Rouillon, Pays de la Loire Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rouillon, Pays de la Loire? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,866 per year — at a $201 nightly rate, 28.7% occupancy, and a $56 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 25 active listings, Rouillon is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 150.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rouillon?
In Rouillon, the headline Airbnb metrics are $11,866 in average annual revenue,28.7% occupancy, $201 ADR, and $56 in RevPAR, and guests book about 69 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rouillon?
Understanding the monthly revenue variations for Airbnb listings in Rouillon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rouillon is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rouillon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,924+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,250 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,068 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $448, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rouillon
What Is the Monthly Airbnb Occupancy Rate in Rouillon?
Maximize your bookings by understanding the Rouillon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rouillon:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rouillon
What Is the Average Airbnb Nightly Rate in Rouillon?
Effective short term rental pricing strategy in Rouillon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rouillon typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $440+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Rouillon
What Is the RevPAR for Airbnb in Rouillon?
RevPAR in Rouillon is currently $56. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $27 RevPAR.
- Typical properties (Median) generate $41 RevPAR.
- Strong performers (Top 25%) earn $68 RevPAR.
- Best-in-class (Top 10%) achieve $123 RevPAR.
Average Monthly RevPAR Trend in Rouillon
RevPAR Insights for Rouillon
- The average RevPAR in Rouillon is $56. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($123) and bottom 25% ($27) is $96, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rouillon benchmarks. If your RevPAR falls below the median of $41, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $68+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rouillon?
Rouillon's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,742 per month
- Occupancy rates average 41.2%
- Daily rates average $212
Shoulder Season
- Revenue averages $1,589 per month
- Occupancy maintains around 30.5%
- Daily rates hold near $204
Low Season (January, February, October)
- Revenue drops to average $980 per month
- Occupancy decreases to average 20.9%
- Daily rates adjust to average $200
Seasonality Insights for Rouillon
- Airbnb seasonality in Rouillon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rouillon's highest earning potential, with monthly revenues climbing to $3,057, occupancy reaching 42.2%, and ADRs peaking at $214.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $869, occupancy could drop to 18.8%, and ADRs may adjust to $192.
- Lower occupancy paired with meaningful seasonality means hosts in Rouillon need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rouillon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rouillon?
While Rouillon, Pays de la Loire, France currently shows low STR regulations, 8% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rouillon to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 8% licensed listings)
What Are the Best Neighborhoods for Airbnb in Rouillon?
With a compact short-term rental market, Rouillon gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-Ville de Rouillon | This area is the heart of Rouillon, offering a blend of local culture and accessibility. It's close to shops, restaurants, and parks, making it appealing to families and business travelers alike. | Local markets, Eglise Saint-Aubin de Rouillon, Ruilly's Gardens, Nearby parklands |
| Rocade Nord | Strategically located near major transportation routes, this area appeals to those visiting the region or commuting to Le Mans. Great for quick stays and business-related visits. | Access to A11 and A28 motorways, Commercial centers, Business parks |
| Parc d'activités de Rouillon | Home to various businesses and corporate offices, it attracts professionals for short stays. Having a place here is ideal for those coming for business purposes. | Business amenities, Corporate offices |
| Les Sableaux | A quieter, residential area that offers peaceful surroundings, perfect for longer stays for families or remote workers looking for tranquility. | Natural surroundings, Local playgrounds, Community centers |
| Bourg de Rouillon | Rich in history and charm, this village setting attracts tourists interested in experiencing local French life. It’s ideal for guests seeking a cultural immersion. | Village square, Local festivals, Historical sites |
| Les Hauts de La Jubaudière | Suburban charm with easy access to urban amenities, making it suitable for families or guests wanting a bit more space and comfort. | Parks and recreational areas, Family-friendly facilities |
| ZAC du Moulin | As a developing area with new investments, it presents opportunities for host investments, drawing in visitors to the upcoming commercial and residential spaces. | New business developments, Community events, Future attractions |
| Rouillon Foret | This area is known for its natural beauty and outdoor activities, making it perfect for guests who enjoy nature and outdoor adventures during their stays. | Forests and hiking trails, Picnic areas, Natural reserves |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rouillon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rouillon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rouillon
- The Rouillon Airbnb market composition is heavily skewed towards Private Room listings, which make up 68% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rouillon, House properties are the most common (56%), reflecting the local real estate landscape.
- Houses represent a significant 56% portion, catering likely to families or larger groups.
- The presence of 40% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.0%) offer potential for unique stay experiences.
Rouillon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rouillon
- The dominant room capacity in Rouillon is 2 bedrooms listings, making up 20% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 36.0% of the active Airbnb listings in Rouillon, indicating a high concentration in these sizes.
- A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rouillon.
Rouillon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rouillon
- The most common guest capacity trend in Rouillon vacation rentals is listings accommodating 4 guests (24%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Rouillon STR market, accounting for 32.0% of listings.
- 12.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rouillon.
- On average, properties in Rouillon are equipped to host 1.9 guests.
How Do Listings in Rouillon Compare on Quality?
Listing quality in Rouillon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rouillon
- With only 11.4 photos per listing on average, there is a clear opportunity for hosts in Rouillon to differentiate through better visual content.
- 12.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rouillon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rouillon?
Amenity Prevalence
Amenity Insights for Rouillon
- Essential amenities in Rouillon that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rouillon: Free parking on premises, Wifi.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rouillon to stay competitive.
Which Airbnb Amenities Boost Revenue in Rouillon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rouillon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Oven | 24.0% | $27,292 | $6,994 | 290.2% |
Barbecue utensils | 24.0% | $27,233 | $7,013 | 288.3% |
Cooking basics | 28.0% | $25,310 | $6,638 | 281.3% |
Hot water kettle | 44.0% | $19,783 | $5,646 | 250.4% |
Children’s dinnerware | 20.0% | $27,455 | $7,969 | 244.5% |
Bathtub | 36.0% | $21,134 | $6,653 | 217.7% |
Hot water | 76.0% | $14,158 | $4,607 | 207.3% |
Dining table | 52.0% | $17,392 | $5,880 | 195.8% |
Microwave | 48.0% | $18,013 | $6,192 | 190.9% |
Drying rack for clothing | 56.0% | $16,569 | $5,880 | 181.8% |
Revenue Impact Insights for Rouillon
- Oven tops the revenue impact list with a 290.2% uplift — listings with this amenity earn $27,292 vs. $6,994 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rouillon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rouillon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRouillon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rouillon
- The typical guest profile for Airbnb in Rouillon consists of primarily domestic travelers (82%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 81.8% of guests.
- Key international markets include France (81.8%) and United Kingdom (9.1%).
- Top languages spoken are French (50%) followed by English (39.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Saint-Romain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rouillon?
Listings in Rouillon average 4.94 out of 5 overall, with about 20.9 reviews per active listing and 28.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rouillon
- With an overall rating of 4.94, Rouillon listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.99), while Value (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Rouillon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rouillon
- The most common availability pattern in Rouillon falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Rouillon (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rouillon?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rouillon
- The overall average booking lead time for vacation rentals in Rouillon is 69 days.
- Guests book furthest in advance for stays during June (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Rouillon.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Rouillon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rouillon?
Guests in Rouillon stay about 4.7 nights on average, generating roughly 296 reservations and 11.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 5:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Rouillon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rouillon
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (7.1 nights) and shorten in Apr (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 5:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rouillon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
24% of total
2 Nights
8 listings
32% of total
4-6 Nights
2 listings
8% of total
30+ Nights
9 listings
36% of total
Key Insights
- The most prevalent minimum stay requirement in Rouillon is 30+ Nights, adopted by 36% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36%) caters to monthly stays (30+ nights) in Rouillon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36% of Rouillon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rouillon.
Rouillon Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
14 listings
56% of total
Moderate
3 listings
12% of total
Firm
6 listings
24% of total
Strict
2 listings
8% of total
Cancellation Policy Insights for Rouillon
- The prevailing Airbnb cancellation policy trend in Rouillon is Flexible, used by 56% of listings.
- There's a relatively balanced mix between guest-friendly (68.0%) and stricter (32.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 56% market standard in Rouillon.
- Given the high prevalence of Flexible policies (56%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rouillon.
How Much Are Airbnb Cleaning Fees in Rouillon?
Cleaning fees in Rouillon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rouillon
- Only 28.0% of listings charge a cleaning fee, suggesting that most hosts in Rouillon bundle cleaning costs into the nightly rate.
- The gap between the average ($62) and median ($23) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 2.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rouillon median of $23. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rouillon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rouillonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House 220 m² Quiet next to Le Mans Pool 9*4
Entire Place • 4 bedrooms
Furnished F1 rental + optional double horse box.
Entire Place • 2 bedrooms
Family home with pool
Entire Place • 5 bedrooms
Bright house, ideal for the Le Mans circuit.
Private Room • 3 bedrooms
rent floor or 3 bedrooms
Private Room • 3 bedrooms
New house near Le Mans
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rouillon?
Learn from the best! This table showcases top-performing Airbnb hosts in Rouillon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Benoît | 1 | $62,006 | 63 | 4.97/5.0 |
| Damien | 1 | $45,298 | 216 | 4.95/5.0 |
| Olivier | 1 | $21,581 | 1 | Not Rated |
| Murielle | 2 | $20,036 | 27 | 5.00/5.0 |
| Laurence | 3 | $18,925 | 13 | 5.00/5.0 |
| Cécile | 1 | $18,624 | 15 | 4.93/5.0 |
| Morgane | 2 | $18,449 | 12 | 4.88/5.0 |
| Flore | 1 | $16,420 | 14 | 4.79/5.0 |
| Frédéric | 1 | $15,676 | 106 | 4.74/5.0 |
| Olivier | 3 | $14,363 | 9 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rouillon.
Who Are the Airbnb Hosts in Rouillon?
Rouillon has a relatively balanced host base.
Host Profile Insights for Rouillon
- Only 24.0% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 4.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 12.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rouillon averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Rouillon's Airbnb Market Compare to Nearby Cities?
How does the Rouillon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Marais-Vernier, Rouillon has 35 percentage points lower occupancy and about $26 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Couture-Boussey | 11 | $4,130 | $470.55 | 29% |
| Briollay | 12 | $3,790 | $228.13 | 44% |
| Artannes-sur-Indre | 21 | $3,571 | $403.67 | 35% |
| La Poterie-Cap-d'Antifer | 16 | $3,540 | $272.73 | 47% |
| Petiville | 12 | $3,460 | $411.50 | 34% |
| Saint-Étienne-la-Thillaye | 23 | $3,447 | $402.76 | 34% |
| Thilouze | 10 | $3,295 | $347.23 | 52% |
| Saint-Pierre-du-Val | 15 | $3,232 | $355.25 | 38% |
| Dozulé | 12 | $3,140 | $241.52 | 46% |
| Marais-Vernier | 10 | $3,078 | $175.11 | 64% |
Frequently Asked Questions About Airbnb in Rouillon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rouillon.
How much do Airbnb hosts make in Rouillon?
Rouillon hosts earn about $11,866 per year on average, with an average nightly rate of $201 and RevPAR of $56. Those figures describe the typical revenue environment for active listings in Rouillon, Pays de la Loire, not the ceiling for the best operators. Source: AirROI 2026 data, Rouillon market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rouillon?
The average Airbnb occupancy rate in Rouillon is 28.7%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rouillon?
Listings in Rouillon average $201 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rouillon?
Rouillon currently has about 25 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rouillon?
AirROI currently classifies the short-term rental regulation level in Rouillon as Low. The dataset also shows about 8.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rouillon?
RevPAR in Rouillon is about $56. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rouillon?
Occupancy of 28.7% means Rouillon is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,866, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rouillon?
The average booking lead time in Rouillon is about 69 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rouillon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rouillon include Centre-Ville de Rouillon, Rocade Nord, Parc d'activités de Rouillon. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rouillon?
private_room listings make up 68.0% of the active supply in Rouillon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rouillon compare to nearby Airbnb markets?
Among neighboring markets, La Couture-Boussey posts $49,558 in average annual revenue with 28.9% occupancy, compared to Rouillon's $11,866 and 28.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rouillon?
The average Airbnb stay length in Rouillon is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rouillon?
Airbnb listings in Rouillon average 4.94 out of 5 overall. About 28.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rouillon?
Oven and Barbecue utensils are among the strongest revenue-linked amenities in Rouillon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rouillon?
Yes. About 28.0% of active Airbnb listings in Rouillon charge a cleaning fee, and the average fee is $62. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rouillon?
At 24.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.