average booking lead time in Laye is about 62 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Laye?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Laye include L'Isle-sur-la-Sorgue, Avignon, Gordes. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Laye?
entire_home listings make up 85.7% of the active supply in Laye. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Laye compare to nearby Airbnb markets?
Among neighboring markets, Les Clefs posts $67,893 in average annual revenue with 43.0% occupancy, compared to Laye's $9,708 and 30.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Laye?
The average Airbnb stay length in Laye is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Laye?
Airbnb listings in Laye average 4.8 out of 5 overall. About 47.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Laye?
BBQ grill and Outdoor dining area are among the strongest revenue-linked amenities in Laye. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Laye?
Yes. About 38.1% of active Airbnb listings in Laye charge a cleaning fee, and the average fee is $33. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Laye?
At 23.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.