Rouen, Normandy Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rouen, Normandy? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,935 per year — at a $92 nightly rate, 40.8% occupancy, and a $37 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,357 active listings and moderate demand with room for well-positioned listings to outperform, Rouen is an established vacation rental market. Supply grew 97.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Rouen?
In Rouen, the headline Airbnb metrics are $9,935 in average annual revenue,40.8% occupancy, $92 ADR, and $37 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rouen?
Understanding the monthly revenue variations for Airbnb listings in Rouen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rouen is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rouen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,362+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,586 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $963 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $474, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rouen
What Is the Monthly Airbnb Occupancy Rate in Rouen?
Maximize your bookings by understanding the Rouen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rouen:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rouen
What Is the Average Airbnb Nightly Rate in Rouen?
Effective short term rental pricing strategy in Rouen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rouen typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $153+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $104 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Rouen
What Is the RevPAR for Airbnb in Rouen?
RevPAR in Rouen is currently $37. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $31 RevPAR.
- Strong performers (Top 25%) earn $48 RevPAR.
- Best-in-class (Top 10%) achieve $69 RevPAR.
Average Monthly RevPAR Trend in Rouen
RevPAR Insights for Rouen
- The average RevPAR in Rouen is $37. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($69) and bottom 25% ($19) is $50, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rouen benchmarks. If your RevPAR falls below the median of $31, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $48+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rouen?
Rouen's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $1,420 per month
- Occupancy rates average 48.8%
- Daily rates average $94
Shoulder Season
- Revenue averages $1,190 per month
- Occupancy maintains around 44.1%
- Daily rates hold near $92
Low Season (January, February, March)
- Revenue drops to average $921 per month
- Occupancy decreases to average 35.1%
- Daily rates adjust to average $93
Seasonality Insights for Rouen
- The Airbnb seasonality pattern in Rouen shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rouen's highest earning potential, with monthly revenues climbing to $1,519, occupancy reaching 51.3%, and ADRs peaking at $96.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $884, occupancy could drop to 34.4%, and ADRs may adjust to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rouen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Rouen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Rouen?
With 14% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Rouen. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rouen to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 14% licensed listings)
What Are the Best Neighborhoods for Airbnb in Rouen?
Rouen is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Rouen, Normandy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic City Center | The heart of Rouen, known for its stunning Gothic architecture and historical significance. It's a top choice for tourists who want to explore ancient streets, museums, and landmarks. | Rouen Cathedral, Gros Horloge, Museum of Fine Arts, Place du Vieux-Marché, Sainte-Jeanne-d'Arc Church |
| Saint-Marc | A peaceful residential area that offers a great blend of local life and proximity to the city center. Attractive to families and longer-stay travelers looking for comfort and convenience. | Parc de la Hêtraie, local markets, Saint-Marc Church, Cultural centers, family-friendly parks |
| Saint-Sever | A vibrant neighborhood with a mix of commercial and residential areas. Ideal for visitors who enjoy shopping and dining and want to experience the local culture. | Saint-Sever Shopping Center, Riverside walks, local cafes, open-air markets, Cultural events |
| Jardin des Plantes | Known for its beautiful botanical gardens and serene environment. Excellent for nature lovers and those wanting a quiet retreat while still being close to city attractions. | Jardin des Plantes, Botanical gardens, natural history museum, walking paths, outdoor art exhibitions |
| Coteaux de Rouen | This hilly area offers stunning views of the city and the Seine River. Popular with visitors who appreciate scenic walks and outdoor activities. | Mont Saint-Catherine, hiking trails, wine tasting at local estates, panoramic city views, nature parks |
| Rouen Rive Droite | A lively area on the right bank of the Seine River, known for its bars, restaurants, and arts scene. Perfect for a younger crowd looking for nightlife and entertainment. | Gare de Rouen, local nightlife, art galleries, streets filled with restaurants, music venues |
| Tourville-la-Rivière | Located just outside Rouen, this suburban area is ideal for families or those looking for quieter accommodations close to the city. Offers a taste of Normandy's charm. | local parks, family-friendly activities, easy access to Rouen, Normandy countryside, village charm |
| Mont-Saint-Aignan | A suburban community with good schools and residential appeal. Attractive to business travelers and families looking for a peaceful stay near Rouen. | La Bouille park, local gastronomy, easy access to city center, cultural activities, sports facilities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rouen offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rouen?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rouen
- The Rouen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 1,357 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rouen, Apartment/Condo properties are the most common (87.5%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 2.2%) offer potential for unique stay experiences.
Rouen Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rouen
- The dominant room capacity in Rouen is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.5% of the active Airbnb listings in Rouen, indicating a high concentration in these sizes.
Rouen Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rouen
- The most common guest capacity trend in Rouen vacation rentals is listings accommodating 2 guests (43.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rouen STR market, accounting for 70.5% of listings.
- A significant 44.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Rouen.
- 14.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rouen.
- On average, properties in Rouen are equipped to host 3.2 guests.
How Do Listings in Rouen Compare on Quality?
Listing quality in Rouen can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rouen
- At 20.8 photos per listing on average, Rouen hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rouen averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rouen?
Amenity Prevalence
Amenity Insights for Rouen
- Essential amenities in Rouen that guests expect include: Kitchen, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rouen: Kitchen, Wifi, Heating.
- Prioritize adding missing essentials: Kitchen, Wifi, Heating.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rouen to stay competitive.
Which Airbnb Amenities Boost Revenue in Rouen?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rouen, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 95.0% | $10,367 | $1,754 | 491.1% |
SaunaHigh opportunity | 2.2% | $28,385 | $9,518 | 198.2% |
EV chargerHigh opportunity | 0.6% | $23,912 | $9,852 | 142.7% |
PoolHigh opportunity | 0.6% | $21,793 | $9,865 | 120.9% |
Dishes and silverware | 89.5% | $10,535 | $4,801 | 119.4% |
Coffee maker | 86.1% | $10,735 | $4,989 | 115.2% |
Cooking basics | 85.3% | $10,766 | $5,125 | 110.1% |
TV | 89.8% | $10,495 | $5,025 | 108.9% |
Kitchen | 96.8% | $10,100 | $4,996 | 102.2% |
Hot tubHigh opportunity | 6.5% | $18,805 | $9,320 | 101.8% |
Revenue Impact Insights for Rouen
- Heating tops the revenue impact list with a 491.1% uplift — listings with this amenity earn $10,367 vs. $1,754 without it.
- High-opportunity amenities — Sauna, EV charger, Pool — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Dishes and silverware, Coffee maker, Cooking basics, TV, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sauna — it has the best combination of high revenue impact and low market saturation in Rouen.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rouen STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rouen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRouen Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rouen
- The typical guest profile for Airbnb in Rouen consists of primarily domestic travelers (65%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 65.4% of guests.
- Key international markets include France (65.4%) and United Kingdom (8%).
- Top languages spoken are French (36.3%) followed by English (34.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rouen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rouen?
Listings in Rouen average 4.67 out of 5 overall, with about 82.3 reviews per active listing and 20.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rouen
- An average rating of 4.67 places Rouen in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.81), while Value (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Rouen Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rouen
- The most common availability pattern in Rouen falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rouen (33.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rouen?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rouen
- The overall average booking lead time for vacation rentals in Rouen is 33 days.
- Guests book furthest in advance for stays during July (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Rouen.
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Rouen averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rouen?
Guests in Rouen stay about 4.9 nights on average, generating roughly 30,871 reservations and 23 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Rouen
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rouen
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (4.7 nights) and shorten in Feb (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rouen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
547 listings
40.3% of total
2 Nights
310 listings
22.8% of total
3 Nights
42 listings
3.1% of total
4-6 Nights
39 listings
2.9% of total
7-29 Nights
33 listings
2.4% of total
30+ Nights
386 listings
28.4% of total
Key Insights
- The most prevalent minimum stay requirement in Rouen is 1 Night, adopted by 40.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.1%) of the Rouen Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.4%) caters to monthly stays (30+ nights) in Rouen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.3% of Rouen hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rouen.
Rouen Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
6 listings
0.4% of total
Limited
35 listings
2.6% of total
Super Strict 60 Days
2 listings
0.1% of total
Flexible
407 listings
30% of total
Moderate
571 listings
42.1% of total
Firm
202 listings
14.9% of total
Strict
133 listings
9.8% of total
Cancellation Policy Insights for Rouen
- The prevailing Airbnb cancellation policy trend in Rouen is Moderate, used by 42.1% of listings.
- The market strongly favors guest-friendly terms, with 72.1% of listings offering Flexible or Moderate policies. This suggests guests in Rouen may expect booking flexibility.
- Strict cancellation policies are quite rare (9.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.1% market standard in Rouen.
- Using a Strict policy might deter some guests, as only 9.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rouen.
How Much Are Airbnb Cleaning Fees in Rouen?
Cleaning fees in Rouen are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rouen
- 74.9% of listings charge a cleaning fee, making it standard practice in Rouen. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $52 is close to the median ($39), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 10.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rouen median of $39. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rouen Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rouenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Le Loft Rouennais – Pool/Jacuzzi & Sauna 15p
Entire Place • 6 bedrooms
Spacious Duplex in the hyper center Linens Provided
Entire Place • 4 bedrooms
Le Spa Léon – Jacuzzi, private sauna and parking
Entire Place • 1 bedroom
Old stable near the station
Entire Place • 4 bedrooms
Large spacious house "Cleaning & Linen Included"
Entire Place • 5 bedrooms
Impressionist Spa – Hot Tub, Sauna
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rouen?
Learn from the best! This table showcases top-performing Airbnb hosts in Rouen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yann | 64 | $1,042,685 | 3815 | 4.63/5.0 |
| ArchiDuchesse | 87 | $953,402 | 2318 | 4.45/5.0 |
| Rouen Pour Une Nuit | 57 | $401,963 | 971 | 4.29/5.0 |
| Mathieu | 8 | $320,660 | 918 | 4.65/5.0 |
| Escapade | 21 | $234,541 | 1895 | 4.50/5.0 |
| Julien | 25 | $220,776 | 691 | 4.31/5.0 |
| Sébastien | 7 | $165,762 | 1050 | 4.86/5.0 |
| Julien | 22 | $165,638 | 1640 | 4.76/5.0 |
| Eaux | 8 | $146,486 | 472 | 4.76/5.0 |
| M&A Conciergerie | 16 | $140,817 | 529 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rouen.
Who Are the Airbnb Hosts in Rouen?
Rouen has a relatively balanced host base.
Host Profile Insights for Rouen
- A 31.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 10.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 42.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rouen averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rouen
These are the highest-grossing professional property management operations in Rouen, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| ArchiDuchesse | 87 | $953,402 | $94 | 40.5% | 4.45/5 |
| Rouen Pour Une Nuit | 57 | $401,963 | $85 | 36.6% | 4.29/5 |
| Julien | 25 | $220,776 | $91 | 39.2% | 4.31/5 |
| Sébastien | 7 | $165,762 | $106 | 60.2% | 4.86/5 |
| Claudia Et Luc | 3 | $92,602 | $130 | 64.9% | 4.87/5 |
| Arnaud | 7 | $79,173 | $90 | 36.8% | 4.56/5 |
| Jean-Paul | 2 | $45,455 | $99 | 61.2% | 4.81/5 |
| Yann | 5 | $44,520 | $65 | 41.4% | 4.85/5 |
| Anthony | 9 | $39,032 | $65 | 31.5% | 4.45/5 |
| Arnaud | 2 | $36,738 | $240 | 32.1% | 4.86/5 |
Management Company Insights for Rouen
- The leading management company, ArchiDuchesse, operates 87 listings with $953,402 in gross revenue — a useful benchmark for what scale looks like in Rouen.
- Top managers average 20 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.63/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 10.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rouen's Airbnb Market Compare to Nearby Cities?
How does the Rouen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with La Poterie-Cap-d'Antifer, Rouen has 6 percentage points lower occupancy and about $181 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 13 | $5,946 | $466.31 | 41% |
| Égreville | 12 | $5,261 | $465.84 | 37% |
| La Couture-Boussey | 11 | $4,130 | $470.55 | 29% |
| Morienval | 12 | $3,839 | $375.97 | 31% |
| Rosoy-en-Multien | 15 | $3,540 | $343.79 | 45% |
| La Poterie-Cap-d'Antifer | 16 | $3,540 | $272.73 | 47% |
| Saint-Étienne-la-Thillaye | 23 | $3,447 | $402.76 | 34% |
| Heuvelland | 57 | $3,245 | $380.89 | 35% |
| Saint-Pierre-du-Val | 15 | $3,232 | $355.25 | 38% |
| Zonnebeke | 14 | $3,079 | $404.22 | 37% |
Frequently Asked Questions About Airbnb in Rouen
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rouen.
How much do Airbnb hosts make in Rouen?
Rouen hosts earn about $9,935 per year on average, with an average nightly rate of $92 and RevPAR of $37. Those figures describe the typical revenue environment for active listings in Rouen, Normandy, not the ceiling for the best operators. Source: AirROI 2026 data, Rouen market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rouen?
The average Airbnb occupancy rate in Rouen is 40.8%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rouen?
Listings in Rouen average $92 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rouen?
Rouen currently has about 1,357 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rouen?
AirROI currently classifies the short-term rental regulation level in Rouen as Moderate. The dataset also shows about 14.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rouen?
RevPAR in Rouen is about $37. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rouen?
At 40.8% occupancy, Rouen can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $9,935, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rouen?
The average booking lead time in Rouen is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rouen?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rouen include Historic City Center, Saint-Marc, Saint-Sever. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rouen?
entire_home listings make up 91.7% of the active supply in Rouen. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rouen compare to nearby Airbnb markets?
Among neighboring markets, Lo-Reninge posts $71,356 in average annual revenue with 40.9% occupancy, compared to Rouen's $9,935 and 40.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rouen?
The average Airbnb stay length in Rouen is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rouen?
Airbnb listings in Rouen average 4.67 out of 5 overall. About 20.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rouen?
Heating and Sauna are among the strongest revenue-linked amenities in Rouen. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rouen?
Yes. About 74.9% of active Airbnb listings in Rouen charge a cleaning fee, and the average fee is $52. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rouen?
At 31.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.