Mayenne, Pays de la Loire Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mayenne, Pays de la Loire? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $5,908 per year — at a $67 nightly rate, 35.7% occupancy, and a $24 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 59 active listings, Mayenne is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 68.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mayenne?
In Mayenne, the headline Airbnb metrics are $5,908 in average annual revenue,35.7% occupancy, $67 ADR, and $24 in RevPAR, and guests book about 29 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mayenne?
Understanding the monthly revenue variations for Airbnb listings in Mayenne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mayenne is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mayenne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,469+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,077 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $658 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $332, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mayenne
What Is the Monthly Airbnb Occupancy Rate in Mayenne?
Maximize your bookings by understanding the Mayenne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mayenne:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mayenne
What Is the Average Airbnb Nightly Rate in Mayenne?
Effective short term rental pricing strategy in Mayenne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mayenne typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $109+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $87 or more.
- Typical properties (Median) charge around $59 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Mayenne
What Is the RevPAR for Airbnb in Mayenne?
RevPAR in Mayenne is currently $24. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $15 RevPAR.
- Typical properties (Median) generate $23 RevPAR.
- Strong performers (Top 25%) earn $32 RevPAR.
- Best-in-class (Top 10%) achieve $40 RevPAR.
Average Monthly RevPAR Trend in Mayenne
RevPAR Insights for Mayenne
- The average RevPAR in Mayenne is $24. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($40) and bottom 25% ($15) is $25, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mayenne benchmarks. If your RevPAR falls below the median of $23, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $32+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mayenne?
Mayenne's peak Airbnb season falls in August, July, May, while the softest stretch is January, September, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, May)
- Revenue averages $922 per month
- Occupancy rates average 45.3%
- Daily rates average $68
Shoulder Season
- Revenue averages $774 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $70
Low Season (January, September, November)
- Revenue drops to average $548 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $64
Seasonality Insights for Mayenne
- The Airbnb seasonality pattern in Mayenne shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mayenne's highest earning potential, with monthly revenues climbing to $972, occupancy reaching 50.6%, and ADRs peaking at $76.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $486, occupancy could drop to 26.0%, and ADRs may adjust to $63.
- Lower occupancy paired with meaningful seasonality means hosts in Mayenne need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Mayenne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Mayenne?
Low regulation and minimal registration activity in Mayenne, Pays de la Loire, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mayenne to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 2% licensed listings)
What Are the Best Neighborhoods for Airbnb in Mayenne?
Mayenne is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Laval | The capital of Mayenne, Laval is a historic city with a vibrant cultural scene, appealing to both business travelers and tourists. Its close proximity to Paris makes it attractive for weekend getaways and short stays. | Laval Museum, Château de Laval, St. Julian's Church, Quartier de la Trinité, Parc de la perriere |
| Mayenne | A charming town known for its medieval architecture and beautiful landscapes. It offers a serene environment for visitors looking for a peaceful escape from city life. | Château de Mayenne, Église Saint-Étienne, La Mayenne River, Local markets, Historical center |
| Evron | A picturesque town that attracts visitors with its rich history and vibrant arts scene. Ideal for travelers who appreciate rural France with modern amenities. | Église Notre-Dame d'Evron, Evron Abbey, Lac de la Vallée des Ponts, Local art galleries, Walking trails |
| Saint-Berthevin | A small, pleasant suburb of Laval that offers a quiet retreat while still providing easy access to the amenities and attractions of the larger city. | Parc des Noues, Local shops, Cultural events, Parks and gardens, Community center |
| Cossé-le-Vivien | This small town is known for its friendly atmosphere and outdoor activities, making it suitable for families and nature lovers. | Église Saint-Étienne, Les Roches de Cossé, Hiking trails, Local markets, Cultural festivals |
| Changé | A charming area with beautiful parks and recreational activities, Changé attracts those who enjoy nature and tranquility while being close to Laval. | Les jardins de la Potinière, Parc de La Hachetière, Festivals, Community events, Nearby cycling paths |
| Saint-Jean-sur-Mayenne | A small community known for its scenic location by the Mayenne River, appealing for those who appreciate outdoor activities and natural beauty. | Église Saint-Jean, Fishing spots, River walks, Local festivals, Historical sites |
| Saint-Denis-de-Gastines | This area offers a peaceful rural setting with a focus on nature and outdoor activities, drawing in tourists looking for tranquil escapes. | Église Saint-Denis, Local farms, Nature reserves, Walking and cycling trails, Community events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mayenne offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mayenne?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mayenne
- The Mayenne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.1% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Mayenne, Apartment/Condo properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 35.6% portion, catering likely to families or larger groups.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Mayenne Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mayenne
- The dominant room capacity in Mayenne is 1 bedroom listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.6% of the active Airbnb listings in Mayenne, indicating a high concentration in these sizes.
Mayenne Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mayenne
- The most common guest capacity trend in Mayenne vacation rentals is listings accommodating 2 guests (30.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mayenne STR market, accounting for 55.9% of listings.
- 13.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mayenne.
- On average, properties in Mayenne are equipped to host 2.6 guests.
How Do Listings in Mayenne Compare on Quality?
Listing quality in Mayenne can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mayenne
- The average of 18 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 42.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mayenne averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mayenne?
Amenity Prevalence
Amenity Insights for Mayenne
- Essential amenities in Mayenne that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mayenne: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mayenne to stay competitive.
Which Airbnb Amenities Boost Revenue in Mayenne?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mayenne, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 83.1% | $6,718 | $1,941 | 246.1% |
Dishes and silverware | 89.8% | $6,361 | $1,909 | 233.2% |
Coffee maker | 79.7% | $6,679 | $2,888 | 131.3% |
Oven | 71.2% | $6,835 | $3,619 | 88.9% |
Cooking basics | 76.3% | $6,647 | $3,533 | 88.2% |
Coffee | 52.5% | $7,466 | $4,184 | 78.5% |
Clothing storage | 72.9% | $6,689 | $3,810 | 75.6% |
Microwave | 78.0% | $6,521 | $3,740 | 74.3% |
Bed linens | 88.1% | $6,222 | $3,580 | 73.8% |
Baking sheet | 69.5% | $6,737 | $4,022 | 67.5% |
Revenue Impact Insights for Mayenne
- TV tops the revenue impact list with a 246.1% uplift — listings with this amenity earn $6,718 vs. $1,941 without it.
- TV, Dishes and silverware, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mayenne STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mayenne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMayenne Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mayenne
- The typical guest profile for Airbnb in Mayenne consists of primarily domestic travelers (91%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 90.9% of guests.
- Key international markets include France (90.9%) and United Kingdom (3%).
- Top languages spoken are French (53.8%) followed by English (30.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mayenne?
Listings in Mayenne average 4.89 out of 5 overall, with about 69 reviews per active listing and 67.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mayenne
- With an overall rating of 4.89, Mayenne listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 67.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mayenne Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mayenne
- The most common availability pattern in Mayenne falls within the 271-366 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mayenne (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mayenne?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mayenne
- The overall average booking lead time for vacation rentals in Mayenne is 29 days.
- Guests book furthest in advance for stays during May (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (32 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Mayenne.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Mayenne averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mayenne?
Guests in Mayenne stay about 3.9 nights on average, generating roughly 1,098 reservations and 18.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Mayenne
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mayenne
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (5.2 nights) and shorten in May (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mayenne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
71.2% of total
2 Nights
9 listings
15.3% of total
3 Nights
2 listings
3.4% of total
4-6 Nights
1 listings
1.7% of total
30+ Nights
5 listings
8.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mayenne is 1 Night, adopted by 71.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.5%) of the Mayenne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.2% of Mayenne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mayenne.
Mayenne Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
6.8% of total
Super Strict 30 Days
1 listings
1.7% of total
Flexible
27 listings
45.8% of total
Moderate
15 listings
25.4% of total
Firm
7 listings
11.9% of total
Strict
5 listings
8.5% of total
Cancellation Policy Insights for Mayenne
- The prevailing Airbnb cancellation policy trend in Mayenne is Flexible, used by 45.8% of listings.
- The market strongly favors guest-friendly terms, with 71.2% of listings offering Flexible or Moderate policies. This suggests guests in Mayenne may expect booking flexibility.
- Strict cancellation policies are quite rare (8.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.8% market standard in Mayenne.
- Using a Strict policy might deter some guests, as only 8.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mayenne.
How Much Are Airbnb Cleaning Fees in Mayenne?
Cleaning fees in Mayenne are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mayenne
- About 59.3% of Mayenne listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $24 is close to the median ($11), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mayenne median of $11. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mayenne Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mayennebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Townhouse with garden
Entire Place • 3 bedrooms
Beautiful 4 rooms in the heart of the city with breakfast
Entire Place • 2 bedrooms
Downtown apartment – Bike storage
Entire Place • 4 bedrooms
Small townhouse with courtyard
Entire Place • 1 bedroom
2 modern rooms in a quiet location, ground floor
Entire Place • 1 bedroom
The small stone house classified "3 stars"
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mayenne?
Learn from the best! This table showcases top-performing Airbnb hosts in Mayenne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mathieu | 6 | $40,873 | 551 | 4.93/5.0 |
| Christelle | 5 | $34,463 | 209 | 4.99/5.0 |
| Cyril | 2 | $24,394 | 146 | 4.91/5.0 |
| Meggy | 1 | $18,814 | 67 | 4.96/5.0 |
| Pascal | 1 | $15,160 | 518 | 4.91/5.0 |
| Anthony | 1 | $14,554 | 250 | 4.90/5.0 |
| Julien | 3 | $12,880 | 19 | 5.00/5.0 |
| Marion | 1 | $12,786 | 257 | 4.88/5.0 |
| Agathe&Thomas | 1 | $12,456 | 27 | 4.96/5.0 |
| Noemie | 1 | $11,805 | 207 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mayenne.
Who Are the Airbnb Hosts in Mayenne?
Mayenne is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Mayenne
- With 76.3% Superhosts, Mayenne has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 11.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 84.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mayenne averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mayenne
These are the highest-grossing professional property management operations in Mayenne, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Agence Cocoonr | 1 | $3,499 | $95 | 21.5% | 4.76/5 |
Management Company Insights for Mayenne
- The leading management company, Agence Cocoonr, operates 1 listings with $3,499 in gross revenue — a useful benchmark for what scale looks like in Mayenne.
- Top managers average 1 properties each, suggesting professional management in Mayenne still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mayenne's Airbnb Market Compare to Nearby Cities?
How does the Mayenne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Thilouze, Mayenne has 12 percentage points lower occupancy and about $281 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Artannes-sur-Indre | 23 | $3,928 | $405.34 | 36% |
| Petiville | 12 | $3,450 | $422.65 | 32% |
| Saint-Étienne-la-Thillaye | 23 | $3,353 | $419.16 | 33% |
| Thilouze | 10 | $3,200 | $347.92 | 48% |
| Briollay | 17 | $3,059 | $215.05 | 41% |
| Quetteville | 10 | $3,031 | $351.00 | 39% |
| La Poterie-Cap-d'Antifer | 19 | $2,994 | $269.02 | 43% |
| Valsemé | 11 | $2,966 | $252.60 | 45% |
| Bonneville-sur-Touques | 30 | $2,892 | $426.25 | 32% |
| Ablon | 40 | $2,891 | $266.72 | 43% |
Frequently Asked Questions About Airbnb in Mayenne
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mayenne.
How much do Airbnb hosts make in Mayenne?
Mayenne hosts earn about $5,908 per year on average, with an average nightly rate of $67 and RevPAR of $24. Those figures describe the typical revenue environment for active listings in Mayenne, Pays de la Loire, not the ceiling for the best operators. Source: AirROI 2026 data, Mayenne market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Mayenne?
The average Airbnb occupancy rate in Mayenne is 35.7%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mayenne?
Listings in Mayenne average $67 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mayenne?
Mayenne currently has about 59 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mayenne?
AirROI currently classifies the short-term rental regulation level in Mayenne as Low. The dataset also shows about 1.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mayenne?
RevPAR in Mayenne is about $24. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mayenne?
Occupancy of 35.7% means Mayenne is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,908, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mayenne?
The average booking lead time in Mayenne is about 29 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mayenne?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mayenne include Laval, Mayenne, Evron. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mayenne?
entire_home listings make up 66.1% of the active supply in Mayenne. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mayenne compare to nearby Airbnb markets?
Among neighboring markets, Artannes-sur-Indre posts $47,135 in average annual revenue with 35.8% occupancy, compared to Mayenne's $5,908 and 35.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mayenne?
The average Airbnb stay length in Mayenne is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mayenne?
Airbnb listings in Mayenne average 4.89 out of 5 overall. About 67.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mayenne?
TV and Dishes and silverware are among the strongest revenue-linked amenities in Mayenne. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mayenne?
Yes. About 59.3% of active Airbnb listings in Mayenne charge a cleaning fee, and the average fee is $24. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mayenne?
A 76.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.