Villers-sur-Mer, Normandy Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Villers-sur-Mer, Normandy? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,871 per year — at a $146 nightly rate, 33.5% occupancy, and a $51 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Villers-sur-Mer's 509 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 54.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Villers-sur-Mer?
In Villers-sur-Mer, the headline Airbnb metrics are $12,871 in average annual revenue,33.5% occupancy, $146 ADR, and $51 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Villers-sur-Mer?
Understanding the monthly revenue variations for Airbnb listings in Villers-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villers-sur-Mer is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villers-sur-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,910+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,780 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,058 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $562, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villers-sur-Mer
What Is the Monthly Airbnb Occupancy Rate in Villers-sur-Mer?
Maximize your bookings by understanding the Villers-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villers-sur-Mer:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villers-sur-Mer
What Is the Average Airbnb Nightly Rate in Villers-sur-Mer?
Effective short term rental pricing strategy in Villers-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villers-sur-Mer typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Villers-sur-Mer
What Is the RevPAR for Airbnb in Villers-sur-Mer?
RevPAR in Villers-sur-Mer is currently $51. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $27 RevPAR.
- Typical properties (Median) generate $40 RevPAR.
- Strong performers (Top 25%) earn $57 RevPAR.
- Best-in-class (Top 10%) achieve $93 RevPAR.
Average Monthly RevPAR Trend in Villers-sur-Mer
RevPAR Insights for Villers-sur-Mer
- The average RevPAR in Villers-sur-Mer is $51. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($93) and bottom 25% ($27) is $65, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Villers-sur-Mer benchmarks. If your RevPAR falls below the median of $40, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $57+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Villers-sur-Mer?
Villers-sur-Mer's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $2,506 per month
- Occupancy rates average 51.8%
- Daily rates average $148
Shoulder Season
- Revenue averages $1,274 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $142
Low Season (January, February, March)
- Revenue drops to average $855 per month
- Occupancy decreases to average 19.1%
- Daily rates adjust to average $144
Seasonality Insights for Villers-sur-Mer
- Airbnb seasonality in Villers-sur-Mer is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Villers-sur-Mer's highest earning potential, with monthly revenues climbing to $3,249, occupancy reaching 68.8%, and ADRs peaking at $150.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $734, occupancy could drop to 16.3%, and ADRs may adjust to $132.
- Lower occupancy paired with meaningful seasonality means hosts in Villers-sur-Mer need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Villers-sur-Mer, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Villers-sur-Mer, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Villers-sur-Mer?
Villers-sur-Mer, Normandy, France has a high regulation classification, yet only 34% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Villers-sur-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 34% licensed listings)
What Are the Best Neighborhoods for Airbnb in Villers-sur-Mer?
Location within Villers-sur-Mer matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Villers-sur-Mer Beach | A beautiful beach area popular with tourists during the summer months, ideal for families and beach lovers. Access to sea activities and coastal dining. | Villers-sur-Mer Beach, Sea Walk, La Plage de Villers-sur-Mer, Restaurants along the beach, Water sports activities |
| Villers-sur-Mer Town Center | The charming town center offers a blend of local shops, markets, and restaurants, attracting visitors looking for a local experience and the Normandy culture. | Market Square, Local boutiques, Restaurants and cafés, Villers-sur-Mer Church, Local events and fairs |
| Marais Naturel | A unique natural park and ecological reserve that attracts nature lovers and bird watchers, offering a peaceful retreat from urban life. | Marais Naturel Park, Bird-watching trails, Walking paths, Flora and fauna observation |
| La Cambre | A quiet residential area that provides a tranquil atmosphere away from the tourist crowds, yet close enough to enjoy all of Villers-sur-Mer's attractions. | Local parks, Residential charm, Quiet streets, Proximity to beach |
| Cliffs of Villers | Famous for stunning views of the Normandy coastline, it appeals to photographers and nature enthusiasts, great for outdoor activities. | Cliffs viewpoint, Hiking trails, Natural beauty, Photography spots, Coastal views |
| Cultural Heritage Sites | Home to several historical sites and museums, attracting history buffs and tourists interested in the rich heritage of Normandy. | Musee de la Vie Normande, Historic monuments, Guided historical tours, Cultural events |
| Nearby Honfleur | A picturesque port town just a short drive away, popular with tourists for its historic architecture, art galleries, and vibrant harbor. | Old Port of Honfleur, Sainte-Catherine Church, Art galleries, Restaurants and shops |
| Deauville | A famous nearby resort town known for luxury and glamour, attracting visitors seeking a high-end beach experience. | Deauville Beach, Casino Barriere, Deauville market, Luxury boutiques, Promenade des Planches |
Because Villers-sur-Mer has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Villers-sur-Mer?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villers-sur-Mer
- The Villers-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.8% of the 509 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Villers-sur-Mer, Apartment/Condo properties are the most common (81.9%), reflecting the local real estate landscape.
- Houses represent a significant 16.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 1.8%) offer potential for unique stay experiences.
Villers-sur-Mer Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villers-sur-Mer
- The dominant room capacity in Villers-sur-Mer is 1 bedroom listings, making up 57.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.9% of the active Airbnb listings in Villers-sur-Mer, indicating a high concentration in these sizes.
- With over half the market (57.8%) consisting of studios or 1-bedroom units, Villers-sur-Mer is particularly well-suited for individuals or couples.
Villers-sur-Mer Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villers-sur-Mer
- The most common guest capacity trend in Villers-sur-Mer vacation rentals is listings accommodating 4 guests (42.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Villers-sur-Mer STR market, accounting for 67.0% of listings.
- 16.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villers-sur-Mer.
- On average, properties in Villers-sur-Mer are equipped to host 4.0 guests.
How Do Listings in Villers-sur-Mer Compare on Quality?
Listing quality in Villers-sur-Mer can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Villers-sur-Mer
- At 22.3 photos per listing on average, Villers-sur-Mer hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 39.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Villers-sur-Mer averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Villers-sur-Mer?
Amenity Prevalence
Amenity Insights for Villers-sur-Mer
- Essential amenities in Villers-sur-Mer that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Villers-sur-Mer: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villers-sur-Mer to stay competitive.
Which Airbnb Amenities Boost Revenue in Villers-sur-Mer?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Villers-sur-Mer, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Ping pong tableHigh opportunity | 1.2% | $37,781 | $12,574 | 200.5% |
Children's playroomHigh opportunity | 1.6% | $36,452 | $12,494 | 191.7% |
BikesHigh opportunity | 1.4% | $31,891 | $12,606 | 153.0% |
Wifi | 73.7% | $15,301 | $6,069 | 152.1% |
PianoHigh opportunity | 1.2% | $31,771 | $12,645 | 151.2% |
Indoor fireplaceHigh opportunity | 6.1% | $29,419 | $11,798 | 149.4% |
Fireplace guardsHigh opportunity | 2.6% | $30,654 | $12,405 | 147.1% |
Fire pitHigh opportunity | 1.0% | $30,803 | $12,693 | 142.7% |
BBQ grill | 17.3% | $24,528 | $10,434 | 135.1% |
Exterior security cameras on propertyHigh opportunity | 1.2% | $29,254 | $12,675 | 130.8% |
Revenue Impact Insights for Villers-sur-Mer
- Ping pong table tops the revenue impact list with a 200.5% uplift — listings with this amenity earn $37,781 vs. $12,574 without it.
- High-opportunity amenities — Ping pong table, Children's playroom, Bikes — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Villers-sur-Mer.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Villers-sur-Mer STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villers-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVillers-sur-Mer Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Villers-sur-Mer
- The typical guest profile for Airbnb in Villers-sur-Mer consists of primarily domestic travelers (88%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 88.2% of guests.
- Key international markets include France (88.2%) and Germany (3.6%).
- Top languages spoken are French (43.6%) followed by English (32.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rouen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Villers-sur-Mer?
Listings in Villers-sur-Mer average 4.77 out of 5 overall, with about 47.7 reviews per active listing and 28.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Villers-sur-Mer
- An average rating of 4.77 places Villers-sur-Mer in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Value (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Villers-sur-Mer Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villers-sur-Mer
- The most common availability pattern in Villers-sur-Mer falls within the 271-366 days range, representing 60.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Villers-sur-Mer (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Villers-sur-Mer?
Average Booking Lead Time by Month
Booking Lead Time Insights for Villers-sur-Mer
- The overall average booking lead time for vacation rentals in Villers-sur-Mer is 39 days.
- Guests book furthest in advance for stays during August (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Villers-sur-Mer.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Villers-sur-Mer averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Villers-sur-Mer?
Guests in Villers-sur-Mer stay about 4.3 nights on average, generating roughly 8,469 reservations and 16.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Villers-sur-Mer
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Villers-sur-Mer
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (5.8 nights) and shorten in May (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Villers-sur-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
8.8% of total
2 Nights
138 listings
27.1% of total
3 Nights
16 listings
3.1% of total
4-6 Nights
29 listings
5.7% of total
7-29 Nights
12 listings
2.4% of total
30+ Nights
269 listings
52.8% of total
Key Insights
- The most prevalent minimum stay requirement in Villers-sur-Mer is 30+ Nights, adopted by 52.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.8%) caters to monthly stays (30+ nights) in Villers-sur-Mer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.8% of Villers-sur-Mer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villers-sur-Mer.
Villers-sur-Mer Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
11 listings
2.2% of total
Limited
3 listings
0.6% of total
Flexible
90 listings
17.7% of total
Moderate
154 listings
30.3% of total
Firm
204 listings
40.1% of total
Strict
47 listings
9.2% of total
Cancellation Policy Insights for Villers-sur-Mer
- The prevailing Airbnb cancellation policy trend in Villers-sur-Mer is Firm, used by 40.1% of listings.
- There's a relatively balanced mix between guest-friendly (48.0%) and stricter (49.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.1% market standard in Villers-sur-Mer.
- Using a Strict policy might deter some guests, as only 9.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Villers-sur-Mer.
How Much Are Airbnb Cleaning Fees in Villers-sur-Mer?
Cleaning fees in Villers-sur-Mer are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Villers-sur-Mer
- 80.9% of listings charge a cleaning fee, making it standard practice in Villers-sur-Mer. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $71 is close to the median ($52), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Villers-sur-Mer median of $52. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Villers-sur-Mer Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villers-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villers/sea beach/center - 11 people
Entire Place • 5 bedrooms
Villa classified for 15 people, 200 m², near the beach
Entire Place • 5 bedrooms
Villa Rosière, large garden, 100 m from the beach
Entire Place • 6 bedrooms
150 m2 villa, 15 people, spa, 300 m from the beach
Entire Place • 5 bedrooms
At Clémence's beautiful house with pool
Entire Place • 5 bedrooms
Beach Villa – Sea View – Villers-sur-Mer 10P
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Villers-sur-Mer?
Learn from the best! This table showcases top-performing Airbnb hosts in Villers-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amandine | 34 | $671,808 | 658 | 4.86/5.0 |
| Jean-Baptiste | 3 | $253,478 | 100 | 4.78/5.0 |
| Céline | 14 | $111,524 | 343 | 4.81/5.0 |
| Nora | 11 | $109,529 | 275 | 4.69/5.0 |
| Cecile | 10 | $109,340 | 55 | 4.90/5.0 |
| Sophie | 1 | $97,513 | 88 | 4.97/5.0 |
| Virginie | 6 | $95,732 | 251 | 4.79/5.0 |
| Arnaud | 4 | $91,177 | 473 | 4.83/5.0 |
| David | 1 | $83,710 | 35 | 4.86/5.0 |
| Mypacome | 1 | $72,294 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villers-sur-Mer.
Who Are the Airbnb Hosts in Villers-sur-Mer?
Villers-sur-Mer has a relatively balanced host base.
Host Profile Insights for Villers-sur-Mer
- A 44.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 3.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Villers-sur-Mer averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Villers-sur-Mer
These are the highest-grossing professional property management operations in Villers-sur-Mer, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Stefanie - Interhome | 8 | $66,983 | $106 | 32.5% | 4.21/5 |
| Line | 2 | $61,198 | $257 | 41.3% | 4.36/5 |
| Welkeys | 3 | $44,133 | $122 | 41.6% | 4.15/5 |
| Colombe | 1 | $19,874 | $230 | 29.4% | 4.80/5 |
| Vincent | 1 | $10,677 | $117 | 25.2% | 4.69/5 |
| Marie-Claire | 1 | $10,563 | $79 | 35.0% | 4.76/5 |
| HostnFly | 1 | $6,540 | $147 | 20.7% | 4.48/5 |
| Poplidays | 1 | $3,764 | $260 | 15.1% | 4.55/5 |
| Joel | 1 | $3,525 | $124 | 12.1% | N/A |
| Maeva | 2 | $3,156 | $154 | 32.3% | N/A |
Management Company Insights for Villers-sur-Mer
- The leading management company, Stefanie - Interhome, operates 8 listings with $66,983 in gross revenue — a useful benchmark for what scale looks like in Villers-sur-Mer.
- Top managers average 2 properties each, suggesting professional management in Villers-sur-Mer still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.5/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 3.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Villers-sur-Mer's Airbnb Market Compare to Nearby Cities?
How does the Villers-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Marais-Vernier, Villers-sur-Mer has 30 percentage points lower occupancy and about $29 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Couture-Boussey | 11 | $4,130 | $470.55 | 29% |
| La Poterie-Cap-d'Antifer | 16 | $3,540 | $272.73 | 47% |
| Petiville | 12 | $3,460 | $411.50 | 34% |
| Saint-Étienne-la-Thillaye | 23 | $3,447 | $402.76 | 34% |
| Roedean | 51 | $3,439 | $280.77 | 43% |
| Saint-Pierre-du-Val | 15 | $3,232 | $355.25 | 38% |
| Dozulé | 12 | $3,140 | $241.52 | 46% |
| Marais-Vernier | 10 | $3,078 | $175.11 | 64% |
| Charencey | 11 | $2,996 | $256.28 | 40% |
| West Wittering | 12 | $2,977 | $457.65 | 35% |
Frequently Asked Questions About Airbnb in Villers-sur-Mer
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Villers-sur-Mer.
How much do Airbnb hosts make in Villers-sur-Mer?
Villers-sur-Mer hosts earn about $12,871 per year on average, with an average nightly rate of $146 and RevPAR of $51. Those figures describe the typical revenue environment for active listings in Villers-sur-Mer, Normandy, not the ceiling for the best operators. Source: AirROI 2026 data, Villers-sur-Mer market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Villers-sur-Mer?
The average Airbnb occupancy rate in Villers-sur-Mer is 33.5%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Villers-sur-Mer?
Listings in Villers-sur-Mer average $146 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Villers-sur-Mer?
Villers-sur-Mer currently has about 509 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Villers-sur-Mer?
AirROI currently classifies the short-term rental regulation level in Villers-sur-Mer as High. The dataset also shows about 33.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Villers-sur-Mer?
RevPAR in Villers-sur-Mer is about $51. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Villers-sur-Mer?
Occupancy of 33.5% means Villers-sur-Mer is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,871, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Villers-sur-Mer?
The average booking lead time in Villers-sur-Mer is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Villers-sur-Mer?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Villers-sur-Mer include Villers-sur-Mer Beach, Villers-sur-Mer Town Center, Marais Naturel. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Villers-sur-Mer?
entire_home listings make up 98.8% of the active supply in Villers-sur-Mer. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Villers-sur-Mer compare to nearby Airbnb markets?
Among neighboring markets, La Couture-Boussey posts $49,558 in average annual revenue with 28.9% occupancy, compared to Villers-sur-Mer's $12,871 and 33.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Villers-sur-Mer?
The average Airbnb stay length in Villers-sur-Mer is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Villers-sur-Mer?
Airbnb listings in Villers-sur-Mer average 4.77 out of 5 overall. About 28.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Villers-sur-Mer?
Ping pong table and Children's playroom are among the strongest revenue-linked amenities in Villers-sur-Mer. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Villers-sur-Mer?
Yes. About 80.9% of active Airbnb listings in Villers-sur-Mer charge a cleaning fee, and the average fee is $71. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Villers-sur-Mer?
A 44.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.